Marketing Week
16 January 2003
-
Ad campaign for Nescafé's Gold Blend
Thu, 16 Jan 2003
McCann-Erickson has created an advertising campaign for Nescafé's Gold Blend, breaking this weekend. The series of ads revives romance as the brand's theme and signals the start of an £11m marketing campaign.
-
Ad watchdogs to revise 'price comparison' rules
Thu, 16 Jan 2003
-
Advertiser Diageo GB buys space for London Underground campaign
Thu, 16 Jan 2003
J Walter Thompson's ad for Smirnoff Ice, which caused controversy in Taiwan, has forced advertiser Diageo GB into buying space for a London Underground campaign to promote Taiwan's products. The Taiwanese Parliament had passed a motion calling for a boycott of Diageo products.
-
Aveda raids L'Oréal for Europe chief
Thu, 16 Jan 2003
-
AXA UK puts umbrella account out to tender
Thu, 16 Jan 2003
AXA UK is putting its £10m advertising account handled by TBWA/London up for pitch. AXA is the world's second-largest insurance company behind ING, but the AXA advertising does not reflect its size.
-
BBC Broadcast appoints Charlie Mawer
Thu, 16 Jan 2003
BBC Broadcast has appointed Charlie Mawer as executive creative director. He will have overall responsibility for its creative output and report to Andy Bryant, director of creative services.
-
BBC Broadcast appoints Charlie Mawer
Thu, 16 Jan 2003
BBC Broadcast has appointed Charlie Mawer as executive creative director. He will have overall responsibility for its creative output and report to Andy Bryant, director of creative services.
-
Because you're worth it, but you aren't
Thu, 16 Jan 2003
It's a different world in consumer magazines and cosmetics companies - posh parties with airbrushed waitresses and champagne on tap abound. Sometimes the denizens of this airports-and-canapés whirl lean down from on high and offer a tourist visa to the humble toilers on trade titles.
-
Boots appoints Ann Francke
Thu, 16 Jan 2003
Boots has appointed Ann Francke as director of strategic marketing and development. Francke, former European vice-president of petcare marketing at Masterfoods, replaces Barry Clare, who is to leave the company at the end of January.
-
Boots appoints Ann Francke
Thu, 16 Jan 2003
Boots has appointed Ann Francke as director of strategic marketing and development. Francke, former European vice-president of petcare marketing at Masterfoods, replaces Barry Clare, who is to leave the company at the end of January.
-
Britvic forced to pull new brand Freekin' Soda over swearword link
Thu, 16 Jan 2003
Britvic Soft Drinks has been forced to rename one of its key launch products for 2003 just weeks before it hits the shelves, after being advised that the original name "Freekin'" would be unsuitable for a children's drink.
-
Britvic forced to pull new brand Freekin' Soda over swearword link
Thu, 16 Jan 2003
Britvic Soft Drinks has been forced to rename one of its key launch products for 2003 just weeks before it hits the shelves, after being advised that the original name "Freekin'" would be unsuitable for a children's drink.
-
Capital Radio launches album chart and rock music show
Thu, 16 Jan 2003
Capital Radio is launching an album chart and a rock music show on Capital 95.8 in an attempt to broaden the station's musical output.
-
Carat International moves BMW's media account
Thu, 16 Jan 2003
BMW's pan-European media account has been moved from Carat International's London office to the agency's office in Wiesbaden, Germany. BBJ will continue to handle media buying for BMW in the UK.
-
Classic FM TV attracts nearly 750,000 viewers in first two weeks
Thu, 16 Jan 2003
Classic FM TV, launched by GWR Group last month, attracted nearly 750,000 viewers in its first two weeks, according to BARB figures.
-
Clear appointed by Furniture Village
Thu, 16 Jan 2003
Clear has been appointed by Furniture Village to handle advertising for its new upmarket store in London, called the London Furniture Company. Golly Slater will continue to handle advertising for the Furniture Village brand.
-
Clear appointed by Furniture Village
Thu, 16 Jan 2003
Clear has been appointed by Furniture Village to handle advertising for its new upmarket store in London, called the London Furniture Company. Golly Slater will continue to handle advertising for the Furniture Village brand.
