Marketing Week
16 April 2009

  • A relaunched Marketing Week will do more for marketers

    Tue, 21 Apr 2009

    Marketing Week magazine is relaunching with a new look starting from the Thursday 23rd April edition. The changes, a response to feedback from our readership, follow a restructure of our editorial team earlier this year that has already allowed us to cover the industry in more depth ...

  • AirMiles to offer loyalty scheme services

    Thu, 16 Apr 2009

    AirMiles is launching a specialist division called The Mileage Company to offer management services for existing or new loyalty schemes.

  • Alcohol bodies slam death warrant Budget

    Wed, 22 Apr 2009

    Alcohol industry trade bodies have reacted angrily to the Governments decision to increase alcohol tax, calling the decision a death warrant for the on-trade that will cost thousands of jobs.

  • Auto sector blasts delay to green car subsidy

    Wed, 22 Apr 2009

    Critics have accused the Government of "political showboating" over its measures to promote electric and plug-in hybrid cars as part of the 2009 Budget.

  • BBC appoints first online access champion

    Fri, 17 Apr 2009

    The BBC has appointed its first online access champion in a bid to get more people to use its online services.

  • BBC to slash marketing budgets

    Tue, 21 Apr 2009

    The BBC has indicated it is to cut its 80 million marketing budget in a move that will impact on its roster of advertising and marketing agencies.

  • Beckham stars in Motorola AURA ad

    Fri, 17 Apr 2009

    David Beckham is to star in a global campaign to push Motorolas AURA mobile phone.

  • Bottled water body launches first ad campaign

    Tue, 21 Apr 2009

    The Natural Hydration Council, the bottled water industry body, has launched its first ad campaign in a bid to stave off declining sales of bottled water brands.

  • BRC figures show furniture sales plunge

    Thu, 16 Apr 2009

    The crisis in consumer confidence is continuing as cash-strapped consumers stay away from so-called “big-ticket” retail purchases, according to the British Retail Consortium which released sales figures for March today.

  • Bury the tool of hyperbole, or it could be the death of your ad campaign

    Thu, 16 Apr 2009

    When pomegranate drink POM thought it would amuse us with its 'Cheat death' line, little did it know that the claim would be taken very seriously

  • Carlsberg to launch 7m San Miguel campaign

    Mon, 20 Apr 2009

    Carlsberg is to launch a 7m marketing campaign for San Miguel, its first in the UK since it took over marketing for the brand last year.

  • Carphone Warehouse confirms split plans

    Wed, 22 Apr 2009

    The Carphone Warehouse has confirmed plans to separate its mobile phone business from its TalkTalk fixed line and broadband operations.

  • Chicago Town Pizza launches aggressive ad campaign

    Fri, 17 Apr 2009

    Chicago Town Pizza is launching a television advertisement as part of a 2 million marketing campaign focusing on its new brand proposition of Tuck In tonight (April 17).

  • CIM to offer advice on combating the recession

    Wed, 22 Apr 2009

    The Chartered Institute of Marketing is publishing a paper on Marketing in a Recession to address concerns raised by members representing small and medium-sized enterprises.

  • CMW offers Peugeot drivers a 308 CC experience

    Thu, 16 Apr 2009

    Peugeot is launching a direct marketing campaign to support the launch of its new luxury model.

  • Coca-Cola says trust will triumph over sales drop

    Tue, 21 Apr 2009

    Coca-Cola says the love and trust consumers have in its brands means it is well positioned to deliver long-term growth despite reporting a dip in revenues and pre-tax profit for the first quarter.

  • COI unveils external engagement agency list

    Mon, 20 Apr 2009

    The Central Office of Information (COI) has unveiled a new 5m framework list of agencies which can provide market research and external engagement services for Government projects.

  • Creston expects revenue jump

    Mon, 20 Apr 2009

    Creston, owner of Delaney Lund Knox Warren (DLKW) and Tullo Marshall Warren (TMW), says it expects a better than forecasted revenue increase for the past year.

