Marketing Week
18 May 2006

  • £1.5m campaign for dairy brand Onken

    Thu, 18 May 2006

    South Brand Builders has created a £1.

  • 3 customers buy more than 1 million songs and music videos

    Thu, 18 May 2006

    Mobile phone operator 3 customers bought more than 1 million songs and music videos last month, making it the second biggest source of digital downloads after Apple's iTunes.

  • A bigger hit on the street

    Thu, 18 May 2006

    For years it was known as the "fags and booze" medium, the poor relation to press and TV advertising. At best, outdoor was considered an adjunct to an already planned campaign, a bolt-on that was notoriously unaccountable and difficult to meas

  • Anyone who has...

    Thu, 18 May 2006

    Anyone who has ever harboured a desire to watch advertising and media types get trampled into the ground while wearing a pair of short shorts should make a date in their diaries for Wednesday May 24. For on that evening, at the Richmond Athletic Ground, the English Advertising Agencies Rugby Club will take on the Media Nomads in what promises to be, quite possibly, a game of rugby. The match has been neatly scheduled between the end of the football season and the start of the World ...

  • Asda set to review 40m media planning and buying out of Carat

    Thu, 18 May 2006

  • Associated Newspapers doubles Standard Lite print run

    Thu, 18 May 2006

    Associated Newspapers is doubling the print run of its Standard Lite to 150,000. It will distribute the freesheet at up to 12 additional underground stations in a bid to protect the Evening Standard, ahead of News International's launch of a London evening freesheet.

  • Atari looking for agency

    Thu, 18 May 2006

    Atari, the video games publisher, is understood to be looking for an agency to handle its direct marketing.

  • Atari unveils classic games launch for Nintendo console

    Thu, 18 May 2006

    Atari is rolling out a collection of iconic classic Hasbro games for the Nintendo DS handheld console.

  • Axa brand head departs for role at Standard Life

    Thu, 18 May 2006

    Darrin Nightingale, the top UK marketer at insurance giant Axa, is leaving to go to rival Standard Life Investments as head of marketing at the Edinburgh-based global fund manager.

  • Axing of KitKat Kubes a mystery to retailers

    Thu, 18 May 2006

    The fate of Nestlé Rowntree's KitKat Kubes has caused confusion among retailers who claim they are continuing to sell the product, contradicting Nestlé's claim that it is withdrawing the Kubes.

  • BA commits to long-term push through cash points

    Thu, 18 May 2006

    British Airways has signed a long-term deal to advertise its offerings on up to 1,000 ATM screens around the UK.

  • BAA seeks out Leo Burnett to work on new project

    Thu, 18 May 2006

    BAA, the London airports operator, is understood to have appointed Leo Burnett to work on a new project instead of using roster agencies Saatchi & Saatchi, St Luke's and Delaney Lund Knox Warren.

  • BBC restarts review of its ad roster

    Thu, 18 May 2006

    The BBC has restarted the review of its ad roster, which includes Abbott Mead Vickers. BBDO, DFGW and Fallon. The review was halted in January to allow a restructure of the marketing department (MW January 12). The broadcaster is hoping to appoint an agency by January 1.

  • Be fired by motivation beyond cash rewards

    Thu, 18 May 2006

    Letters to the Editor usually begin with the phrase "I read with interestâ¦" However, in this case, nothing could be further from the truth. The Special Report into Motivation (MW April 27) starts by outlining a scene from a movie which bears little or no relation to the reality of most sales environments we work in today; although it has distinct overtones of "The Apprentice" about it.

  • Best of both World Cups

    Thu, 18 May 2006

    Next month will see the sporting event the world has been holding its breath for - the Advertising World Cup.

  • 'Bono' drive wins Mother place on Motorola roster

    Thu, 18 May 2006

    Mother could be handed more Motorola business after working with the handset manufacturer on the launch of its Red charity phone, according to one of the company's most senior marketers.

  • Bratz plans Hollywood film to extend its global brand

    Thu, 18 May 2006

    Bratz, the popular dolls brand, is being turned into a Hollywood film to broaden its appeal as a global lifestyle brand for young girls.

