Marketing Week
18 April 2002

ASA rebukes mmo2 over Vodafone dig

Thu, 18 Apr 2002

BT needs to find another Big Idea

Thu, 18 Apr 2002

The fact that new BT chief executive Ben Verwaayen singled out a desire to "delight" the customer as a key corporate aim shows what a mountain the lumbering old behemoth is expected to climb. The only delight most BT consumers are likely to have experienced over the years are a series of first-class advertising campaigns, bent on persuading us - by and large successfully - that we should use the telephone more frequently. These, at least, were limited compensation for extortionate telephone ...

Capital Radio signs up to sponsor Thorpe Park ride

Thu, 18 Apr 2002

COI puts DVLA brief out to pitch

Thu, 18 Apr 2002

Connected to the customer

Thu, 18 Apr 2002

Telemarketing is the logical source to obtain database information, which is invaluable for customer relationship management. But is the average call centre employee equipped to ask the right questions? asks Richenda Wilson

Digest

Thu, 18 Apr 2002

Unilever Bestfoods has axed two of its Bertolli olive oil variants - Robusto and Tradizionale - as predicted in Marketing Week last week.

Digest

Thu, 18 Apr 2002

The Independent on Sunday will carry a free copy of Joseph Conrad's novel The Heart of Darkness in the London region this weekend (21 April) as a promotional tie-up with Buena Vista Home Entertainment's DVD release of Apocalypse Now Redux. The film is based on the book.

Digest

Thu, 18 Apr 2002

Young & Rubicam (Y&R) has appointed Hamish McLennan as chief executive officer of Y&R Australia/New Zealand.

Digest

Thu, 18 Apr 2002

MKM Marketing & Promotions directors Mark and Victor Koch have completed a management buy-out from parent company Air Miles Travel Promotions

Digest

Thu, 18 Apr 2002

The Daily Telegraph will carry a four-page broadsheet section sponsored by online retailer Amazon on Saturday (20 April) to promote the DVD release of Harry Potter and the Philosopher's Stone.

Digest

Thu, 18 Apr 2002

Sainsbury's is to carry White & Wild milk - launched by The Wildlife Trusts and Agri-Trade Direct - for a trial period of three months.

Digest

Thu, 18 Apr 2002

Omnicom is reducing the size of its board, by dropping seven executive directors. This leaves chairman Bruce Crawford and president and chief executive John Wren as the only full-time directors running the company.

Digest

Thu, 18 Apr 2002

The BBC has restructured its marketing department so that the children's team will report to Jane Scott, controller of TV strategy and marketing. Gail Nuttney, head of youth and children's marketing, will remain responsible for youth and take on BBC Talent. Head of marketing and communications for new media Steve Conway will now form part of the genre marketing team.

Digest

Thu, 18 Apr 2002

Publicis has created a £3m campaign for McVitie's Penguin Wing Dings children's snack.

Digest

Thu, 18 Apr 2002

MKM Marketing & Promotions directors Mark and Victor Koch have completed a management buy-out from parent company Air Miles Travel Promotions

Digest

Thu, 18 Apr 2002

The Daily Telegraph will carry a four-page broadsheet section sponsored by online retailer Amazon on Saturday (20 April) to promote the DVD release of Harry Potter and the Philosopher's Stone.

Digest

Thu, 18 Apr 2002

London Underground has launched tube, a magazine for Travelcard customers who buy their tickets online. The A5 magazine is published by John Brown Citrus Publishing.

Digest

Thu, 18 Apr 2002

BUPA has signed up to sponsor the 2002 Commonwealth Games in a £2m deal. The events organisers claim sponsorship revenue has surpassed that of Euro 96.

Digest

Thu, 18 Apr 2002

Genesis Advertising is adding national print to the media mix for a forthcoming campaign for retailer Spar.

Digest

Thu, 18 Apr 2002

Omnicom is reducing the size of its board, by dropping seven executive directors. This leaves chairman Bruce Crawford and president and chief executive John Wren as the only full-time directors running the company.

Digest

Thu, 18 Apr 2002

Vivendi Universal has announced that Pierre Lescure, the top executive at Vivendi's Canal Plus pay-TV unit since chief executive Denis Oliviennes resigned last week, has also quit the company.

Digest

Thu, 18 Apr 2002

SSL, the Durex condom manufacturer, is to merge its UK and European marketing operations following a profit warning for the current trading year. SSL plans 300 redundancies.

Digest

Thu, 18 Apr 2002

Merle has created a national press, outdoor and London Underground advertising campaign for mineral water Highland Spring. Spirit Media is handling media.

Digest

Thu, 18 Apr 2002

Bmi British Midland has overhauled fares on domestic Heathrow flights to make them more competitive and less complicated.

