Marketing Week
17 February 2005

  • Abbey reviews ad account

    Thu, 17 Feb 2005

    Abbey is reviewing its £30m advertising account, held by TBWA/London, following the bank's acquisition by Spanish company Banco Santander.

  • Abbey reviews ad account

    Thu, 17 Feb 2005

    Abbey is reviewing its £30m advertising account, held by TBWA/London, following the bank's acquisition by Spanish company Banco Santander.

  • Allied Domecq loses third senior marketing figure

    Thu, 17 Feb 2005

  • Allied Domecq loses third senior marketing figure

    Thu, 17 Feb 2005

  • Another instalment in retail's Icelandic saga

    Thu, 17 Feb 2005

    The retail landscape is evolving as Icelandic investors look to the UK for rich pickings. But will they plough further cash into these brands, or take their money and run? Amanda Wilkinson reports

  • Apple and Sony defend download services in French court

    Thu, 17 Feb 2005

    Apple and Sony will appear in a French court to defend charges that their music downloading services mislead consumers by not making it clear that songs can only be played on Apple or Sony digital music players.

  • ASA calls a halt to Ruddles County shotgun campaign

    Tue, 22 Feb 2005

    The Advertising Standards Authority (ASA) has banned a press ad for Greene King-owned Ruddles County beer, which featured a double-barrelled shotgun. The advertisement, which was the subject of 51 complaints, has been criticised as irresponsible because it trivialises the use of guns. The British Association for Shooting and Conservation, the Gun Trade Association, the Union Pub Company and the Metropolitan Black Police Association all objected to the press advertisements, created by ...

  • ASA calls a halt to Ruddles County shotgun campaign

    Tue, 22 Feb 2005

    The Advertising Standards Authority (ASA) has banned a press ad for Greene King-owned Ruddles County beer, which featured a double-barrelled shotgun. The advertisement, which was the subject of 51 complaints, has been criticised as irresponsible because it trivialises the use of guns. The British Association for Shooting and Conservation, the Gun Trade Association, the Union Pub Company and the Metropolitan Black Police Association all objected to the press advertisements, created by ...

  • Austrian lingerie brand to storm UK

    Tue, 22 Feb 2005

    An Austrian lingerie brand with a reputation for saucy advertising is planning to launch in the UK later this year.

  • Austrian lingerie brand to storm UK

    Tue, 22 Feb 2005

    An Austrian lingerie brand with a reputation for saucy advertising is planning to launch in the UK later this year.

  • BBC announces increase in peak-time current affaires programming

    Thu, 17 Feb 2005

    The BBC has announced it is planning to increase its peak-time current affairs programming, although the corporation is facing cuts of &£320m. There will be more midweek current affairs shows, but Panorama will retain its controversial Sunday evening slot.

  • BBC hits rock bottom and creates a foul stink

    Thu, 17 Feb 2005

    A programme showing the effects of a man breaking wind sums up all that is wrong with the BBC today.

  • BBC hits rock bottom and creates a foul stink

    Thu, 17 Feb 2005

    A programme showing the effects of a man breaking wind sums up all that is wrong with the BBC today.

  • BBDO group under fire over chimp ads

    Thu, 17 Feb 2005

  • BBDO group under fire over chimp ads

    Thu, 17 Feb 2005

  • Black & Decker appoints Mailtrack for email campaign

    Thu, 17 Feb 2005

    Mailtrack has been appointed by Black & Decker to create a pan-European e-mail campaign to increase the company's consumer database.

  • Boots looks at changes to agency arrangements

    Thu, 17 Feb 2005

    Speculation has been mounting that Boots is unhappy with its agency roster and could change it by the end of the year if the current agencies do not come up to scratch. Boots' integrated advertising account is worth &£90m.

  • British Quality Chicken unveils new logo

    Thu, 17 Feb 2005

    British Quality Chicken has launched a new logo featuring the Union Jack and a new slogan, 'Roast it, grill it, eat it, love it', as part of its marketing campaign for this year.