  • Data is the key to the supermarkets' power

    Thu, 16 Apr 2009

    Wal-Mart has overtaken Coca-Cola as the world’s most valuable brand according to the Brand Finance Global 500, a survey which has run since 2007. It is the first time that this list of the most powerful 500 brands on the planet has not featured Coke as its number one.

  • Diet Coke teams up with Company for promotional magazine section

    Thu, 16 Apr 2009

    Coca-Cola is launching a Diet Coke-branded section in women's magazine Company as part of its "Join the rebellion" campaign promoting female empowerment.

  • Digital Britain report overlooked consumer issues

    Fri, 17 Apr 2009

    Lord Stephen Carter (pictured) has acknowledged a lack of content about consumer issues such as privacy, internet neutrality and behavioural targeting within January's interim Digital Britain report.

  • EasyJet to sell Starbucks Via brand

    Tue, 21 Apr 2009

    EasyJet is to offer passengers Starbucks Via Ready Brew instant coffee on flights from Newcastle, Stansted, Gatwick and Madrid. Starbucks launched the brand earlier this month in the UK and US. The brand is being trialled in London before any national roll out.

  • Etail sites see drop in traffic

    Tue, 21 Apr 2009

    Traffic to etail sites is in decline as consumers feel the effects of the global recession, according to new research.

  • FIFA to launch clothing range

    Mon, 20 Apr 2009

    Footballs world governing body FIFA is to launch its own range of branded clothes.

  • Free online music finds its stream

    Wed, 22 Apr 2009

    Free online music has never been so legal. Music-streaming service Spotify is currently providing the soundtrack to success. The brand has provided a framework where music labels make money and users can listen to more than a million tunes free of charge.

  • Front designs RHS annual events ad material

    Thu, 16 Apr 2009

    Sheffield agency Front has devised a 1m campaign for the Royal Horticultural Society (RHS), designed to bring all marketing materials for the RHS calendar of events within one recognisable creative “environment”.

  • Getting Ahead - Rob Hill

    Wed, 22 Apr 2009

    What made you want to get into brands/advertising/media/marketing? I didnt want to go down tpit or work on Barnsley market.

  • GM looks to offload Opel/Vauxhall at zero cost

    Mon, 20 Apr 2009

    General Motors is understood to be preparing to part with a controlling stake in Opel/Vauxhall for nothing and will look to invest in a new company formed from its European business, according to reports.

  • Google reports upturn in revenues

    Fri, 17 Apr 2009

    Google has beaten many analysts expectations by posting a 9% rise in net profits for the first quarter of the year.

  • Gordon Brown urges Britain to embrace digital revolution

    Fri, 17 Apr 2009

    Prime Minister Gordon Brown has said Britain must take the lead in the global digital revolution in order to maintain its position at the front of the world's stage.

  • Grasshopper goes into liquidation

    Tue, 21 Apr 2009

    Integrated agency Grasshopper has been placed into liquidation owing creditors in excess of £300,000.

  • GSK axes Ribena 100% Pure Juices brand

    Fri, 17 Apr 2009

    GlaxoSmithKline is axing its Ribena 100% Pure Juices brand just a year after its launch.

  • Halewood to launch Lambrini Ros

    Thu, 16 Apr 2009

    Halewood International is moving into the growing ros?arket with the launch a of a variant of its Lambrini brand to be supported by a 5m marketing campaign.

  • Halfords performs u-turn on bicycles

    Thu, 16 Apr 2009

    National car maintenance to bike retailer Halfords is to turn its stand-alone bike stores back into general Halfords following disappointing sales.

  • How innocent are coke's reasons for taking a strategic brand stake?

