Marketing Week
19 February 2009
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A Day in the Life of Will Lebens
Fri, 20 Feb 2009
What keeps you busy all day? Business planning and development, incessant banter from my business partners & having an open-plan office.
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A one-time chance to take iPlayer sky high
Thu, 19 Feb 2009
As Stuart Smith writes in his comment on page 13 (a welcome weekly addition to the magazine from here on in), economic conditions such as these can benefit those brands with imagination and know how. A recession, says my colleague, can give brands a "once-in-a-lifetime" opportunity to put ...
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Added Value names first CMO
Fri, 20 Feb 2009
Added Value has appointed Paul McGowan as its first chief marketing officer.
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Amanda Ball named marketer of merged charities for elderly
Fri, 20 Feb 2009
Charity Help the Aged fundraising & marketing director Amanda Ball is to become group marketing director of the organisation being created by the merger of her employer and Age Concern.
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AMV.BBDO wins 10m child maintenance campaign
Tue, 24 Feb 2009
Government body the Child Maintenance and Enforcement Commission has appointed Abbott Mead Vickers. BBDO to develop a campaign to promote a new information service for separated parents.
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Andrew Harrison: Looks at opportunities to arise out of the storm
Wed, 25 Feb 2009
Its clear we are in the eye of the current economic storm: media industry revenues are down in double digits for the first quarter of 2009; leading companies such as ITV, Bauer and Guardian Media Group have introduced pay freezes; and TV pricing is as cheap as its been for a decade. So the size of the industry is changing fast.
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Argos sticks up for Playboy
Thu, 19 Feb 2009
High street retailer Argos will continue to stock controversial Playboy branded homeware goods following WH Smith’s decision to stop stocking stationary featuring the adult entertainment company’s logo.
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ASA bans Magners ice breaker TV ads
Wed, 25 Feb 2009
The Advertising Standards Authority has banned a television advertisement for Magners cider because it suggests that alcohol boosts confidence and can lead to successful social situations.
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Asda takes out underperforming brands
Tue, 24 Feb 2009
Asda is streamlining its non-food brands to reduce customer confusion.
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Asos introduces kids clothing
Fri, 20 Feb 2009
Online fashion retailer ASOS has entered the childrenswear market with the launch of branded kidswear from the likes of Tommy Hilfiger and Cath Kidston today (February 20).
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B&Q sales down despite heavy January sales
Thu, 19 Feb 2009
DIY giant B&Q sales dropped by 5.5% in its 4th quarter, the largest fall for international parent group Kingfisher, which reported its results this morning (Feb 19).
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BBC Trust to enter consultation for Project Canvas
Mon, 23 Feb 2009
The BBC Trust is to launch a consultation into IPTV service Project Canvas.
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BBH grabs global Sprite account
Fri, 20 Feb 2009
Bartle Bogle Hegarty has won the global business for Coca-Colas Sprite brand and is expected to ramp up activity for the dormant brand.
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Between the lines
Fri, 20 Feb 2009
What consumers say and what they actually do in a recession can vary widely. To find out what their intentions really are, researchers must look at the reasons behind the answers.
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Boursin unveils brand campaign
Wed, 25 Feb 2009
French cheese brand Boursin is launching a television ad as part of its first brand campaign for a decade.
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Brands go back to basics
Wed, 25 Feb 2009
There was a time when accusing a marketer of moving their brand downmarket would have been considered a major insult. These days, it’s more likely to be a compliment on their smart strategy. As consumers are counting every penny in a recession, companies have to adopt new ...
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Britvic targets adult juice drinkers
Mon, 23 Feb 2009
Britvic is to target adult juice drinkers with the launch of natural fruit juice Juicy Drench.
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Building a triangle of trust
Thu, 19 Feb 2009
Skilled branding involves balancing short-term needs with long-term vision. But it is not just the marketing department that is responsible for delivering these goals, as Matthew Valentine reports
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Can't get digital tv? don't worry, we've got Hulu now
Thu, 19 Feb 2009
Who needs digital TV when you can get your favourite shows free online? That is what Fox and NBC were probably thinking as they launched Hulu
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CBS Outdoor revenues slump 15%
Thu, 19 Feb 2009
CBS Outdoor says revenues slumped 15% in the fourth quarter, hit by the strength of the US dollar and declining advertising market.
