Marketing Week
17 October 2002

About

Fri, 18 Oct 2002

Marketing Week is the UK's leading source of news and information for marketing, advertising and media professionals.

BAA reviews work ahead of consumer blitz

Thu, 17 Oct 2002

Being crushed beneath the ballet shoe of healthy food

Thu, 17 Oct 2002

One in nine British caffs have shut down in the past five years, but there is hope for the fry-up in the US, where sales of bacon are soaring, writes Iain Murray

Bell takes on wider brief at digital channel Music Choice

Thu, 17 Oct 2002

Broader views of neutrality

Thu, 17 Oct 2002

Charlie Makin's contribution to the media neutrality debate (MW September 19) seems to have missed the larger point.

Bulmers poised to ditch spirit brand

Thu, 17 Oct 2002

Troubled cider maker puts entire new product development programme under review as profits hit

Can Anderson hoist up the Standard?

Thu, 17 Oct 2002

Mike Anderson's radical approach, which made a success of the Metro, may not transfer so easily to the veteran Evening Standard, says Branwell Johnson

Contact

Fri, 18 Oct 2002

Contacts for Marketing Week

Customers do want loyalty rewarded

Thu, 17 Oct 2002

No sooner has Nectar launched than it seems to run into the expected criticism (MW September 19): criticism about value of rewards; criticism about the failure of the website to accept registrations. We now have criticism from Asda (perhaps not unexpected) stating that 93 per cent of UK shoppers prefer lower prices on goods than collecting points that can be put towards gifts and rewards.

Digest

Thu, 17 Oct 2002

The Co-op and Oxfam have teamed up to launch a scheme enabling the retailer's customers to donate to the charity through the use of barcoded vouchers. Customers will hand them in while paying for their shopping and the value of the voucher will appear on their bills.

Digest

Thu, 17 Oct 2002

Grey, Lowe, J Walter Thompson and Young & Rubicam have all been shortlisted for appliance maker Electrolux's global advertising review.

Digest

Thu, 17 Oct 2002

Yahoo! has appointed Dave Mutton as head of commerce for its European operations. He was previously head of business development at Amazon and will be responsible for developing Yahoo!'s shopping and travel categories.

Digest

Thu, 17 Oct 2002

Proximity London has created a £200,000 online recruitment campaign for Royal Mail and Parcelforce Worldwide to encourage shoppers to register for Decide & Deliver, the online delivery address book service.

Digest

Thu, 17 Oct 2002

Midland Independent Magazines is launching a monthly magazine to target single men and women this week. The title, called GSOH, will be priced at &£2.50.

Digest

Thu, 17 Oct 2002

ITV2 is to increase its broadcasting hours by 20 hours a week after an increase in demand for airtime from advertisers. The advertising revenue for October 2002 rocketed more than 700 per cent year on year.

Digest

Thu, 17 Oct 2002

Alchemy Communications has created the first consumer advertisement for the Showmen's Guild of Great Britain, the trade body for the travelling funfair industry. The ad appears in LivingWell Life, the lifestyle magazine for Hilton-owned health club brand LivingWell.

Digest

Thu, 17 Oct 2002

EHS Brann has appointed Matt Crooks as managing director of its Cirencester office.

Digest

Thu, 17 Oct 2002

Lever Fabergé is launching the first brand icon for its Comfort brand, in the shape of collectible dolls used in the brand's TV commercials.

Digest

Thu, 17 Oct 2002

COI Communications has appointed Andrew Wade, head of the strategic consultancy unit, to the newly created position of director of consultancy.

Digest

Thu, 17 Oct 2002

Telewest Broadband is targeting Devon and Cornwall with a marketing campaign for its Blueyonder broadband Internet service. Taking the theme of 'speed without restrictions', the campaign includes radio, press, outdoor and direct mail advertising.

Digest

Thu, 17 Oct 2002

Channel 4 has announced a programme budget of £430m for 2003, the highest in the channel's 20-year history.

Digest

Thu, 17 Oct 2002

The Daily Telegraph is teaming up with Disneyland Resort Paris for an in-paper promotion offering readers a free night's accommodation when they book a two or three-night break to the resort during selected dates from November to January 2003.

Digest

Thu, 17 Oct 2002

Harvey Nichols has posted a decline of 2.9 per cent in like-for-like sales for the first six months of the year.

Digest

Thu, 17 Oct 2002

BMP DDB has created a television campaign for the Food Standards Agency to encourage people working in the catering business to wash their hands during the different stages of food preparation. The campaign breaks on October 29.

