Marketing Week
19 April 2007
-
A day in the life of Lisa Feege
Wed, 25 Apr 2007
"My worst day at work was finding out that I had sciatica at the end of January and being told I had to be off work for 6 weeks just 3 months before launch! Thank goodness for my Blackberry!"
-
Added Value appoints new UK chief executive
Tue, 24 Apr 2007
-
Agencies continue to support CRR
Fri, 20 Apr 2007
Agencies remain convinced that ITV's Contracts Rights Renewal (CRR) mechanism must be kept, despite constant lobbying for its removal from ITV executive chairman Michael Grade. The views were made to the The Ofcom Office of the Adjudicator as part of its annual review of CRR.
-
Airey quits new role after eight days
Mon, 23 Apr 2007
-
Airmiles teams up with Lloyds TSB for loyalty card take-off
Wed, 25 Apr 2007
-
AmEx launches travel auction website
Thu, 19 Apr 2007
-
Amex marketer takes O'Brien's role at BA
Wed, 25 Apr 2007
-
Aquent snaps up Pricejamieson
Wed, 25 Apr 2007
-
Arnold and Nitro scoop 80m Volvo account
Mon, 23 Apr 2007
Arnold, the Boston-based agency, and London independent Nitro have been appointed to handle the 80m global advertising account for Volvo following a five-month review. The two agencies beat Fallon Worldwide in a final pitch to win the business.
-
ASA rejects complaints against Daz and Match.com TV ads
Thu, 19 Apr 2007
Complaints that a television ad for Daz featuring pop group Right Said Fred singing "I'm too sexy for my whites" is unsuitable for broadcast around children's programmes have not been upheld by the advertising authority.
-
Assessing the Monsoon brand
Mon, 23 Apr 2007
Each week in association with retail and marketing consultancy Pragma, MarketingWeek.co.uk looks at a high-profile UK brand, assessing its performance against a range of criteria and offering suggestions to improve its overall score. Marks for each section are given out of five stars.
-
Barclaycard first bank to launch 'green' credit card
Thu, 19 Apr 2007
Barclaycard is launching a "green" credit card in an attempt to woo environmentally-conscious consumers. The credit card giant says the card is in response to growing consumer demand. It will help consumers reduce global carbon emissions and offer cardholders incentives to be more environmentally friendly.
-
BBC poaches C4 marketer for channel role
Wed, 25 Apr 2007
-
BDH\TBWA and Key 103 in strategic partnership
Thu, 19 Apr 2007
BDH\TBWA, the Manchester-based agency, is entering a strategic partnership with the city's Key 103 radio station.
-
BDH\TBWA wins 5m DWP brief
Fri, 20 Apr 2007
BDH\TBWA has won the 5m advertising account for the Department for Work and Pension's Employer Engagment Strategy. It won the business after a three-way pitch against Golley Slater and McCann Erickson Manchester.
-
Big screen raises reception levels
Thu, 19 Apr 2007
Cinema advertising is seen as an integral part of the cinema-going experience, giving marketers the opportunity to engage with a receptive audience before, during - and even after - blockbuster films
-
Blitz aims to bring videogames to museums
Thu, 19 Apr 2007
Blitz Games is to bring videogames technology to the museums sector with the acquisition of Virtual Experience Company.
-
Brand extensions that turn into turkeys
Thu, 19 Apr 2007
The news that Bernard Matthews is planning to launch organic and free-range products in a bid to encourage consumers to "reappraise" the company (MW last week) has been met with some scepticism by industry observers.
-
Burger King explores the dark side
Tue, 24 Apr 2007
-
Cadbury to face prosecution over salmonella outbreak
Mon, 23 Apr 2007
-
Cheetham Bell to help Dorma widen appeal
Thu, 19 Apr 2007
Dorma, the high-end bed linen and toweling company, has appointed Cheetham Bell JWT to work on a national repositioning of the company.