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Clothes-washing product brand loyalty is no more
Wed, 25 Feb 2009
Brand loyalty in the UK clothes-washing product sector has become a thing of the past as consumers tighten belts, according to a new Mintel market report, shown exclusively to Marketing Week.
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Dating site company recruits Greenbee marketer
Tue, 24 Feb 2009
Dating site operator whitelabeldating.com has appointed former John Lewis marketer Rick Jones as marketing director.
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DatingDirect owner buys rival Match.com
Fri, 20 Feb 2009
Ask.coms owner IAC is selling Match.com Europe to rival online dating and chat company Meetic.
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Digital Britain report highlights issues within government
Tue, 24 Feb 2009
Lord Stephen Carter, minister of communications, technology and broadcasting, today admitted the interim Digital Britain report showed a need for more work on the areas of digital government and skills.
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Ditto nude posters start Love ad push
Thu, 19 Feb 2009
Cond?ast's promotional campaign for the launch issue of high-end fashion glossy title Love has started with a week-long booked digital image of naked pop singer Beth Ditto at the Westfield shopping centre.
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DoH targets parents with new ad
Thu, 19 Feb 2009
The second phase of a government campaign aimed at parents who smoke will launch on Monday with a TV ad created by Miles Calcraft Briginshaw Duffy.
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Ebay UK in talks to launch channel for selling homes
Wed, 25 Feb 2009
Ebay UK intends to allow people to sell their homes through the auction site from next month.
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Elvis wins Digital UK DM business
Thu, 19 Feb 2009
Elvis Communications has won the direct marketing business for television digital switchover advisory body Digital UK.
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Embracing social media in online research panels
Fri, 20 Feb 2009
Social media presents marketing and research professionals with an opportunity to engage with panellists on a deeper level. Toluna explores how its panel community, Toluna.com, seeks to add value to the panellists online experience by incorporating social media concepts.
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Etsy brings handmade crafts closer to home
Thu, 19 Feb 2009
Handmade goods website Etsy is a good example of how ecommerce can successfully connect sellers and buyers, no matter how far away they are or how obscure the products. Focusing on trading handmade and vintage items, it has grown into a buoyant market for small sellers who couldn’t otherwise afford to create and promote their own websites.
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Government searches for head of digital engagement
Mon, 23 Feb 2009
The government is searching for a head of digital engagement as it looks to increase effective use of digital media.
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Government unveils anti-greenwash taskforce
Thu, 19 Feb 2009
The Governments project to strengthen green labelling will be advised by representatives from across the marketing spectrum, it was announced today (Feb 19).
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HSBC UK marketing chief stands down
Thu, 19 Feb 2009
James Boulton, UK marketing director at HSBC, has resigned from his position with immediate effect. It is understood that he does not have another job to go to.
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Hulu removes content from TV.com
Thu, 19 Feb 2009
Online US TV platform Hulu, the NBC Universal and News Corp joint venture, has removed its content from CBS-owned rival TV.com.
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IAB Creative Showcase
Thu, 19 Feb 2009
Who dares wins
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If you can keep your head when all are losing theirs, you might succeed
Thu, 19 Feb 2009
In desperate times, marketers should resist following wild goose chases led by the scare-mongering media if they are to find where the smart money lies
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Interactive Seven 2009
Wed, 25 Feb 2009
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Interpreting trends
Fri, 20 Feb 2009
In the uncertain times resulting from the financial crisis, questions hang over the relevancy of the consumer trends that existed before. Whether they can still be applied today comes down to how they are interpreted.
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ISBA backs Royal Mail privatisation
Wed, 25 Feb 2009
Direct marketers have given their broad backing to the Governments plan for the future of Royal Mail in advance of proposals being introduced in the House of Lords tomorrow (Thursday).
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ITV1 nets sponsorship double deal
Thu, 19 Feb 2009
ITV Commercial has revealed sponsorship deals with Standard Life and Uncle Ben's for ITV1 programming.
