Marketing Week
16 November 2006
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240 to lose their jobs as Unilever overhauls its innovation strategy
Wed, 22 Nov 2006
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3 teams up with internet giants for new service
Thu, 16 Nov 2006
Mobile network 3 is to launch a new mobile internet package, backed by a string of high-profile Web companies.
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A friendlier face
Thu, 16 Nov 2006
As feelings warm towards the media sector, investors are showing a more sympathetic side in their approach to media companies.
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Amex consolidates media into Mindshare
Mon, 20 Nov 2006
American Express has consolidated the majority of its global media planning and buying business into Mindshare, with Carat losing the £10m account in the UK.
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Andrex signs as ice rink sponsor
Sat, 18 Nov 2006
Kimberly-Clark has signed a headline sponsorship deal with the Tower of London and Hampton Court Palace ice rinks to promote its Andrex Toilet tissue brand.
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AOL UK promotes Jonesco to MD
Fri, 17 Nov 2006
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Assessing the Reiss Brand
Mon, 20 Nov 2006
Each week in association with retail and marketing consultancy Pragma, MarketingWeek.co.uk looks at a high-profile UK brand, assessing its performance against a range of criteria and offering suggestions to improve its overall score. Marks for each section are given out of five stars, while the overall rating is given at the end of the review.
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Audi marketing chief Brotherton returns to Volkswagen
Tue, 21 Nov 2006
Audi marketing chief Nigel Brotherton (pictured) has left the company after just a year to return to Volkswagen. Brotherton, who joined Audi as head of marketing in October last year (MW September 15, 2005), left to become head of loyalty at VW earlier this month...
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Avon and Barclays form core of Mather Communications clients
Thu, 16 Nov 2006
Mather Communications, the agency set up by Ogilvy Group UK to handle conflict business, is launching with Avon and Barclays Wealth Management as its founding clients. Avon is thought to be a new client for the group but Barclays Wealth Manageme...
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Barclays' launches Spread Trading service
Tue, 21 Nov 2006
Barclays has launched an online gambling service focused on the financial markets. The Financial Spread Trading service, launch by its stockbrokers division, is aimed at the public. Users will be able to speculate on the movement stock market indices, currencies and share prices.
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BBC sparks row over plans for online ads
Thu, 16 Nov 2006
The BBC is facing political pressure to abort plans for advertising on its new international website, which is due to launch next year. A group of MPs, backed by the National Union of Journalists (NUJ), is planning to table an Early Day Motion i...
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BDH/TBWA scoops Ulster dairy task
Mon, 20 Nov 2006
BDH/TBWA has won the advertising account for the Dairy Council of Northern Ireland after a three-way pitch.
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BMW launches used car search for mobile
Tue, 21 Nov 2006
BMW is launching a mobile phone service that allows customers to search for used cars in what the manufacturer claims is an industry first.
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Brandhouse wins Pretty Polly revamp task
Thu, 16 Nov 2006
Courtaulds has appointed branding consultancy Brandhouse WTS to reposition its Pretty Polly hosiery brand. The agency won the account following a four-way pitch against undisclosed agencies.
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Branson calls for action over BSkyB's ITV stake
Mon, 20 Nov 2006
Sir Richard Branson has called on the Office of Fair Trading to intervene after satellite broadcaster BSkyB bought a stake in ITV.
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Britain is 'years ahead' in race for Web advertising, says Yahoo! boss
Thu, 16 Nov 2006
The UK is several years ahead of the US in the race to develop internet advertising, according to Yahoo! chairman and chief executive officer Terry Semel. Speaking at the Internet Advertising Bureau's (IAB) Engage conference yesterday (Tuesday),...
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British Gas calls multi-million DM review
Wed, 22 Nov 2006
British Gas is calling a multi-million direct marketing review. The business is currently split between WWAV Rapp Collins and EHS Brann...