-
CHI deal with WPP stuns early front-runner Havas
Thu, 19 Apr 2007
(Update) Clemmow Hornby Inge has announced a deal with WPP, snatched from under the nose of French group Havas, to sell a 49.9% stake of its business to the Sir Martin Sorrell-run group, as exclusively revealed in Marketing Week this morning (Wednesday).
-
Coca-Cola to launch on virtual world Second Life
Thu, 19 Apr 2007
Coca-Cola is the latest brand to venture into the virtual world of Second Life as it seeks to further its commitment to the teen market online.
-
Confectionery company appoints first marketing director
Fri, 20 Apr 2007
-
Disney Channel UK promotes marketing director
Thu, 19 Apr 2007
-
ELC starts ad agency hunt for 2m task
Thu, 19 Apr 2007
Early Learning Centre is seeking an agency to handle its 2m advertising business.
-
Electrolux promotes UK, Ireland boss to major appliances chief
Thu, 19 Apr 2007
Electrolux has promoted Roger Taylor, the vice-president and managing director of the UK and Ireland, to senior vice-president of sales for Electrolux Major Appliances.
-
Enterprise IG names world chief strategy officer
Thu, 19 Apr 2007
-
EU gives green light to comparative advertising
Mon, 23 Apr 2007
-
Fiat promotes veteran marketer to run commercial division
Tue, 24 Apr 2007
-
Forget global meltdown, it's phobology we should fear
Thu, 19 Apr 2007
Phobology is the science of scary scenarios. But what is truly terrifying is the extent to which its guilt-inducing tentacles have us all in its grip
-
Former Coca-Cola marketing chief joins private equity firm
Thu, 19 Apr 2007
-
France Telecom cuts back Orange global brand team
Thu, 19 Apr 2007
France Telecom is scaling back the global brand team at Orange, as part of a management restructure that started last year. The move will give the parent company greater control over the brand's marketing department.
-
Gallaher plans launch of B&H Black variant
Thu, 19 Apr 2007
Gallaher is understood to be plotting a variant launch of its Benson & Hedges (B&H) cigarette brand.
-
Gcap takes full control of Classic Gold
Wed, 25 Apr 2007
-
Girl's clothes disappear, but then so does the beer
Thu, 19 Apr 2007
Where is this mythical lager that improves sexual success? The Diary has certainly yet to discover it.
-
GMTV hit by 40m phone-in scandal
Mon, 23 Apr 2007
-
Golden Wonder crisps to be relaunched
Tue, 24 Apr 2007
-
Google reveals 69% increase in profits
Fri, 20 Apr 2007
-
Hamleys puts loyalty card on trial at flagship store
Thu, 19 Apr 2007
Hamleys, the iconic British toy store, is launching its first loyalty card scheme.
-
Has Cobra lost its teeth?
Thu, 19 Apr 2007
The mainstream beer market is one of the most competitive sectors in the UK so the news that Cobra marketing director Simon Edwards has left the company after nine years to emigrate to Thailand with his family (MW last week) could be perceived as a blow to a brand that is ...
-
Honda names Dodds' replacement
Wed, 25 Apr 2007
-
Hornby shares his trainset with Sorrell
Fri, 20 Apr 2007
For all his star quality, Johnny Hornby is at his best behind the scenes: the smooth account man; the great fixer. Even that part of his private life which has become public – such as his love of sailing – is carefully stage-managed to flatter his clients (in this particular case, his founding one Charles Dunstone).
-
How John Bernard got ahead
Tue, 24 Apr 2007
I always had a desire to get into the world of advertising. I was driven by the prospect of being able to make amazing ads as well as the thought of the glamorous shoots!
-
Human behaviour that creates a snag in the marketer's theorem
Thu, 19 Apr 2007
Only in an ideal world do consumers make rational purchasing decisions so marketers can directly link their campaigns to a brand's success...
