Marketing Week
18 August 2005

A wake-up call as the digital specialists come into their own

Thu, 18 Aug 2005

Blue-chip clients are choosing to separate their online from their offline media accounts for the first time. What does this mean for the traditional media agencies and who is making the decision about budgets? asks Jenny Biggam

Allied names head Kingsmill marketer

Thu, 18 Aug 2005

Allied Bakeries has named John Wilson as the first head of marketing for Kingsmill, as the company increases its focus on the bread brand.

Analysis

Thu, 18 Aug 2005

Suddenly, 1Mbps broadband is looking rather old-hat

ASA raps L'Oréal over misleading skin care TV ads

Thu, 18 Aug 2005

L'Oréal is once again under the spotlight for its "cellulite-reduction" product PerfectSlim as well as its Wrinkle De-crease cream.

Barclaycard head of brand lands Scottish Widows job

Thu, 18 Aug 2005

BT broadband chief goes as role comes to 'natural end'

Thu, 18 Aug 2005

BT broadband chief Alison Ritchie is leaving the company after it decided to scrap her role.

Butlin's first resort hotel opens

Thu, 18 Aug 2005

Butlin's first resort hotel opens this week.

Cable & Wireless to buy rival

Thu, 18 Aug 2005

Cable & Wireless is to buy rival Energis for £780m, despite a higher 11th-hour bid from Thus.

Carat and MindShare tussle for £83m Motorola business

Thu, 18 Aug 2005

Motorola is thought to have narrowed the review of its $150m (£83m) global media planning and buying business down to Carat and MindShare.

Carling and Firebox.com link lager to boys' toys with football-themed giveaway tie-up

Thu, 18 Aug 2005

COI Communications reviews sponsorship agencies roster

Thu, 18 Aug 2005

COI Communications is reviewing its roster of sponsorship agencies and is to create two rosters, one for sponsorship and the other for 'partnership marketing'. It has also delayed the review for press buying until October.

COI Communications to review £135m media strategy roster

Thu, 18 Aug 2005

COI Communications is expected to kick-start the review of its estimated £135m media strategy and planning roster in October.

Craik Jones names new head of digital

Thu, 18 Aug 2005

Craik Jones has named Mark Cripps as its new head of digital.

Data merits a mention as the key to retention

Thu, 18 Aug 2005

Countless retailers across the UK have spent huge amounts of time and money trying to understand and harness the concept of loyalty, with varying degrees of success, (Special report, MW August 4).

E-mail route enables ASA to slam viral game push

Thu, 18 Aug 2005

FA considers England 2018 World Cup bid

Thu, 18 Aug 2005

Football Association chief executive Brian Barwick says the body is considering mounting a bid for England to host the 2018 World Cup. Next summer's World Cup will be held in Germany and the competition is not expected to return to Europe for 12 years.

Ferrero family expands

Thu, 18 Aug 2005

Advertising may not be a strong point for Italian company Ferrero, but its hold on the UK is increasing, along with its range. By Jonathan Harwood

Fossil watch range exploits Atari's 'old school' appeal among gamers

Thu, 18 Aug 2005

Fashion watch brand Fossil and computer games publisher Atari are to launch a limited-edition range of retro watches featuring Atari game graphics.

Glenfiddich picks man from Guinness for global strategy

Thu, 18 Aug 2005

William Grant & Sons has appointed Guinness marketer Steven Sturgeon as global brand director for Glenfiddich single-malt whisky.

Hand Picked Hotels appoints marketing director

Thu, 18 Aug 2005

Hand Picked Hotels, which runs 14 country house hotels, has appointed Nick Read as its marketing director. Read joins the company from Whitbread, where he worked as UK head of marketing for Costa Coffee. He was a brand director for hotel chain Premier Lodge.

Intercontinental Hotels Group appoints senior VP

Thu, 18 Aug 2005

Intercontinental Hotels Group has appointed Jenifer Zeigler as senior vice-president, global brand management for Intercontinental Hotels & Resorts. Before joining IHG in 2000, Zeigler held marketing roles at Coca-Cola and Procter & Gamble.