    Thu, 16 Apr 2009

    Of course Coke hopes for a 'halo effect' from its deal with Innocent, but as the McDonald's/Pret pact shows, there's sagacious business reasoning too

  • Independent newspaper owners consider titles future

    Mon, 20 Apr 2009

    National newspaper group Independent News & Media is working with corporate finance group Lazard on possible options for its struggling national newspaper titles, including its possible sale, according to reports.

  • Industry leaders dissatisfied by Digital Britain plans

    Wed, 22 Apr 2009

    The Governments blueprint to position the UK at the forefront of the global digital economy is failing to address the online content and creative industries, according to industry leaders.

  • Insurer puts premium on marketing culture

    Wed, 22 Apr 2009

    Seven years ago, Zurich insurance was not a healthy brand. The business had become bloated with expansion and posted first-half losses for 2002 of $2.03bn. The chief executive was axed and in the words of current chief marketing officer Arun Sinha (pictured): “It hit the brakes and was on the edge of a precipice.”

  • ISBA urges EC to quit legal action over Phorm

    Thu, 16 Apr 2009

    ISBA, the British advertising body, has hit out against the European Commission's (EC) decision to launch legal action against the British Government over behavioural targeting firm Phorm.

  • Kelloggs launches TV ad for Crunchy Nut Clusters

    Tue, 21 Apr 2009

    Kelloggs has launched a new TV ad for its Crunchy Nut Clusters cereal, marking the cereals first return to screens since December 2007.

  • Kerry Foods hunts BTL agency for Cheesestrings brand

    Wed, 22 Apr 2009

    Kerry Foods is searching for an agency to handle the below-the-line account for its Cheesestrings brand.

  • Ladbrokes ad uses new strapline following ASA ban

    Wed, 22 Apr 2009

    Ladbrokescasino.com has launched a television campaign using a new strapline following the banning of its “quench your thrill buds” advertisements in January.

  • McArthurGlen unveils TV push

    Thu, 16 Apr 2009

    Designer shopping outlet chain McArthurGlen is launching an integrated campaign with a regional television ad created by Clear Marketing Communications.

  • McLaren names marketing head

    Tue, 21 Apr 2009

    McLaren Automotive has appointed Lianne Daley as head of marketing as the car company prepares the launch of its sports car range in 2011.

  • Mission group confident on future

    Thu, 16 Apr 2009

    Mission Marketing Group, owner of RLA Group and Bray Leino, says its agencies are “well positioned” in the current economic climate and is “confident” it can continue to deliver new business success.

  • New Media Age relaunches website

    Mon, 20 Apr 2009

    New Media Age has relaunched its website, nma.co.uk, to help readers navigate more easily through its wealth of content.

  • Nickelodeon launches ad campaign for new show

    Mon, 20 Apr 2009

    Nickelodeon is unveiling an advertising campaign to promote its animated TV series Ben and Holly’s Little Kingdom.

  • Nivea launches DM campaign for mens deodorant

    Thu, 16 Apr 2009

    Nivea is launching a direct marketing campaign to promote its new mens deodorant Nivea for Men Deodorant Silver Protect.

  • Nokias profit plummets 90%

    Thu, 16 Apr 2009

    Nokia, the mobile phone maker, has posted a 90% drop in first quarter profit, as the telecommunications industry continues to be hit by the global economic downturn.

  • O2 to become exclusive distributor of Palm Pre smartphone

    Tue, 26 May 2009

  • Orange Romania chief tipped for T-Mobile UK role

    Mon, 20 Apr 2009

    Orange Romania chief executive Richard Moat has been tipped to take on the managing director’s role at T-Mobile in the UK.

  • PepsiCo launches $6bn takeover bid for bottlers

    Mon, 20 Apr 2009

    PepsiCo is launching an estimated $6bn (4.09bn) bid to takeover its two largest bottlers as part of a new strategy to overhaul how it manufactures and distribute its products.

  • PepsiCo profits stable in face of global downturn

    Mon, 20 Apr 2009

    PepsiCo has posted a slight fall of 1% in profit and sales respectively for the first quarter of the year, while beverage volumes grew by 7% in Europe.

