Marketing Week
18 June 2009
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A natural thirst for first place
18 June 2009
Andy Murray, Lassie and packaging that pushes its organic credentials are being used by Highland Spring in a marketing campaign that aims to make it the UK’s number one bottled water brand. By Joe Fernandez
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Are we just saying bogof to loyalty?
18 June 2009
I am in agreement with the IPA that we need to focus on value-added promotions for customer loyalty, rather than price (MW 11 June).
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ASA braced for pro-life protest
Wed, 17 Jun 2009
The Advertising Standards Authority is bracing itself for an eight-hour demonstration by anti-abortion campaigners as its consultation on changes to the advertising code of practice draws to a close.
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ASA defends Diet Coke's 'fantasy' take on Duffy ad
18 June 2009
Watchdog rejects complaints that ad condones dangerous behaviour.
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BK unveils tie-up with blockbuster Transformers
18 June 2009
Burger King launches TV ad and makes ‘6-Pack’ addition to its menu to promote link-up with the Hollywood release
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Britannia launches campaign to attract savers
Wed, 17 Jun 2009
Britannia Building Society is launching a campaign focusing on the rewards it offers existing savers at a time when the Bank of England base rate is at an all-time low.
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Broadband for all falls far short on capacity
18 June 2009
The next few days will see us pick over every paragraph of Lord Carter’s Digital Britain report. After a quick scan of the executive summary, I have to say I have some questions of my own.
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Chivas Regal follows web trend set by whisky rivals
18 June 2009
Chivas Regal is to launch a “major overhaul” of its digital marketing strategy as it becomes the latest whisky brand to ramp up its online activity in a bid to broaden appeal.
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Critics take aim at Digital Britain report
Wed, 17 Jun 2009
Critics have attacked the Government’s Digital Britain report as not going far enough, while also failing to put forward a plan for the proposed tie-up between Channel 4 and BBC Worldwide.
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Digital era redefines brand identity
Wed, 17 Jun 2009
Earlier this month I was fortunate to hear David Plouffe, campaign manager for Barack Obama, (described in the victory speech as “the unsung hero of this campaign”), talk about the role of the extraordinarily imaginative use of so-called “new media” in the election of the first YouTube-era President.
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Ebay tackles voucher fraud
Wed, 17 Jun 2009
Ebay has agreed to change its policy regarding the online sale of manufacturers’ coupons and vouchers after discussions with coupon services provider Valassis and the Institute of Sales Promotion (ISP).
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From where will tomorrow's great marketers emerge?
Wed, 17 Jun 2009
Andrew Harrison hails the great ‘marketing clusters’ - teams whose members end up running the UK’s top brands. He asks what drives this success and wonders where a new generation of overachievers will appear
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Get paid to write travel reviews
Thu, 18 Jun 2009
The founder of Moneysupermarket.com has launched a holiday website promising to pay review writers a share of its revenue. Louise Jack talks to Simon Nixon - and the sceptics
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Global Radio makes Pearman its group marketing director
18 June 2009
Giles Pearman made group director of marketing, replacing Nicola Thomson.
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Link the brand, the activity and the prize
18 June 2009
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Marketers split over Aon's Man United deal
18 June 2009
Marketers are split on whether Aon’s deal to sponsor Manchester United is a good deal for the brand.
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Ofcom moots relaxation of on-air brand promotions
18 June 2009
Ofcom’s review of its rules on radio advertising could provide commercial radio groups with additional revenue at a time when income is under pressure, according to industry observers.
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Ogilvy hunts partner for TV show marking moon landing
18 June 2009
Ogilvy Entertainment, the branded content arm of Ogilvy Advertising, is looking for a partner to back a planned TV series about space.
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Pizza Hut's rebranding is stale
Wed, 17 Jun 2009
It was with a sinking heart that I noticed something odd while flicking through a friend’s holiday snaps online. As part of his road trip around the US, he had stopped outside a restaurant called The Hut. Clutching a pizza in his slightly sunburnt hand, it dawned on me that The Hut was yet another marketing initiative from the folks at Pizza Hut.
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Premier Inn unveils Lenny Henry in movie spoof ads
18 June 2009
Ads will use comedian to recreate famous scenes from iconic films.
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Prudence rises from the ashes of credit boom
18 June 2009
Brands will benefit from marketers employing a little more creative thinking if the trend of consumers adopting cautious spending strategies becomes a long-term pattern of behaviour. By Louise Jack
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'Recession will boost online ad spend by 5%'
18 June 2009
The recession will accelerate the migration to digital technology, with online taking an even bigger slice of the UK advertising market, according to PricewaterhouseCoopers (PwC).
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Subway boosts its marketing team ahead of expansion plan
18 June 2009
Subway is bolstering its marketing department to help support its expansion plans in the UK and Ireland.
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The Secret Marketer
18 June 2009
Our ‘man on the inside’ provides a view from the top of the marketing tree
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Web comment
18 June 2009
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