  • Britvic aims new Tango variant at older market

    Thu, 17 Feb 2005

  • BT to offer faster connections at no extra cost

    Thu, 17 Feb 2005

    BT hopes to build its broadband business with plans to offer subscribers faster connections at no extra cost.

  • Budvar supremo leaves company

    Thu, 17 Feb 2005

  • Cadbury Schweppes close to acquiring Green & Black's

    Thu, 17 Feb 2005

    Cadbury Schweppes is understood to be close to acquiring organic chocolate brand Green & Black's. It already has a five per cent equity stake in the company.

  • Cadbury Schweppes picks EMEA president

    Wed, 23 Feb 2005

  • Cadbury Schweppes picks EMEA president

    Wed, 23 Feb 2005

  • Chief Marketing Officer Council expands into Europe

    Thu, 17 Feb 2005

    The Chief Marketing Officer (CMO) Council, a group of senior marketing executives in the technology industry, is expanding into Europe with the formation of CMO Council Europe.

  • Cinema must focus on its main features

    Thu, 17 Feb 2005

    Despite enjoying a record year for advertising expenditure in 2004, cinema still has a number of important issues to address before it convinces advertisers of its worth. By Branwell Johnson

  • Connect promotes Maxus in £2.5m campaign

    Thu, 17 Feb 2005

    Connect has created a £2.5m campaign to promote Maxus, a new range of vehicles from Birmingham light commercial vehicle specialist LDV.

  • Convergence is set to become the mainstream

    Thu, 17 Feb 2005

    I was interested to read Nick Higham's prescient article "A converged world could spell the end for TV ads" (MW February 3). It is increasingly clear that this view of the world, and the implications for the traditional marketing business model, is going mainstream.

  • DDB London creates Hasbro campaign

    Thu, 17 Feb 2005

    DDB London has created a TV campaign for Hasbro to promote the new Action Man X-Missions toys.

  • Desmond marketing chief quits abruptly

    Wed, 23 Feb 2005

    Northern & Shell (N&S) group marketing director Tim Pemberton has left the company after less than six weeks in the job. He is not thought to have a job to go to.

  • DM puts boot into junk

    Thu, 17 Feb 2005

    Despite public opinion, DM is an effective marketing tool and one brand owners will continue to use. But how best to change consumer perception? David Benady reports

  • DM puts boot into junk

    Thu, 17 Feb 2005

    Despite public opinion, DM is an effective marketing tool and one brand owners will continue to use. But how best to change consumer perception? David Benady reports

  • EU to finalise anti-smoking images

    Thu, 17 Feb 2005

    The EU says it is close to finalising a series of images that could be used on cigarette packets to deter smokers. Once the library is approved, there will be consultations with industry stakeholders in the UK about using the health warnings.

  • EU to finalise anti-smoking images

    Thu, 17 Feb 2005

    The EU says it is close to finalising a series of images that could be used on cigarette packets to deter smokers. Once the library is approved, there will be consultations with industry stakeholders in the UK about using the health warnings.

  • Euro RSCG supports Jacob's healthie cracker range in new campaign

    Thu, 17 Feb 2005

    Euro RSCG has created a television and press campaign to support Jacob's healthier cracker range, Essentials. The ads, which break this week, aim to raise awareness of and encourage trial of the range.

  • Evening Standard set for TV ad campaign

    Thu, 17 Feb 2005

    The Evening Standard is preparing its first television advertising since Mike Anderson was appointed managing director in 2002.

  • Evening Standard set for TV ad campaign

    Thu, 17 Feb 2005

    The Evening Standard is preparing its first television advertising since Mike Anderson was appointed managing director in 2002.

  • Expedia hunts down new ad agency

    Thu, 17 Feb 2005

    Expedia, the online travel company, is on the hunt for an advertising agency to handle its &£12m business after parting company with Clemmow Hornby Inge.

  • Future Publishing buys Highbury House Communications

    Thu, 17 Feb 2005

    Future Publishing has bought Highbury House Communications, publisher of Fast Car, Front and Real Homes, for &£31.6m.

  • Giving too much away?

