Marketing Week
16 March 2006

  • Across the cultural divide

    Thu, 16 Mar 2006

    With clients moving into new geographical regions, marketers are increasingly expected to have multinational experience and excellent language skills - but it seems too few do. By Ian Whiteling

  • Aegis makes 11 members of staff redundant

    Thu, 16 Mar 2006

    Aegis has made 11 members of staff redundant as part of a restructure of its international operations. The reorganisation affects Carat, Aegis Media International, Vizeum and Isobar.

  • Aer Lingus seeks UK agency for £3m brief

    Thu, 16 Mar 2006

    Irish airline Aer Lingus is understood to be hunting for aÂUK-basedÂadvertising agency to promote both the carrier and Ireland as a destination for UK passengers.

  • ASA and CAP to rewrite ad codes to reflect changes

    Thu, 16 Mar 2006

    The codes governing the UK advertising industry are to be rewritten, with a new version likely to be published next year.

  • ASA demands Lastminute 'Gary Glitter' ads pulled

    Thu, 16 Mar 2006

    Lastminute.com, the travel company, has been censured by advertising watchdog the Advertising Standards Authority (ASA) for trying to sell children's theatre by linking it with convicted sex offender Gary Glitter.

  • Barclays denies handing media planning and buying account to Walker Media

    Thu, 16 Mar 2006

    Barclays has denied that it has handed its £40m media planning and buying account to Walker Media.

  • BLM Media wins £2m GNER brief

    Thu, 16 Mar 2006

    Great North Eastern Railway (GNER) has appointed BLM Media to its £2m media planning and buying business.

  • Bloody hell! Aussies are gagged by a quango of dinkum drongos

    Thu, 16 Mar 2006

    Tourism Australia has been banned from using its 'national adjective' in a new ad campaign, but the mealy mouthed decision says more about us than them

  • Brand owners rebuff plan for role in school trusts

    Thu, 16 Mar 2006

    Some of the UK's top brand owners - including Cadbury's - have rebuffed appeals from Prime Minister Tony Blair to back his flagship education policy and take advantage of new rules that would allow them to run schools.

  • Bratz doll range to move into clothing

    Thu, 16 Mar 2006

    The hugely successful girls doll brand Bratz is to be extended into a fashion clothing line for young girls.

  • Burger King stalls £30m pitch as marketing director quits

    Thu, 16 Mar 2006

    Burger King has delayed its £30m pan-European media pitch following the abrupt departure of senior director for global marketing impact, Willie Zamora. It is not thought that he has a job to go to.

  • Burton in talks with agencies over project

    Thu, 16 Mar 2006

    Burton, the Arcadia-owned menswear chain, is talking to agencies about handling its marketing business.

  • Carat wins planning and buying account for Network Rail

    Thu, 16 Mar 2006

    Carat has won the planning and buying account for Network Rail, the company that maintains the rail infrastructure. Carat, which pitched against three undisclosed agencies, has been briefed to create an awareness campaign about the dangers of level crossings.

  • CMW scoops John Lewis financial task

    Thu, 16 Mar 2006

    Clark McKay and Walpole has been appointed to handle a new multi-million pound launch by John Lewis's financial services division.

  • Corgi pimps up the volume

    Thu, 16 Mar 2006

    The Diary is proud to be a bona fide dirty south soldier and loves nothing more than hanging with his homies in the hood, wearing thugged-out chains and doing thugged- out thangs.

  • Dave Dye

    Thu, 16 Mar 2006

    Marketing Week has been asked to point out that Dave Dye is the only founding partner to have left Shop, formerly Campbell Doyle Dye, and is not the only founding partner to remain at the agency as the article said.

  • Dave Sibley to leave MTV Networks International

    Thu, 16 Mar 2006

    MTV Networks International senior vice-president and general manager of international partnerships, Dave Sibley, is leaving the company following a restructure. Alex Ferrari, chief operating officer at MTV, will take over the role in the interim.

  • DDB threat as Mother is linked to £10m PG Tips

    Thu, 16 Mar 2006

    Unilever Foods UK is understood to have invited Mother to pitch on a new brief for PG Tips, against incumbent DDB London.

  • DfT may not heal split with COI

    Thu, 16 Mar 2006

    There are growing doubts over a much-touted reconciliation between the Department for Transport and the COI, with the DfT not expected to return its &£20m advertising budget to the Whitehall advertising body.

