Marketing Week
16 January 2003

Ad watchdogs to revise 'price comparison' rules

Thu, 16 Jan 2003

Aveda raids L'Oréal for Europe chief

Thu, 16 Jan 2003

BBC Broadcast appoints Charlie Mawer

Thu, 16 Jan 2003

BBC Broadcast has appointed Charlie Mawer as executive creative director. He will have overall responsibility for its creative output and report to Andy Bryant, director of creative services.

Because you're worth it, but you aren't

Thu, 16 Jan 2003

It's a different world in consumer magazines and cosmetics companies - posh parties with airbrushed waitresses and champagne on tap abound. Sometimes the denizens of this airports-and-canapés whirl lean down from on high and offer a tourist visa to the humble toilers on trade titles.

Boots appoints Ann Francke

Thu, 16 Jan 2003

Boots has appointed Ann Francke as director of strategic marketing and development. Francke, former European vice-president of petcare marketing at Masterfoods, replaces Barry Clare, who is to leave the company at the end of January.

Britvic forced to pull new brand Freekin' Soda over swearword link

Thu, 16 Jan 2003

Britvic Soft Drinks has been forced to rename one of its key launch products for 2003 just weeks before it hits the shelves, after being advised that the original name "Freekin'" would be unsuitable for a children's drink.

Carat International moves BMW's media account

Thu, 16 Jan 2003

BMW's pan-European media account has been moved from Carat International's London office to the agency's office in Wiesbaden, Germany. BBJ will continue to handle media buying for BMW in the UK.

Clear appointed by Furniture Village

Thu, 16 Jan 2003

Clear has been appointed by Furniture Village to handle advertising for its new upmarket store in London, called the London Furniture Company. Golly Slater will continue to handle advertising for the Furniture Village brand.

DLKW in £24m pensions coup

Thu, 16 Jan 2003

DraftWorldwide's first marketing campaign for Chicago Mercantile Exchange

Thu, 16 Jan 2003

DraftWorldwide has launched its first marketing campaign for Chicago Mercantile Exchange. The branding campaign includes print and TV advertising in the UK and US.

Ex-BA man Fisk takes CIM helm

Thu, 16 Jan 2003

Extreme Drinks launches bottled water

Thu, 16 Jan 2003

Extreme Drinks is to launch a bottled water aimed at sports enthusiasts called H20 No Gas in April. The water comes in a 'hip-flask' plastic bottle with a moulded carry clip.

Foul winds do shake the darling buds of Chester

Thu, 16 Jan 2003

From the edge of darkness?

Thu, 16 Jan 2003

Last week BNFL revealed it is without an advertising agency. But who would want it? Once the leading edge of 'white heat technology', nuclear power is now widely synonymous with Chernobyl, environmental degradation and potential terrorism. How

Greenpeace France appeal

Thu, 16 Jan 2003

Greenpeace France's appeal against a ruling ordering the environmental campaign group to take the StopE$$O logo off its website is to be heard by a French judge today.

Grey chief warns staff of impending lay-offs

Thu, 16 Jan 2003

Indesit supports 2004 European Championship

Thu, 16 Jan 2003

Indesit has signed a deal to be a 'special supporter' of the 2004 football European Championship as part of a &£5m marketing push planned for the white goods brand.

ISBA attacks EC plans to alter ad laws

Thu, 16 Jan 2003

ITV pushes the envelope of PR

Thu, 16 Jan 2003

Consider the poor folk at the Incorporated Society of British Advertisers (ISBA). Word has reached the Diary that some senior figures at the organisation do not recall receiving Christmas cards from certain ITV companies. Were they lost in the post, or did the companies merely send out cards that were so dull as to be instantly forgettable? After all, surely it would be impolitic to alienate an organisation which has so much to say on the subject of the creation of a single ITV company, ...

Jillie Lyons leaves Laura Ashley

Thu, 16 Jan 2003

Laura Ashley director of brand marketing Jillie Lyons has left the retailer following a restructure.

Knorr soup sparks DoH row over 'health' claim

Thu, 16 Jan 2003

The Department of Health (DoH) has condemned a national marketing campaign promoting Unilever Bestfoods' Knorr Vie soup range as a healthy eating product.

Lexus pits Saatchi against BLD in £10m scrap for Europe launch

Thu, 16 Jan 2003

Luxury car brand Lexus has invited its UK agency Saatchi & Saatchi to pitch against its European agency Dentsu-owned BLD Europe for the £10m European launch of its RX300 4x4 in May.

L'Oréal and Revlon launch suncare ranges

Thu, 16 Jan 2003

Cosmetics rivals L'Oréal and Revlon are to flood the market with suncare products, in an attempt to cash in on the lucrative sector just before the start of the holiday season.

Media consequences of the congestion charges

Thu, 16 Jan 2003

Ken Livingstone's congestion charge will transform the media map in the Southeast, creating some winners and some losers for advertisers, says Mike Baker

Mega Profile up in arms after loss of Fort Dunlop

Thu, 16 Jan 2003

A legal tug of war is being fought over the world's largest poster advertising site after the landlord of the site took the lease from Mega Profile and gave it to rival Clear Channel.