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Kantar restructures following TNS acquisition
Mon, 23 Feb 2009
The Kantar Group, owned by WPP, is restructuring and a new global company will be formed from TNS Custom business and Research International.
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Kerry Foods eyes growth
Tue, 24 Feb 2009
Kerry Foods, owner of the Walls sausages, Homepride flour and Mattessons brands, says it is well placed for expansion and earnings growth this year, despite consumers trading down to lower cost products.
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Luke Mayhew takes over as BRC chairman
Fri, 20 Feb 2009
Former John Lewis managing director Luke Mayhew has taken over as chairman of the British Retail Consortium (BRC).
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Mandelson row damages Starbucks BrandIndex Buzz
Wed, 25 Feb 2009
Starbucks reputation has slid dramatically following business secretary Lord Mandelsons widely reported clash with the coffee chains chief executive Howard Schultz.
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Market Research Showcase 2008/2009
Thu, 19 Feb 2009
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Market Research Viewpoints
Fri, 20 Feb 2009
Choose wisely to avoid costly errors
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Marketing boosts Cadbury profit
Wed, 25 Feb 2009
Cadbury, owner of the Dairy Milk brand, says an increase in marketing spend helped boost sales by 6% last year.
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Matthew Freud takes stake in M&C Saatchi
Wed, 25 Feb 2009
Matthew Freud has bought a 3.3 per cent share in advertising agency M&C Saatchi in his own name.
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Methods matter
Fri, 20 Feb 2009
The quality of online research panels depends on the recruitment method used.
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Mixed response to Yahoo's Rich Ads plan
Fri, 20 Feb 2009
Yahoo's plans to introduce images and videos with paid search results has garnered a mixed response from UK search specialists.
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Morrisons marketing chief: online grocery retail not profitable
Wed, 25 Feb 2009
Supermarket Morrisons will not be moving into online sales in the short term as grocery online retail has not yet been proven as a profitable model, according to marketing director Michael Bates.
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MPG Madrid scoops Spanish Tourism media business
Tue, 24 Feb 2009
The Spanish Tourist Board has appointed Media Planning Group Madrid to handle its €42 million (£3 m) global media planning and buying businesses.
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Nestlé names marketing chief and ups spend
Thu, 19 Feb 2009
UPDATE: Nestlé maker of the Milky Bar, Smarties and the Kit-Kat brands, has named its new sales and marketing chief as it announces consumer-facing marketing increased 7.5% last year.
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News Corps set to lose Peter Chernin
Tue, 24 Feb 2009
News Corp president and chief operating officer Peter Chernin is to leave the company and chief executive Rupert Murdoch is to assume most of his duties.
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No plans to revive Kangaroo, says Microsoft
Fri, 20 Feb 2009
Microsoft has denied it plans to resurrect Project Kangaroo as part of its MSN video-on-demand plans.
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Nokia divides global digital ad account
Thu, 19 Feb 2009
Nokia has divided its global lead digital advertising account between Aegis Group's digital network Isobar and incumbent digital creative agency R/GA.
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Northern Rock planning to start afresh with new business
Mon, 23 Feb 2009
Nationalised bank Northern Rock plans to split its old and future business into separate divisions to allow it to grow its new lending business, according to reports.
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O2 launches hook a duck campaign
Tue, 24 Feb 2009
O2 is launching a 5.5 million marketing campaign to promote its Top Up Surprises proposition.
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Ofcom rules against Simpsons sponsorship by Dominos Pizza
Mon, 23 Feb 2009
Ofcom has found Dominos sponsorship of The Simpsons in breach of regulations regarding promotion of foodstuffs high in fat, salt and sugar
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Ogilvy MD to join Jones Knowles Ritchie
Thu, 19 Feb 2009
Ogilvy Advertising managing director Guy Lambert is leaving the agency to join design consultancy Jones Knowles Ritchie (JKR).
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Omnicom wins 220m HP business
Mon, 23 Feb 2009
Hewlett-Packard has appointed Omnicom to handle global media duties across the business and marketing for its Technology Solutions Group.
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Orange moves into third-party mobile ad deals with publishers
Wed, 25 Feb 2009
Orange is to launch a mobile ad service for third-party publishers as part of a major commercial push.