  • DLKW and the perils of public ownership

    Thu, 16 Mar 2006

    The axe has fallen on nine staff - 5% of the workforce - at Delaney Lund Knox Warren & Partners (DLKW), and the redundancies have raised questions about how much pressure is being brought to bear on the agency's bosses by its owner, listed marketing services group Creston (MW last week).

  • DTI considers taking control of how magazines are distributed

    Thu, 16 Mar 2006

    The Department of Trade and Industry is considering taking control of how magazines are distributed, removing the issue from the Office of Fair Trading, which is reviewing the arrangements.

  • Edinburgh's plans for cab reform threaten taxi-side ads

    Thu, 16 Mar 2006

    Taxi ads could be banned by Edinburgh council chiefs if they press ahead with plans to introduce a uniform colour across cabs in the city.

  • Ex-Barclays chief is frontrunner to replace Bamford at Vodafone

    Thu, 16 Mar 2006

    Former Barclays group marketing director Simon Gulliford is understood to be in the running to replace Peter Bamford as chief marketing officer at Vodafone. The package could be worth well over &£600,000 a year.

  • FIFA looking for a digital agency

    Thu, 16 Mar 2006

    FIFA, football's world governing body, is looking for a digital agency to handle the merging of the FIFA.com and World Cup 2010 websites. The agency will be tasked to design and build a single site.

  • French Connection group turnover falls

    Thu, 16 Mar 2006

    French Connection has announced that group turnover fell by 7% to £246.

  • Gaming firm plans magazines launch

    Thu, 16 Mar 2006

    Gaming specialist Lyceum Publishing is launching two gambling lifestyle magazines in the UK next month.

  • Grundig picks senior team for relaunch

    Thu, 16 Mar 2006

    Electronics group Alba has appointed a senior management team for Grundig ahead of a major relaunch of the brand later this year.

  • Havas' new chief executive

    Thu, 16 Mar 2006

    Havas has named Media Planning Group's Fernando Rodés as its new chief executive replacing French banker Philippe Wahl after less than a year, as first tipped in Marketing Week (January 5).

  • Haygarth wins Kia UK's direct marketing account

    Thu, 16 Mar 2006

    Haygarth has won Kia UK's £1m direct marketing account.

  • Heineken UK launching new on-trade promotion

    Thu, 16 Mar 2006

    Heineken UK is launching a new on-trade promotion called Gig the World, to attract student drinkers to the brand with the promise of access to some of the world's best music festivals.

  • High Court slaps affiliate for misuse of Tesco domains

    Thu, 16 Mar 2006

    Tesco has won what could be a landmark decision against one of its former online affiliates, Elogicom.

  • Hotel Chocolat to roll out up to 25 outlets

    Thu, 16 Mar 2006

    Hotel Chocolat, the luxury food company, is to roll out up to 25 outlets across the UK, following the opening of its first major store in London last year.

  • IGA Worldwide appoints Tom Hosking

    Thu, 16 Mar 2006

    IGA Worldwide, the online games ad network, has appointed former Express Newspapers group head of display advertising Tom Hosking as European media director.

  • In cahoots with too few

    Thu, 16 Mar 2006

    Despite critical acclaim, Cahoot admits it has failed to deliver customers, but the online bank insists it can build on the brand. By Catherine Turner

  • Ippimail unveils e-mail for charity service

    Thu, 16 Mar 2006

    Ippimail, a new free e-mail service that donates 45% of its profits to charity, launches this week (Friday).

  • It's not fair to compare Smash Hits and Vogue

    Thu, 16 Mar 2006

    Caroline Worboys commented in her letter that Smash Hits subscriptions accounted for only 1.3% of the ABC figure, whereas Vogue has a "20% subscription rate" (MW March 2).

  • It's time to rethink the idea of sponsorship

    Thu, 16 Mar 2006

    Matt Rogan's comments (MW last week) regarding the suggestion that sponsorship expenditure could be better deployed when diverted to internal communications raises an important point for the sponsorship industry and potential sponsors. Surely it is time that the idea of sponsorship being purely a media buy designed to raise awareness and create image transfer is ending as the industry matures?

  • ITV to ditch spot ads sales model for new channel Play

    Thu, 16 Mar 2006

    ITV has canned spot advertising from its new "participation television" digital channel, ITV Play, and is looking at new platforms and sales models to maximise revenues.

  • Kellogg Ireland calls â¬7m review

    Thu, 16 Mar 2006

    Cereal manufacturer Kellogg has put the advertising account for its Ireland business, Kellogg Ireland, up for pitch. The account is thought to be worth â¬7m (&£4.76m).

