Marketing Week
18 February 2010
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Academy to coach a new generation of market leaders
18 February 2010
The industry’s big names have put their weight behind a scheme to collectively solve the problem of succession planning by developing the 25 best young marketers
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Brand value managers have lost total control
18 February 2010
Social networking tools are responsible for employees flying the brand values flag, which turns old-style media training on its head
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Brands fail to follow rules of engagement
18 February 2010
New research from agency Targetbase Claydon Heeley (TBCH) suggests that although a majority of marketers are confident they are engaging with their audiences, consumers believe the opposite.
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COI speaks louder than any politician
18 February 2010
The Conservative Party has said it will slash COI’s marketing spend if it forms our next Government. This, I believe, is nothing more than inexperienced politicians grandstanding. It is an attempt to curry favour with voters who, quite reasonably, don’t have a clue how best to reduce the national deficit.
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Coke boosts Zero brand, but retains bottle size
18 February 2010
Coca-Cola will boost awareness of its diet ranges in the coming months, but will not increase the sizes of its on-the-go bottles in the same way that Pepsi UK plans.
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Danger of dabbling in dark arts of 'influencer alchemy'
18 February 2010
“Mobilise the people to shape your brand” (MW 4 February) raised some interesting opinions on harnessing the power customers yield effectively.
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Dedicate your energy to the online world, says paper
18 February 2010
Marketers must spend more time online and immerse themselves in customers’ behaviour in the digital space, says the latest “Shape The Agenda” paper from the Chartered Institute of Marketing.
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Digital media is behind 75% of complaints
18 February 2010
It is the promotional content - the message which delivers a call to action which in turn drives behavioural change - that makes campaigns effective, not the medium itself. That means more and more marketers, across all media, are actually engaged in promotional marketing. Unfortunately, too many are still putting the media cart ahead of the content horse.
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Digital switchover for radio 'will miss its 2015 deadline'
18 February 2010
Voters in MarketingWeek.co.uk’s online poll do not believe the digital radio switchover will occur by the proposed 2015 deadline.
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How can you make your brand's value rocket?
18 February 2010
The recession has been the making or breaking of many brands, and those that have used the time to reappraise their role in the changing market are now scaling up the 2010 Brand Finance Global 500 list to become the world’s power brands.
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Interactive brands gain competitive advantage
18 February 2010
Competitions run through Facebook and other social media platforms are the latest way brands hope to win consumer affection.
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ITV to launch rom-com in multimedia campaign
18 February 2010
ITV is preparing a comprehensive launch campaign for the debut of romantic comedy Married, Single, Other, which will form a key part of the broadcaster’s programming.
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Not even our group treasury is able to guess what is going to happen on Greece
18 February 2010
Our ’man on the inside’ provides a view from the top of the marketing tree.
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Phone captures sports spirit
18 February 2010
Samsung Electronics is launching a ski-themed integrated campaign to support the release of its Jet Ultra Edition handset, timed to coincide with the Winter Olympics.
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Power of email marketing is escaping firms
18 February 2010
It is really frustrating to see a high number of big brands which are still not making the most of email marketing . We recently carried out research looking at the top 100 retail brands in the UK and found that 29% failed to even deliver regular email communication. But I think we are seeing some genuinely exciting and pioneering email marketing projects too, like Argos’s UGC campaign.
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Record viewing figures show TV remains in rude health
18 February 2010
Record viewing figures on both sides of the Atlantic have helped the television industry demonstrate the best things in life are free.
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Sony Ericsson and Nokia use HD TV to lure youth
18 February 2010
Nokia and Sony Ericsson are going head-to-head with the launch of new high-definition mobile TV shows, in a bid to be seen as entertainment brands.
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Stuart Smith on agencies in revolt
18 February 2010
Agencies are in revolt over clients’ increasingly arrogant approach to the pitch process.
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Toyota's crash leaves hyundai in driving seat
18 February 2010
Hyundai is perched on the crest of a great opportunity but the car giant should remember the bigger they are, the harder they fall
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Web ads hold cachet
18 February 2010
The article fails to take into account the fact that today’s consumers are increasingly time poor and the media landscape is increasingly fragmented. Effective marketing is no longer a matter of simply splashing an advert on a highly-trafficked media outlet, whether it’s a well-trafficked portal, a high-circulation newspaper or popular TV programme. Savvy marketers understand this.