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Budgens consolidates 1m media business into WFCA
Thu, 16 Nov 2006
WFCA, the Tunbridge Wells-based agency, has won the 1m media planning and buying account for budget retailer Budgens. It follows a two-way pitch against incumbent Total Media. The agency already handles the Budgens creative account, and the ret...
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Buena Vista hires TCA to run European promotions
Thu, 16 Nov 2006
The Communications Agency (TCA) has been appointed to handle the pan-European promotional marketing business for Buena Vista Home Entertainment (BVHE), Disney's home entertainment division. The agency was appointed following a competitive pitch,...
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Burger King's whopping credibility gap
Fri, 17 Nov 2006
It's a neat trick if you can get away with it, the equivalent of gesture politics in marketing communications. It's called making a virtue of necessity. Burger King has just done it and apparently got away with it.
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Buy one, get something free
Thu, 16 Nov 2006
Sales promotions aim to boost volumes an build brand loyalty, but to really pay off they must be well presented and backed by imaginative supporting work to encourage customers.
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Can Microsoft's Zune player take a bite out of Apple?
Thu, 16 Nov 2006
Ever since Apple revolutionised the world's music industry with the iPod, rivals have been scrambling to get a foothold in the lucrative portable MP3 player market.
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Chiefs quit at Cadillac as UK office is scaled back
Wed, 22 Nov 2006
Cadillac and Corvette Europes UK managing director Malcolm Wade and head of marketing Alastair Welham have left the company after their roles were scrapped. Wade, a former Volvo marketer, was appointed to launch the marques UK office in April last year (MW April 14, 2005), and Welham joined in the marketing role three months later (MW July 20, 2005).
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Clear Channel Comms in 14bn takeover
Thu, 16 Nov 2006
Clear Channel Communications, the largest US radio station chain, has agreed to a $26.7bn (£14.13bn) takeover by a private equity consortium led by Bain Capital Partners, LLC and Thomas H. Lee Partners.
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DHL loses UK chief ahead of post push
Thu, 16 Nov 2006
DHL Global Mail UK managing director John Ivers has left in the middle of the company's major assault on the deregulated postal market. It is not known if he has a job to go to. The company is seeking a permanent replacement but Ivers' role will...
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EasyMobile top marketer leaves ahead of relaunch
Thu, 16 Nov 2006
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EDF appoints Euro RSCG to 55m pan-European task
Wed, 22 Nov 2006
EDF Energy has handed its 55m (Euro 80m) pan-European account to Euro RSCG Worldwide following a competitive pitch...
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Energywatch and CAB roll out joint campaign targeting utilities
Wed, 22 Nov 2006
Industry watchdog Energywatch is teaming up with the Citizens Advice Bureau to expose the failure of energy companies to implement their own price rises, saying it creates misery for more than 1 million British households.
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Eurostar in 10m advertising pitch
Thu, 16 Nov 2006
Eurostar is reviewing its advertising agency requirements as the company gears up for its move the UK international terminal to London's St Pancras station.
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Evening Standard raids Times for new MD
Fri, 17 Nov 2006
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Fixing Volkswagen
Thu, 16 Nov 2006
Volkswagen has raided Audi, its brightest star, to replace departing group chief executive Bernd Pischetsrieder, who is stepping down at the end of the year. But Martin Winterkorn, currently head of the luxury brand, has to do more than just sell c...
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German export drive lost in translation
Thu, 16 Nov 2006
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Global domination falters at marketer's front door
Thu, 16 Nov 2006
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Guinness isn't good for you... if you're an Argentinian penguin
Thu, 16 Nov 2006
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How Jeff Dodds Got Ahead
Tue, 21 Nov 2006
As a small child I was fascinated by the Smash Robots and the Shake n Vac advert, and thought one day, when I grow up
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Industry bodies warn of 'catastrophic' EU ad laws
Thu, 16 Nov 2006
The Incorporated Society Of British Advertisers (ISBA) and the Advertising Association (AA) have warned the UK Government that new European laws on unfair commercial practices could have a disastrous impact on the advertising industry. The trade...
