Marketing Week
18 March 2010
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Brands must learn the fine art of apology
18 March 2010
A brand is more than the public face of an organisation; it’s what we think about it and what we tell our friends. A brand, and its strength, is purely and simply the sum-total of every customer experience that it served up. And more importantly a brand is a phenomenally hard thing to restore if it’s been destroyed.
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Bringing 3D TV to a mass market will be a slow and painful process
Wed, 17 Mar 2010
If the launch of 3D TV is to be a success, broadcasters must address the lack of content and come to an agreement of standards
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Bringing your brand back from the brink
18 March 2010
The internet and in particular social networking sites have changed the rules of handling a branding crisis, yet most companies - Toyota being one of the latest examples - are risking their brands’ reputations by failing to adapt their defence strategies to the real-time and candid nature of the online environment.
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Digital PR helps you reach wider audience
18 March 2010
It is a mistake to assume that using digital channels is appropriate only for reaching digital consumers.
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Direct Line to sponsor breakfast slot on Magic
18 March 2010
Direct Line has agreed a deal with Bauer Media to sponsor the breakfast show on its Magic 105.4 radio station.
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Domino's takes risk
18 March 2010
On the face of it, the sheer number of consumers with social network domains means that Domino’s could soon have an army of marketers at a fraction of the price of traditional advertising and marketing. But does this mean that it is a good move for the brand?
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Ecommerce sites do little to encourage online spending
18 March 2010
It is excellent news that according to the recent study by Forrester (MarketingWeek.co.uk, 8 March), the UK is leading the way with online spend in Europe, but I believe this is despite retailers’ best efforts rather than because of them.
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Is the search over for first real challenger to Google?
Wed, 17 Mar 2010
Advances in monetising social networks could turn top dog Google’s fortunes, especially as search has become so expensive
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Leadership in marketing scheme unveils board members
18 March 2010
The Marketing Hall of Legends, the mentoring initiative for young marketers, has unveiled the Board of The Marketing Academy.
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Marketing moves up the financial agenda
Wed, 17 Mar 2010
Marketing investment was always seen by those on the finance side of business as a cost - and not one that could be measured easily enough.
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More buyers will barter in bid to seal ad deals
18 March 2010
Corporate barter company Astus UK predicts the media barter sector will achieve billings of £250m by 2014.
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New IDM chief to make digital skills gap a priority
18 March 2010
The Institute of Direct Marketing (IDM) has appointed EHS 4D chairman Terry Hunt as president.
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Npower uses multimedia ads to cut energy use
18 March 2010
Npower is launching a TV and social media campaign starring Wallace & Gromit to push its smartpower energy monitor.
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Personal touch points to a positive response
18 March 2010
Direct marketers are using technology such as analytics software and volunteered personal information to deliver messages that raise levels of engagement.
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Sainsbury's relaunches Fresh Ideas magazine
18 March 2010
Fresh Ideas: Gets a new look
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So many ways to make Britain more ingenious
Wed, 17 Mar 2010
It may not be as gripping as a Dyson-style invention, but co-creation will do more for innovation than any amount of cuts to tax and red tape
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Stuart Smith on Interpublic Group
18 March 2010
Publicis Groupe chief executive Maurice Levy (pictured) took time out from an interview in Abu Dhabi the other day to quash the crescendo of market rumours swirling around a possible takeover bid for Interpublic Group.
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The beauty of mobile is more than just looks
18 March 2010
Research by TNS reveals content and apps are rising in importance as the reasons for buying a new mobile phone, but brands must match new social technology with usability and appearance.
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The camera never lies
18 March 2010
Brands are starting to catch on to lifelogging - a technique that uses a tiny digital camera to capture every moment of a consumer’s day and take insight gathering to a higher level.
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The entire event should be renamed brand idol, sponsored by our agencies
Wed, 17 Mar 2010
I took the team off site this week to get them thinking about our 2011 brand plans. It might seem a long way off, but our business planning process requires more sign-offs than I care to mention.
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Waitrose agrees deal to sell own-brand goods in Boots
18 March 2010
Supermarket and chemist sign reciprocal retail deal in FMCG-style brand move.
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Warner Bros to merge its marketing and PR teams
Wed, 17 Mar 2010
Warner Bros UK is restructuring its marketing and PR teams to form one integrated department that will manage the “life cycle” of its content through theatrical release, disc format for retail, games and other products to maximise commercial opportunities.