  • BT tipped to launch 'jelly baby' phones

    Thu, 18 May 2006

    BT is understood to be developing a line of handsets called jelly phones because of their resemblance to jelly baby sweets.

  • Burger King launches marketing campaign on MySpace

    Thu, 18 May 2006

    Burger King is launching a marketing campaign on internet community site MySpace. The fast food chain is sponsoring a "Have it Your Way" page on the site, which will allow users to download free two episodes of 24. Leader, page 23

  • Can IPG afford to let SCJ queer McCann's Reckitt pitch?

    Thu, 18 May 2006

    The continuing woes of Interpublic Group (IPG) have been a constant distraction to its networks and its biggest powerhouse, McCann-Erickson, has long suffered from the weakness of its parent company.

  • Cheesemakers aren't so crackers with their eau de stilton concept

    Thu, 18 May 2006

    Had the sound reached his ears across the echoing vastness of eternity Galileo Galilei would have instantly recognised it. It was the same hollow, cawing sound that assailed Christopher Columbus, Sir Frank Whittle, John Logie Baird and countle

  • Chupa Chups considering a sale

    Thu, 18 May 2006

    Chupa Chups, the lollipop manufacturer, is understood to be considering a sale.

  • City AM readies for Wall St assault before the year-end

    Thu, 18 May 2006

    City AM, London's free business newspaper launched last year by former Metro International executives Jens Torpe and Lawson Muncaster, is readying itself for the launch of the New York equivalent called Wall Street AM.

  • Customers magazines fit the marketing bill

    Thu, 18 May 2006

    Customer magazines are truly recognised as a successful and legitimate way of reaching consumers, while driving sales and building brand propositions (MW May 11). This is further reinforced by the DMA's recent Participation Media 2005 study. Customer magazines were found to generate the highest level of positive response (34%) - with consumers making a purchase, asking for more information or passing on to a friend or family member - than any other form of direct marketing.

  • Dell marketing restructure after UK/Ireland chief quits

    Thu, 18 May 2006

  • Don't be fooled by the muted entrance of new media minister

    Thu, 18 May 2006

    Who is the new minister for broadcasting, the press and other media and creative issues? I only ask because I keep bumping into people who know him but haven't yet heard about his new job.

  • EGS picks up Storm London media planning

    Thu, 18 May 2006

    Edwards Groom Saunders (EGS) has been appointed by Storm London to handle its communications planning business, as the fashion accessories brand moots using television for the first time.

  • FIFA licence issues of Olympic proportions

    Thu, 18 May 2006

    With the Olympics legislation under debate, the promotions industry has recently tasted the impact of issues that many fear will suffocate its activities in the run-up to 2012.

  • Footie fans dream up £23m call saving card

    Thu, 18 May 2006

    Two England football supporters are launching a SIM card they claim can save Germany-bound England supporters &£23m in call charges this summer.

  • Front runner for chief executive role at RadioCentre

    Thu, 18 May 2006

    Martin Bowley, the former Carlton Sales chief executive, is understood to be the front runner for the chief executive role at new radio industry body RadioCentre. Bowley is currently head of media at Kendall Tarrant.

  • Georgia Pacific picks Co-op chief to head UK marketing

    Thu, 18 May 2006

    Household goods company Georgia Pacific is thought to have appointed former Co-Op head of branding Christine Clarke as its new UK marketing director.

  • Give us a break from volume control freaks

    Thu, 18 May 2006

    The issue of volume control during ad breaks on TV is not a new one, but a new campaign could be about to break, with the aim of bringing the volume controllers into line.

  • GLA trawls agencies for recycling drive boost

    Thu, 18 May 2006

    The Greater London Authority (GLA) is seeking an advertising agency to develop its message about recycling in London, and is thought to be talking to agencies off its roster as well as its retained agencies.

  • Green is a luxury we can afford, can't we?

    Thu, 18 May 2006

    Yes, most chief executives agree that to ignore the environmental impacts of their business is to risk damaging their reputation (Jules Peck's article "Green is the way to go for marketers" (MW May 11).

