Marketing Week
19 January 2006

  • 02 predicts mobile will drive digital

    Thu, 19 Jan 2006

    Mobile phone operator O2 claims that the industry will play a key role in encouraging viewers to watch digital television.

  • A rich seam of opportunity

    Thu, 19 Jan 2006

    With mobile phone penetration far outreaching that of broadband and satellite television, and rich media-enabled handsets becoming the norm, UK marketers are starting to tap into their potential

  • AG Barr to target females with energy drink launch

    Thu, 19 Jan 2006

    Irn-Bru maker AG Barr is launching a new 'pleasant tasting' energy drink, which is aimed at attracting more female drinkers to the category challenging the dominance of Red Bull.

  • Alfa Romeo pitch for car launch a blow to United

    Thu, 19 Jan 2006

    Alfa Romeo is holding a pitch to find an agency to handle the launch of its new Brera model. The news will come as a blow to United, which handles the company's advertising across Europe.

  • An engaging vision for you

    Thu, 19 Jan 2006

    The latest visual and sound technology can make participants at conferences and exhibitions feel personally engaged in clients' messages, and does not have to be expensive. By Ian Whiteling

  • Apple trademark application sparks rumours of iPod mobile phone launch

    Thu, 19 Jan 2006

    Apple has filed several trademark applications around the term "Mobile Me" leading to speculation that it is gearing up to launch an iPod phone.

  • ASA to investigate Beechams flu TV ads

    Thu, 19 Jan 2006

    The Advertising Standards Authority (ASA) is investigating complaints that television ads for Beechams flu remedies denigrate other cultures and mock traditional folk remedies.

  • Barclaycard appoints communications chief

    Thu, 19 Jan 2006

    Barclays has promoted its head of card and branch marketing Gary Twelvetree to Barclaycard director of communication, brand and advertising. It is a newly created position.

  • Beattie McGuinness Bungay resigns EMAP Zoo account

    Thu, 19 Jan 2006

    Beattie McGuinness Bungay has resigned the £3m EMAP Zoo account after just two months, following conflict over its work for Richard Desmond's Northern & Shell.

  • BenQ Mobile launches phones range after Siemens acquisition

    Thu, 19 Jan 2006

    BenQ Mobile is to put a "significant" marketing spend behind the launch of its first handsets in the aftermath of its purchase of Siemens' mobile division last year.

  • Bentley appoints Stuart McCullough

    Thu, 19 Jan 2006

    Bentley has appointed Lexus's European chief Stuart McCullough as global sales and marketing director. McCullough replaces Adrian Hallmark, who left the company last year to run Volkswagen in the US.

  • Biggles goes AWOL to avoid French dust-up

    Thu, 19 Jan 2006

    The Diary loves nothing better than a festive mystery and was intrigued by the spiffing Cluedo-style Christmas card from ad agency Isobel.

  • Booth Lockett Makin buys Red Media

    Thu, 19 Jan 2006

    Booth Lockett Makin (BKM), the UK's largest independent media agency, has bought luxury brand agency Red Media in a multi-million pound deal. The agency, which launched in 1994, will be rebranded as BLM Red.

  • Bradford & Bingley reviews media planning and buying account

    Thu, 19 Jan 2006

    Bradford & Bingley is reviewing its £2.5m media planning and buying account, held by Starcom.

  • Brand guardians must be mindful of change

    Thu, 19 Jan 2006

    Although I agree with Sarah Rayner's article on "Questions of identity" (MW January 5), I feel compelled to

  • Brands must act now to get 2012 Olympic sponsorships lined up

    Thu, 19 Jan 2006

    Marketers who want to sponsor a gold medallist at the London 2012 Olympic Games should start backing talented teenagers now, according to a leading sports marketer.

  • Burger King owners considering flotation

    Thu, 19 Jan 2006

    Burger King owners Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners are reported to be considering a flotation of the fast-food chain, valuing the company at &£1.3bn.

  • Business Unlimited campaign for O2

    Thu, 19 Jan 2006

    Vallance Carruthers Coleman Priest has created a £6m advertising campaign for O2 entitled "Business Unlimited".

  • Campaign for new-generation Lexus IS

    Thu, 19 Jan 2006

    Saatchi & Saatchi has created a pan-European television advertising campaign for the new-generation Lexus IS.

  • Carphone Warehouse poaches David Thatcher

    Thu, 19 Jan 2006

    Carphone Warehouse has poached NTL marketer David Thatcher to run TalkTalk, its fixed-line telecoms business. Thatcher replaces Max Alexander, who left to become chief executive of Thomson Directory.

  • Co-op group consolidates £20m media into Rocket

    Thu, 19 Jan 2006

    The Co-op has consolidated its £20m media account into Rocket, following a competitive pitch.