-
DLKW in £24m pensions coup
Thu, 16 Jan 2003
-
DraftWorldwide's first marketing campaign for Chicago Mercantile Exchange
Thu, 16 Jan 2003
DraftWorldwide has launched its first marketing campaign for Chicago Mercantile Exchange. The branding campaign includes print and TV advertising in the UK and US.
-
DraftWorldwide's first marketing campaign for Chicago Mercantile Exchange
Thu, 16 Jan 2003
DraftWorldwide has launched its first marketing campaign for Chicago Mercantile Exchange. The branding campaign includes print and TV advertising in the UK and US.
-
Ex-BA man Fisk takes CIM helm
Thu, 16 Jan 2003
-
Ex-BA man Fisk takes CIM helm
Thu, 16 Jan 2003
-
Ex-BA man Fisk takes CIM helm
Thu, 16 Jan 2003
The Chartered Institute of Marketing (CIM) has appointed former British Airways marketer Peter Fisk as its new chief executive. He replaces John Stubbs, who has stepped down.
-
Extreme Drinks launches bottled water
Thu, 16 Jan 2003
Extreme Drinks is to launch a bottled water aimed at sports enthusiasts called H20 No Gas in April. The water comes in a 'hip-flask' plastic bottle with a moulded carry clip.
-
Ford and Sony PlayStation extend Champions League sponsorships
Thu, 16 Jan 2003
Ford and Sony PlayStation have extended their Champions League sponsorships by a further three years.
-
Foul winds do shake the darling buds of Chester
Thu, 16 Jan 2003
-
Foul winds do shake the darling buds of Chester
Thu, 16 Jan 2003
-
From the edge of darkness?
Thu, 16 Jan 2003
Last week BNFL revealed it is without an advertising agency. But who would want it? Once the leading edge of 'white heat technology', nuclear power is now widely synonymous with Chernobyl, environmental degradation and potential terrorism. How
-
Greenpeace France appeal
Thu, 16 Jan 2003
Greenpeace France's appeal against a ruling ordering the environmental campaign group to take the StopE$$O logo off its website is to be heard by a French judge today.
-
Greenpeace France appeal
Thu, 16 Jan 2003
Greenpeace France's appeal against a ruling ordering the environmental campaign group to take the StopE$$O logo off its website is to be heard by a French judge today.
-
Grey chief warns staff of impending lay-offs
Thu, 16 Jan 2003
-
Grey chief warns staff of impending lay-offs
Thu, 16 Jan 2003
-
HSBC shakes up marketing team as part of bid to build global brand
Thu, 16 Jan 2003
-
Indesit supports 2004 European Championship
Thu, 16 Jan 2003
Indesit has signed a deal to be a 'special supporter' of the 2004 football European Championship as part of a &£5m marketing push planned for the white goods brand.
-
Is this the final reel for 35mm cameras?
Thu, 16 Jan 2003
Digital cameras have taken the consumer photography market by storm, and now camera phones have arrived. Caroline Parry assesses film's prospects
-
ISBA attacks EC plans to alter ad laws
Thu, 16 Jan 2003
-
It's a digital analogy for columnists
Thu, 16 Jan 2003
-
ITV pushes the envelope of PR
Thu, 16 Jan 2003
Consider the poor folk at the Incorporated Society of British Advertisers (ISBA). Word has reached the Diary that some senior figures at the organisation do not recall receiving Christmas cards from certain ITV companies. Were they lost in the post, or did the companies merely send out cards that were so dull as to be instantly forgettable? After all, surely it would be impolitic to alienate an organisation which has so much to say on the subject of the creation of a single ITV company, ...
-
Jillie Lyons leaves Laura Ashley
Thu, 16 Jan 2003
Laura Ashley director of brand marketing Jillie Lyons has left the retailer following a restructure.
-
Jillie Lyons leaves Laura Ashley
Thu, 16 Jan 2003
Laura Ashley director of brand marketing Jillie Lyons has left the retailer following a restructure.
-
Knorr soup sparks DoH row over 'health' claim
Thu, 16 Jan 2003
Knorr Vie launches '3 out of 5' push, flouting spirit of Government's '5 A Day' healthy eating drive
-
Knorr soup sparks DoH row over 'health' claim
Thu, 16 Jan 2003
The Department of Health (DoH) has condemned a national marketing campaign promoting Unilever Bestfoods' Knorr Vie soup range as a healthy eating product.
