Marketing Week
16 May 2002

  • A healthy Digestive system

    Thu, 16 May 2002

    Despite a dearth of genuine new product development, the biscuit sector is thriving thanks to brand extensions, premium products and sales promotions

  • A healthy Digestive system

    Thu, 16 May 2002

    Despite a dearth of genuine new product development, the biscuit sector is thriving thanks to brand extensions, premium products and sales promotions

  • A level playing field

    Thu, 16 May 2002

    An open meeting held by the Field Marketing Council raised some interesting points. It concluded that the industry needs to raise awareness of what exactly field marketing is, and how it can increase sales.

  • A level playing field

    Thu, 16 May 2002

    An open meeting held by the Field Marketing Council raised some interesting points. It concluded that the industry needs to raise awareness of what exactly field marketing is, and how it can increase sales.

  • AA spends £22m on rebranding to emphasise width of product range

    Thu, 16 May 2002

  • Alan Mitchell: Brands will pay the price of ignoring discounters

    Thu, 16 May 2002

    Brands often target well-off consumers, who will pay high prices. They risk being found out by low-cost, but trustworthy, competitors Alan Mitchell

  • And a good name can be had by all

    Thu, 16 May 2002

  • Body blow to D'Arcy as Mars splits

    Thu, 16 May 2002

    £76m business review as food giant ends 50-year relationship with D'Arcy

  • Body blow to D'Arcy as Mars splits

    Thu, 16 May 2002

    £76m business review as food giant ends 50-year relationship with D'Arcy

  • BT names team for Net venture

    Thu, 16 May 2002

  • Calvin Klein ad cleared of indecency

    Thu, 16 May 2002

  • Calvin Klein ad cleared of indecency

    Thu, 16 May 2002

  • Can hotels reverse checking-out trend?

    Thu, 16 May 2002

    UK hotel chains are stepping up their marketing activity in an effort to arrest the decline in occupancy rates sparked by the foot-and-mouth crisis and the September 11 attacks.

  • Can hotels reverse checking-out trend?

    Thu, 16 May 2002

    UK hotel chains are stepping up their marketing activity in an effort to arrest the decline in occupancy rates sparked by the foot-and-mouth crisis and the September 11 attacks.

  • Carlsberg signs £40m FA sponsorship deal

    Thu, 16 May 2002

  • Chrysalis and Express sign cross promo

    Thu, 16 May 2002

  • Chrysalis and Express sign cross promo

    Thu, 16 May 2002

  • Confusion and old age still go together

    Thu, 16 May 2002

    The UK faces a pensions crisis, but it seems consumers are still baffled by the range and complexity of products on the market

  • Corgi marketing director leaves

    Thu, 16 May 2002

  • Could pay-per-view be the future of digital TV?

    Thu, 16 May 2002

    The question now is what should replace ITV Digital. More subscription TV services are not the answer. Guy Abrahams thinks he may have a solution

  • Could pay-per-view be the future of digital TV?

    Thu, 16 May 2002

    The question now is what should replace ITV Digital. More subscription TV services are not the answer. Guy Abrahams thinks he may have a solution

  • Cycling body appoints ex-Allied Domecq marketer to head drive

    Thu, 16 May 2002

  • Devolving the power of PoP

    Thu, 16 May 2002

    In response to the article regarding the best way to produce global point-of-purchase (PoP) campaigns (MW April 11), experience from both the global and local schools of thought must be combined to ensure a campaign's success.

  • Digest

    Thu, 16 May 2002

    Scottish & Southern Energy has extended its partnership with Argos to give customers who trade in an old appliance a grant to assist in the purchase of a new one.

  • Digest

    Thu, 16 May 2002

    Britvic Soft Drinks is launching its Robinsons summer special edition, High Juice Tropical fruits, at the end of May.

  • Digest

    Thu, 16 May 2002

    ...NetValue published a report recently showing that the British and Spanish play more games online than other nations in Europe.

  • Digest

    Thu, 16 May 2002

    KP has launched two Skips variants, Buzz Boltz and Tickle Pickle. The launch will be backed by a &£4m marketing campaign, including television advertising created by Publicis.

  • Digest

    Thu, 16 May 2002

    Percol, the ethical coffee brand, is relaunching its range with new packaging and the introduction of a masterbrand logo. All of Percol's range will now carry a smiling red bean logo.