Mega Profile up in arms after loss of Fort Dunlop

Thu, 16 Jan 2003

Nationwide to invest £750,000 in Football League clubs

Thu, 16 Jan 2003

Nationwide is to invest £750,000 in Football League clubs to help to develop women's and girls' football. It is the largest investment in female football by a sponsor to date.

No safe way forward for competition authorities

Thu, 16 Jan 2003

Northern Rock to sponsor Newcastle Utd

Thu, 16 Jan 2003

Npower top marketing role axed in restructure

Thu, 16 Jan 2003

Npower has axed Simon Esberger's role following a restructure. A former BT Cellnet marketer, Esberger has been with the utility company for three years, where he started as the commercial director with responsibility for new product development. He was recently given the new role of customer management director.

PHD Compass opens central Manchester office

Thu, 16 Jan 2003

PHD Compass, the PHD-owned media specialist, has opened a central Manchester office and hired Steve Blakeman to run it. Blakeman was formerly managing partner at Initiative Media, where he was European director of strategy for Unilever.

RBS corporate banking chief quits

Thu, 16 Jan 2003

Caroline Moss, director of marketing for the corporate banking and financial markets (CBFM) division of Royal Bank of Scotland (RBS) has left the bank to pursue other interests. A number of other people in the department are understood to have left as well.

Red Cell managing director leaves company by mutual agreement

Thu, 16 Jan 2003

Red Cell managing director Nick Kerr has left the company by mutual agreement. Parent company WPP Group is poised to complete the acquisition of Chime Communications' agency HHCL & Partners.

Rocket wins Mates media account ahead of condom brand relaunch

Thu, 16 Jan 2003

Shortlist for digital switchover campaign

Thu, 16 Jan 2003

M&C Saatchi, J Walter Thompson, Partners BDDH and Abbott Mead Vickers.BBDO are understood to have been shortlisted for a Government campaign to publicise the switchover from analogue to digital television.

Sports drink game is a serious contest

Thu, 16 Jan 2003

As Powerade threatens its market leadership, Lucozade Sport is preparing a marketing blitz.

Sunsilk to launch in UK

Thu, 16 Jan 2003

Unilever is launching haircare brand Sunsilk in the UK in March, as exclusively revealed in Marketing Week (September 5, 2001). The range will include shampoo, conditioner and finishing products.

Takeover war spells end for Safeway staff

Thu, 16 Jan 2003

Tamara Ingram quits McCann

Thu, 16 Jan 2003

TBWA/London work for The One account

Thu, 16 Jan 2003

TBWA/London has created advertising for the rebranded The One account, formerly the Virgin One account. A £15m ad campaign launches at the end of the month, based on Seventies children's TV show Hector's House.

Television tries to talk with one voice

Thu, 16 Jan 2003

Broadcasters are to put aside their differences to promote the value of advertising on the small screen at TV United 2003. By Amanda Wilkinson

Tetley's to sponsor Scottish Rugby Union in three-year deal to boost brand profile

Thu, 16 Jan 2003

The box, seen through a box

Thu, 16 Jan 2003

Although digital TV penetration has not risen much in the past year, it seems likely that the launch of Freeview will restore some much-needed momentum

The Department of Culture, Media and Sport appoints Sir Michael Lickiss

Thu, 16 Jan 2003

The Department of Culture, Media and Sport has appointed former chairman of the South West Regional Development Agency, Sir Michael Lickiss, as chairman of the merged body to replace the British Tourist Authority and the English Tourism Council.

The Royal Mail appoints sales and marketing directors

Thu, 16 Jan 2003

The Royal Mail has appointed a raft of sales and marketing directors. Paul Clifton takes that position in the Transport and Logistics unit, while Colin Beesley takes the role for International Mail. Parcelforce Worldwide has appointed Tim Brown as its top marketer and commercial director Chris Kalla-Bishop is considering his options.

Travelex in £1m Sky cricket deal

Thu, 16 Jan 2003

Foreign exchange operator Travelex has paid £1m to sponsor Sky's coverage of the cricket World Cup, which begins in February.

Unilever to breathe new life into 'confusing' Persil range

Thu, 16 Jan 2003

Unilever is to embark on a multi-million pound revamp of its Persil detergent range this year in an effort to streamline the product range. Industry experts say that the packaged goods giant has flooded the market with Persil sub-brands in recent years, confusing consumers and resulting in poor sales.

Vibe Radio referred to Competition Commission

Thu, 16 Jan 2003

Galaxy 101's acquisition by Vibe Radio, a joint venture between GWR and Scottish Radio Holdings, has been referred to the Competition Commission.

Virgin gift 11 months short of a calendar

Thu, 16 Jan 2003

Ware Anthony Rust appointed for agriculture company Monsanto

Thu, 16 Jan 2003

Ware Anthony Rust has been appointed to develop an integrated campaign for agriculture company Monsanto, focusing on its spring feed barley seed brand Spire.

When success is not so soaraway

Thu, 16 Jan 2003

At first sight, there may seem little to connect The Sun, Sainsbury's and British Nuclear Fuels - other than that they figure prominently in this week's magazine. But they are linked in at least one important respect: all are brands haunted by the spectre of decline. Each is currently embarking on a very different strategy to reverse that trend.

Woolworths to ditch Kaye ads

Thu, 16 Jan 2003