Marketing Week
18 October 2007

  • AA plan to represent whole of communications industry

    Thu, 18 Oct 2007

    The Advertising Association is looking at rebranding itself as it plans to extend its remit as an umbrella trade body to represent the entire UK communications industry.

  • Adversiting campaigns: A place in history

    Mon, 22 Oct 2007

    Memorable campaigns take risks and tap into modern social trends, in order to grab peoples' attention, maintain a longer shelf life and establish a place in advertising history. By Kieron Matthews

  • Advertisers scramble for final rugby slots

    Fri, 19 Oct 2007

  • Affiliate Marketing: Amateurs' dramatic change

    Mon, 22 Oct 2007

    AOL being shown the door when it made an offer on TradeDoubler is a good indicator that things are going well for an industry that was once criticised for being like the Wild West. Affiliate marketing is on the map and most major brands are experiencing its benefits. By David Hall

  • Apple reports record results

    Tue, 23 Oct 2007

    Strong sales of the iPod, iPhone and Macintosh computers have propelled Apple to record results for the fourth quarter. Profits have risen 67% to $904m (£445m), beating Wall Street expectations for the technology giant.

  • Aspirational image goes flat

    Thu, 18 Oct 2007

    Budweiser is struggling this side of the Atlantic because of a depressed beer market and the fall from grace of the US image. Can a UK ad agency revive the iconic brand? asks Matthew Gorman

  • BBH appoints new global chief in top tier shake-up

    Wed, 24 Oct 2007

    Bartle Bogle Hegarty is planning to shake up its management structure as it prepares to install Gwyn Jones, back from running the New York office, as the new global chief operating officer. The move will put a question mark over the role of Simon Sherwood, who currently ...

  • Bellwether survey reveals marketers are pessimistic

    Thu, 18 Oct 2007

    Marketing executives are less optimistic about the financial prospects of their companies and industries than three months ago, according to the Marketing Week/Institute of Practitioners in Advertising (IPA) Bellwether Optimism Survey.

  • Bespoke or broke

    Thu, 18 Oct 2007

    Clients are often penalised for making last-minute ad decisions, but tailor-made offerings should be part of the modern agency service, says Pedro Avery

  • BG takes CO2 high ground with Green Streets drive

    Thu, 18 Oct 2007

    British Gas is taking a swipe at the Government as it starts the latest element of its energy reduction campaign, warning the UK will miss its CO2 targets due to ill-thought-out policy.

  • Bonmarch矩ncludes paid-for gaming in online offering

    Thu, 18 Oct 2007

    Bonmarch?the value clothes retailer, has launched paid-for gaming on its website as way of adding "fun" to its online site.

  • C4 signs download deal with Desperate Housewives maker

    Fri, 19 Oct 2007

    Channel 4 has signed a deal to stream ad-funded shows from US programme maker ABC Studios free of charge on its on-demand channel 4oD. The partnership begins with tonight's (Friday's) episode of Ugly Betty and will include all of its series, including Desperate Housewives and Brothers & Sisters.

  • Co-creation networks: Jeremy Brown, Sense Worldwide

    Thu, 18 Oct 2007

    Forget social networks, brands that want a conversation with consumers are building their own co-creation networks. By Jeremy Brown

  • Cosumer Research: Searching targets

    Mon, 22 Oct 2007

    Online searchers are among the most valuable consumers to reach, as they spend more and spread the word. As search marketing becomes easier to track and measure, we can begin to see the bigger picture and how crucial it is for achieving brand objectives. By Jocelyn Bull

  • Customer insight: Simon Lidington, The Market Research Society [ADD IMAGE]

    Thu, 18 Oct 2007

    Insight is marketings secret weapon. In a corporate environment where marketing is in danger of becoming marginalised, insight can help it reclaim its place at the strategic core of business. By Simon Lidington

  • Customer satisfaction: Rosemary Bayman, TNS

    Thu, 18 Oct 2007

    Companies can claim an advantage through customer satisfaction research, and by tackling the root causes of poor service. But remember, the process is an ongoing one. By Rosemary Bayman

  • Digital Communications: More response-ability

    Mon, 22 Oct 2007

    Digital has taken centre stage in communications, and consumers are rejecting the traditional 'being sold to' messages. So how should brands respond to this major behavioural and technological shift, and how do digital agencies fit in? asks Alan Rutherford

  • Digital delivery dilemma

    Thu, 18 Oct 2007

    E-mail marketing is in the ascendancy with the channel now more popular than print direct mail. But Nathalie Kilby finds that marketers shouldn't write off the traditional approach too quickly

  • DM institute launches 'first' e-mail qualification

    Thu, 18 Oct 2007

    The Institute of Direct Marketing (IDM) is introducing what it claims is the world's first accredited professional qualification in e-mail marketing.