  • Digest

    Thu, 16 May 2002

    Monkhill Confectionery has shortlisted Hooper Galton, Michaelides & Bednash and Leith London to handle advertising for the relaunch of popcorn brand Butterkist.

  • Digest

    Thu, 16 May 2002

    Barclays chief executive Matthew Barratt has revealed he would like to introduce credit cards for young children.

  • Digest

    Thu, 16 May 2002

    Abbott Mead Vickers.BBDO is to make further redundancies on top of those those made in October last year.

  • Digest

    Thu, 16 May 2002

    The Observer will include an Observer Sport Monthly World Cup special issue on Sunday, featuring 100 Great World Cup moments and supported by television advertising.

  • Digest

    Thu, 16 May 2002

    NetValue, an Internet researcher, has signed up four new clients: Ebay UK, Granada Media, Starcom MediaVest and Universal McCann. They have chosen NetValue for Internet monitoring and online behavioural analysis. Each company will use NetValue's data to gain insight into user behaviour on the Web, measuring activity such as transactions, customer loyalty and advertising campaigns.

  • Digest

    Thu, 16 May 2002

    Britvic's Robinsons is sponsoring the Wimbledon Championships this year. In two separate deals worth &£2m in total, it will be the tournament's official soft drink. It is also Tim Henman's sponsor for a fifth year.

  • Digest

    Thu, 16 May 2002

    Argos has launched an e-mail campaign, created by Inbox Media. The campaign features television-style advertising in Flash 4, so that the e-mail appears directly in the body of the text as opposed to an attachment. The e-mail is being sent to opt-in users of the Argos website and enquiries are supported by a dedicated contact centre.

  • Digest

    Thu, 16 May 2002

    The Department of Transport, Local Government and the Regions has decided that advertising can continue on payphones without the consent of planning authorities.

  • Digest

    Thu, 16 May 2002

    Bates UK has created a TV ad to promote Royal Mail's Special Delivery service. The ad broke on Wednesday 15 May.

  • Digest

    Thu, 16 May 2002

    Wren's Hotel Group has appointed Chris Ward as group marketing manager. He joins from the position of marketing manager at Orient-Express Hotels.

  • Digest

    Thu, 16 May 2002

    Foxtons, the London estate agency, is searching for a chief executive to oversee the expansion of its brand throughout the UK, as well as to oversee its sales and marketing efforts.

  • Digest

    Thu, 16 May 2002

    Capital Radio Advertising has signed a £1.2m sponsorship deal with Bacardi rum. The deal was negotiated by Universal McCann.

  • Digest

    Thu, 16 May 2002

    Granada Enterprises' Commercial Ventures is looking for a sponsor for ITV1's daytime show Trisha.

  • Digest

    Thu, 16 May 2002

    The Interactive Advertising Bureau (IAB) is expanding its standards and research programmes across Europe, and is considering partnerships and mergers with domestic trade bodies to strengthen Europe's online advertising market. IAB Europe president Danny Meadows-Klue says: "This is about accelerating the growth of the online commercial markets. Six months ago we restructured IAB Europe and it's great to see IABs launching in several more countries. The activity programmes in place give ...

  • Digest

    Thu, 16 May 2002

    David Strangeway has been appointed as Honda UK general manager. He moves from his role as head of human resources at Honda, and replaces Ken Kier, who continues as managing director.

  • Digest

    Thu, 16 May 2002

    C2c, the train operator, is launching its Capital Club loyalty scheme to annual season ticket holders. The free package includes special offers to the value of &£2,000.

  • Digest

    Thu, 16 May 2002

    McDonald's is launching a promotion offering a trip to the winning World Cup country. The campaign will be backed by television and radio advertising through Leo Burnett and a website Redhotfootball.co.uk.

  • Digest

    Thu, 16 May 2002

    Communication Solutions has won the £2m through-the-line account for tour operator Beachcomber Tours.

  • Digest

    Thu, 16 May 2002

    Channel 5 is to broadcast 95.8 Capital FM's Party in the Park under a two-year deal. Branding for the event is also being redesigned.

  • Digest

    Thu, 16 May 2002

    Multimap.com, a leading online mapping company, has designed and implemented a "shop locator" service for travel company Thomas Cook's website: thomascook.com. Visitors to the site can locate their nearest ten Thomas Cook shops and foreign exchange bureaux with accompanying maps and location information. The service covers all 700 Thomas Cook outlets in the UK. Thomascook.com director Richard Hadfield says: "As well as being a successful sales tool in its own right, Thomascook.com ...

