Marketing Week
17 August 2006

  • A case of vanity in this bonfire?

    Thu, 17 Aug 2006

    For some people the process of overcoming an addiction is an experience to be conducted in private, while others don't mind exorcising their demons in public, but Neil Boorman is turning his struggle into a right old song and dance.

  • a2a parts company with Tim Greatrex

    Thu, 17 Aug 2006

    a2a, the broadband TV company, has parted company with former Zenith Optimedia managing director Tim Greatrex following the arrival of former BSkyB group sales director Peter Shea in April.

  • Administrators axe Sportman's Sunday edition to save money

    Thu, 17 Aug 2006

    Beleaguered newspaper The Sportsman is axing its Sunday edition as part of a string of cost-cutting measures. The move comes a month after it was placed in administration.

  • Ann Summers stocks Durex Play

    Thu, 17 Aug 2006

    Ann Summers is stocking the Durex Play range of sexual pleasure-enhancing products. The tie-up begins next month on a trial basis.

  • AOL Userplane deal precedes Euro drive

    Thu, 17 Aug 2006

    AOL is to make a fresh push for advertising around social networking sites in Europe after buying US internet company Userplane.

  • ASA rebukes Walkers over mailout's crisp salt claims

    Thu, 17 Aug 2006

    Walkers Crisps, the PepsiCo-owned snacks brand, has been rapped by the Advertising Standards Authority (ASA) over claims it made about the salt content of its crisps in a mailing to consumers.

  • Asda fails to hit profit forecasts

    Thu, 17 Aug 2006

    Asda has failed to hit profit forecasts for the second quarter, according to Wal-Mart, even though it boosted its overall UK grocery market share. The US retail giant did not split out figures for Asda, but said it continues to face declining profitability in a competitive market.

  • Asda trials supplier delivery scheme to reduce food miles

    Thu, 17 Aug 2006

    Asda is testing a food delivery scheme that it claims will cut 3 million "food miles" a year if it is rolled out across its UK stores.

  • BA may consider seeking compensation from BAA

    Thu, 17 Aug 2006

    British Airways says it may consider seeking compensation from airports operator BAA after increased security measures following last week's thwarted terror attacks forced it to ground hundreds of flights from Heathrow (News analysis page 7).

  • Bridging the north-south divide

    Thu, 17 Aug 2006

    Consumers are finding more reasons to shop at Morrisons, with like-for-like sales increasing by 6.6% in the 25 weeks to July 23. The improved performance follows a turbulent period at the UK's fourth-largest supermarket chain, which struggled

  • British Airways appoints PCI Fitch

    Thu, 17 Aug 2006

    British Airways has appointed experiential communications agency PCI Fitch to manage its global marketing and internal events programme. The three-year contract involves work on the launch of the airline's Club World products and the launch event for BA's premium cargo facility at Heathrow in September.

  • BT tipped to hand media planning business to Starcom

    Thu, 17 Aug 2006

    BT is tipped to hand its £30m media planning business to Starcom, which already handles its TV, press and radio buying.

  • Charles Worthington extends distribution

    Thu, 17 Aug 2006

    Charles Worthington, the premium haircare brand, is planning to drive product sales and boost brand awareness by extending distribution into the major supermarkets. The range was previously only available in Boots.

  • City AM opts for temporary closedown for the summer

    Thu, 17 Aug 2006

    City AM, the free business newspaper, will close down for a summer break next week because London's financial district is so quiet, according to managing director Lawson Muncaster.

  • Co-operative Bank takes a stand with 'ethical' brand

    Thu, 17 Aug 2006

    The Co-operative Bank is unveiling a new ethical brand to appeal to consumers interested in "green" goods and services. The Stand Up brand will be tested across 16 branches in the Midlands and will be supported by a £1m regional marketing push

  • Cracking the MySpace age

    Thu, 17 Aug 2006

    When Rupert Murdoch's News Corporation bought MySpace for $580m (£306m) last year, questions were soon being asked about how the media mogul could turn the investment into profit. Websites with lots of users are not hard to find, but turning t

  • Cross-platform sales: the next generation

    Thu, 17 Aug 2006

    The demise after three years of SMG Access, Scottish Media Group's cross-platform sales team (MW last week), seems to go against the current tide. There is little doubt among media owners and agencies that cross-platform selling is not only co

  • Diageo axes global marketing position

    Thu, 17 Aug 2006

    Diageo global marketing procurement chief Alison Littley is leaving the company after her role was axed. It is not known if she has a job to go to.