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Is the market ready for a Branson 'six-pack'?
Thu, 16 Nov 2006
Can there be too much convergence at once? Evidently not, if Sir Richard Branson is to be believed. Barely has the ink dried on the contract irrevocably linking the fortunes of the Virgin brand to NTL:Telewest's flaky corporate construct than he is har...
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ITV board rejects NTL bid
Tue, 21 Nov 2006
The ITV board has rejected a bid received by NTL, claiming the cable company’s offer “materially undervalues” the broadcaster. It follows Friday’s strike by BSkyB to buy 17.9% of the broadcaster - effectively blocking any real chance of an NTL/ITV merger.
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ITV/NTL merger may finally make Sir Richard content
Thu, 16 Nov 2006
When news of NTL's bid for ITV broke, the media was quick to call it a match made in hell, but some are now starting to change their minds.
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James Dyson in call for truth in advertising law
Wed, 22 Nov 2006
James Dyson, the countrys best known inventor, has called for a truth in advertising law and has slammed traditional market research for not being able to cope with new product launches in a speech to the Marketing Society annual conference on Tuesday.
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JCB hires MCBD as first ad agency
Mon, 20 Nov 2006
JCB has appointed Miles Calcraft Briginshaw Duffy to handle its 1m advertising account following a pitch against St Luke's. The agency was appointed after a review overseen by JCB's worldwide marketing director Chris Wright. The company previously handled its advertising in-house.
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Jeyes' Bloo Fusions launch supported by 1m campaign
Thu, 16 Nov 2006
Jeyes, the hygiene and household goods company, is extending its Bloo brand with the launch of a range of liquid toilet-rim cleaners. Bloo Fusions, which is going into stores now, is a clear liquid detergent and fragrance gel designed to fit und...
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Kellogg UK appoints managing director
Mon, 20 Nov 2006
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Kitcatt wins Aviva 20 DM task
Wed, 22 Nov 2006
Norwich Union-owned Aviva has handed Kitcatt Nohr Alexander Shaw its 20m direct marketing account without a pitch. The agency will work on the French-owned company's motor and niche insurance products...
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Lee Cooper launches new European stores
Thu, 16 Nov 2006
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Lies at work - no bullshit!
Thu, 16 Nov 2006
Ever feel like you've been cheated? Well, the Diary does - and with good reason. According to author Graham Edmonds, we are "living and working in the golden age of bullshit" and "being constantly bombarded with lies, fakery and spin". He exp...
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Lottery player numbers drop by 3 million over four years
Wed, 22 Nov 2006
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Love looks to net digital start-up
Tue, 21 Nov 2006
Manchester-based creative and design agency Love is looking to invest in a digital start-up agency. The start-up will work out of Manchester, but there is potential for a satellite office in London.
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Marketers fear a fresh surge of 'me too' branding
Thu, 16 Nov 2006
Marketers believe copycat branding by retailers and rival brand owners is becoming a serious threat again, according to research. A survey of 100 top marketers found that 60% agreed that "plagiarism by competitors was much worse than it was five...
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Media's specialist case
Thu, 16 Nov 2006
Walker Media is thought to be in line to pick up MFI's 29m media business (MW last week), leading many in the industry to suggest that the agency's success is, in part at least, down to its links with M&C Saatchi, which has just won MFI's advertis...
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Mentholatum slashes costs with move to new agency
Thu, 16 Nov 2006
The Mentholatum Company has shifted the advertising for its entire portfolio of brands, including Deep Heat and Oxy, into Ogilvy Healthworld Advertising. The consolidation follows a review of the Mentholatum agency roster, which previously saw Euro ...
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Miller Brand UK loses marketing director
Mon, 20 Nov 2006
The marketing director of Miller Brand UK Jean-Pierre van Lin has left the company. It is not known whether he has a job to go to.
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MSN in viral strategy to push search
Thu, 16 Nov 2006
MSN is launching a viral marketing campaign for its search facility featuring an avatar called Ms Dewey, a sassy American woman, as it seeks to break Google's hold on the search market.