  • Kesa rejects £1.7bn takeover approach

    Thu, 16 Mar 2006

    Comet's parent company Kesa has rejected a £1.7bn takeover approach from a private equity consortium, claiming the offer "undervalues the company and its prospects".

  • Lack of ad flair puts Unilever into a spin

    Thu, 16 Mar 2006

    Unprecedentedly, the Daily Mail has begun axing its editorial budget and staff. Elsewhere this week, Rupert Murdoch used the excuse of his 75th birthday to deliver a not very elegiac funeral oration on traditional media. "Power," he said, " is moving away from the old élite - the editors, the chief executives and, let's face it, proprietors" like himself. He added: "Societies or companies that expect a glorious past to shield them from the forces of change driven by advancing ...

  • Launch of awareness campaign to encourage sensible water use

    Thu, 16 Mar 2006

    Water companies across the South-east are teaming up with the Environment Agency to launch a consumer awareness campaign aimed at encouraging consumers in the region to save water and reduce consumption.

  • London Organising Committee of the Olympic Games seeks commercial director

    Thu, 16 Mar 2006

    The London Organising Committee of the Olympic Games is looking for a commercial director. The role will involve overseeing the marketing, sponsorship, merchandising and ticket sales programmes of the games.

  • Lowe starts search for strategy director

    Thu, 16 Mar 2006

    Interpublic Group has issued a brief to find a strategy or planning director to join the senior management team at its beleaguered creative agency Lowe London.

  • Marketing Week/Data Locator Group Marketer's Lifestyle questionnaire

    Thu, 16 Mar 2006

    Marketing Week readers who have yet to fill in the Marketing Week/Data Locator Group Marketer's Lifestyle questionnaire, included in our March 2 issue, have until March 24 to return them. Alternatively, go to www.mwsurvey.co.uk and fill it in online. This is the fourth time since 1988 that Marketing Week has run a survey analysing the habits of marketers.

  • Masterfoods relaunch for flagging Galaxy Promises

    Thu, 16 Mar 2006

    Masterfoods is gearing up for a major overhaul of its Galaxy Promises range with smaller bars and redesigned packaging, in an effort to improve sales of the "indulgent" range.

  • Match.com picks Welch to take up new top marketing position

    Thu, 16 Mar 2006

    Match.com, the online dating site that is a sister company to Ask.com, has ended a nine-month search by appointing Matthew Welch as its first chief marketing officer, with responsibility for the Match.com brand in all territories outside North America (MW May 12, 2005).

  • Matthew Taylor to leave Land Rover UK

    Thu, 16 Mar 2006

    Land Rover UK managing director Matthew Taylor is leaving the company to take up a more senior position outside the automotive industry. Land Rover director of European operations Phil Popham, who only took up the European role last month (MW February 23), will replace Taylor in the UK.

  • MMA backs the EU on the urgent need for mobile TV

    Thu, 16 Mar 2006

    The Mobile Marketing Association (MMA) has backed European Union media commissioner Viviane Reding's call for Europe not to wait until 2012 for mobile television and that decisions must be taken in the coming 12 months.

  • Monsoon Accessorize appoints Tracey Parks-Taylor

    Thu, 16 Mar 2006

    Monsoon Accessorize has appointed Tracey Parks-Taylor as its interim marketing director. She replaces Graham Sim, who left the retailer last year to join HMV in a similar role (MW November 17).

  • Motorsport Championship unveils TV broadcast deal

    Thu, 16 Mar 2006

    International motorsport series the FIA GT Championship has unveiled its new TV broadcast partners, following the end of its exclusive deal with Eurosport.

  • MSN UK signs content deal with 3

    Thu, 16 Mar 2006

    MSN.co.uk, the Microsoft-owned online portal, has signed an exclusive deal with 3 to brand content on MSN Space, the portal’s blogging tool. MSN UK and 3 have teamed up to offer consumers the chance to win cash prizes for the video blogs.

  • Music v sport sponsorship

    Thu, 16 Mar 2006

    With warmer months on the way, music festival sponsors are gearing up to promote their packages to consumers and drive value from their investment. Vodafone's announcement last week that it is to create its own live-music awards is the latest play by a telecoms brand in music sponsorship, a sector which ...

  • Nestlé's marketers missed the emotive side

    Thu, 16 Mar 2006

    Many in the industry will have seen Nestlé Rowntree's problems coming from a long way off (MW last week). Obviously many factors are in play.

  • New Campaign - Cadbury Dairy Milk

    Thu, 16 Mar 2006

    Publicis is bringing "love and tenderness" to screens with its latest campaign for Cadbury Dairy Milk.