  • Domino's boosts Web presence with eBay and Second Life

    Thu, 18 Oct 2007

    Domino's Pizza is ramping up its online strategy with a series of initiatives that aim to improve brand awareness and sales.

  • DSG beats expectations thanks to computer and TV sales

    Thu, 18 Oct 2007

    Strong demand for computers, consoles and flat-panel TVs has helped Currys.digital and PC World owner DSG International beat expectations. It says in its half-year trading statement that like-for-like sales are up 6% in the UK and 5% across the group.

  • Eon confirms Powergen rebrand

    Mon, 22 Oct 2007

    Eon finally lays to rest its Powergen brand on December 3, the utility provider has announced this morning amid a fanfare of publicity. The rebrand has been accompanied by a raft of green product launches.

  • Euro task force puts pressure on alcohol industry

    Mon, 22 Oct 2007

    The alcohol industry faces increased pressure to commit to proposals aimed at combating alcohol-related harm across Europe following the launch of a new task force.

  • Eurotunnel forced to pull 'disrespectful' Suzuki ad

    Thu, 18 Oct 2007

    Eurotunnel has been forced to pull an outdoor campaign from Suzuki after the French Customs Office complained that it was disrespectful.

  • Financial Times owner reaps record profits

    Mon, 22 Oct 2007

    Pearson says it is on course for record profits this year as the publisher benefits from increasing advertising revenues at the Financial Times, its flagship business title.

  • Ford executive to step down

    Fri, 19 Oct 2007

    One of Ford Motor Company’s top executives Richard Parry-Jones, the man responsible for the Mondeo and Focus models, is retiring after more than 30 years with the US car giant. He will step down as vice-president and chief technical officer at the end of the year.

  • From great expectations...

    Thu, 18 Oct 2007

    When it comes to theorising what makes a good and bad client-agency relationship, research shows both parties think alike. But when both sides recount real-life experiences, a major divide emerges

  • Future Plus wins contract for O2 magazine Blue

    Thu, 18 Oct 2007

    Future Plus publishing has won the contract to produce a customer magazine for O2, titled Blue, which will be available in O2 stores nationwide this month.

  • Grade admits to serious cultural failure within ITV

    Thu, 18 Oct 2007

    ITV executive chairman Michael Grade has ordered a "tough" package of new measures to tackle premium rate services (PRS) failures following the partial publication of a review into the broadcaster's operations. He admits there was a "serious cultural failure" within ITV.

  • Green laundry brand seeks eco-friendly ad agency

    Thu, 18 Oct 2007

    Eco-friendly Swedish laundry brand Footprint is seeking a "green" advertising agency for its UK launch.

  • Haines quits Leo Burnett after management clash

    Wed, 24 Oct 2007

    Bruce Haines resigned as chairman and chief executive of Leo Burnett Group on a point of principle after clashing with the networks global management team in Chicago over the role of Andrew Edwards, who has been named as his successor, Marketing Week can reveal.

  • Has Carphone drawn a line under bad times, or are things about to get worse??

    Thu, 18 Oct 2007

    News that Carphone Warehouse's UK marketing director Dominic Rowell is leaving after less than a year (MW last week) came on the same day the company announced its second-quarter results, revealing a steep fall in broadband subscriber growth.

  • Heinz plots WeightWatchers expansion for 'healthy' sector

    Thu, 18 Oct 2007

    Heinz is reorganising its WeightWatchers range to offer consumers' better-for-you products that will suit different occasions. The relaunch starts in January during its key sales period.