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Pigsback.com takes on ex-City AM chief as UK director
Wed, 25 Feb 2009
Online loyalty scheme Pigsback.com has recruited former City AM sales and marketing director Jeremy Phillips to be UK commercial director.
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Playboy UK relaunches website as lifestyle brand
Mon, 23 Feb 2009
Playboy UK has relaunched its website as a lifestyle brand as it bids to kick off an online ad-funded business model.
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Postal giant to fund new direct mail industry body
Wed, 25 Feb 2009
A new free-of-charge industry body focusing on direct mail will provide news, research and case studies for an audience consisting of the UK’s top 3,000 advertisers and 500 key agencies.
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Primark sales up as consumers trade down
Mon, 23 Feb 2009
Discount fashion retailer Primark continues to benefit from cash-strapped consumers efforts to spend less, forecasting a 5% increase in sales for the six months to 28th February compared to last year in a statement by parent Associated British Foods this morning (Monday Feb 23).
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Publicis London wins luxury airline account
Thu, 19 Feb 2009
Publicis London has won the global advertising account for the executive jet charter service Comlux Aviation Group.
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Rimmel launches video site for London Fashion Week
Fri, 20 Feb 2009
Cosmetics brand Rimmel London has launched a campaign site to host content for London Fashion Week.
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Ryanair introduces third-party ads across its site
Mon, 23 Feb 2009
Ryanair, the low cost airline, has introduced third-party advertising across its site for the first time.
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Saab seeks bankruptcy protection
Fri, 20 Feb 2009
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SABMiller brand to sponsor British & Irish Lions tour
Fri, 20 Feb 2009
SAB, the South African subsidiary of global brewer SABMiller, is to sponsor the forthcoming British & Irish Lions rugby union tour of South Africa.
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Search agency to offer IP initiative
Thu, 19 Feb 2009
VCCP Search, the search arm of Vallance Carruthers Coleman Priest, is offering its clients the opportunity to retain their intellectual property rights.
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Seat UK on hunt for digital agency
Thu, 19 Feb 2009
Seat UK has launched a hunt for a digital marketing agency to help create and deliver its online activities.
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Shedding light on corporate reputation
Fri, 20 Feb 2009
Investing in regular reputation tracking and proactively planning ahead should enable any corporation to survive when faced with tough times.
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Sunny D rebranding looks to surf culture
Thu, 19 Feb 2009
Sunny D, the juice drink that saw sales crash after criticism over its sugar content, has been rebranded and repositioned.
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Talk Talk names marketing chief
Wed, 25 Feb 2009
TalkTalk, the home phone and broadband company, has appointed Olivia Streatfeild to the role of marketing director. She replaces Dominic Stinton who recently left to join VCCP.
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Teens of today, consumers of tomorrow
Fri, 20 Feb 2009
With an average of 2,000 a year to spend, teenagers are an important market for brands. But their need to fit in and follow the latest craze makes them hard to pin down. Thankfully, with in-depth research and sympathetic use of digital channels, they are not out of reach.
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The Brand Union wins BoA pitch
Thu, 19 Feb 2009
Bank of America (BoA) has appointed The Brand Union to work on its global rebrand following the bank’s acquisition of Merrill Lynch.
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The hare and tortoise nature of brands in times of recession
Thu, 19 Feb 2009
Economic downturns can provide the conditions for clever, small brands to make their names, especially if larger companies slip up
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The Live Nation and Ticketmastermerger must benefit music fans
Thu, 19 Feb 2009
The $2.3bn (1.6bn) merger of the world's largest concert promoter, Live Nation, and ticketing giant Ticketmaster has the potential to reshape the music industry. But experts warn it will fail unless the new company offers added value and more choice for fans.
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The man from the Pru reports 5% sales bump
Fri, 20 Feb 2009
Prudential says sales grew 5% last year boosted by its retirement led brand strategy.
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Thomas Cook Foreign Exchange to sponsor ITV game show
Fri, 20 Feb 2009
Thomas Cook is to sponsor the new ITV1 game show hosted by Chris Tarrant called The Colour of Money.
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Time called on Bud.tv
Fri, 20 Feb 2009
Anheuser-Busch has called time on its online video site Bud.tv after two years.