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MSN launches film review show online
Tue, 21 Nov 2006
MSN is rolling out a movie review programme as part of the launch of a new film channel on the portal.
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MTV boosts marketing to improve viewers' loyalty
Thu, 16 Nov 2006
MTV is ramping up its marketing spend in a bid to stop viewers from switching to other channels. The music network currently spends about 1.5m on advertising but is expected to triple this over the next year. The move follows a difficult year f...
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Network Rail starts pitch for rebranding business
Wed, 22 Nov 2006
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New campaign - Clio Renaultsport 197
Thu, 16 Nov 2006
Renault is launching a follow-up to its Twice the Va Va Voom campaign to promote its new Clio Renaultsport 197. The campaign, created by Publicis, once again features Ben and Sophie, the flirtatious characters who argue about the merits of Britain ...
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News Magazines in limbo over BSkyB deal
Thu, 16 Nov 2006
News Magazines has put all new business on hold while it waits to find out if it has won the contract to publish the listings magazine for sister company BSkyB. A decision is expected imminently. The division, which is part of News International...
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Npower offers discounts to Telegraph readers
Thu, 16 Nov 2006
Npower, the utility provider, is seeking to attract upmarket consumers through a deal with The Daily Telegraph. The tie-up, which starts next week, will offer Telegraph subscribers discounts on their energy supply. It will also target readers of...
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NTL to launch TV channels after Virgin Media rebrand
Thu, 16 Nov 2006
NTL is planning to launch a series of Virgin-branded television channels after its rebrand to Virgin Media next February. In an interview with Marketing Week, NTL managing director of brands Ashley Stockwell says the cable company is looking to ...
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Ofcom orders junk food ad ban
Fri, 17 Nov 2006
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Pfizer 8m campaign to support Cold & Flu Max
Thu, 16 Nov 2006
Pharmaceutical giant Pfizer is launching a new 8m TV and outdoor advertising campaign to support the recent launch of its new Cold & Flu Max strength range under its Benylin brand...
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Pigsback.com appoints UK managing director
Mon, 20 Nov 2006
Pigsback.com, the permission-based marketing scheme website, has appointed Brian Harrison as UK managing director. He joins from Thomson Directories where he was general manager for the internet.
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Qantas appoints Play as interactive agency
Thu, 16 Nov 2006
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Rachel's Organic Dairy chooses first marketing director
Mon, 20 Nov 2006
Rachel's Organic Dairy, one of the UK's leading yogurt producers, has appointed Steve Clarke to the newly created role of marketing director.
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Sanofi-Aventis moves account into Euro RSCG
Fri, 17 Nov 2006
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Slowly heading sky-wards
Thu, 16 Nov 2006
Freeview's launch of a PVR brings its service offering closer to Sky's, and with nearly a fifth of UK TV's in its pocket, it's becoming a force to reckon with.
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Sponge founders in buy-back months after sale
Wed, 22 Nov 2006
Sponge, the mobile marketing company, has been bought back by its two founders, just months after they sold it to a US company for $17.5m (£9m). NeoMedia Technologies ...
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Superdrug kicks off 2.6m media review
Thu, 16 Nov 2006
Superdrug is reviewing its 2.6m media planning and buying account, currently held by Zenith Optimedia...
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TfL launches new road safety ad
Fri, 17 Nov 2006
Transport for London's cinema ad, designed to warn teenagers of the dangers they face on the capital's roads, breaks at screenings of the James Bond film Casino Royale.
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The best tool for the job?
Thu, 16 Nov 2006
With online set to topple TV as the major recipient of marketing expenditure, senior admen such as John Hegarty question whether brand owners really know how to exploit the medium, and if the Web can be used to build a brand from scratch by Dominic Dudley.
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The Bridge scoops GMG Scottish rock task
Thu, 16 Nov 2006
Guardian Media Group (GMG) Radio has appointed Scottish agency The Bridge to handle advertising for its new classic rock station, 96.3 Rock Radio.