  • Creative Labs plans first major online campaign

    Thu, 19 Jan 2006

    Creative Labs, the Singapore-based computer accessory giant, is to spend $4m (£2.2m) on a pan-European marketing campaign for its new X-FI soundcard and Zen MP3 player product ranges, with the bulk of the spend going online - the company's fir

  • Crookes spends £5m on Clearasil 'Daily' relaunch

    Thu, 19 Jan 2006

    Crookes Healthcare is ploughing £5m into the repositioning of its Clearasil brand as an everyday skincare range rather than a medicated brand.

  • Crouch-ing for World Cup dream

    Thu, 19 Jan 2006

    Before the 1998 World Cup, "comedians" Baddiel and Skinner predicted England's fans would end their 32 years of hurt and "dance Nobby's dance" in celebration.

  • David Hackworthy confirms he is joining Sir Frank Lowe

    Thu, 19 Jan 2006

    David Hackworthy, a former chief strategic officer at DDB, has confirmed he is joining Sir Frank Lowe's start-up agency in London, where he will work alongside ex-DDB colleague Paul Hammersley. Hackworthy has also had stints at TBWA Chiat Day New York and DMB&B New York.

  • Diesel agrees perfume deal with L'Oréal

    Thu, 19 Jan 2006

    Diesel, the Italian fashion company, has agreed a deal with L'Oréal to make perfumes. Diesel has not sold fragrances since 2004.

  • Does the king-size still reign under a different guise?

    Thu, 19 Jan 2006

    The death of king-size chocolate bars was hailed as one of the first successes in the UK's battle against obesity. Both Cadbury Trebor Bassett and Masterfoods unveiled plans to axe their king-size bars to coincide with the launch of the Food and Drink Federation's (FDF) Manifesto on Food and Health in ...

  • DoH to develop rules for Patient Choice marketing

    Thu, 19 Jan 2006

    The Department of Health is understood to be developing new guidelines and campaigns based around its controversial Patient Choice policy, which came into force at the start of the year.

  • Dragon handed £1.2m four-year project

    Thu, 19 Jan 2006

    Dragon, the independent brand and design group, has been handed a £1.

  • EU will take a tough stand on F1 tobacco advertising

    Thu, 19 Jan 2006

    The European Union has warned member states that it will enforce laws outlawing tobacco advertising after reports that the Spanish government has given the green light for tobacco ads to be shown at Formula One and MotoGP races until 2008.

  • February 15 deadline

    Thu, 19 Jan 2006

    Credit and debit cardholders say they are aware of the February 15 deadline which has been set for compulsory use of PIN numbers by shoppers. But while 90 per cent know about the switchover, some 2.8 million UK residents remain unaware, according to a survey by ICM on behalf of The Credit Card Awards.

  • Following the pay-per trail

    Thu, 19 Jan 2006

    In little more than a year, pay-per-call has invigorated the UK search marketing sector, enhancing the lead-generating capabilities of the internet with the power of the telephone. By Martin Croft

  • Former BP man takes up role at Little Chef

    Thu, 19 Jan 2006

    Little Chef has appointed former BP marketer Nick Smith to the role of development director.

  • Gala Bingo chief marketer Rick Sowerby steps down

    Thu, 19 Jan 2006

    Richard Sowerby, one of the founding directors of Gala Bingo, is to step down from his role as group sales and marketing director.

  • Greene King hands WFCA Speckled Hen

    Thu, 19 Jan 2006

    Greene King has appointed WFCA to handle advertising for its Old Speckled Hen beer brand. The Kent-based agency was given accounts for the brewer's Ruddles and Abbot Ale drinks last year.

  • Habitat hands £1m catalogue to WAA

    Thu, 19 Jan 2006

    Habitat, the furniture retailer, has handed Midlands-based agency WAA a contract to overhaul its iconic catalogue. It is understood to be worth over &£1m.

  • Hilton Hotel unveils $1bn drive before reunifying brands

    Thu, 19 Jan 2006

    Hilton Hotel Corporation is launching a $1bn (£567m) investment in development and advertising this week ahead of its remarriage with the Hilton International next month. The major campaign is expected to be rolled out globally over the next y

  • i-level needs to keep its cool

    Thu, 19 Jan 2006

    John Bartle must have recognised the smell of success when he agreed to join digital media specialist i-level as non-executive chairman in its early days. The former joint chief executive of Bartle Bogle Hegarty has seen the agency grow to 80 people with a turnover of &£50m in six years, with clients ...

  • Industry@Saatchi appointed to handle an assignment for 2Excel

    Thu, 19 Jan 2006

    Industry@Saatchi, Saatchi & Saatchi's research and development arm, has been appointed to handle an assignment for 2Excel, a new elite aerobatics team about to launch in the same space as the Red Arrows.

  • Informed workforce good for bottom line

    Thu, 19 Jan 2006

    Your feature "It helps to know the score" (MW January 5) points out that as consumers become increasingly demanding, staff product knowledge and service levels are failing to keep up. Of greater concern is that poor customer service is having a negative impact on companies' bottom lines.