-
Lexus gets UK and Euro agencies to fight for £10m launch account
Thu, 16 Jan 2003
Luxury car brand Lexus has invited its UK agency Saatchi & Saatchi to pitch against its European agency Dentsu-owned BLD Europe for the £10m European launch of its 4x4, RX300, in May.
-
Lexus pits Saatchi against BLD in £10m scrap for Europe launch
Thu, 16 Jan 2003
Luxury car brand Lexus has invited its UK agency Saatchi & Saatchi to pitch against its European agency Dentsu-owned BLD Europe for the £10m European launch of its RX300 4x4 in May.
-
L'Oréal and Revlon launch suncare ranges
Thu, 16 Jan 2003
Cosmetics rivals L'Oréal and Revlon are to flood the market with suncare products, in an attempt to cash in on the lucrative sector just before the start of the holiday season.
-
L'Oréal and Revlon launch suncare ranges
Thu, 16 Jan 2003
Cosmetics rivals L'Oréal and Revlon are to flood the market with suncare products, in an attempt to cash in on the lucrative sector just before the start of the holiday season.
-
Masius creates campaign for the London Stock Exchange
Thu, 16 Jan 2003
Masius has created an above-the-line campaign for the London Stock Exchange to educate private investors about exchange traded funds (ETFs).
-
Media consequences of the congestion charges
Thu, 16 Jan 2003
Ken Livingstone's congestion charge will transform the media map in the Southeast, creating some winners and some losers for advertisers, says Mike Baker
-
Mediaedge:CIA appointed by Department of Trade and Industry
Thu, 16 Jan 2003
Mediaedge:CIA has been appointed by the Department of Trade and Industry to handle planning and buying for the Government's campaign to improve the work/life balance of working parents.
-
Mega Profile up in arms after loss of Fort Dunlop
Thu, 16 Jan 2003
A legal tug of war is being fought over the world's largest poster advertising site after the landlord of the site took the lease from Mega Profile and gave it to rival Clear Channel.
-
Mega Profile up in arms after loss of Fort Dunlop
Thu, 16 Jan 2003
-
Mega Profile up in arms after loss of Fort Dunlop
Thu, 16 Jan 2003
-
National Lottery Commission appoints Catherine Forrester
Thu, 16 Jan 2003
The National Lottery Commission has appointed Catherine Forrester to the new role of director of performance and communications with a brief to establish a 'more comprehensive and independent view' of the lottery operator.
-
Nationwide to invest £750,000 in Football League clubs
Thu, 16 Jan 2003
Nationwide is to invest £750,000 in Football League clubs to help to develop women's and girls' football. It is the largest investment in female football by a sponsor to date.
-
New Balance sports brand lines up move into fashion
Thu, 16 Jan 2003
-
No safe way forward for competition authorities
Thu, 16 Jan 2003
-
No safe way forward for competition authorities
Thu, 16 Jan 2003
-
Northern Rock to sponsor Newcastle Utd
Thu, 16 Jan 2003
-
Npower top marketing role axed in restructure
Thu, 16 Jan 2003
Npower has axed Simon Esberger's role following a restructure. A former BT Cellnet marketer, Esberger has been with the utility company for three years, where he started as the commercial director with responsibility for new product development. He was recently given the new role of customer management director.
-
Npower top marketing role axed in restructure
Thu, 16 Jan 2003
Npower has axed Simon Esberger's role following a restructure. A former BT Cellnet marketer, Esberger has been with the utility company for three years, where he started as the commercial director with responsibility for new product development. He was recently given the new role of customer management director.
-
Partners BDDH takes £2m Direct Debit brief
Thu, 16 Jan 2003
-
PHD Compass opens central Manchester office
Thu, 16 Jan 2003
PHD Compass, the PHD-owned media specialist, has opened a central Manchester office and hired Steve Blakeman to run it. Blakeman was formerly managing partner at Initiative Media, where he was European director of strategy for Unilever.