    Thu, 17 Feb 2005

    Sales promotions are taking a more central role in marketing campaigns, but brand owners should bear in mind the dangers of promising too much. A little creativity can have greater impact than a big budget, says Gary Eastwood

  • Giving too much away?

    Thu, 17 Feb 2005

    Sales promotions are taking a more central role in marketing campaigns, but brand owners should bear in mind the dangers of promising too much. A little creativity can have greater impact than a big budget, says Gary Eastwood

  • How solo achievement was a huge tonic for the do-it-yourself giant

    Thu, 17 Feb 2005

    While the whole world applauds Ellen MacArthur's achievement, marketers at Kingfisher are clapping extra hard - in self-congratulation. By Nigel Currie

  • HP global chief defects to Apple

    Thu, 17 Feb 2005

  • I just can't help believin' this

    Thu, 17 Feb 2005

  • ITV1 facing shortfall of up to £231m

    Wed, 23 Feb 2005

    Advertisers could reduce their spend on ITV1 next year by up to £231m if the channel's poor performance continues for the rest of the year.

  • ITV1 facing shortfall of up to £231m

    Wed, 23 Feb 2005

    Advertisers could reduce their spend on ITV1 next year by up to £231m if the channel's poor performance continues for the rest of the year.

  • Jazz turns Smooth at GMG

    Thu, 17 Feb 2005

    Guardian Media Group Radio has announced that it plans to rebrand 102.

  • JT International creates branded smoking rooms at airport

    Thu, 17 Feb 2005

    JT International, the cigarette manufacturer, has created two branded smoking rooms for its Winston and Camel brands at the new Zurich airport. The sponsorship will run until 2007.

  • Keep promises to create demand

    Thu, 17 Feb 2005

    It is always interesting to learn of new ways for understanding consumer behaviour and your article on neuromarketing is no exception (MW February 3).ÂHowever, with so many manufacturers still failing to get products to market effectively there should be more emphasis on fulfilling brand promise to those who want to buy, rather than trying to create more demand.

  • Kremly vodka seeks Euro launch agency

    Thu, 17 Feb 2005

  • Lea & Perrins moves to quell cancer fears

    Wed, 23 Feb 2005

    Worcestershire Sauce-manufacturer launches campaign in wake of Sudan 1 cancer scare

  • Lea & Perrins moves to quell cancer fears

    Wed, 23 Feb 2005

    Worcestershire Sauce-manufacturer launches campaign in wake of Sudan 1 cancer scare

  • Limehouse Projects searches for sponsor

    Thu, 17 Feb 2005

    Limehouse Projects, organiser of the Swimathon, is looking for a sponsor for the event's 20th anniversary in 2006.

  • Loewy expands business

    Thu, 17 Feb 2005

    Loewy has acquired advertising agency Cortexx, retail catalogue and production specialist Parker Baines and sales promotion agency Spring. The agencies will adopt the Loewy name after a transition period.

  • Look out for shysters who slipped through the net

    Thu, 17 Feb 2005

    As dot-bomb memories fade, the online economy is again spawning the dodgy dream-merchants who caused all the trouble last time

  • Look out for shysters who slipped through the net

    Thu, 17 Feb 2005

    As dot-bomb memories fade, the online economy is again spawning the dodgy dream-merchants who caused all the trouble last time

  • MacKenzie plans to privatise TWG

    Thu, 17 Feb 2005

    Kelvin MacKenzie, chairman and chief executive of TalkSport-owned The Wireless Group, plans to take the radio company private, five years after it floated. The &£100m deal is understood to be backed by private equity house Veronis Suhler Stevenson and the group's existing investors.

  • Maiden Outdoor partners Titan in London Underground bid

    Thu, 17 Feb 2005

    Maiden Outdoor is partnering US outdoor agency Titan in its bid for the London Underground advertising contract. Titan is headed by Bill Apfelbaum, who won the original LU contract for his agency TDI, then bought by Viacom.

  • Masterfoods promotes marketing chief to MD

    Thu, 17 Feb 2005

  • McDonald's announces MTV partnership

    Thu, 17 Feb 2005

    McDonald's has announced a partnership with MTV Networks to sponsor MTV Advance Warning, a showcase for new music. The monthly show will go on air in the UK on February 19.

