Marketing Week
17 September 2009
-
3D tv is a spectacle to behold, but one for the long-sighted
17 September 2009
The annual IBC conference showcases the next big things in electronic media, but do we really desire more than our plain old TV?
-
BBC bosses get thumbs up for Wogan successor
17 September 2009
Voters in Marketingweek.co.uk’s latest poll have backed the decision of BBC Radio 2 bosses to name Chris Evans the host of the station’s flagship breakfast show.
-
Begin the fightback against the supermarket own-brand
17 September 2009
UK brands have a real battle on their hands to retain market share as recent research suggests that consumers will favour premium own-brand goods over branded goods after the recession (Threat of own brands continues as economy recovers, Marketingweek.co.uk, 24 August).
-
BlackBerry to sponsor Five's topline show FlashForward
17 September 2009
Deal to back US drama series is BlackBerry’s first for European television.
-
Brand marketers and agencies' single goal
Wed, 16 Sep 2009
If you don’t have a strong and trusting relationship with your customers, you don’t have anything. You may have the sexiest brand with the most fantastic premium positioning, but if you aren’t investing in a bond with each and every one of your customers, they are likely to see you as irrelevant.
-
Digital drive aims to boost the welfare of animals
17 September 2009
The World Society for the Protection of Animals (WSPA) is increasing its mobile and digital marketing efforts to build on an increase in online donations.
-
EVouchers are a hit
17 September 2009
The article “It’s a coupon revolution” (Marketing- week.co.uk, 8 September) raised some interesting views on the future of online vouchers in maintaining consumer trust and providing a good return on investment for brands investing in these types of marketing activities.
-
M&S chief throws down gauntlet to marketers
17 September 2009
Marks & Spencer executive chairman Sir Stuart Rose says the recession has presented a fantastic opportunity for marketers to prove themselves by finding new ways to engage with customers.
-
Making your messages strike home
17 September 2009
Although mums spend less time with media than the average consumer, the array of sources they rely on to aid purchasing decisions make this group an inaccessible but valuable target for marketers.
-
Marketers are failing to get in on cinema act
Wed, 16 Sep 2009
I was surprised to learn that marketing directors aren’t considering cinema as part of their media priorities this year (“Marketers are targeting new customers and forsaking old”, MW 10 September), particularly as it is resonating so strongly with consumers at present.
-
Money-offs are enriching this pizza brand
17 September 2009
Emma Ayrey of TNS Retail & Shopper is right to raise the subject of the impact offers could have on brand loyalty and image (Debate, MW 3 September) but she can rest easy - the Pizza Express brand is in good shape.
-
NI marketing faces further shakeup after Schwartz quits
17 September 2009
News International’s senior marketing team is undergoing more upheaval with the resignation of recently appointed chief marketing officer Jeremy Schwartz.
-
Reaching out beyond the mainstream
17 September 2009
Whether the UK’s growing diversity presents a business opportunity or fresh audiences for public service messages, targeting requires a different approach.
-
Scientifically unproven to boost your health
17 September 2009
An FSA campaign warning of high salt levels in cereal is just a prelude to a wider European attack on the claims of ‘probiotic’ foods
-
The secret marketer
17 September 2009
-
TNT launches 'attitudes to green issues' mailing tool
17 September 2009
TNT Post has developed an environmental-based segmentation product that can allow marketers to target potential customers according to their attitudes to “green” issues.
-
Travelodge uses Twitter to promote its offerings
17 September 2009
Budget hotel chain Travelodge is set to use Twitter to inform customers of new offers, hotel openings and job opportunities.
-
U-turn on product placement fails to ignite TV industry
17 September 2009
The Government has indicated it is in favour of lifting the ban on product placement on commercial TV in the UK, but few are convinced such a move will pay dividends.
-
Veterans promote WWII season
17 September 2009
Discovery Channel has joined up with The Royal British Legion to promote its new World War II programming season.
-
Watchdog bites over 'under age' Betfair ad
17 September 2009
Online betting company Betfair has had an email ad pulled by the Advertising Standards Authority (ASA).
-
Who's managing your relationships?
17 September 2009
Outsourcing customer relationship management is moving up the agenda. But is your CRM safe in the hands of an agency, and will the cost reductions made outweigh the potential loss of control over customer communications?
-
Why vouchers are gaining new currency
17 September 2009
Cash isn’t always king when it comes to rewarding staff. Long-term benefits schemes can earn employees major savings over a year, and advances in mobile vouchers can offer an instant hit. By Morag Cuddeford-Jones
-
Worth its weight in gold
17 September 2009
Used properly, direct mail can become the backbone of a valuable marketing mix. By Maeve Hosea