  • Don't forget good old product placement

    Thu, 17 Aug 2006

    I read with interest David Benady's article on the challenging future TV advertisers are going to face.

  • 'Don't ignore the regions' warns newspaper chief

    Thu, 17 Aug 2006

    Media planners and their clients are failing to increase their business because of a reluctance to exploit opportunities outside London, according to Newspaper Society marketing director Robert Ray.

  • Draft FCB Group creates 16 million door drop campaign

    Thu, 17 Aug 2006

    Draft FCB Group has created a 16 million door drop campaign for Nivea Deodorant. The activity, which has been planned through Carat, will target consumers nationwide.

  • Emirates goes online to push Arsenal stadium sponsorship

    Thu, 17 Aug 2006

    Emirates is promoting its sponsorship of the new Arsenal Football Club stadium with an online campaign and stadium advertising that aims to engage "directly with fans".

  • Five's US drama channel forces Hallmark rethink

    Thu, 17 Aug 2006

    Sparrowhawk Media UK managing director Rosie Hill-Davies has admitted that rival channel Five's plans to launch a digital station showing only US drama forced the Hallmark channel to reconsider its strategy.

  • For children of all ages

    Thu, 17 Aug 2006

    At first glance, the character licensing market appears to be very successful. There is a seemingly endless supply of new and exciting movies, many of which are character-based, and there are a large number of television programmes generating

  • From search box to letterbox

    Thu, 17 Aug 2006

    The dramatic rise in spending on sponsored links in Web searches over the past three years signals a fundamental shift in the dynamics of direct marketing.

  • Hagel's thesis gives marketers a new philosophy of a's not i's

    Thu, 17 Aug 2006

    Based on a talk he gave to a conference on marketing innovation organised by Columbia Business School, Hagel notices three trends: the rising value (and price) of consumer attention; the falling cost of production and distribution compared to

  • HBOS raids Barclays for head of procurement team

    Thu, 17 Aug 2006

    Financial services giant HBOS has poached Barclays procurement officer John Durrell to head its team, sparking rumours of changes for external suppliers.

  • Hot chocolate

    Thu, 17 Aug 2006

    With mobile phones becoming more important as fashion accessories than ever before, manufacturers are constantly striving to produce the next must-have handset. Following the success of Motorola's Razr, LG Electronics seems to have the mobile

  • How wags put the boot into their favourite designer labels

    Thu, 17 Aug 2006

    Though its seems a while ago now, the events are green in the memory. There, united in defeat in a foreign land, stood our footballers, weeping copiously, sobbing convulsively until the mascara ran down their moisturised cheeks, falling on eac

  • Hush Puppies tries out the children's market for size

    Thu, 17 Aug 2006

    Hush Puppies, the footwear manufacturer, is launching its first range of shoes for infants next year in an attempt to end Clarks' dominance of the children's category.

  • InBev hands Engine's Woo below-the-line Beck's task

    Thu, 17 Aug 2006

    Woo, the sales promotions agency owned by the Engine Group, has been appointed to handle the below-the-line account for InBev beer brand Beck's.

  • It's an accolade...

    Thu, 17 Aug 2006

    It's an accolade the Diary can only dream of but Vanessa Hogg, new business director of marketing communications agency Billington Cartmell, is doing her bit for the marketing fraternity by being in the running to be named Britain's Fittest Director. Although the title is a bit confusing, Vanessa has all the credentials to succeed. Not only is she extraordinarily "fit", she is also a company director and a successful triathlete. She took Bronze for Great Britain at an event in Honolulu ...

  • ITV1's share of commercial impacts falls

    Thu, 17 Aug 2006

    ITV1's share of commercial impacts fell by nearly 20% in July, according to figures from Donovan Data Systems. The channel recorded a 29% share of all adult impacts. ITV Sales' overall share of viewing in July was 35%, down 14% year on year.

  • Jaguar and Land Rover sales could 'end brands'

    Thu, 17 Aug 2006

    Ford should consider selling Volvo rather than Jaguar and Land Rover as part of the strategic review of its business, according to a leading automotive analyst.

  • John Lewis understood to have axed Burkitt DDB

    Thu, 17 Aug 2006

    John Lewis is understood to have axed incumbent Burkitt DDB from the review of its &£15m media business. The decision leaves BLM, Manning Gottlieb OMD and Universal McCann on the retailer's shortlist. Manning Gottlieb OMD recently won the media business for sister company Waitrose.

  • JWT, MindShare share £8m A1 GP task

    Thu, 17 Aug 2006

    A1 Grand Prix, the World Cup of motor sport, has appointed JWT and MindShare to handle its &£8m advertising and branding business. It is understood the agencies won the accounts without a pitch.