  • Digest

    Thu, 16 May 2002

    English Wines, a grouping of three vineyards in the South-east of England, is relaunching as New Wave Wines, to reflect its use of New World wine-making techniques and unusual grape varieties.

  • Digest

    Thu, 16 May 2002

    IPC SouthBank marketing director Helen Farquhar has been given the additional role of business director for Marie Claire and will join the board of European Magazines, the joint venture between IPC and Groupe Marie Claire.

  • Digest

    Thu, 16 May 2002

    CCHM is launching a £4.3m TV campaign this week to promote Royal & SunAlliance's More Than insurance brand.

  • Digest

    Thu, 16 May 2002

    News Corp has announced record losses of $3.99bn (£2.75bn) for its third quarter, after writing down the value of its stake in US TV programme guide company Gemstar by $4.

  • Digest

    Thu, 16 May 2002

    BJK&E has planned and bought a £3m press, poster, online and radio campaign for the Mercedes Vaneo, the new mini-MPV.

  • Digest

    Thu, 16 May 2002

    Richard Addis is to join the Financial Times as design editor from his position as editor at the Toronto Globe and Mail. He is a former editor of the Daily Express and was once a reporter at Marketing Week.

  • Digest

    Thu, 16 May 2002

    Sara Lee is looking for an agency to handle advertising for its Aoste brand.

  • Digest

    Thu, 16 May 2002

    Roose has created an advertising campaign for the TXU Energi brand, involving TV, outdoor and press. Media planning and buying is through MediaCom.

  • Digest

    Thu, 16 May 2002

    Postwatch, the postal services watchdog, has appointed RPM3 to its £1m business.

  • Digest

    Thu, 16 May 2002

    Publicis has reported first-quarter revenues of 576m (£358m), up 4.6 per cent on the same period last year.

  • Digest

    Thu, 16 May 2002

    Soul has created an outdoor poster campaign for Coca-Cola Great Britain's Fanta Fruit Twist, featuring animated characters seen in the current TV campaign. The campaign begins on next week and coincides with Soul's Fanta Icy Lemon TV ad.

  • Digest

    Thu, 16 May 2002

    Inspecs, the fashion eyewear manufacturer, has struck worldwide licensing deals with menswear retailer Austin Reed Group, footwear brand Caterpillar and swimwear specialist, Speedo Sportswear.

  • Digest

    Thu, 16 May 2002

    Archers Schnapps has launched an online marketing campaign as part of a £20m investment in the brand. The campaign, called Archers Get Togethers, focuses on the key Archers target market of 18to 30-year-old women, and features an online planne

  • Digest

    Thu, 16 May 2002

    Bartle Bogle Hegarty has been handed the ITV2 account. The agency is ITV1's incumbent.

  • Digest

    Thu, 16 May 2002

    Claydon Heeley Jones Mason has devised a Top Chumps collectible card game for The Guardian. The game begins next week and is supported by TV advertising created by BMP DDB.

  • Digest

    Thu, 16 May 2002

    The Football League has launched a High Court legal action against Carlton Communications and Granada Media for £178.5m following the ITV Digital collapse.

  • Digest

    Thu, 16 May 2002

    Powergen has shortlisted Delaney Lund Knox Warren and Rainey Kelly Campbell Roalfe/Y&R for its advertising account. A decision is expected in early June.

  • Digest

    Thu, 16 May 2002

    Granada Sky Broadcasting's Men and Motors channel is looking for two sponsors for its motoring and lifestyle content respectively. It has also signed Aprilia as an advertiser.

  • Digest

    Thu, 16 May 2002

    Positive Thinking has created a £1m through-the-line campaign for Orangina Rouge. The campaign breaks in July, with media buying and planning through Mediaedge:CIA.

  • Digest

    Thu, 16 May 2002

    The Guardian is to produce a 20-page daily tabloid sports section from June 4 to run from Tuesday to Friday during the World Cup tournament.

  • Digest

    Thu, 16 May 2002

    Claydon Heeley Jones Mason has devised a Top Chumps collectible card game for The Guardian. The game begins next week and is supported by TV advertising created by BMP DDB.