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The Name of the Rising - Marketing Week/Direct Recruitment DM Agencies Reputations Survey 2006
Thu, 16 Nov 2006
The resurgence in the 2006 DM Agency Reputation Survey of those agencies that are named after founders or established partners reflects a growing client preference for accountability and tried-and-tested value, but the emphasis is very much on 'teamwork'. David Reed reports.
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The people are restless. let them eat double whoppers
Thu, 16 Nov 2006
Faced with Puritanism and petty authority, there are signs that the British are taking a leaf out of the French's book and learning how to get stroppy.
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Thomson appoints Krow to 15m account
Sat, 18 Nov 2006
Travel group Thomson has appointed Krow to handle its 15m advertising account for both the Thomson and Thomsonfly brands. The agency won the business after a five-way pitch that also included incumbent DDB London, Delaney Lund Knox Warren & Partners, JWT and Vallance Carruthers Coleman Priest.
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'Tis the season to go shopping
Thu, 16 Nov 2006
Supermarkets and online retailers may have made significant inroads into the gift markets over the past five years, but this Christmas the high street is looking for ways to win back shoppers.
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Viewers expect HD Freeview by 2009
Tue, 21 Nov 2006
Television viewers expect to receive high-definition (HD) services through Freeview in the next three years, according to research carried out jointly by the BBC, ITV, Channel 4 and Five.
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Virgin Atlantic picks top marketer in restructure
Mon, 20 Nov 2006
Virgin Atlantic has restructured its marketing department and moved director of customer services Paul Dickinson to the new role of sales and marketing director.
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Virgin Atlantic plans spoiler ads lampooning BA Club World beds
Thu, 16 Nov 2006
Virgin Atlantic is considering running a national press campaign later this week poking fun at the coverage rival British Airways (BA) has received for the launch of its new Club World "beds". After the launch of the beds on Monday, BA chief exe...
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Virgin duo to raise NT Hell
Thu, 16 Nov 2006
Richard Branson aims to transform the fortunes of floundering cable company NTL:Telewest. Rebranded as Virgin Media, and marketed by two of his most trusted lieutenants, it's his chance to break into the entertainment business - and an enormous gamble, says Catherine Turner.
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Virgin marketer moves to children's cancer charity
Thu, 16 Nov 2006
CLIC Sargent, the UK's biggest children's cancer charity, has ted former Virgin Mobile marketer Matthew Hunt as head of marketing. The charity has been expanding its marketing team since the merger of CLIC and Sargent Cancer Care for Children la...
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Watchdog slams Flora over ad's 'healthier' claim
Thu, 16 Nov 2006
Unilever Bestfoods has been blasted by the Advertising Standards Authority (ASA) for claiming that a knob of its Flora margarine makes vegetables healthier. The ASA has ruled that a poster and magazine ad for Flora was misleading. The ad shows t...
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Weekly growth suggest monthlies have had thier day
Thu, 16 Nov 2006
The strong performance of weekly consumer magazines this year has propped up the magazine market as a whole, despite a slight drop in the sales of monthly titles. But there are fears that a flurry of weekly launches in 2007 could fragment the ma...
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What's your motivation?
Thu, 16 Nov 2006
Pushing home a corporate message means more than hiring a famous face. Celebrities must have relevance - and the best events are underscored with plenty of build-up. By Sarah Rayner.
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Wieden & Kennedy wins 30m Diet Coke US account
Tue, 21 Nov 2006
Coca-Cola has appointed Wieden & Kennedy to handle its 30m ($56m) Diet Coke account in the US. It is unclear whether a pitch was held for the business or if incumbent Draft FCB was invited to repitch...
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Zurich moves top marketer to retail chief in restructure
Thu, 16 Nov 2006
Zurich has promoted UK marketing director Mark Searles to managing director, retail, following a restructure of its UK general insurance division. He will continue as marketing director. The restructure follows the appointment of Guy Munnoch as chie...
