Marketing Week
19 August 2010
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Brands conducting their own media experiment
19 August 2010
While media owners work out the new science of their businesses, brands are watching closely and conducting their own experiments.
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British sailing backer in bid to raise profile
19 August 2010
Skandia to promote a ’fresh approach to investment’ through press and TV.
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Campaigns tip scales in favour of big brands
19 August 2010
The majority of consumers ask for a little help from their friends when it comes to choosing financial services products, but recent research shows we turn a deaf ear to that advice with advertising holding the most power in this market.
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Case Study: The Guardian experimenting in the lab
19 August 2010
Explore the Guardian Media Group.
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Client partnerships should be brand-centric
19 August 2010
“Those [agencies] that provide a one-stop shop have the expertise to place the creative idea in the most relevant channels. Increasingly the agencies that make the difference are the ones… that are truly media neutral,” says Elizabeth Fagan, Boots executive marketing director.
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Direct marketing smooth blend creates a rich user experience
19 August 2010
It may be the grandfather of new technology, but the development of HTML5 offers email marketers the chance to seamlessly integrate their art with social media.
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Follow the leaders and 'walk the floor'
19 August 2010
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FT reveals online and print paid-for readership stats
19 August 2010
The Financial Times has unveiled a print and digital circulation measure that calculates the total number of people who access paid-for FT content each day.
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Great media experiment becomes a balancing act
19 August 2010
Marketing Week goes behind laboratory doors, where media owners are conducting a series of experiments to discover a formula that aims to create a business plan that is financially secure.
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It’s time to ditch CRM in favour of product relationship management
19 August 2010
As products become more upgradable their value chain will extend to several owners, so tracking their aftersales life will be critical.
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Mark Thomson, media director at Royal Mail talks brands
19 August 2010
On 29 September 2010, The Annual from Marketing Week will lay out smart thinking, smart working and smart engagement strategies for businesses. Mark Thomson, media director at Royal Mail, is set to attend the event and here explains which brands impress him:
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Media manifesto is golden opportunity
Thu, 19 Aug 2010
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Pay vs Free
19 August 2010
Two media experiments that are working so far.
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Seize the moment
19 August 2010
These are challenging times for the media industry but in this evolving digital world, there is actually a fantastic opportunity for newspaper groups to drive new revenue streams, grow their share of audience and increase reader loyalty. However, key to this opportunity is the ability to successfully commercialise their product offering without making readers pay for traditional news content.
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The 3.0 age needs fresh approach
19 August 2010
The new era (Remodelling the agency relationship for the 3.0 age, MW 5 August) does indeed demand a completely fresh approach and a move away from using 20th century agency models and structures to solve 21st century business challenges. The advent of a generation of creative collective, collaborative agency models, such as ourselves at The Assembly have found that clients are ready for a different approach.
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The agency relationship model will always evolve
19 August 2010
It’s great to see that there’s some open debate on remodelling the agency relationship MW 5 August).
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The Secret Marketer on Vintage
19 August 2010