  • Digest

    Thu, 16 May 2002

    The Football League has launched a High Court legal action against Carlton Communications and Granada Media for £178.5m following the ITV Digital collapse.

  • Digest

    Thu, 16 May 2002

    Powergen has shortlisted Delaney Lund Knox Warren and Rainey Kelly Campbell Roalfe/Y&R for its advertising account. A decision is expected in early June.

  • Digest

    Thu, 16 May 2002

    Granada Sky Broadcasting's Men and Motors channel is looking for two sponsors for its motoring and lifestyle content respectively. It has also signed Aprilia as an advertiser.

  • Digest

    Thu, 16 May 2002

    Foxtons, the London estate agency, is searching for a chief executive to oversee the expansion of its brand throughout the UK, as well as to oversee its sales and marketing efforts.

  • Digest

    Thu, 16 May 2002

    Capital Radio Advertising has signed a £1.2m sponsorship deal with Bacardi rum. The deal was negotiated by Universal McCann.

  • Digest

    Thu, 16 May 2002

    Granada Enterprises' Commercial Ventures is looking for a sponsor for ITV1's daytime show Trisha.

  • Digest

    Thu, 16 May 2002

    Positive Thinking has created a £1m through-the-line campaign for Orangina Rouge. The campaign breaks in July, with media buying and planning through Mediaedge:CIA.

  • Digest

    Thu, 16 May 2002

    The Guardian is to produce a 20-page daily tabloid sports section from June 4 to run from Tuesday to Friday during the World Cup tournament.

  • Digest

    Thu, 16 May 2002

    The Interactive Advertising Bureau (IAB) is expanding its standards and research programmes across Europe, and is considering partnerships and mergers with domestic trade bodies to strengthen Europe's online advertising market. IAB Europe president Danny Meadows-Klue says: "This is about accelerating the growth of the online commercial markets. Six months ago we restructured IAB Europe and it's great to see IABs launching in several more countries. The activity programmes in place give ...

  • Digest

    Thu, 16 May 2002

    Communication Solutions has won the £2m through-the-line account for tour operator Beachcomber Tours.

  • Digest

    Thu, 16 May 2002

    Channel 5 is to broadcast 95.8 Capital FM's Party in the Park under a two-year deal. Branding for the event is also being redesigned.

  • Digest

    Thu, 16 May 2002

    Multimap.com, a leading online mapping company, has designed and implemented a "shop locator" service for travel company Thomas Cook's website: thomascook.com. Visitors to the site can locate their nearest ten Thomas Cook shops and foreign exchange bureaux with accompanying maps and location information. The service covers all 700 Thomas Cook outlets in the UK. Thomascook.com director Richard Hadfield says: "As well as being a successful sales tool in its own right, Thomascook.com ...

  • Digest

    Thu, 16 May 2002

    English Wines, a grouping of three vineyards in the South-east of England, is relaunching as New Wave Wines, to reflect its use of New World wine-making techniques and unusual grape varieties.

  • Digging up the media landscape

    Thu, 16 May 2002

    There is, as Britain's most famous landscape gardener was fond of saying, much capability of change here. The issue, where the UK media landscape is concerned, is what form this transformation will take.

  • Digging up the media landscape

    Thu, 16 May 2002

    There is, as Britain's most famous landscape gardener was fond of saying, much capability of change here. The issue, where the UK media landscape is concerned, is what form this transformation will take.

  • Evening Standard starts review of £2.5m ad brief

    Thu, 16 May 2002

  • Evening Standard starts review of £2.5m ad brief

    Thu, 16 May 2002

  • For the sake of the adults, stop advertising to kids

    Thu, 16 May 2002

    The reason advertising meets so much resistance from adults is because of its targeting of one of society's most vulnerable groups - children.