  • New Campaign - Transport for London

    Thu, 16 Mar 2006

    M&C Saatchi's new campaign for Transport for London, entitled "You're better off by bike", aims to get more Londoners out of their cars and onto two wheels.

  • New Look moots 3m ad review as it prepares for major TV drive

    Thu, 16 Mar 2006

    New Look is understood to be in discussions with advertising agencies about a brief worth up to 3m.

  • Nissan UK chief to leave for US post

    Thu, 16 Mar 2006

    Nissan Motor Company (GB) managing director Bill Bosley is leaving to take up a senior marketing role in the US as part of a wider management restructure at the company.

  • No wonder kids prefer video games to telly

    Thu, 16 Mar 2006

    As a new reader of Marketing Week I have to say what a good read it is. This week (MW March 9) there are a couple of articles about television ratings dropping, especially in the "vital" categories 16- to 24-year-olds and 25- to 34-year-olds, along with Simon Fuller trying to make Formula 1 sexy again for the teenagers. All interesting stuff, but where is this "vital" audience going?

  • On your trademarks... get set... smile

    Thu, 16 Mar 2006

    People trademark all sorts of ideas and possible brand-names for future projects they may be planning. But the Diary was totally impressed by the foresight of one Sheridan Simove, who has taken the rather astute step of trademarking the phrase: "The Trademark Office has no sense of humour". The Diary can only wonder how well that went down at the Trademarks Office, and whether their reaction actually proved or disproved the point.

  • Outlook uncertain for Bamford successor at Vodafone

    Thu, 16 Mar 2006

    Vodafone chief marketing officer Peter Bamford appears to have paid the price for being a member of the mobile phone giant's "old guard" after being ousted by beleaguered chief executive Arun Sarin.

  • Pepsi UK marketing director set to leave

    Thu, 16 Mar 2006

    Pepsi UK marketing director Caroline Diamond is leaving the company in May for personal reasons.

  • Podcasts and MP3s offer a 'massive' ad opportunity

    Thu, 16 Mar 2006

    One in four Britons - or nearly 11 million people - owns at least one MP3 player, iPod or similar device, and a quarter of all UK adult internet users - up to 7.9 million adults - intend to listen to podcasts in the next six months, according to new research.

  • Prego creates campaign for The Rugby Football League's Challenge Cup

    Thu, 16 Mar 2006

    Prego, the Leeds-based agency, has created a press, online and direct marketing campaign for The Rugby Football League's Challenge Cup. The tournament's final is the first competitive sports event scheduled to be held at the new Wembley stadium.

  • Reckitt unveils major launches

    Thu, 16 Mar 2006

    Reckitt Benckiser is gearing up for several major multi-million pound launches under its Air Wick air freshener and Harpic toilet care brands.

  • Redefining relationships at a time of constant change

    Thu, 16 Mar 2006

    In an unsettled world where brands choose to work with many different agencies, it could be time to reassess the way clients and agencies pick each other, and the reasons why, says David Wethey

  • Ron Zeghibe and Francis Goodwin face an uncertain future

    Thu, 16 Mar 2006

    Maiden Outdoor chief executive Ron Zeghibe and executive director Francis Goodwin face an uncertain future following the company's decision to accept a &£49.6m offer from rival Titan. Maiden managing director David Pugh is expected to remain with the company.

  • Schoonmaker puts Macquarie on the UK radio map

    Thu, 16 Mar 2006

    Ofcom's decision to award the Plymouth local FM licence to Australian bank Macquarie is likely to furrow a few brows in the commercial radio market. The announcement not only gives a second foreign operator a foothold in the local radio market - Ofcom awarded the Solent FM licence to Canadian group ...

  • Schweppes aims punch at adults

    Thu, 16 Mar 2006

    Coca-Cola GB's Schweppes brand is to launch a "Pimms-like" lemonade drink called Summer Punch Lemonade to be available this summer between May and September.

  • Self-help message for BBC as Jowell presents charter

    Thu, 16 Mar 2006

    The BBC cannot use the licence fee to subsidise commercial services and must sell badly performing or inefficient businesses under the corporation's new ten-year royal charter, presented to Parliament yesterday (Tuesday).

  • Self-regulation is vital for viral marketing

    Thu, 16 Mar 2006

    So the cat's out of the bag. After nearly a year, the Advertising Standards Authority (ASA) has finally ruled on viral marketing and decided to extend its CAP remit to cover e-mail marketing messages that are "designed to stimulate significant circulation⦠to generate commercial or reputational benefit to the advertiser from the consequential publicity" (MW March 2).