-
Poster firms in legal wrangle with council
Thu, 16 Jan 2003
-
RBS corporate banking chief quits
Thu, 16 Jan 2003
Caroline Moss, director of marketing for the corporate banking and financial markets (CBFM) division of Royal Bank of Scotland (RBS) has left the bank to pursue other interests. A number of other people in the department are understood to have left as well.
-
RBS corporate banking chief quits
Thu, 16 Jan 2003
-
Red Cell managing director leaves company by mutual agreement
Thu, 16 Jan 2003
Red Cell managing director Nick Kerr has left the company by mutual agreement. Parent company WPP Group is poised to complete the acquisition of Chime Communications' agency HHCL & Partners.
-
Roche appoints Bates UK
Thu, 16 Jan 2003
Bates UK has been appointed to handle pharmaceutical company Roche's £3.6m creative business, previously split between the agency and D'Arcy.
-
Rocket wins Mates media account ahead of condom brand relaunch
Thu, 16 Jan 2003
-
Seat to sponsor motor racing TV programme
Thu, 16 Jan 2003
-
Shortlist for digital switchover campaign
Thu, 16 Jan 2003
M&C Saatchi, J Walter Thompson, Partners BDDH and Abbott Mead Vickers.BBDO are understood to have been shortlisted for a Government campaign to publicise the switchover from analogue to digital television.
-
Signet hunts agency for jewellery duo
Thu, 16 Jan 2003
Signet is looking for a new agency to handle the £1m advertising brief for its H Samuel and Ernest Jones jewellery chains.
-
Sports drink game is a serious contest
Thu, 16 Jan 2003
As Powerade threatens its market leadership, Lucozade Sport is preparing a marketing blitz.
-
Sports drink game is a serious contest
Thu, 16 Jan 2003
As Powerade threatens its market leadership, Lucozade Sport is preparing a marketing blitz.
-
Sunsilk to launch in UK
Thu, 16 Jan 2003
Unilever is launching haircare brand Sunsilk in the UK in March, as exclusively revealed in Marketing Week (September 5, 2001). The range will include shampoo, conditioner and finishing products.
-
Sunsilk to launch in UK
Thu, 16 Jan 2003
Unilever is launching haircare brand Sunsilk in the UK in March, as exclusively revealed in Marketing Week (September 5, 2001). The range will include shampoo, conditioner and finishing products.
-
Takeover war spells end for Safeway staff
Thu, 16 Jan 2003
-
Tamara Ingram quits McCann
Thu, 16 Jan 2003
One of the UK's best known advertising figures, Tamara Ingram has left McCann-Erickson UK without a job to go to, after less than a year in the role.
-
Tamara Ingram quits McCann
Thu, 16 Jan 2003
-
TBWA/London tipped to retain Holsten Pils account
Thu, 16 Jan 2003
TBWA/London is tipped to retain the Holsten Pils lager account.
-
TBWA/London work for The One account
Thu, 16 Jan 2003
TBWA/London has created advertising for the rebranded The One account, formerly the Virgin One account. A £15m ad campaign launches at the end of the month, based on Seventies children's TV show Hector's House.
-
TBWA/London work for The One account
Thu, 16 Jan 2003
TBWA/London has created advertising for the rebranded The One account, formerly the Virgin One account. A £15m ad campaign launches at the end of the month, based on Seventies children's TV show Hector's House.
-
Television tries to talk with one voice
Thu, 16 Jan 2003
Broadcasters are to put aside their differences to promote the value of advertising on the small screen at TV United 2003. By Amanda Wilkinson
-
Tesco's sales rise by 4.8 per cent
Thu, 16 Jan 2003
Tesco's like-for-like sales rose by 4.8 per cent for the seven weeks to January 4 in the UK, according to its latest trading statement. Group wide, the supermarket chain recorded sales growth of 11.1 per cent.
-
Tetley's to sponsor Scottish Rugby Union in three-year deal to boost brand profile
Thu, 16 Jan 2003
-
The box, seen through a box
Thu, 16 Jan 2003
Although digital TV penetration has not risen much in the past year, it seems likely that the launch of Freeview will restore some much-needed momentum
-
The box, seen through a box
Thu, 16 Jan 2003
Although digital TV penetration has not risen much in the past year, it seems likely that the launch of Freeview will restore some much-needed momentum
-
The Department of Culture, Media and Sport appoints Sir Michael Lickiss
Thu, 16 Jan 2003
The Department of Culture, Media and Sport has appointed former chairman of the South West Regional Development Agency, Sir Michael Lickiss, as chairman of the merged body to replace the British Tourist Authority and the English Tourism Council.