  • HSBC launches primary school initiative

    Tue, 23 Oct 2007

    HSBC is launching a national educational scheme aimed at primary school children. The high street bank has teamed up with financial education charity the Personal Finance Education Group to launch What Money Means, which it says is the only national initiative of its kind.

  • Improving responses: Pete Cape, survey samling international

    Thu, 18 Oct 2007

    How are researchers supposed to engage with a public that is more savvy than ever and so traditional methods of appealing to self-esteem and offering rewards no longer cut it? Pete Cape investigates a new line of thinking

  • Interactive Viewpoints October 2007

    Wed, 24 Oct 2007

    ONLINE SHOULD BE INTEGRAL PART OF MIX : There can be few in the industry who would disagree that the internet has revolutionised modern marketing. A seismic shift has taken place, with the power unequivocally driven by consumers with Web 2.0 technologies, from blogs to social networks, pushing that change onwards at a relentless pace. Nathalie Kilby, Associate Editor, Marketing Week

  • IPC buys trustedreviews.com in digital expansion

    Mon, 22 Oct 2007

    IPC Media has acquired product review website www.trustedreviews.com in a bid to extend its digital footprint. The website includes expert reviews available free to consumers.

  • Is the 'green' plane tax helping the environment or the treasury?

    Thu, 18 Oct 2007

    Chancellor Alistair Darling's plan to replace air passenger duty (APD) with a new per-plane "green tax" in a bid to encourage airlines to run fuller and "cleaner" planes has met a hostile response from the aviation industry. But what is it going to do about the tax? 

  • It's nil by mouth for marketers as consumers hold the power

    Thu, 18 Oct 2007

    Word of mouth has become very trendy, but before jumping aboard, marketers should realise it is driven by consumers' needs, not by PR

  • ITV takes back CITV airtime sales after GMTV competition blunders

    Thu, 18 Oct 2007

    ITV has wrenched control of airtime sales for its children’s channel CITV from the troubled breakfast broadcaster GMTV, a month after it was fined a record 2m by media regulator Ofcom for misconduct in viewer competitions run between 2003 and 2007.

  • Kia puts global media planning and buying account up for pitch

    Thu, 18 Oct 2007

    Kia has put its multi-million pound global media planning and buying account up for pitch. The pitch encompasses all of the car brand's corporate campaigns that are planned from its Koran headquarters.

  • Ladbrokes' first TV ad faces ASA investigation

    Wed, 24 Oct 2007

    Ladbrokes television advertising is to be the first test case for the tough controls on gambling advertising, drawn-up following the introduction of the Gambling Act 2005 in September.

  • LBC joins The Jamaican Tourist Board to reach well-off holiday makers

    Mon, 22 Oct 2007

    The Jamaican Tourist Board is partnering with London talk radio station LBC in a bid to lure more well-off and adventure-seeking holidaymakers to the island. The campaign will be include on-air promotions, advertorial features, online competitions and podcasts.

  • Leagas Delaney scoops 11m Dyson Euro account

    Wed, 24 Oct 2007

    Dyson is understood to have handed its 11m European advertising account to Leagas Delaney after a final two-way pitch with Wieden & Kennedy Amsterdam. The appointment will not affect the UK advertising account, which has been handled by VCCP since 2004.

  • Lee Powney and Frank SmadjaPanellist engagement: Lee Powney and Frank Smadja Toluna

    Thu, 18 Oct 2007

    Web 2.0 has brought dramatic changes to the online panellist experience, enabling them to create and share their own polls and research results. The panel community has arrived on the Web. By Lee Powney and Frank Smadja

  • Magners steals the show at MW awards

    Wed, 24 Oct 2007

    Magners Irish Cider, owned by C&C, is the Grand Prix winner of this years Marketing Week Effectiveness Awards.

  • Make it a season to remember

    Thu, 18 Oct 2007

    It's time once more to think about Christmas promotions for staff and clients. Not only must they be original and memorable, they also have to be economical for your company, says Paul Gander

  • Market research viewpoints October 2007

    Thu, 18 Oct 2007

    Insights from leading experts on market research. Marketing Week presents eight viewpoint by some of the industry's most experienced actor.

  • Marketing chief to leave Yahoo!