  • Pernod Ricard appoints Euro RSCG for global ad duties

    Fri, 17 Apr 2009

    Pernod Ricard has appointed Euro RSCG to handle the global creative account for its Jacob’s Creek wine brand.

  • Primark sales hit 1bn

    Tue, 21 Apr 2009

    Associated British Foods says half-year revenues increased 18% boosted by the first class performance of its Primark stores.

  • Profile: Unilever CMO Simon Clift

    Wed, 22 Apr 2009

    In a modest office within Unilevers giant neoclassical headquarters at Blackfriars Bridge, the companys first full-time chief marketing officer, Simon Clift (pictured), is in an ebullient mood.By Louise Jack

  • Publicis Groupe wins 88m Hewlett Packard business

    Thu, 16 Apr 2009

    Publicis Groupe has won the advertising business for Hewlett Packards estimated 88 million personal systems group (PSG) for Europe, Middle East and Africa.

  • RFL seeks headline supporter for Four Nations

    Thu, 16 Apr 2009

    The Rugby Football League (RFL) is looking for a headline sponsor for the first Four Nations international tournament.

  • Ronaldo signs as Castrol brand ambassador

    Fri, 17 Apr 2009

    Manchester Uniteds Cristiano Ronaldo has signed a deal to become a global ambassador for motor oil company Castrol.

  • Royal Mail signs advertisers to green DM service

    Wed, 22 Apr 2009

    Standard Life and Lloyds Banking Groups Black Horse Personal Finance brand have signed up as the first advertisers to use Royal Mails new environmentally friendly direct mail service, Sustainable Mail.

  • SABMiller appoints The Bank

    Mon, 20 Apr 2009

    SABMiller has appointed The Bank to handle the integrated global accounts for its Grolsch and Pilsner Urquell brands.

  • SABMiller reports dip in demand

    Thu, 16 Apr 2009

    SABMiller, owner of the Miller Lite, Peroni and Grolsch brands, says that sales of its lagers fell 1% in the last quarter as the economic downturn impacted demand.

  • Schwarzkopf signs up Lisa Snowdon

    Thu, 16 Apr 2009

    Lisa Snowdon, the TV and radio presenter and model, has signed up to be the face of Schwarzkopf’s Supersoft Smoothies haircare range.

  • Social network users reluctant to join branded groups

    Tue, 21 Apr 2009

    Less than one third of social network users would be willing to join a brands group even with the offer of exclusive or free content, according to new research from the Internet Advertising Bureau (IAB).

  • Social networks three years on: has anything really changed?

    Thu, 16 Apr 2009

    Now sites such as MySpace, Facebook and YouTube are established brands and new players such as Twitter are arriving, is marketing any different??

  • Specsavers campaign promotes hearing aids

    Thu, 16 Apr 2009

    Specsavers is launching a TV campaign to promote the fact that the glasses retailer also sells hearing aids.

  • Sprite uses social networks for music marketing campaign

    Thu, 16 Apr 2009

    Sprite has rolled out an interactive music marketing campaign via Facebook and YouTube called Green Eyed World.

  • Start Creative chosen for COI branding task

    Fri, 17 Apr 2009

    The Central Office of Information (COI) and Communities and Local Government (CLG) have appointed Start Creative to help develop a brand for a programme of citizen engagement.

  • Starwood files lawsuit against Hilton and its managers

    Tue, 21 Apr 2009

    Starwood Hotels & Resorts Worldwide has taken Hilton Hotels Corporation and two of the companys senior management to federal court, claiming confidential information has been stolen that fed into Hiltons plans for a new lifestyle brand.

  • STV executives slugged with 20% salary cut

    Wed, 22 Apr 2009

    STV, the Scottish broadcaster, will see its top executives slugged with pay cuts of up to 20% as part of its bid to cut costs.