-
The Department of Culture, Media and Sport appoints Sir Michael Lickiss
Thu, 16 Jan 2003
The Department of Culture, Media and Sport has appointed former chairman of the South West Regional Development Agency, Sir Michael Lickiss, as chairman of the merged body to replace the British Tourist Authority and the English Tourism Council.
-
The Royal Mail appoints sales and marketing directors
Thu, 16 Jan 2003
The Royal Mail has appointed a raft of sales and marketing directors. Paul Clifton takes that position in the Transport and Logistics unit, while Colin Beesley takes the role for International Mail. Parcelforce Worldwide has appointed Tim Brown as its top marketer and commercial director Chris Kalla-Bishop is considering his options.
-
The Royal Mail appoints sales and marketing directors
Thu, 16 Jan 2003
The Royal Mail has appointed a raft of sales and marketing directors. Paul Clifton takes that position in the Transport and Logistics unit, while Colin Beesley takes the role for International Mail. Parcelforce Worldwide has appointed Tim Brown as its top marketer and commercial director Chris Kalla-Bishop is considering his options.
-
The Times and Sunday Times launch Arts First members club
Thu, 16 Jan 2003
The Times and Sunday Times are launching an Arts First members club. Readers can join free of charge and then take advantage of exclusive offers at art events.
-
Travelex in £1m Sky cricket deal
Thu, 16 Jan 2003
Foreign exchange operator Travelex has paid £1m to sponsor Sky's coverage of the cricket World Cup, which begins in February.
-
Unilever to breathe new life into 'confusing' Persil range
Thu, 16 Jan 2003
-
Unilever to breathe new life into 'confusing' Persil range
Thu, 16 Jan 2003
Unilever is to embark on a multi-million pound revamp of its Persil detergent range this year in an effort to streamline the product range. Industry experts say that the packaged goods giant has flooded the market with Persil sub-brands in recent years, confusing consumers and resulting in poor sales.
-
Unilever to breathe new life into 'confusing' Persil range
Thu, 16 Jan 2003
Unilever is to embark on a multi-million pound revamp of its Persil detergent range this year in an effort to streamline the product range. Industry experts say that the packaged goods giant has flooded the market with Persil sub-brands in recent years, confusing consumers and resulting in poor sales.
-
Vibe Radio referred to Competition Commission
Thu, 16 Jan 2003
Galaxy 101's acquisition by Vibe Radio, a joint venture between GWR and Scottish Radio Holdings, has been referred to the Competition Commission.
-
Virgin gift 11 months short of a calendar
Thu, 16 Jan 2003
-
Virgin gift 11 months short of a calendar
Thu, 16 Jan 2003
-
Ware Anthony Rust appointed for agriculture company Monsanto
Thu, 16 Jan 2003
Ware Anthony Rust has been appointed to develop an integrated campaign for agriculture company Monsanto, focusing on its spring feed barley seed brand Spire.
-
Ware Anthony Rust appointed for agriculture company Monsanto
Thu, 16 Jan 2003
Ware Anthony Rust has been appointed to develop an integrated campaign for agriculture company Monsanto, focusing on its spring feed barley seed brand Spire.
-
When success is not so soaraway
Thu, 16 Jan 2003
At first sight, there may seem little to connect The Sun, Sainsbury's and British Nuclear Fuels - other than that they figure prominently in this week's magazine. But they are linked in at least one important respect: all are brands haunted by the spectre of decline. Each is currently embarking on a very different strategy to reverse that trend.
-
When success is not so soaraway
Thu, 16 Jan 2003
At first sight, there may seem little to connect The Sun, Sainsbury's and British Nuclear Fuels - other than that they figure prominently in this week's magazine. But they are linked in at least one important respect: all are brands haunted by the spectre of decline. Each is currently embarking on a very different strategy to reverse that trend.
-
Woolworths to ditch Kaye ads
Thu, 16 Jan 2003
-
Woolworths to ditch Kaye ads
Thu, 16 Jan 2003