  • Has PepsiCo won the war with Coke?

    Thu, 18 May 2006

    The cola wars that raged throughout the 1980s and 1990s pitted the might of market leader Coca-Cola against the ultimate me-too challenger brand, Pepsi-Cola. Coke won the battle hands down. But it looks as though PepsiCo will win the overall war for corporate supremacy after successfully diversifying into snack foods and healthier ...

  • Heinz to move production of HP Sauce

    Thu, 18 May 2006

    Heinz has announced that it plans to move the production of HP Sauce from Birmingham to the Netherlands as part of a strategy aimed at using spare capacity.

  • Interest expressed in bidding to run the National Lottery

    Thu, 18 May 2006

    BSkyB, Virgin and Ladbrokes are among those understood to have expressed an interest in bidding against Camelot to run the National Lottery from 2009. This week Camelot reported ticket sales of more than &£5bn for the year to March 31, its highest figure since 2000.

  • ITV strikes deal with NTL Telewest

    Thu, 18 May 2006

    ITV has struck a deal with cable operator NTL Telewest to provide the broadcaster's World Cup matches in high-definition format.

  • Karmarama creates first national campaign for Amstel

    Thu, 18 May 2006

    Karmarama has created the first national campaign for Heineken lager brand Amstel, underlining its "Dutch" credentials and attitude. The outdoor campaign will be supported with cross-media campaigns later this year.

  • Leadership skills win the day

    Thu, 18 May 2006

    Entrepreneurial spirit is an inspirational attribute of the UK's most influential marketers, according to a poll of Marketing Week's readers, and wide-ranging debate among a panel of opinion-forming journalists and key industry figures.

  • Magic 105.4 becomes number one commercial radio station

    Thu, 18 May 2006

    Magic 105.

  • Manchester Airports Group appoints Kate Harrison

    Thu, 18 May 2006

    Manchester Airports Group has appointed Kate Harrison as group marketing director. She joins from Sainsbury's Bank where she was director of personal lending and direct marketing.

  • Marketers jump onto pro Bono bandwagon

    Thu, 18 May 2006

    Whether it actually happened by design rather than accident, Burger King's timing in announcing a tie-up with MySpace.

  • Masterfoods appoints Andy Weston-Webb

    Thu, 18 May 2006

    Masterfoods has appointed Andy Weston-Webb, the president of Masterfoods in Australia and New Zealand, as European snackfood category president. He replaces Juan Jose Perez Cuesta, who joined the company less than six months ago (MW September 29).

  • Media Steps seeks backers to secure future

    Thu, 18 May 2006

    Media Steps, the provider of advertising on railway station stairways, is in talks to secure further funding after admitting it was running out of cash.

  • MediaVision Manchester keeps NAB

    Thu, 18 May 2006

    MediaVision Manchester has reinforced its hold on the £4m media planning and buying business for financial services company National Australia Bank (NAB) group following a competitive pitch.

  • Mercedes-Benz asks global roster agencies to pitch for C-Class launch

    Thu, 18 May 2006

    Mercedes-Benz has asked its global roster agencies to pitch for the launch of its updated C-Class. UK incumbent Shop will pitch against agencies including Springer & Jacoby Hamburg and BBDO Paris.

  • Mobizine firm plans mobi-blog

    Thu, 18 May 2006

    The company behind mobile magazines - or "Mobizines" - is launching the first blogs for mobile phones in time for the World Cup.

  • Monday lottery sends viral apology for first draw hiccup

    Thu, 18 May 2006

    Monday, the new internet and telephone-based lottery game, is launching a viral campaign apologising for the problems it faced during its launch.

  • Money isn't always what talks

    Thu, 18 May 2006

    More and more charities and not-for-profit organisations are looking to harness traditional marketing skills in order to build awareness and help raise funds. Recent appointments and initiatives are illustrations of this fact. For instance, Gr

  • New Campaign - Nissan Micra

    Thu, 18 May 2006

    Cunning is staging a series of guerrilla fashion shows across the UK to showcase Nissan's new Micra C+C.