    Mon, 22 Oct 2007

    Online company Yahoo! has announced that chief marketing officer Cammie Dunaway leaves the company next week. No details of where she will be heading have been revealed.

  • Marketing industry accused of being 'complacent' about staff

    Thu, 18 Oct 2007

    The UK marketing and advertising industry has been accused of "complacency" when it comes to holding onto staff, despite there being a dearth of talent coming up through the ranks.

  • MCBD on the hunt for the right kind of publicity

    Thu, 18 Oct 2007

    It was always going to be a difficult summer for Miles Calcraft Briginshaw Duffy (MCBD) from the moment its newest and most high-profile recruit Jonathan Durden entered Channel 4's Big Brother house. It is not the kind of attention the agency has ever ...

  • MCBD poaches TBWA/London creative director Brooke-Taylor

    Wed, 24 Oct 2007

    Miles Calcraft Briginshaw Duffy (MCBD) has poached TBWA/London joint creative director Danny Brooke-Taylor to become its executive creative director. Marketing Week revealed last week that the agency was looking for a "hot" executive to boost its creative ...

  • Michael is absolutely right about Ant and Dec

    Fri, 19 Oct 2007

    "Hello, Im the executive producer of a number of world-class interactive TV shows that have appeared over the past few years.

  • Mobile Marketing: Maximum mobility

    Tue, 23 Oct 2007

    Mobiles provide the ideal, captive audience for highly targeted and personalised content, but it is crucial to treat users with respect. Now is the perfect time for mobiles to become part of the marketing mix. By Graham Rivers

  • MPs get marketing lessons

    Thu, 18 Oct 2007

    Parliamentarians are being encouraged to sign up for a course to learn about marketing and its role in business.

  • Nestlé head of UK marketing in sudden exit

    Thu, 18 Oct 2007

    Nestlé UK top marketer Tom Wilcock has left his job after less than a year in the role. It is not known if he has a job to go to.

  • New campaign: Audi takes it slow

    Thu, 18 Oct 2007

    Audi UK is running a 6m ad campaign to support the launch of its new R8 high-performance car with the strapline "the slowest car we've ever built". The campaign will mark the biggest investment the carmaker's UK division has ever made in a new launch.

  • New campaign: Virgin Atlantic launches luxury wing

    Thu, 18 Oct 2007

    Virgin Atlantic is running a 1m campaign to support the launch of its Upper Class Wing at London Heathrow's Terminal Three, which will open on November 2.

  • New campaign: Virgin Radio offers prizes for latest online push

    Thu, 18 Oct 2007

    Virgin Radio is launching an online and outdoor campaign to support its "Bank It Or Bust" promotion, which will offer listeners the chance to win a £50,000 prize.

  • Nike tipped to mount Umbro takeover bid

    Fri, 19 Oct 2007

    Speculation is mounting that Nike is looking to buy rival Umbro after the British brand received a takeover bid from an unnamed suitor. Nike has refused to comment but Umbro's share price soared 27.5% on the back of the rumours.

  • Online behaviour: Study decisions not sites

    Mon, 22 Oct 2007

    There are major benefits for clients choosing a specialist digital research agency, for evidence shows that traditional research techniques which focus on how people think do not transfer well into how consumers will actually behave online. By Pete Ballard

  • Online communities are where marketers need to engage families

    Thu, 18 Oct 2007

    Modern families no longer trust advertising. Marketers must use the internet to win them back with targeted, appealing Web content, says Simon Williamson

  • Online retailers receive 153% boost from social networks

    Mon, 22 Oct 2007

    Hitwise, the online measurement service, says the amount of UK internet traffic that online retailers receive from social networks has increased by 153% since Christmas last year.

  • Orange hires Virgin Mobile founder as new UK chief

    Tue, 23 Oct 2007

    Orange UK has appointed Virgin Mobile founder Tom Alexander as its new chief executive after confirming that Bernard Ghillebaert will step down. Alexander, who left Virgin Mobile last year following its acquisition by NTL, joins Orange in December.

  • Purnell orders review of UK tourist industry

    Wed, 24 Oct 2007

    Culture Secretary James Purnell has ordered the UK tourist industry to review the way it promotes the country. The move comes as the Department for Culture, Media and Sport (DCMS) announces cuts to tourist body VisitBritain's funding for the next three years.