  • Lie low on an Isobel lilo

    Thu, 17 Aug 2006

    The Diary has been busy enjoying the warm weather these past few weeks and, as eagle eyed viewers may have noted, has missed a few editions. Part of this time has been spent stranded like a piece of driftwood in the middle of the Serpentine aboard ad agency Isobel's latest summer gift - a branded lilo.

  • Mazda picks Ford man to oversee global marketing

    Thu, 17 Aug 2006

    Mazda Motor Corporation has appointed Robert Graziano, the president and chief executive of Ford in Southern Africa, to oversee global marketing for the brand.

  • Mediaedge:cia appoints John Dore

    Thu, 17 Aug 2006

    Mediaedge:cia has appointed John Dore to lead its Sony Ericsson account team as managing partner of its Global Solutions Europe, Middle East and Africa group. Dore joins from Carat, where he was international business director.

  • Microsoft launches adCenter

    Thu, 17 Aug 2006

    Microsoft has launched its online advertising platform, adCenter, in the UK.

  • Mike Cavers to leave Publicis Dialog

    Thu, 17 Aug 2006

    Mike Cavers, executive creative director of Publicis Dialog, is leaving to take up the same role at direct marketing agency Chemistry Communications.

  • Millar McCowans looks set to cease trading

    Thu, 17 Aug 2006

    Millar McCowans, the confectionery manufacturer behind the iconic Wham Bar and Highland Toffee sweets, looks set to cease trading after battling against restructuring costs and heavy competition.

  • MoreThan to launch loyalty scheme for policy holders

    Thu, 17 Aug 2006

    MoreThan, the insurance company, is introducing a loyalty scheme called Smartsave to encourage customers to remain with the Royal & SunAlliance-owned brand.

  • Napster and Intel campaign promotes music downloads

    Thu, 17 Aug 2006

    Napster, the online music service, has joined Intel to launch a campaign to encourage consumers to buy and download more content over the internet.

  • New campaign for T-Mobile's pay-as-you-go tariff

    Thu, 17 Aug 2006

    Saatchi & Saatchi has created a television and outdoor campaign to promote T-Mobile's new pay-as-you-go tariff, Everyone.

  • New Campaigns - BT

    Thu, 17 Aug 2006

    BT is hitting back at its broadband rivals in an advertising campaign that launches across Scotland and Wales this week.

  • New MFI ads emphasise good design

    Thu, 17 Aug 2006

    Furniture chain MFI is taking on Ikea with a new marketing strategy that will focus on the design of its products for the first time. It will be backed by a major advertising campaign that breaks this week.

  • Pipex

    Thu, 17 Aug 2006

    We have been asked to point out by internet service provider Pipex that its broadband and home phone calls package, being advertised in a TV campaign, is in fact available in the UK (MW last week). Pipex also states it has more than 1 million customers in the UK.

  • Retailers caution Cadbury over too rapid return of Dairy Milk products

    Thu, 17 Aug 2006

    Retailers have hit out at Cadbury for rushing to get products back on shelves and failing to reassure consumers through its marketing. The confectionery giant was forced to pull more than a million chocolate bars under its Dairy Milk brand off

  • Saatchi picks Euro chief as deputy chairman

    Thu, 17 Aug 2006

    Saatchi & Saatchi has promoted European chief Richard Hytner to deputy chairman of the worldwide network.

  • SABMiller appoints group brand development chief

    Thu, 17 Aug 2006

    SABMiller, the US brewer, has appointed Helen Pyman as group marketing development director. She will report to group marketing director Nick Fell, who joined last month.

  • Sony Ericsson shortlist

    Thu, 17 Aug 2006

    DDB London, McCann Erickson, Publicis and Saatchi & Saatchi have been shortlisted to pitch for Sony Ericsson's £50m global advertising account.

  • Starwood Hotels & Resorts appoints Daniel Kerzner

    Thu, 17 Aug 2006

    Starwood Hotels & Resorts has appointed Daniel Kerzner as regional director of online marketing, north-west Europe.

  • Tabletalk breaks into university ads

    Thu, 17 Aug 2006

    Tabletalkmedia, the out-of-home advertising company, has signed a raft of deals to sell advertising space in UK universities for the first time. The company is expected to launch its first campaign in the next month to coincide with the start of the new university term.

  • Tempur picks TBG as it moves spend online

    Thu, 17 Aug 2006

    Digital marketing agency TBG London has been appointed to handle the first online marketing campaign for bedding company Tempur. The account is worth £1.5m.