  • Subaru signs Olympic medalist

    Fri, 17 Apr 2009

    Subaru, the car manufacturer, has drafted Olympic medalist event rider Sharon Hunt as its new brand ambassador.

  • Sutherland: Agencies must redefine value of advertising

    Wed, 22 Apr 2009

    The advertising industry must unite to prevent its creative value ebbing away alongside media, the new Institute of Practitioners in Advertising (IPA) leader Rory Sutherland warns.

  • Teletext boss takes on new role at BBC marketing

    Wed, 22 Apr 2009

    The BBC has recruited Teletext marketer Ash Makkar to oversee marketing for BBC2, BBC4 and BBC Knowledge.

  • Tesco defies downturn to post record profits

    Tue, 21 Apr 2009

    Tesco says it is aiming to become as strong in non-food as food retailing as it posted record profits for a British retailer of 3.13bn for the 12 months to end of February.

  • Tesco plans phone shop expansion

    Mon, 20 Apr 2009

    Supermarket giant Tesco is aiming to take on Carphone Warehouse by doubling the number of in-store phone shops to “around 100” by next March.

  • Tesco unveils plan for next generation of loyalty card

    Wed, 22 Apr 2009

    Supermarket giant Tesco intends to create a next-generation loyalty scheme as a powerful weapon in its fight to prevent rivals eroding its market share.

  • The data is there for the taking

    Thu, 16 Apr 2009

    A wealth of readily available data is one of the many benefits heralded by the growth of online marketing. However, not many companies are actually taking advantage of it. Lucy Fisher reports

  • The importance of trust

    Thu, 16 Apr 2009

    In the aftermath of the economic crisis, consumers are not worried if their banks, financial services companies and insurance brokers are caring as long as they’re upright, honest and trustworthy

  • T-Mobile appoints marketing chief

    Tue, 21 Apr 2009

    T-Mobile UK has appointed Srini Gopalan, currently Capital One Bank MD for Europe, as its new chief marketing officer.

  • T-Mobile reshuffles marketing department for CRM focus

    Wed, 22 Apr 2009

    T-Mobile has restructured its marketing department as part of a new strategy to focus more closely on customer relationship management (CRM).

  • Trident to stage free Beyonce concert

    Thu, 16 Apr 2009

    Trident, the chewing gum brand, is launching a major promotion to give Beyonce fans a chance to attend a free concert at The O2 Arena featuring the international superstar.

  • Unilever signs Sure Men as Sky Sports sponsor

    Thu, 16 Apr 2009

    Unilever has signed a deal with BSkyB for its Sure Men range to become the exclusive sponsor of several Sky Sports News and Sky Sports programmes.

  • Vauxhall to withdraw from Touring Car Championship

    Fri, 17 Apr 2009

    Vauxhall is pulling out of the British Touring Car Championship as its parent company General Motors continues to struggle through the global financial crisis.

  • VisitCornwall looks for marketing agencies

    Tue, 21 Apr 2009

    VisitCornwall, the tourist body for the county, is on the hunt for advertising and media agencies.

  • Vodka test-tube drink found to promote sex

    Thu, 16 Apr 2009

    Rampant TT, a vodka-based test-tube drink, is to be removed from sale after a complaints panel found its marketing promotes sexual success and irresponsible consumption.

  • WRAP launches campaign urging consumers to love food

    Wed, 22 Apr 2009

    The Waste & Resources Action Programme (WRAP) has launched new ads to promote its Love Food Hate Waste campaign, showing how people can save money by enjoying their food more instead of wasting it.

  • Yahoo! cuts more jobs as revenues slide

    Wed, 22 Apr 2009

    Yahoo! has announced another round of job cuts as advertising revenues and profits slumped in the first quarter.

  • Yell extends 118 247 campaign following success

    Thu, 16 Apr 2009

    Yell, the international directories business, is extending the advertising campaign for its directory enquiries service 118 24 7, after recording a 70% increase in call volumes to its UK call centres.

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