Isn't life sweet enough?

Thu, 18 Aug 2005

A fall in sales volume, health concerns and the liberalisation of the EU market are bitter pills to swallow for the sugar industry.

Johnson & Johnson picks director for UK marketing

Thu, 18 Aug 2005

Johnson & Johnson UK has promoted Neil Dickenson to the position of marketing director.

Kelvin McKenzie acquires stake in Highbury house

Thu, 18 Aug 2005

Kelvin McKenzie, former editor of The Sun, has acquired a 15 per cent stake in publisher Highbury house, making him the largest shareholder.

Levi Strauss appoints general manager of UK & Ireland

Thu, 18 Aug 2005

Levi Strauss has appointed Tim Larcombe as general manager of UK & Ireland following his departure from Adidas last week. Larcombe replaces Matthew Mycock, who has held the post at Levi Strauss since February 2003.

London marketers must get out more

Thu, 18 Aug 2005

Great to see a typically London-centric view of life outside the metropolis (Diary, MW last week): "Leeds is a rather Footballers' Wives-esque city somewhere north of Watford". With this kind of sweeping and ill-informed "insight", it is hardly surprising that many (London-based) agencies and media folk often miss

Mining the business talent

Thu, 18 Aug 2005

Morgan Stanley reviews UK consumer ad account

Thu, 18 Aug 2005

Morgan Stanley is reviewing its UK consumer advertising account, worth almost £20m, following the end of a 17-year relationship with incumbent agency Leo Burnett in the US. It is not known whether Leo Burnett will repitch in the UK. A decision is not expected until the end of the year.

New Campaigns

Thu, 18 Aug 2005

Paddy Power

News Corporation to buy US search engine company Blinx

Thu, 18 Aug 2005

News Corporation is understood to be in talks to buy US search engine company Blinkx, which specialises in developing software that enables users to search film and video clips.

Nike launches 'real women' print drive

Thu, 18 Aug 2005

Nike is launching a print ad campaign in the US using 'real women' to drive traffic to its NikeWomen.com website. The ads feature women celebrating the less-than-perfect parts of their anatomy, in stark contrast to the usual ad image of feminine perfection.

Princes adds nutrition data to its labels

Thu, 18 Aug 2005

Rare Digital merges with VCCP's digital division

Thu, 18 Aug 2005

Rare Digital is being merged with the digital division of ad agency VCCP after the latter's &£30m acquisition by Rare's parent company, Chime Communications last month.

The Ashes' glow could prove hard to sustain

Thu, 18 Aug 2005

The new Net boom is gathering speed

Thu, 18 Aug 2005

Tiger Beer picks Y&R/Singapore for UK creative brief

Thu, 18 Aug 2005

Tiger Beer has picked Young & Rubicam/ Singapore to handle its £1m creative business in the UK.

Tourism New Zealand shortlists four agencies for global ad account

Thu, 18 Aug 2005

Tourism New Zealand has shortlisted Saatchi & Saatchi, Colenso BBDO, DDB, JWT and Wybin/ TBWA for its £15m global advertising account.

Trinity Mirror acquires Financial Jobs Online Limited

Thu, 18 Aug 2005

Trinity Mirror has acquired Financial Jobs Online Limited, the owner of GAAPweb.com, the UK's leading online recruitment site serving the accountancy and finance sector. It follows the acquisition of Smartnewhomes.com last month.

Virgin Radio launches digital-only youth station

Thu, 18 Aug 2005

Virgin Radio, the Scottish Media Group-owned radio station, has announced it is launching a digital-only youth station, called Virgin Radio Xtreme. It will launch on September 5 and play "indie rock". It is understood to be one of a number of digital stations being planned by Virgin.

When a villain meets his match, it's time to reach for the lighter

Thu, 18 Aug 2005

Too many movie baddies smoke, says a new study. But when your every plot is doomed to fail, you need some solace - and that's why they call it the evil weed

White heat or lukewarm?

Thu, 18 Aug 2005

Despite optimistic talk of digital convergence, communications platforms continue to proliferate. This lack of simplicity is reflected in the fragmentary adoption patterns of the latest advances