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Training and Careers 2008
Thu, 19 Feb 2009
Developing your future What personal development are you planning to do in the next six months? Despite the inevitable pressures to reduce costs given the economic climate, businesses that continue to invest in their people are most likely to emerge stronger when the economy picks up again.
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Travelodge aims to woo downtrading business customers
Mon, 23 Feb 2009
Budget hotel chain Travelodge is hoping to capitalise on slashed expense accounts with the launch of a new business account card.
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Treats follow fresh recipe
Thu, 19 Feb 2009
To combat the fall in demand for unhealthy snacks, confectioners are developing products that can imply benefits for health and even beauty while pushing the treats’ most indulgent qualities
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Triathlon popularity sparks new Future title
Mon, 23 Feb 2009
Special-interest consumer magazine publisher Future is launching Triathlon Plus in April, it second title launch this year.
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Twitter's rapid growth raises regulation issues
Wed, 25 Feb 2009
The hugely popular micro-blogging site Twitter is a child safety and privacy disaster waiting to happen, according to online safety experts.
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UKTVs History Channel rebrands as Yesterday
Tue, 24 Feb 2009
UKTV is rebranding its factual channel UKTV History as Yesterday with a remit to target upmarket 30-something couples.
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Universal McCann wins 4m Carbon Trust account
Thu, 19 Feb 2009
The Carbon Trust, the government-funded company formed to help reduce businesses environmental impact, has appointed Universal McCann to handle its £4m consolidated media buying account.
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Viacom senior VP makes move up at MTV Networks
Thu, 19 Feb 2009
MTV Networks International (MTVNI) has promoted Mark Jones to senior vice-president of Viacom Brand Solution International (VBSI).
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Viewing the 'third way'
Thu, 19 Feb 2009
As competition hots up in the pay TV market ahead of the digital switchover, BT is hoping its new marketing strategy will help its BT Vision service take on Sky and Virgin Media. By Joe Fernandez
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Virgin Atlantic launches Flying Club promotion
Wed, 25 Feb 2009
Virgin Atlantic has launched Red Hot Bonus Miles promotion for members of its frequent flyer programme, Flying Club.
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Virgin Media losses widen
Wed, 25 Feb 2009
Virgin Media has reported a drop in revenues and widening losses for the fourth quarter as reports emerge it will make a decision over the sale of its television channels businesses this week.
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Virgin Media offers free connection upgrade to 2Mbps users
Tue, 24 Feb 2009
Virgin Media is to move customers on its 2Mbps connection to its 10Mbps service for free.
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Vive la révolution!
Fri, 20 Feb 2009
Research is a tool that has very little value until its actually used.
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Volkswagen readies Golf V1 campaign
Thu, 19 Feb 2009
German car maker Volkswagen is to launch the second wave of a campaign aimed at raising awareness of its Golf V1 model. The move comes as rivals Suzuki and Volvo also ready new direct mail campaigns.
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Wagon Wheels brings back 70s packaging
Mon, 23 Feb 2009
Burton Foods are re-launching a caramel version of its Wagon Wheel biscuit with its 70s style gold packaging to tap into the current trend for so-called nostalgia brands.
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What women want
Wed, 25 Feb 2009
Women are giving marketers a headache; one that will turn into a full-blown migraine unless brands learn how to communicate effectively to female shoppers during tough economic times.
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Winkreative wins Taiwan Tourism brief
Thu, 19 Feb 2009
The Taiwan Tourist Bureau has appointed Winkreative, the international branding and design agency launched by Tyler Brule, to create a pan-European print advertising campaign.
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Yahoo CEO expected to announce major restructure
Mon, 23 Feb 2009
Yahoo CEO Carol Bartz is expected to announce a major restructure of the company this week, according to reports.
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Yahoo! to include images and video in search results
Thu, 19 Feb 2009
Yahoo is expected to announced today an upgrade to its paid search platform by integrating image and video results with listings.
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Yazoo milkshake unveils 3.5m campaign
Fri, 20 Feb 2009
Milkshake brand Yazoo is launching a 3.5 million TV and outdoor advertising campaign next month.