Digest

Thu, 18 Apr 2002

The British Heart Foundation has enlisted Lesley Joseph, star of ITV drama Night & Day, to front a poster campaign to run in the windows of its 450 high street shops.

Digest

Thu, 18 Apr 2002

Ferrero has signed an on-pack licensing agreement with Warner Bros, to promote its forthcoming Scooby Doo film.

Digest

Thu, 18 Apr 2002

Quiet Storm is to launch a poster campaign for Capital Radio station XFM's breakfast show next week.

Digest

Thu, 18 Apr 2002

learndirect, the government-backed body established to promote further education, is to spend &£1m on a three-month sponsorship of ITV's Who Wants to be a Millionaire?

Dwarves, standing on the toes of giants

Thu, 18 Apr 2002

The continuing dominance of Filippo Berio is just one example of small brands thriving despite the multinationals' best efforts, says Gemma Charles

Everyone wins in integration game

Thu, 18 Apr 2002

David Miller's article "Ad message a load of old Kant" (MW February 28) argued that marketers are responding to the economic downtown by cutting advertising and investing more wisely elsewhere.

George Pitcher: Investment analysts rely on sentiment not facts

Thu, 18 Apr 2002

Sainsbury's chief executive wonders why good sales figures are not enough for analysts. That's because they weren't born yesterday, says George Pitcher

Gillette poaches P&G marketer as Euro boss LE Group set to move into phone sector

Thu, 18 Apr 2002

Health fears for Vauxhall exaggerated

Thu, 18 Apr 2002

HHCL retains £14m task at Iceland.co.uk

Thu, 18 Apr 2002

Supermarket chain Iceland.co.uk is to retain HHCL & Partners (HHCL) on its £14.4m advertising account after hearing presentations from at least four other advertising agencies.

Hold on and don't let go

Thu, 18 Apr 2002

Many businesses put immense effort into attracting new customers, only to neglect them later. It seems that, although CRM is fashionable, many companies are still having difficulty in applying its underlying principles.

Iain Murray: Men in shorts should not be worshipped like gods

Thu, 18 Apr 2002

Despite newspaper coverage, football is not a wholly worshipped sport. Some people secretly applauded when Beckham broke his foot, including Iain Murray

Interfocus wins The Fabulous Bakin' Boys' first ad business

Thu, 18 Apr 2002

It's good to talk with customers

Thu, 18 Apr 2002

The planned restructure of BT, announced by chief executive Ben Verwaayen, is an attempt to put customer 'delight' at the top of the marketing agenda. But many in the industry believe the telecoms giant has been complacent for too long and has

Judging books by their ad campaigns

Thu, 18 Apr 2002

Gone are the days when books were read merely on the recommendation of friends or the Sunday supplements. Nowadays, novels compete with cars and burgers for poster sites, TV slots and our attention.

LE Group set to move into phone sector

Thu, 18 Apr 2002

Learning to love Frankenstein

Thu, 18 Apr 2002

Young people - and the population as a whole - are coming round to the idea of eating GM foods. Old people and the middle classes are holding out

Little to cheer in Brown's Budget

Thu, 18 Apr 2002

The Budget: What's in store for UK business?

Mirror to add celebs supplement

Thu, 18 Apr 2002

Modern rockers thrive, but so can ageing NME

Thu, 18 Apr 2002

Kerrang! has risen on the back of nu-metal, displacing NME as the top music weekly. NME needs to focus and work to its strengths.

NME signs £1.5m Miller Genuine Draft deal

Thu, 18 Apr 2002

Rajar figures are sound

Thu, 18 Apr 2002

Sharpening up sponsorship

Thu, 18 Apr 2002

I have to dispute David Benady's claim that "sponsorship is a blunt instrument"in his article "Not so football crazy" (MW March 14). While there are instances where this may be case, it depends entirely on what the sponsor is trying to achieve.

Super 12 Racing throws open search for £1m sponsorship

Thu, 18 Apr 2002

Take the train and the coach

Thu, 18 Apr 2002

The training and development special report "Holding up well" (MW March 28) featured a quote from Sandra Warham of Somersault - "If you train people in isolation and then put them back into work they will fall back into old habits." How true.

Telegraph rejigs Sunday sections

Thu, 18 Apr 2002

The Sunday Telegraph is to launch a glossy tabloid-sized review magazine to replace the broadsheet review section. It will also introduce a standalone TV listings guide.

Tetley Tea signs Heart sponsorship

Thu, 18 Apr 2002

Torin Douglas: ITV Digital is BSB repeat, but with a twist in the tail

Thu, 18 Apr 2002

ITV Digital is the latest broadcaster to get into trouble, but history suggests that our screens won't go blank. How will the story end this time? asks Torin Douglas

TXU reins in door-to-door strategy as part of sales operation overhaul

Thu, 18 Apr 2002

Whiskas UK chief takes on Euro petfood position

Thu, 18 Apr 2002