  • New moment of truth for the traditional approach

    Thu, 18 May 2006

    Next week the Incorporated Society of British Advertisers, the Institute of Practitioners In Advertising (IPA) and Chartered Institute of Purchasing & Supply are launching their "managing profitable growth" initiative. The IPA made the running

  • NTL's Virgin bride

    Thu, 18 May 2006

    NTL's £962m purchase of Virgin Mobile will almost certainly be completed officially on July 4, barring unforeseen events. Over the next year, customers of Virgin Mobile and NTL will be offered a range of Virgin-branded telephony services, culm

  • O2 chief executive admits 3G launch has been a 'complete disaster'

    Thu, 18 May 2006

    ...O2 chief executive Peter Erskine has admitted the launch of third-generation (3G) mobile phone services has been a 'complete disaster' for the telecoms industry. Just 400,000 of O2's 16.3 million UK customers have 3G phones, he says.

  • O2 plans assault on BT

    Thu, 18 May 2006

    O2 is planning an assault on its former parent company BT by launching a high-speed internet access service before the end of the year. The launch of such a service could see the mobile operator acquire a broadband provider such as Bulldog or Tiscali.

  • P&O camps it up for soccer drive

    Thu, 18 May 2006

    Advertising is a simple business really, as P&O's agency Designate has illustrated perfectly with its viral campaign, which brings a new slant to the beautiful game.

  • Pearson promotes Rona Fairhead

    Thu, 18 May 2006

    Pearson has promoted its chief financial officer Rona Fairhead to chief executive of the Financial Times Group. She will be replaced by deputy financial officer Robin Freestone.

  • Perfume Shop creative and media tasks go to WFCA

    Thu, 18 May 2006

    The Perfume Shop, the specialist fragrance retailer, has appointed Tunbridge Wells-based integrated agency WFCA to handle both creative and media business following a four-way pitch.

  • Personal appointed to handle integrated campaign for Barclays Global Investors

    Thu, 18 May 2006

    Personal, Engine's direct marketing agency, has been appointed to handle a European integrated campaign for Barclays Global Investors, targeting professional investors.

  • Phiten signs up Radcliffe to ease step into Europe

    Thu, 18 May 2006

    Paula Radcliffe has been signed by Japanese manufacturer of sports "wellbeing" products Phiten to spearhead a UK marketing drive ahead of its European roll-out.

  • Pot Noodle under fire for ads 'disparaging' to Welsh culture

    Thu, 18 May 2006

    Mother's first work for Unilever's Pot Noodle brand has run into a storm of protest from Welsh people who think it disparages their culture and heritage. The ad features Welsh miners descending underground to dig for Pot Noodles. The Advertising Standards Authority (ASA) has confirmed that it has had 14 complaints about the campaign.

  • Prudential UK and Europe marketing director Roger Ramsden to leave

    Thu, 18 May 2006

    Prudential UK and Europe marketing director Roger Ramsden is leaving the financial services company after four and half years. His departure follows a restructure of the management team. It is not known whether Ramsden has a job to go to.

  • Rainey Kelly faces four-way fight to retain £10m Royal Navy brief

    Thu, 18 May 2006

    The Royal Navy is reviewing its estimated £10m advertising business out of Rainey Kelly Campbell Roalfe/Y&R after almost two decades. The pitch comes as the Directorate of Naval Recruiting begins a drive to attract young recruits.

  • Red Bee Media appoints Linda Summers

    Thu, 18 May 2006

    Red Bee Media has appointed Linda Summers to the new role of head of strategic development from O2, where she was vice president of group strategy and performance management.

  • Saatchi Interactive nets Dr Martens youth push

    Thu, 18 May 2006

    Saatchi & Saatchi Interactive has been appointed by iconic boot brand Dr Martens to lead the development of a new project.

  • Seafish goes national with school dinners campaign

    Thu, 18 May 2006

    Seafish, the body tasked with regulating and promoting the UK's deep sea fishing industry, is rolling out a nationwide campaign in primary schools promoting the health benefits of eating fish.