  • Freeserve launches ads to push broadband services

    Thu, 16 May 2002

  • George Pitcher: Legislation won't end discrimination at work

    Thu, 16 May 2002

    The CRE is increasingly belligerent about the dearth of non-whites in managerial positions. George Pitcher applauds its aims but has doubts about the approach

  • Half a nation of stateless people

    Thu, 16 May 2002

  • Irish directory enquiries firm seeks marketer

    Thu, 16 May 2002

  • Irish directory enquiries firm seeks marketer

    Thu, 16 May 2002

  • It's all smiles in the Government

    Thu, 16 May 2002

  • JWT snatches Vodafone £300m global business

    Thu, 16 May 2002

  • JWT snatches Vodafone £300m global business

    Thu, 16 May 2002

  • K-C hit as supermarkets slash the price of Andrex

    Thu, 16 May 2002

  • Leading industry figures hit back at criticisms of commercial TV

    Thu, 16 May 2002

  • Leading industry figures hit back at criticisms of commercial TV

    Thu, 16 May 2002

  • Lloyds TSB seeks head of strategy

    Thu, 16 May 2002

  • London Underground abandons XTP plans

    Thu, 16 May 2002

  • Loyalty at what cost?

    Thu, 16 May 2002

    For some time now, supermarkets have relied on low prices and BOGOF offers to draw in customers and keep them loyal. Things seem to be changing as the big chains realise customers need more than price promotions to keep their interest

  • Man United plans toddler and baby clothing range

    Thu, 16 May 2002

  • Marketing England to be 'funded by business'

    Thu, 16 May 2002

  • Masterfoods Euro chief in sudden exit

    Thu, 16 May 2002

    Masterfoods' head of European petcare marketing quits Mars in unexpected circumstances

  • Masterfoods Euro chief in sudden exit

    Thu, 16 May 2002

    Masterfoods' head of European petcare marketing quits Mars in unexpected circumstances

  • Maxxium picks marketing chief

    Thu, 16 May 2002

  • Nestlé to launch Double Cream bar - its first new brand for five years

    Thu, 16 May 2002

    Nestlé Rowntree is to launch a chocolate bar, called Double Cream, backed by a multi-million pound television campaign.

  • Nibble or bite?

    Thu, 16 May 2002

    CRM is widely used, little understood and often vilified. Marketers disagree over whether it should be introduced on a company-wide basis or brought in one department at a time. What is clear is that companies and staff should plan before the

  • Nik Naks backs hit Ozzy TV show

    Thu, 16 May 2002

  • Nik Naks backs hit Ozzy TV show

    Thu, 16 May 2002

  • Oxygen brand OGO widens product portfolio

    Thu, 16 May 2002

  • Personally, I don't see the resemblance

    Thu, 16 May 2002

  • RPM3 beats four to win Greggs £3m account

    Thu, 16 May 2002

  • RPM3 beats four to win Greggs £3m account

    Thu, 16 May 2002

  • Ryvita rice cakes mark first brand extension

    Thu, 16 May 2002

  • Sending out the winning message

    Thu, 16 May 2002

    SMS campaigns may seem like an ideal way to raise awareness of a promotion. However, over-redemption, and spiralling costs are a danger. Tracey Middleton weighs up the pros and cons of this simple and effective promotional medium

  • Sending out the winning message

    Thu, 16 May 2002

    SMS campaigns may seem like an ideal way to raise awareness of a promotion. However, over-redemption, and spiralling costs are a danger. Tracey Middleton weighs up the pros and cons of this simple and effective promotional medium

  • Shuffling the fourth estate

    Thu, 16 May 2002

    The Communications Bill that came before Parliament last week promises some radical changes to the law governing media ownership. Amanda Wilkinson and David Benady examine the impact of the bill both on media companies and advertisers, who are

  • Tesco blasts 'out of touch' TV industry

    Thu, 16 May 2002

  • There's only one middle finger, one middle finger

    Thu, 16 May 2002

  • There's only one middle finger, one middle finger

    Thu, 16 May 2002

  • Time appoints Powerhouse top marketer

    Thu, 16 May 2002

  • Time appoints Powerhouse top marketer

    Thu, 16 May 2002

  • Torin Douglas: Taking the Mickey out of media Americanisation

    Thu, 16 May 2002

    The Communications Bill contains some media ownership bombshells. Whether they presage major change depends on the sharpness of Ofcom's teeth. By Torin Douglas

  • Underground title gears up for launch after trial success

    Thu, 16 May 2002

  • VO5 owner plans £10m push to overhaul haircare range

    Thu, 16 May 2002

  • What is beneath the grey suit?

    Thu, 16 May 2002

  • Winston Fletcher: Without any advertising, we'd all be listing badly

    Thu, 16 May 2002

    Liberals and lefties carp and cavil about the insidiousness of advertising, but the alternative - as shown in the 17th century - is far, far worse. By Winston Fletcher

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