Marketing Week
18 November 2010
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‘i will be a model for the newspaper industry’
18 November 2010
The managing director of i - The Independent’s new spin-off title - tells MaryLou Costa that the paid-for daily newspaper will satisfy an untapped appetite for bite-size quality content while returning a profit.Click here to read a Q+A with Andrew Mullins
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Aston Martin's cygnet will prove an ugly duckling
Wed, 17 Nov 2010
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Data protection policies secure consumer trust
18 November 2010
Brands can gain the trust of consumers by taking good care of the data they spend so much effort collecting, according to research seen exclusively by Marketing Week.
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Gap's logo fiasco smacks of a put-up job to fuel publicity
18 November 2010
While it is important to demonstrate a willingness to listen to your customers, typical “big brand behaviour” involves a certain confidence and strength of image. It does not involve making a complete U-turn in a matter of days over something as crucial as a brand logo, just because of some negative comments online.
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Get down to business with use of insight
18 November 2010
DM gets good results for business brands yet few are maximising its potential by applying measurement strategies. Lucy Handley looks at how to get the most from your campaigns
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I bet 'i' will go free
18 November 2010
The launch of i, from The Independent stable, is refreshing in a market that has been relatively dormant.
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Kinect could change the advertising game
18 November 2010
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Marketer 2 marketer: what other marketers have to say to Andrew Mullins
Wed, 17 Nov 2010
Click here for the full interview Click here to read a Q+A with Andrew Mullins Two marketers in publishing put their questions to i MD Andrew Mullins.
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Mid-market brands set sights higher to escape the squeeze
18 November 2010
An influx of mid-market brands in the lingerie sector is forcing established high street brands to explore ways of differentiating themselves from the competition.
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Q&A with Andrew Mullins
Wed, 17 Nov 2010
Click here for the full interview Click here to read what other marketers have to say to Andrew Mullins
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Stuart Smith on festive TV campaigns
Thu, 18 Nov 2010
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The YouGov take: retail distribution
18 November 2010
Mind the mult-channel gap: Tim Britton, chief executive of UK YouGov, talks about retail distribution
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This is the beginning of the end for cash
Wed, 17 Nov 2010
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Wearing two hats is a challenge
18 November 2010
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Web comment
18 November 2010
Mark Ritson’s column on the need for brand managers to pay attention to brand tracking prompted a flurry of responses. Read the original column at http://mwlinks.co.uk/ markritsontracking and see comment extracts below
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Why the customer review isn't always right
18 November 2010
There’s no doubt that customer reviews can add value to a brand’s website, and contribute to building a conversation with customers (MW last week). But to have a real conversation, you need to have something to say.