  • Sony Ericsson releases Da Vinci Code mobile in sponsorship deal

    Thu, 18 May 2006

    Sony Ericsson is launching a Da Vinci Code phone as part of its sponsorship deal with the film.

  • TalkSport pins its hopes on World Cup

    Thu, 18 May 2006

    This summer should be a big one for UTV Radio-owned TalkSport. It is the only commercial UK station with official broadcasting rights for the World Cup and is planning blanket coverage of the tournament.

  • Thomas Cook delays long-running £4m advertising review

    Thu, 18 May 2006

    Thomas Cook, the travel agency chain, has delayed its long-running £4m advertising review following the appointment of interim marketing director John Scott.

  • To have and to hold

    Thu, 18 May 2006

    Motivated, happy employees do not spend their time scouring recruitment ads looking for another job. That is why, to maintain a consistent and loyal workforce, and also keep recruitment costs down, it is important to listen to what employees h

  • Tom Alexander to leave Virgin Mobile

    Thu, 18 May 2006

    Virgin Mobile founder and chief executive Tom Alexander is leaving the company following its &£962m sale to NTL. Alan Gow, currently chief financial officer, will become Virgin Mobile's managing director when it becomes part of NTL on July 4.

  • Tory government will crack down on BBC new media says Osborne

    Thu, 18 May 2006

    A governing Conservative Party would introduce rules to stop the BBC from becoming the "bull in the china shop" of new media, says shadow chancellor George Osborne.

  • Toyota - too many agencies and too few brands?

    Thu, 18 May 2006

    Toyota continues to go from strength to strength on the world stage but, after 13 years of consecutive sales growth, the brand has had a difficult start to 2006 in the UK.

  • UK and US lobbies team up in call for ban on ads to kids

    Thu, 18 May 2006

    Lobby groups from across Europe and the US have teamed up for the first time to call for an immediate ban on advertising to children. The groups have spoken out at the Good Practices: Action on Diet, Physical Activity and Health conference held in Brussels this week.

  • Vodafone picks chief to drive mobile marketing

    Thu, 18 May 2006

    Vodafone has promoted Joanna Cutting to head its mobile marketing arm, Vodafone Target. She replaces Sally-Anne Burwell, who left earlier this year.

  • Vodka brands face name-change threat

    Thu, 18 May 2006

    Vodka brands sold in the European Union could be forced to rename their products "white spirits", if the Baltic states successfully put pressure on the EU for the term vodka to be given protected status.

  • WeeWorld raises $15.5m

    Thu, 18 May 2006

    WeeWorld, the company behind the WeeMee digital identity used by 9 million people worldwide, has raised $15.5m (&£8.3m) in funding from Accel Partners and Benchmark Capital. The fresh round of investment will be used to help the company sign up new partners around the world. It recently extended its partnership with MSN Messenger to six more countries and also has deals with Friends Reunited and Skype.

  • What badly needs renewing is the process of innovation itself

    Thu, 18 May 2006

    The biggest obstacle to innovation is rarely lack of creativity, but sclerotic industry structures and practices that must be bent to launch new products

  • Will ex-BA chief safely steer McDonald's through market turbulence?

    Thu, 18 May 2006

    McDonald's appointment of former British Airways global marketer Jill McDonald as its chief marketing officer for Northern Europe is being welcomed as a smart move by the industry. Industry insiders believe that McDonald, who left BA after 16

  • With a little help from my⦠Apple Computers

    Thu, 18 May 2006

    With reference to the recent ruling in Apple vs Apple, I'd like to add the comment that it is all about corporate greed and not about customers.

  • Wrigley denies that it is reviewing its £13m planning and buying account

    Thu, 18 May 2006

    Wrigley, the chewing gum and confectionery brand, has denied that it is reviewing its &£13m planning and buying account, held by MediaCom. Wrigley is understood to be carrying out a review in some of its European markets.

  • Yahoo! unveils a preview of the new look for its home page

    Thu, 18 May 2006

    Yahoo!

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