Marketing Week
18 January 2007
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2M Big Yellow account goes to CHI
Thu, 18 Jan 2007
Clemmow Hornby Inge (CHI) has been appointed to handle the 2m advertising account for Big Yellow Self Storage following a three-way pitch.
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5m Yakult parts company with Wieden & Kennedy
Wed, 24 Jan 2007
Yakult, the probiotic drink brand, has parted company with Wieden & Kennedy after just 18 months. The move is part of a consolidation of the companys advertising roster across Europe.
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A Day in the Life of Pete Grenfell
Fri, 19 Jan 2007
"Always believe in yourself, through good and bad times; believe me youll have both."
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Addis tries his hand at local news
Wed, 24 Jan 2007
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Asda boosts 'George' label team
Fri, 19 Jan 2007
Supermarket giant Asda has reshuffled the senior management team at its George clothing brand as part of a move to strengthen its position as a leading value fashion retailer in the UK.
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Assessing the Halfords Brand
Fri, 19 Jan 2007
Each week in association with retail and marketing consultancy Pragma, MarketingWeek.co.uk looks at a high-profile UK brand, assessing its performance against a range of criteria and offering suggestions to improve its overall score. Marks for each section are given out of five stars, while the overall rating is given at the end of the review.
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Bandai rolls out Ben 10 range
Thu, 18 Jan 2007
Toy manufacturer Bandai is to roll out a new range of toys based on Cartoon Network series Ben 10 this month.
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Becksploitation
Thu, 18 Jan 2007
For a player in the twilights of his career, David Beckham's move from Real Madrid to a small US team might appear a last ditch effort to milk his reputation, were it not for the role played by the man with the Midas touch, Pop Idol and Spice Girl svengali Simon Fuller. By David Benady.
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'Bespoke' start-up TBL scoops Michelin brief
Thu, 18 Jan 2007
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Bombardier secures 1m tie-up with Pub Landlord show
Thu, 18 Jan 2007
Bombardier, the Wells & Young Brewing Company (W&YBC) beer brand, is sponsoring the new ITV comedy chat show Happy Hour, hosted by the Pub Landlord character created by comedian Al Murray, in a deal worth 1m.
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Boots renews its flagship Soltan sun care products
Thu, 18 Jan 2007
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British Bakeries in 2m relaunch of crustless Hovis
Mon, 22 Jan 2007
British Bakeries is investing 2m in the relaunch of Hovis Invisible Crust, only 18 months since the brand was launched...
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Bud Silver launches its first national ad campaign
Thu, 18 Jan 2007
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Carbon Trust picks WCRS, VCCP and Rainey Kelly
Mon, 22 Jan 2007
The Carbon Trust has appointed WCRS, Vallance Carruthers Coleman Priest, Rainey Kelly Campbell Roalfe/Y&R to its advertising roster. The agencies beat off competition from McCann Erickson, Miles Calcraft Briginshaw Duffy and Leo Burnett.
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Carphone Warehouse suspends Celebrity Big Brother sponsorship
Thu, 18 Jan 2007
Carphone Warehouse has suspended its 3m sponsorship of Celebrity Big Brother amid allegations of racism in the house. The telecoms giant says it was forced to act after last night's episode, in which Bollywood film star Shilpa Shetty accused housemates including Jade Goody of being racist for the first time...
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Cisco launches digital signage system
Thu, 18 Jan 2007
Cisco Systems moves into the outdoor sector with the launch of products which allow advertisers to update campaigns via the internet...
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City AM strikes first back page ad deal with ITV
Thu, 18 Jan 2007
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Coke scraps global marketing team
Tue, 23 Jan 2007
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Comet reports Christmas sales up 7.5%
Thu, 18 Jan 2007
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Complan launches first prescription-only shake
Mon, 22 Jan 2007
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CSR Goes Up in Smoke
Wed, 24 Jan 2007
Lord Browne, the pioneer of corporate social responsibility, is leaving his job as chief executive of BP 18 months early after the publication of a report into the fatal Texas City fire that leaves question marks over his, and other companies', real commitment to ethics. By David Benady
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Defra unveils touring Climate Dome
Thu, 18 Jan 2007
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Disney hires iTunes man as music group director
Fri, 19 Jan 2007
The Walt Disney Company has appointed former iTunes head of content Martin Morales as executive director for its Buena Vista Music Group across Europe, Middle East and Africa. He joined the company this month.