  • McDonald's announces MTV partnership

    Thu, 17 Feb 2005

    McDonald's has announced a partnership with MTV Networks to sponsor MTV Advance Warning, a showcase for new music. The monthly show will go on air in the UK on February 19.

  • Media Company Publications launches travel guide

    Thu, 17 Feb 2005

    The Media Company Publications launches a new consumer bi-monthly travel title called Trip this month, with a print run of 60,000. It is aimed at young professionals. The publisher is also launching a magazine for people looking to move overseas called Living Abroad.

  • Media Company Publications launches travel guide

    Thu, 17 Feb 2005

    The Media Company Publications launches a new consumer bi-monthly travel title called Trip this month, with a print run of 60,000. It is aimed at young professionals. The publisher is also launching a magazine for people looking to move overseas called Living Abroad.

  • Merely splitting hairs?

    Thu, 17 Feb 2005

    Unilever's new chief executive Patrick Cescau has promised a radical reorganisation that will deliver growth where previous attempts have failed.

  • Merely splitting hairs?

    Thu, 17 Feb 2005

    Unilever's new chief executive Patrick Cescau has promised a radical reorganisation that will deliver growth where previous attempts have failed.

  • Microsoft and Nokia in media software partnership

    Thu, 17 Feb 2005

    Microsoft and Nokia have signed a deal which will lead to Microsoft's media-playing software being pre-installed on Nokia handsets.

  • Miles Calcraft wins Blacks Leisure brief

    Thu, 17 Feb 2005

  • Mustoes to handle World Book Day 2005 account

    Thu, 17 Feb 2005

    Mustoes has been appointed to handle the £1m advertising account for World Book Day 2005.

  • Novell appoints chief marketing officer

    Thu, 17 Feb 2005

    Novell, the software company, has appointed William Hewitt chief marketing officer. He replaces Debra Bergevine, who is moving to another role in the company.

  • Orange/Wanadoo venture fuels merger speculation

    Thu, 17 Feb 2005

  • Pepsi Max develops branded content for 'podcasting'

    Thu, 17 Feb 2005

    Pepsi Max, supported by radio content developer USP and the NPD Group at MindShare, has developed branded content to cater for 'podcasting'. The content features DJs winding up unsuspecting listeners on air, which will then be put on the Pepsi Max website to be downloaded onto computers and then iPods and other MP3 players.

  • Pernod Ricard tipped to collaborate with Fortune Brands on Allied Domecq bid

    Thu, 17 Feb 2005

    Pernod Ricard, the alcohol company, is reported to have held talks with Fortune Brands, the US group behind Jim Beam bourbon, about collaborating on a bid for spirits company Allied Domecq.

  • Phish Report Network to combat identity theft

    Thu, 17 Feb 2005

    Ebay, Microsoft and Visa have launched the Phish Report Network, a global service to combat online identity theft, which is known as 'phishing'.

  • Poor Poms don't know weather they're coming or going home

    Thu, 17 Feb 2005

  • Profits flow in bottled-water market

    Thu, 17 Feb 2005

    Mineral water is being consumed at an ever-increasing rate in Britain, and the trend is showing no signs of slowing as younger consumers continue to bolster the market

  • Rajar drops Gfk Telecontrol MediaWatch from research

    Thu, 17 Feb 2005

    Rajar, the audience measurement body, has dropped the GfK Telecontrol MediaWatch from its research following the results of its latest round of tests. The Arbitron PPM and Eurisko Media Monitor remain in the running to replace the diary system.

  • Red Cross boosts image with DFGW

    Thu, 17 Feb 2005

  • Renault links with Classic FM to fund travel programme

    Tue, 22 Feb 2005

    Classic FM, the GWR-owned commercial radio station, is launching a new series of advertiser-funded programming with Renault's flagship brand, Renault Espace. The series, Classic Journeys, will start on March 5.

  • Sainsbury's prepares to review £56m media brief

    Thu, 17 Feb 2005

    Sainsbury's is understood to be gearing up for a review of its £56m media buying and planning account, held by PHD.