Digest

Thu, 17 Oct 2002

Barrett Cernis has created Britvic Soft Drinks' first television advertisng campaign for adult fruit drink Amé. The ads will break this winter in cinemas.

Digest

Thu, 17 Oct 2002

Megabowl, the tenpin bowling operator, is to sponsor ITV1's National Music Awards, to be broadcast on October 31.

Digest

Thu, 17 Oct 2002

Twinings has named Paul Murphy as its commercial director, replacing Ian Dewar, who retires in December (MW May 2). Murphy joins from Bacardi-Martini, where he was global brands director for Bombay Gin.

Digest

Thu, 17 Oct 2002

Telewest Broadband is targeting Devon and Cornwall with a marketing campaign for its Blueyonder broadband Internet service. Taking the theme of 'speed without restrictions', the campaign includes radio, press, outdoor and direct mail advertising.

Digest

Thu, 17 Oct 2002

Ware Anthony Rust has created a new corporate identity for estate agent Mullucks Wells & Associates.

Doner Cardwell lands £1m Wessex Trains

Thu, 17 Oct 2002

Wessex Trains has appointed Doner Cardwell Hawkins (DCH) to handle its £1m advertising account. DCH won the business for the National Express-owned train operating company after a three-way pitch against Roose and Golley Slater & Partners.

Government machine is stuck on the spin cycle

Thu, 17 Oct 2002

Is the Government being honest about why it appointed former Pru chief Derek Higgs to look into the role of non-executive directors? George Pitcher thinks not

Haircare growth is patchy

Thu, 17 Oct 2002

Shampoo sales are flat, so manufacturers are having to turn to styling products and smaller, premium packaging, to increase market value

IPA to set up new business policy group

Thu, 17 Oct 2002

The Institute of Practitioners in Advertising (IPA) is setting up a policy group to act as a voice for agencies on new business issues and to promote best practice.

ITC reproves BT for head-tilting TV ads

Thu, 17 Oct 2002

BT has been slammed by the Independent Television Commission (ITC) over an ad for its BT Together telephone call package.

John Brown Citrus Publishing forced to repitch for AA Magazine contract

Thu, 17 Oct 2002

K-C plans to raise cost of Kleenex after shelving Andrex price hike

Thu, 17 Oct 2002

Miles Calcraft lands £1.5m Historic Royal Palaces brief

Thu, 17 Oct 2002

Historic Royal Palaces has handed its £1.5m advertising account to Miles Calcraft Briginshaw Duffy. The agency will also handle media planning, while Starcom Motive has been appointed to handle media buying.

Nationwide joins debate on Team England access

Thu, 17 Oct 2002

Nestlé plans £1m Coffee Mate revamp

Thu, 17 Oct 2002

Opportunities knock with PoP

Thu, 17 Oct 2002

It is fascinating that in one issue (MW September 19) you encompass both the biggest problem, and the greatest missed opportunity in fmcg (packaged goods) marketing.

Our cup runneth over for Wolford

Thu, 17 Oct 2002

Overboard?

Thu, 17 Oct 2002

...Or just going for a swim? Marketing is a cut-throat industry at the best of times, and the latest lay-offs aren't helping marketers to sleep at night. But there are ways to reduce the likelihood of being surplus to requirements; and if you

Renault takes a whole day's ad space in The Independent

Thu, 17 Oct 2002

RVP changes name to reflect flagship brand

Thu, 17 Oct 2002

Sanex pulls plug on tennis deal

Thu, 17 Oct 2002

Sara Lee skincare brand Sanex is pulling out of its $40m (£26m) five-year title sponsorship deal of the Women's Tennis Association (WTA) two years early, amid speculation that the agreement is riddled with problems.

Self-regulation: the way ahead for advertising?

Thu, 17 Oct 2002

As the Communications Bill approaches, now is a good time to lighten the touch and switch to a self-regulatory model for broadcast advertising. By Torin Douglas

Shedding bulks won't lift Telegraph's ad potential

Thu, 17 Oct 2002

Cutting bulk sales is not enough to impress media buyers - the broadsheet needs to prove it is putting that saved revenue to good use, says Olly Joyce

Subscription

Fri, 18 Oct 2002

An annual subscription to Marketing Week brings you:

Tesco extends Finest brand into homeware

Thu, 17 Oct 2002

Timex brand manager nets top EMEA role

Thu, 17 Oct 2002

Tote starts trawl for marketing director

Thu, 17 Oct 2002

Weathering fashion's storm

Thu, 17 Oct 2002

With clothing retailers reporting a rough time due to the warm and dry weather, it makes me wonder: when will they come to appreciate that following the fashion calendar, rather than the weather calendar, is pure financial folly?