  • Repitching the Big Tent

    Wed, 24 Oct 2007

    Five years after it was first abandoned, the advertising industry is once again ready to pitch its “Big Tent” idea. This time, the rallying call to the marketing communications industry to work together has been made by the Advertising ...

  • Research methods: Ronnie McBryde, Mintel, Anthony Tasgal, Mintel Inspire

    Thu, 18 Oct 2007

    In the Wiki World we now live in, everything is made up, amended and edited as it is produced. This means research must take into account the power of the point of view, not just raw data. By Ronnie McBryde and Anthony Tasgal

  • RKCR/Y&R wins £9m Premier Inn brief

    Tue, 23 Oct 2007

    Premier Travel Inn has appointed RKCR/Y&R to handle its £9m advertising account following a final pitch against incumbent Inferno. Miles Calcraft Briginshaw Duffy and M&C Saatchi were eliminated at an earlier stage.

  • RLA Group tempts DFGW founder back to ad industry

    Mon, 22 Oct 2007

    DFGW founder Michael Finn is returning to the advertising industry as a non-executive director of RLA Group. The agency, whose clients include Volkswagen and Goodyear Dunlop, has also appointed former Guinness marketing chief Julian Spooner as chairman.

  • Sainsbury's set for green range launch

    Thu, 18 Oct 2007

    Sainsbury's is launching a raft of own-label "green" household cleaning products called Cleanhome next week.

  • Search Advertising: In search of an edge

    Mon, 22 Oct 2007

    Search is still the biggest driver of online ad spend and of advertiser success, but its competitiveness and complexity grows as its popularity increases. So where will advertisers thirsty for ROI find their next competitive edge? By Warren Cowan

  • Search Results: Brands in the blender

    Mon, 22 Oct 2007

    Search engines are no longer just gateways to useful websites. The links are still there but are now accompanied with images and videos that are all relevant to your search too. It's time to make sure your brand is visible across all types of results. By Matt Brocklehurst

  • Special K Sustain ad falls foul of regulator

    Thu, 18 Oct 2007

    A TV ad for Kellogg's Special K Sustain promoting it as a brand with "extra protein and fibre" has been banned by the advertising regulator for being misleading because it contains less protein than Special K original.

  • Spice Girls strike exclusive US deal with Victoria's Secret to sell album

    Thu, 18 Oct 2007

    The Spice Girls have inked a deal with US lingerie chain Victoria's Secret ahead of the girl-group's reunion tour. The retailer will be the only US outlet to sell the girls' greatest hits CD this year.

  • Split fortunes for Northern & Shell's Sunday siblings

    Thu, 18 Oct 2007

    Northern & Shell’s two Sunday newspapers, the Sunday Express and the Daily Star Sunday, have enjoyed contrasting fortunes of late, with the young upstart eclipsing the Sunday Express.

  • Staff development: Dr Andy Brown, YouGov

    Thu, 18 Oct 2007

    Recruiting from outside the market research industry to develop a wider set of skills, and using proactive ways to keep peoples thinking moving with the times and the demands of clients is the only way to win the battle for talent. By Dr Andy Brown

  • Survey Participation: Charlotte Cornish, FDS International

    Thu, 18 Oct 2007

    As an industry we continually debate how to halt falling response rates and engage respondents more in the research process. But how many of us can say hand on heart that we put this into practice in reality. By Charlotte Cornish

  • Tesco and Disney join forces to launch healthy snacks for kids

    Mon, 22 Oct 2007

    Supermarket giant Tesco is partnering with Disney to launch a range of co-branded “healthy” snacks aimed at children. The products, which include fruit items, breakfast cereals, yoghurts and milk, will feature Disney and Pixar characters.

  • The alcohol industry rallies against ad watershed plans

    Wed, 24 Oct 2007

    Alcohol manufacturers are plotting to create a war council, in concert with retailers and trade bodies, as the industry steps up its fight against Government plans for a 9pm watershed for alcohol ads.