  • Sendo announces global rebranding

    Thu, 17 Feb 2005

    Sendo, the UK mobile phone handset manufacturer, has announced a global rebranding in an attempt to make up ground on market leaders Nokia and Motorola.

  • Sendo announces global rebranding

    Thu, 17 Feb 2005

    Sendo, the UK mobile phone handset manufacturer, has announced a global rebranding in an attempt to make up ground on market leaders Nokia and Motorola.

  • SMP wins Wall's below-the-line account

    Thu, 17 Feb 2005

    SMP has won the below-the-line account for Wall's ice cream after a competitive pitch again incumbent Chilli and an undisclosed agency.

  • SMP wins Wall's below-the-line account

    Thu, 17 Feb 2005

    SMP has won the below-the-line account for Wall's ice cream after a competitive pitch again incumbent Chilli and an undisclosed agency.

  • Sony Ericsson to launch digital Walkman phones

    Thu, 17 Feb 2005

    Sony Ericsson is to launch digital Walkman phones to tap into the mobile music market. The company hopes to build on the Walkman brand heritage.

  • Spirit Advertising creates Smoke-Free London campaign

    Thu, 17 Feb 2005

    Spirit Advertising has created a campaign for Smoke-Free London ahead of No Smoking Day on March 9. The agency has been appointed by the lobby group and NHS London Stop Smoking Services to launch their 'Stop kidding yourself' campaign, which breaks this week. Spirit has created a series of bus and radio ads that challenge smokers to reconsider their justifications for not giving up and direct them to the free support available through the NHS. The ads focus on six common excuses given ...

  • Stelios to enter motor insurance market

    Thu, 17 Feb 2005

    Stelios Haji-Ioannou, the founder of easyJet, plans to enter the £9bn motor insurance market after agreeing a deal with Swiss insurer Zurich.

  • Sunsilk online campaign to hit Europe

    Thu, 17 Feb 2005

  • The DVD Biz buys three internet brands

    Thu, 17 Feb 2005

    The DVD Biz, the Edinburgh-based company which operates the DVDs365.com online DVD rental firm and plans to launch an online film distribution service later this year, has bought three rival online film rental businesses for an undisclosed six-figure sum.

  • The DVD Biz buys three internet brands

    Thu, 17 Feb 2005

    The DVD Biz, the Edinburgh-based company which operates the DVDs365.com online DVD rental firm and plans to launch an online film distribution service later this year, has bought three rival online film rental businesses for an undisclosed six-figure sum.

  • The race for IOC gold in pitch city

    Thu, 17 Feb 2005

    Leaving aside the size of the win, the five-way pitch to handle the 2012 Olympics, which has moved to London this week, shares many characteristics with the smaller-scale activity that takes place in ad agencies every day. The closer we move to pitch day, the more absurdly long the odds on any of the candidates actually winning (though one of them must, of course). Where certainty is lacking, speculation will fill the void. And, in a way, rightly so. For, ultimately, this is a battle ...

  • The rules of attraction

    Thu, 17 Feb 2005

    Given the number of marketers competing for jobs, Ian Whiteling asks what companies can do to ensure they are attracting the most experienced and qualified candidates

  • There's no accounting for the value that people bring

    Thu, 17 Feb 2005

    New accounting rules that demand acquired brands be recognised as assets will, contrary to popular opinion, erode the value of marketing, says Alan Mitchell

  • Tood leaves EMAP

    Thu, 17 Feb 2005

    EMAP Advertising marketing director Sue Todd is leaving the company to join Viacom Outdoor in the same role. She leaves on April 8.

  • Ubisoft puts £2m behind new games

    Thu, 17 Feb 2005

    French computer games developer Ubisoft is spending more than £2m on its biggest marketing push of the year, to promote five forthcoming titles.

  • W&K nets £80m Electronic Arts

    Thu, 17 Feb 2005

    Electronic Arts (EA) has appointed roster agency Wieden & Kennedy to its $150m (£80m) global advertising account.

Job of the Week

Latest Jobs

Top Jobs

social+media Facebook Twitter LinkedIn
knowledge+bank