-
Industry should unite against single issue pressure groups
Wed, 25 Apr 2007
PR agencies create the groups that can undermine the sector while ad agencies write the copy and media owners offer them time and space
-
IPC Media in 'green' push to attract ad business
Thu, 19 Apr 2007
IPC Media is touting its "ethical" credentials to advertisers in an attempt to lure them to launch targeted ad campaigns.
-
Is Creston condemned to repeat the mistakes of the past?
Thu, 19 Apr 2007
Creston, the UK-based owner of Delaney Lund Knox Warren (DLKW) and Tullo Marshall Warren (TMW), has hired former FCB global chief Steve Blamer to spearhead its expansion in the US (MW last week).
-
Jaeger reveals ambitious expansion plans
Tue, 24 Apr 2007
-
Jobhunter gets Iris under his influence
Thu, 19 Apr 2007
As avid followers of the Diary you may well have attended Integrated agency Iris' Under The Influence event, held on April 12 in five pubs around Borough Market (MW March 29). Many people did. More than could actually fit in the pubs.
-
John Ayling picks up Asahi business
Thu, 19 Apr 2007
Asahi Super Dry, the Japanese beer brand, has appointed John Ayling & Associates (JAA) to handle its 1m media planning and buying account. It follows a four-way pitch against three undisclosed agencies.
-
Let the music play
Thu, 19 Apr 2007
Using music is a good way for brands to reach wider audiences. But it's not just a case of picking music that sounds good, it has to connect with the brand and the consumers. By Steve Hemsley
-
London freesheets under fire from ABC
Tue, 24 Apr 2007
-
Long-term relationships
Thu, 19 Apr 2007
Partnership marketing has entered the mainstream, but for it to be most effective, cost cutting shouldn't be the issue, and more strategic relationships must be developed. By Jo-Anne Flack
-
Lowe to launch a spring offensive for John Lewis
Thu, 19 Apr 2007
John Lewis is encouraging consumers to throw out the old and bring in the new this spring with a press campaign for its new linen and homeware ranges that breaks this week.
-
Mercedes extends relationship with Ymogen
Thu, 19 Apr 2007
-
Morrisons unveils new logo ahead of revamp
Wed, 25 Apr 2007
-
MPG launches nationwide families research survey
Thu, 19 Apr 2007
Media Planning Group is launching a research programme designed to provide insights about British family life to advertisers and the media.
-
MySpace enters Google territory
Thu, 19 Apr 2007
-
New Balance appoints new chief executive
Fri, 20 Apr 2007
-
Plaid Cymru: BBC wrong to axe ads at rugby grounds
Thu, 19 Apr 2007
Welsh political party Plaid Cymru has lambasted the BBC for forcing its advertising boards to be taken down at rugby grounds.
-
Pretty Polly picks BMB to spearhead 4m overhaul
Wed, 25 Apr 2007
-
Prudential sells health cover through Boots
Thu, 19 Apr 2007
-
Publicis wins 3m baby formula brief
Thu, 19 Apr 2007
SMA, owned by pharmaceutical giant Wyeth, has appointed Publicis to handle the 3m advertising business to promote its eponymous baby formula line.
-
Rainey Kelly picks international chief
Thu, 19 Apr 2007
Rainey Kelly Campbell Roalfe/Y&R (RKCR/Y&R) has promoted chief operating officer Tony Harris to head of international business, following the appointment of Richard Exon to managing director of the agency.
-
Sainsbury's withdraws free carrier bags
Thu, 19 Apr 2007
-
Selling to me softly with song
Thu, 19 Apr 2007
Lyrics hold great emotional connections for music lovers. Licensing them for marketing campaigns can work wonders, says Michael Gottlieb
-
Siemens chairman steps down
Fri, 20 Apr 2007
Siemens chairman Heinrich von Pierer is stepping down from his role next week following a corruption scandal that has engulfed the German consumer electronics giant. The company has yet to appoint a replacement.