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DMA appoints Rosemary Smith as chairman
Thu, 18 Jan 2007
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Don't teach, let them learn
Thu, 18 Jan 2007
Far from providing a means to 'jump ship', training is a major tool in retaining and recruiting staff - but companies must let employees be the driving force behind their own learning. By Martin Croft.
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EA adds individual stories to The Sims game franchise
Thu, 18 Jan 2007
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Egg and Mother part
Thu, 18 Jan 2007
Mother is parting company with Egg after six years after failing to make the shortlist in the winner-takes-all £27m Prudential Group pitch.
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Friendly gestures in media land? Yes
Thu, 18 Jan 2007
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Give shoppers a clearer signal
Thu, 18 Jan 2007
S GDA-based food labelling scheme used by some retailers and manufacturers, while helpful, lacks the directness of the traffic light system, says Gill Fine.
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Good genes may not be enough
Thu, 18 Jan 2007
Despite a major celebrity-led ad drive last year, Gap, with its 'basics' selling point, is failling to grap shoppers. But plans for a UK-designed range could up the stakes for the retailer.
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GX+ hands Euro launch to Leagas Delaney
Thu, 18 Jan 2007
Leagas Delaney has been appointed to handle the advertising account for the pan-European launch of bio-security brand GX .
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iPlayer could have a "negative effect"
Tue, 23 Jan 2007
The BBC's on-demand services, such as the iPlayer, could have "a negative effect" on similar services from commercial operators, according to Ofcom.
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Iris appoints digital chief
Mon, 22 Jan 2007
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Is Apple's modern attitude rubbing off on the BBC?
Thu, 18 Jan 2007
Strange times at the BBC where the online reporting team seem to have jettisoned the corporation's traditionally stuffy image and finally embraced the vernacular. Or to put it another way - are getting down with the kids.
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Is Hazlitt ready for the GCap challenge?
Thu, 18 Jan 2007
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It's not the best winter for Ian Botham
Thu, 18 Jan 2007
Before the Ashes the Diary correctly mused that an ad campaign for Welsh lamb and beef could have repercussions for those loveable cricketing supporters of English meat - Beefy and Lamby.
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Iveco signs up to sponsor All Blacks
Fri, 19 Jan 2007
Iveco, the commercial vehicle manufacturer, has signed a four-year international sponsorship deal with New Zealand Rugby Union team the All Blacks.
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Jaguar picks US sales boss as global marketing director
Wed, 24 Jan 2007
Jaguar has appointed Connell (C.J.) ODonnell as global marketing director. He replaces Stephen Perrin, who retired at the end of last year.
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Jersey Tourism launches ad campaign
Mon, 22 Jan 2007
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K-Swiss unveils clothing range
Thu, 18 Jan 2007
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LBS set to appoint Gyro International to 2m global brief
Thu, 18 Jan 2007
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Mattel needs Adidas, but does Adidas need Mattel?
Thu, 18 Jan 2007
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Minnick leaves Coke for UK project
Fri, 19 Jan 2007
Coca-Cola's chief US marketing executive Mary Minnick is leaving the group to "pursue a combination of professional goals" in the UK...
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More bad advice from mps makes mealtime a minefield
Thu, 18 Jan 2007
Deluded politicians are hoping to instigate a 'buy British' campaign by getting people to quiz waiting staff on the history of their dinner.
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Nationwide slams rivals over "smoke and mirror" offers
Tue, 23 Jan 2007
Nationwide's executive director Stuart Bernau has lambasted rivals for their "smoke and mirror" savings accounts as the building society launches what he claims is a "genuine" account.
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New campaign - Daily Mail Ideal Home Show
Thu, 18 Jan 2007
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New campaign - The Royal Navy
Thu, 18 Jan 2007
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New challenge, same goal
Thu, 18 Jan 2007
After nine years with the marque, Toyota GB's commercial director Paul Philpott is leaving the company whose fortunes he helped turn around. His new challenge is to reinvigorate Kia - a brand which has many parallels with the Toyota that Philpott joined in 1997. By Robert Lester.
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Nissan appoints head of global brand marketing
Thu, 18 Jan 2007
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Nokia to consolidate its agency roster with ad business review
Mon, 22 Jan 2007
Nokia is reviewing its 175m global advertising business in a bid to consolidate its roster of agencies...
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Npower launches tariff to fast-track price changes
Wed, 24 Jan 2007
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NY wises up to dosh'n'Becks effect on its new jersey backs
Thu, 18 Jan 2007
US sporting bodies are belatedly exploiting their commercial potential but the Super Bowl shows that broadcasters are quicker off the mark.