  • Terror plot adds new dimensions to flying

    Thu, 17 Aug 2006

    Only the day before the airport terrorist alert, Ryanair chief executive Michael O'Leary was able to crow about another milestone being passed: Ryanair, he said, is now Ireland's national airline, displacing Aer Lingus.

  • Terrorist threat to hit budget airlines hardest

    Thu, 17 Aug 2006

    The foiled UK terror plot last week has left airlines more vulnerable than ever to scare stories and disruption, both of which could ultimately damage the companies' bottom line. From a purely commercial point of view, the chaos caused by even

  • There's a new breed of branded programming

    Thu, 17 Aug 2006

    I agree with David Benady (No need to switch channel yet, MW August 10) that the industry relies heavily on the 30-second spot and until alternative models are proven will continue to do so. Unfortunately, viewers with a less enduring attachme

  • Tiscali in talks with Vodafone and 3

    Thu, 17 Aug 2006

    Tiscali is reported to be in talks with Vodafone and 3 about a mobile phone service as part of a move into triple play. A deal would involve Tiscali leasing network space from an existing operator.

  • Tiscali set to drop HomeChoice brand name

    Thu, 17 Aug 2006

    Tiscali is set to drop the HomeChoice brand name following its £60m acquisition of the London-based IPTV service earlier this week.

  • Trademark litigation culture stumbles on this side of the pond

    Thu, 17 Aug 2006

    There may be an Intel inside the majority of PCs sold globally, but that market dominance does not give the US computer chip giant blanket rights to stop other companies using the term "intel" as part of a trademark, a British court has ruled (MW last week).

  • Transport for London promotes Nigel Marson

    Thu, 17 Aug 2006

    Transport for London has promoted head of marketing Nigel Marson to the role of group marketing director. Marson replaces Chris Townsend who joined the London 2012 Organising Committee of the Olympic Games.

  • Vodafone loses crown to China Mobile

    Thu, 17 Aug 2006

    Vodafone has lost its crown to China Mobile as the world's most valuable mobile phone operator. China Mobile, which was set up less than seven years ago, also claims to be the world's largest mobile phone operator by subscription, with 200 million customers to Vodafone's 186 million...

  • W&K tipped to beat Red Brick Road to £5m Guardian brief

    Thu, 17 Aug 2006

    Wieden & Kennedy is tipped to win the £5m advertising business for the The Guardian after a two-way contest against start-up agency The Red Brick Road. Incumbent DDB London declined to repitch for the business.

  • Warehouse Express appoints Julian Wright

    Thu, 17 Aug 2006

    Warehouse Express, the independent photographic equipment retailer, has appointed Julian Wright as marketing director and Ted Westlake as operations director. Wright was previously at Screwfix.com and Electrocomponents.

  • Warwickshire Cricket appoints top marketer

    Thu, 17 Aug 2006

    Warwickshire County Cricket Club has appointed James McLaughlin to the new role of commercial director. He replaces Stuart Robertson, who left to join Hampshire Cricket Club as group commercial director in April.

  • WCRS picked by Littlewoods

    Thu, 17 Aug 2006

    WCRS has been picked by Littlewoods, the catalogue and online retailer, to handle its &£12m advertising business and create a 'modern brand image'. The pitch was overseen by the AAR.

  • Which? snubs Government over new school guidelines

    Thu, 17 Aug 2006

    Plans to overhaul guidelines on marketing in the UK's schools have been torpedoed by consumer lobby Which?. The group has pulled out of talks with the Government and advertisers over concerns that the planned changes are "too weak".

  • Why online isn't the cure for all NRS's ills

    Thu, 17 Aug 2006

    Paul Seabrook of CCB extols the "many benefits" of online media research in the context of the debate on the future of the National Readership Survey (NRS) in his letter (MW August 10).

  • Wieden & Kennedy trounces DDB in £15m contest for Lurpak brief

    Thu, 17 Aug 2006

    Wieden & Kennedy (W&K) has been appointed to handle the £15m advertising business for Arla Foods' Lurpak brand following an eight-month review. The business moves from DDB London, which had held the account since 1993.

  • Worthy pupil of The Hoff

    Thu, 17 Aug 2006

    With all the kerfuffle about David Hasselhoff recently, the Diary was overjoyed to unearth one Magnus Ramsay - a man who can step in and take some of the heat for The Hoff.

  • WPP Group invests in two online ad companies

    Thu, 17 Aug 2006

    WPP Group has invested in two online ad companies in the US.

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