Marketing Week
16 September 2010
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Brands with cover-star ambition
16 September 2010
Brands from Sky to Asos, Asda and Orange are producing magazines to broaden their scope for customer interaction, boost sales and bolster their online strategy.
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Content for real men
16 September 2010
Media brands have been evolving to reflect a growing demand for content that better meets men’s needs. In traditional media, free magazine title Shortlist has quickly developed a loyal following thanks to its use of witty columnists, while television channel Dave has carved out a niche by providing engaging content for men.
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Content should be perfect fit
16 September 2010
It’s refreshing to hear scores of positive thoughts on branded content and proof of the level of consumer engagement it achieves (MW 9 September).
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Do adverts really capture the spirit of the modern man?
16 September 2010
Click here to read the cover story relating to this ’What men want from a brand relationship’Click here to read about media brands for men
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Don’t reject an agency review
16 September 2010
This week’s Secret Marketer column, The Perils of Finding an Agency (MW 9 September), relates a situation that must happen countless of times every week in the marketing world.
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European head of marketing for LinkedIn tells us which brands impress her
16 September 2010
On September 29, The Annual from Marketing Week will lay out smart thinking, smart working and smart engagement strategies for businesses. We ask Amy Miller, European head of marketing for LinkedIn’s marketing solutions business, which brands impress her:
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Get out of the discount trap
16 September 2010
Alan Treadgold’s article “Bloodshed and chaos on the high street” on Marketing- Week.co.uk touches on some powerful observations for brands and retailers in today’s market, not least that they need to focus on what the shopper wants.
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Kinetic fuels expansion by creating data analysis arm
16 September 2010
Outdoor agency Kinetic is moving into consumer data analysis with the launch of a new division Meta.
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Make-up is not just for females
16 September 2010
In the past five years, the men’s personal care space has expanded well beyond deodorants, shower gels and moisturisers, with make-up even making it onto some men’s shopping lists. According to Datamonitor analysts, 88 make-up products made for men were launched globally in 2009, compared with just three in 2005.
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Pitch
16 September 2010
Pitch unveils its latest YouGov Agency Reputation Survey this week with marketers ranking agencies across a number of criteria. Read an introduction to the rankings and the views of three top executives on the future agency model here
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Raw deal for Pepsi?
16 September 2010
I read your coverage of the early death of the all-natural Pepsi Raw (MW 6 September).
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Rhidian Taylor to leave UK to go Stateside for Barclaycard
16 September 2010
Rhidian Taylor, head of brand strategy at Barclaycard, is to leave the global marketing team of the payment services company.
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Ritson doesn’t rule out social
16 September 2010
Do people actually read Mark Ritson?
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The YouGov Take: Retail Pricing
16 September 2010
Tim Britton, Chief Executive of UK YouGov, talks about retail pricing.
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Trade shows - how to get it wrong
16 September 2010
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True measure of performance is bottom line
16 September 2010
Marketers may understand the importance of measuring the impact of their activities, but research seen exclusively by Marketing Week reveals few use metrics that are aligned to their brand’s business strategy.
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We’re growing as your information needs grow
16 September 2010
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web comment
16 September 2010
WHAT YOU SAID
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What is the top brand? Let me google it...
16 September 2010
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What men want from a brand relationship
16 September 2010
By championing masculinity and the role of the male in family life, brands can increase their engagement with consumers and grab a bigger slice of the £150bn-a-year market that men aged between 30 and 50 represent.
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Why we should make great play of the widening creativity gap
16 September 2010
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World Cup ads failed to score with consumers
16 September 2010
Missing the mark: Consumers said that celebrity endorsed ads were some of the few that performed fairly well