-
Stripped to the essentials
Wed, 25 Apr 2007
Debenhams has become a classic private equity victim and its recovery could be slow, but if it focuses less on cash flow, invests in its stores and sparks interest with some 'must-have' products - in the style of M&S H&M and Topshop - it could turn things around. Matthew Gorman reports
-
Stuck at a junction
Thu, 19 Apr 2007
Sponsoring the England football team was the brand's high-water mark, but if Green Flag can clarify its insurance links, it could be a force to be reckoned with again, says Matthew Gorman
-
TBG London launches digital innovation fund
Mon, 23 Apr 2007
-
Team support, sponsorship deals, family - all is fair in love of sport
Thu, 19 Apr 2007
It seems that all sorts of allegiances are being stretched in the sporting world, with some, ok yes, quite tenuous, links to advertising.
-
Teen networking site Piczo readies European expansion
Thu, 19 Apr 2007
Piczo, the social networking site for teens, is set to expand into three new European markets: France, Germany and Spain.
-
TfL encourages Londoners to walk
Tue, 24 Apr 2007
-
The Disney Channel promotes senior marketer
Tue, 24 Apr 2007
-
The FT launches new campaign to support revamp
Mon, 23 Apr 2007
-
The Guardian: Dummying up or dumbing down?
Thu, 19 Apr 2007
The news that The Guardian is to become the latest newspaper to experiment with a cheaper sister title aimed at young readers (MW last week) should, on the face of it, come as little surprise. Newspaper publishers are constantly looking for ways to offset the depressed print ...
-
The Marketing Week / Bellwether Confidence Index
Thu, 19 Apr 2007
Confidence remains high but fails to maintain record levels
-
Thomson Directories appoints head of marketing
Fri, 20 Apr 2007
Thomson Directories has promoted Jill Pringle, usage marketing manager, to the new role of head of marketing. She will report to product and marketing director Gary Brown and takes over her new role immediately.
-
Thomson steps away from package image
Thu, 19 Apr 2007
Thomson, the holiday operator owned by German-based TUI, is launching an 8m advertising campaign this week to highlight its role as a one-stop shop for all consumer travel needs.
-
To the victor, the spoils?
Wed, 25 Apr 2007
The Clemmow Hornby Inge sale saga reached a bruising climax last week as agency network WPP snatched a 30m deal from the jaws of long-standing rival Havas. Yet the huge price paid raises a question about who has really come out on top in this tussle. Sonoo Singh reports
-
Top marketer exits Princes Soft Drinks
Thu, 19 Apr 2007
Princes Soft Drinks marketing director David Patmore is to leave the company after nearly 10 years. It is understood Patmore, who leaves at the end of the month, does not have a job to go to.
-
UK heavyweights back climate change campaign
Mon, 23 Apr 2007
-
Vauxhall to sponsor Next Top Model
Thu, 19 Apr 2007
Vauxhall has signed up as the sponsor of the next three series of Next Top Model on Living TV. The General Motors-owned marque will use the deal to promote its Tigra model.
-
VisitBritain plots major Rural Escapes drive
Thu, 19 Apr 2007
VisitBritain, the national tourist body, will promote the British countryside with the launch of its Rural Escapes marketing campaign in June.
-
Vodafone appoints former AOL chief to run broadband unit
Fri, 20 Apr 2007
Vodafone UK has appointed former AOL Europe president Karen Thomson to run its newly created broadband division. The mobile operator has also announced that Thomson, who left AOL late last year, will join its UK board.
-
WH Smith unveils Post Office plan
Thu, 19 Apr 2007
-
When ad spend came out of the Doldrums
Thu, 19 Apr 2007
Is the adman's long winter of economic discontent finally over? Quarter One findings from the Bellwether Report, which are markedly more upbeat than they have been for three years, suggest it may well be.
-
WPP growth hit by US currency decline
Fri, 20 Apr 2007
-
Wrigley bites back at Trident with fruit-flavoured gums
Wed, 25 Apr 2007