  • The BBC should realise it can not be all things to all people

    Wed, 24 Oct 2007

    Its been a lively few months for the BBC: the scandal known as Crowngate has claimed its first senior management scalp (the ex-controller of BBC1, Peter Fincham); the BBCs reputation for integrity has been hit by phone-in deceptions involving iconic programmes such as Blue Peter, Children In Need and Comic Relief; and the corporation has been very publicly washing its dirty linen, as it adjusts its expenditure following a licence fee settlement that was lower than asked for.

  • The one formula for wealth

    Wed, 24 Oct 2007

    Lewis Hamilton may have missed out on the Formula One world championship on Sunday – compounding a miserable weekend for British sport – but he is still set to become one of the richest sportsmen in the world, according to sponsorship experts.

  • The power of speech may elude us, but we can still make a stir in the bar

    Thu, 18 Oct 2007

    Language - both foreign and the mother tongue - confounds the British, but sobering research reveals that we're never lost for words in a boozer

  • The Sun launches dotMobi internet address for mobiles

    Mon, 22 Oct 2007

    The Sun, the UK's biggest national newspaper, has launched a specialist internet address created for mobile phones. The News International-owned tabloid says it is the first UK national newspaper to launch a dotMobi.

  • The7Stars licks rivals to win Lily O'Brien chocolate work

    Thu, 18 Oct 2007

    The7Stars has won the media planning and buying account for Irish luxury chocolate brand Lily O'Brien. The agency won the business following a pitch against undisclosed agencies.

  • Umbro accepts Nike offer

    Tue, 23 Oct 2007

    Umbro, the sportswear company that produces the England football team kit, has agreed to a £285m takeover bid from Nike, in a deal endorsed by the Football Association (FA).

  • UniCredit reviews 35m ad business

    Thu, 18 Oct 2007

    UniCredit Group, the pan-European financial services organisation, is reviewing its £35m advertising business.

  • Unlike the products, the judgment stinks

    Thu, 18 Oct 2007

    If ever we needed evidence that the Law is an ass, look no further than a landmark appeal court judgment last week on the design rights of two mega-brands, Procter & Gamble and Reckitt Benckiser. It was bad for brands, bad for designers and, ultimately, bad for consumers too.

  • Vallance Curruthers wins Aer Lingus ad account

    Thu, 18 Oct 2007

    Aer Lingus has appointed Vallance Carruthers Coleman Priest (VCCP) to its advertising account. VCCP won against a shortlist of Mustoes, Delaney Lund Knox Warren and Miles Calcraft Briginshaw Duffy following a pitch held through the AAR.

  • VideoJug appoints Hearst Digital head as global chief

    Mon, 22 Oct 2007

    VideoJug, the website that hosts "how to" and "expert advice" advice and in which WPP Group has a stake, has announced the appointment of Nancy Cruickshank as global chief executive. She replaces Dan Thompson, who moves to the role of chairman.

  • Viral campaign sets out to punish Brown

    Thu, 18 Oct 2007

    Prime Minister Gordon Brown is to take another bashing - this time as part of a viral campaign for lobby group Our Say as it looks to attract support and boost awareness of its activities among young voters.

  • Viral turns snooker ace into Kidman

    Thu, 18 Oct 2007

    Video games publisher and distributor Koch Media has rolled out a spoof online viral that pays homage to Nintendo's Brain Training advertising campaign featuring snooker champion Steve Davis playing the role of Nicole Kidman.

  • VisitBritain seeks funds for 20m global ad campaign

    Thu, 18 Oct 2007

    VisitBritain is demanding that the Government finance a global TV ad campaign in the run-up to the 2012 London Olympics. The call for the funding comes after the tourism board blamed the recent cuts in its marketing activities on a 12-year freeze of its Government grant.

  • WPP dismisses credit crunch fears

    Fri, 19 Oct 2007

    WPP, the world's second-biggest advertising group, is predicting a bumper year for advertising next year despite fears the credit crunch could cut client spending. The Beijing Olympics, the US presidential election and the European football championships will create "a good year for the ...

  • X-Factor and MySpace enter exclusive deal

    Fri, 19 Oct 2007

    The X-Factor has signed an exclusive deal with social networking site MySpace that will give fans of the show access to the finalists on their own dedicated profile pages. 

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