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O2 picks head of consumer marketing in restructure
Thu, 18 Jan 2007
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Ofcom overhauls rules on restricted radio licensing
Thu, 18 Jan 2007
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Orange appoints new games chief
Thu, 18 Jan 2007
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Organix promotes Rosier to MD
Tue, 23 Jan 2007
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Oxby quits 3
Thu, 18 Jan 2007
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Pangora launches travel comparision site
Tue, 23 Jan 2007
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People before profits
Thu, 18 Jan 2007
Faced with the prospect of a substantial dent in profits following OFT investigations into the charges and penalty fees, banks and credit card providers need to rethink their approach to charging customers.
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Ponsonby leaves Sky for start-up
Tue, 23 Jan 2007
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Ponsonby leaves Sky for start-up
Fri, 19 Jan 2007
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Promotion for top AOL man in India
Mon, 22 Jan 2007
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Radio chief vows radio will 'fight back' in 2007
Wed, 24 Jan 2007
RadioCentre chief executive Andrew Harrison has vowed that radio will start to "change and fight back" this year...
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Ramada Jarvis picks top marketer
Thu, 18 Jan 2007
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Red Stripe to return to its roots as 'the beer of bands'
Thu, 18 Jan 2007
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S&N sells Courage brands to W&YBC
Thu, 18 Jan 2007
Scottish & Newcastle (S&N) is selling the once-famous Courage bitter brands to Bedford-based brewer Wells & Young's Brewing Company (W&YBC).
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SABMiller appoints global brand chief
Wed, 24 Jan 2007
SABMil
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Selling a proposition
Thu, 18 Jan 2007
The reputation of sales promotions has suffered recently, but well designed and properly targeted campaigns can have a big impact on brand image and aid other marketing efforts. By Paul Gander.
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Shifting sands for agency intermediaries
Thu, 18 Jan 2007
While there might be some healthy rivalry in the market, the intermediaries believe there is enough room for them all at this point. However, some are increasingly focusing on areas such as relationship management and training as the number of big domestic above-the-line pitches has declined and clients' needs have changed.
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Skype duo unveils online TV venture
Thu, 18 Jan 2007
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Stop worrying about channels and concentrate on creativity
Thu, 18 Jan 2007
Reports of its death have been much exaggerated - TV advertising is in rude health, if the opinions of teenagers are anything to go by.
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Sustain calls for abolition of ASA and self-regulation
Thu, 18 Jan 2007
Sustain, the lobby group co-ordinating the campaign against "junk" food ads, has called on the Government to abolish ad industry self-regulation and the Advertising Standards Authority (ASA), which supervises it.
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Taking the rational approach to humanity's baser instincts
Wed, 24 Jan 2007
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The Bellwether Confidence Index
Thu, 18 Jan 2007
Confidence at two-year high as profits and budgets climb again.
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The latest Look of women's weeklies
Thu, 18 Jan 2007
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Top marketer walks out as Opodo scraps central team
Wed, 24 Jan 2007
Opodos top marketer Sally Balcombe has left the online travel company ahead of a restructure that is likely to see its entire central marketing team scrapped. It is understood that up to 90 roles could be at risk across the business.
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Toyota in Ford alliance talks
Thu, 18 Jan 2007
Toyota, the world's second-biggest carmaker, has said it would be open to a partnership with Ford if its US rival offered the right terms...
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Unilever takes steps to ensure complete protection on the Web
Wed, 24 Jan 2007
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Virgin Books hunts new marketing chief
Fri, 19 Jan 2007
Virgin Books marketing director Jamie Moore is leaving the company after almost ten years. It is not known if he has a job to go to.
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Virgin Megastores launches recyclable bags
Wed, 24 Jan 2007
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Vodafone to launch mobile service on Second Life
Thu, 18 Jan 2007
Vodafone is to launch mobile telephony on virtual world Second Life that also connects to the real world.
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Watching the ebb-tide
Thu, 18 Jan 2007
Media companies' prospects for 2007 largely depend on the extent to which the drop in ad revenues is cyclical rather than structural. By David Forster.
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We're watching you Big Brother!
Fri, 19 Jan 2007
Charles Dunstone has dramatically withdrawn his support for a lucrative and for him highly successful television sponsorship deal. Will anyone else ever touch Channel 4s Big Brother sponsorship again? You bet they will, once the dust has settled.