  • Sleeping with the enemy?

    Thu, 16 Mar 2006

    The Government's new education bill hopes to get business involved in running schools, but the public and private sectors do not make natural bedfellows and business leaders need to be absolutely convinced of the benefits before they sign up with politicians. By David Benady

  • Suppliers should help pay the cost of ads

    Thu, 16 Mar 2006

    I read Iain Murray's Last Word claiming that chicken farmers are paying for Marks & Spencer's womenswear advertising (MW last week) and didn't know whether to laugh or cry.

  • Tesco hunts agency for school sports brief

    Thu, 16 Mar 2006

    Tesco is holding a pitch to find a below-the-line agency to work on its Sport for Schools and Clubs scheme. The incumbent Octagon is repitching for the business.

  • The air-brained scheme for those who like to bottle up their feelings

    Thu, 16 Mar 2006

    It is with trembling fingers that the Diary is this week able to bring you news that the world of marketing may have finally attained some kind of higher state of consciousness.

  • The benefits of keeping it real

    Thu, 16 Mar 2006

    Brands traditionally feature the rich, famous and beautiful in their ads to sprinkle a little stardust on their products - but research suggests consumers may relate to a more down-to-earth approach

  • The Gallery unveils Living TV 'crime night' ad campaign

    Thu, 16 Mar 2006

    Living TV is launching a £1m integrated campaign to promote its Friday night crime shows Criminal Minds and CSI: Miami.

  • The hidden e-treasure

    Thu, 16 Mar 2006

    With so many online businesses owned by 'old media' companies, it is hard to detect their effect on the market, but that is changing. By David Forster

  • The Local Radio Company appoints Sally Oldham

    Thu, 16 Mar 2006

    The Local Radio Company has appointed Sally Oldham as managing director of its radio division. She will be responsible for 30 local stations and will report to chief executive Richard Wheatly.

  • Through the looking glass

    Thu, 16 Mar 2006

    New media allows brands to engage directly with consumers, but the same technology can offer market researchers a unique opportunity to find out what customers really think. By Alicia Clegg

  • UKTV in talks

    Thu, 16 Mar 2006

    UKTV has confirmed that it is in talks over the future of its relationships with incumbent agencies Mother and Karmarama.

  • Unilever plans Sure-branded football series to air on ITV1

    Thu, 16 Mar 2006

    Unilever is investing heavily in advertiser-funded television programming with the launch of a Sure-branded football documentary.

  • Viral marketers in row over CAP code extension plan

    Thu, 16 Mar 2006

    The online viral marketing industry is up in arms about the latest attempt by the Committee of Advertising Practice (CAP) to extend its code to cover viral advertising.

  • Virgin Radio reports its first revenue increase since 2000

    Thu, 16 Mar 2006

    Virgin Radio, the SMG-owned station, has reported its first revenue increase since 2000. The stations saw an 11% increase to &£22.4m compared to &£20.1m in 2004.

  • Vizeum picks up £13m Pernod Ricard account

    Thu, 16 Mar 2006

    Pernod Ricard UK has appointedÂAegis-owned Vizeum to handle its estimated £13m consolidated planning and buying, following the wine and spirits giant's acquisition of Allied Domecq.

  • Waitrose waits in the wings

    Thu, 16 Mar 2006

    Waitrose would appear to have most to gain from the OFT's referral of the big four grocers to the Competition Commission, but can it remain faithful to its unique proposition while seeing off the threat from a newly rejuvenated 'mass-market upmarket' Sainsbury's? By Ian McCawley

  • WCRS wins account for Churchill Insurance

    Thu, 16 Mar 2006

    WCRS has won the £20m advertising account for Churchill Insurance, the Royal Bank of Scotland-owned brand.

  • Women With Hats

    Thu, 16 Mar 2006

    First Hemingway wrote Men Without Women, then came the Canadian pop classic The Safety Dance by Men Without Hats, now InterContinental Hotels Group brings you Women With Hats. As part of its Wonders of the Worlds promotion, staff have been donning elaborate titfers modelled on the Great Wall of China, the Sydney Opera House and the Pyramids of Egypt. The company says the "intricately designed hats capture the magic of these destinations and remind guests where they could be jetting ...

  • Zara to launch first UK homeware shop

    Thu, 16 Mar 2006

    Zara, the Spanish fashion chain, is launching its first UK homeware shop in central London. It will go head to head with established rivals such as Habitat, Conran and Cargo.

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