  • IPA Survey - Marketers more confident

    Thu, 19 Jan 2006

    UK marketers remain more confident about their own company's prospects than the outlook for their industries as a whole, according to the Institute of Practitioners in Advertising's (IPA) Bellwether Confidence Index, exclusive to Marketing Week.

  • Jeremy Caplin leaves Nestlé Purina UK and Ireland

    Thu, 19 Jan 2006

    Nestlé Purina UK and Ireland marketing director Jeremy Caplin is leaving the company to join dunnhumby as head of media. He takes up his new role in April.

  • JWT wins two ad campaigns for Blossom Hill and Bishop's Finger

    Thu, 19 Jan 2006

    JWT London is to create a new £1m advertising campaign for leading wine brand Blossom Hill after being hired by owner Percy Fox & Co.

  • King of Shaves sponsors British Powerboat team

    Thu, 19 Jan 2006

    King of Shaves, the male grooming brand, is sponsoring the British Class 1 Off-shore Powerboat team. : Marketing Week 19.01.06

  • Marketing chief at Coke bottler quits

    Thu, 19 Jan 2006

    Coca-Cola Enterprises' (CCE) marketing director Norman Brodie is to step down from the role with immediate effect, despite a successor not yet being in place.

  • Marketing side-effects of a hospital open market

    Thu, 19 Jan 2006

    The Government's NHS Patient Choice policy, which gives people a choice of four hospitals when being referred for treatment by their GP, theoretically creates a whole new marketing channel, bringing with it issues such as advertising regulation.

  • Marks & Spencer to extend Simply Food chain

    Thu, 19 Jan 2006

    Marks & Spencer is extending its Simply Food chain to 171 stores after agreeing a deal to acquire 28 stores on a leasehold basis from Iceland Foods.

  • Masterfoods may phase out bite-size packs

    Thu, 19 Jan 2006

    Masterfoods may stop producing 100g grab bags of its bite-size products, such as Maltesers. It is understood to be one of a number of plans aimed at reinvigorating the sharing range.

  • Media Planning Group wins account for Eidos Interactive

    Thu, 19 Jan 2006

    Media Planning Group has won the £12m pan-European media planning and buying account for games manufacturer Eidos Interactive.

  • Mother emerges victorious in £10m competition for Pot Noodle

    Thu, 19 Jan 2006

    Mother has won Pot Noodle's £10m advertising account after a final contest against Fallon.

  • MSN head of UK trade takes on global role

    Thu, 19 Jan 2006

    MSN is promoting head of UK trade marketing Amanda Anthony to the position of international head of partner engagement and field marketing, effective from mid-February. She will be based in London, reporting to MSN international trade marketing director Anne Goodman.

  • MT Rainey linked to senior job at TBWA

    Thu, 19 Jan 2006

    Rainey Kelly Campbell Roalfe founding partner MT Rainey is understood to be close to joining Omnicom-owned network TBWA in a senior role. Her appointment to this role has been the subject of intense speculation for several weeks.

  • Nationwide football a case study in value

    Thu, 19 Jan 2006

    While it is encouraging to see the debate rumble on regarding the contribution of sports sponsorship to the marketing mix (MW last week), it is sad to read some of the  rather blinkered views being expressed in relation to Nationwide's decision to adjust its marketing mix towards additional television advertising.

  • Naturally trained leaders

    Thu, 19 Jan 2006

    The leap from junior ranks to senior management is not a transition that comes naturally to most. But support, coaching and mentoring can make charismatic leaders out of us. By Gary Eastwood

  • Nectar loyalty card set for global roll-out

    Thu, 19 Jan 2006

    Nectar, the largest loyalty scheme in the UK, is gearing up for a major global roll-out by parent company Loyalty Management Group (LMG).

  • Orange picks vice-president of marketing

    Thu, 19 Jan 2006

    Orange UK has promoted Jean-Pascal Van Overbeke to vice-president of marketing. He replaces Alexis Dormandy as the company's most senior marketer in the UK.

  • P&G aims to clean up

    Thu, 19 Jan 2006

    Head & Shoulders, originally a functional problem-solving brand, is set for a £15m relaunch, including a range of conditioners. By Barny Stokes

  • Phil Rumbol to leave Inbev

    Thu, 19 Jan 2006

    Inbev marketing director Phil Rumbol, who oversees the Stella Artois brand in the UK, is leaving the company after ten years to join Cadbury Trebor Bassett as marketing director for Great Britain & Ireland.

  • Research in Motion appoints Kristof Fahy

    Thu, 19 Jan 2006

    Research in Motion, the company behind Blackberry, has appointed former Orange marketer Kristof Fahy as European brand director. Fahy, who was head of advertising at Orange, left the company last year.

  • Search boss quits for Touch Group

    Thu, 19 Jan 2006

    Karl Gregory, Yahoo! UK & Ireland's head of marketing for its search engine division, has been poached by online directories company Touch Group to be its new marketing director.

  • 'Second wave' agency structure is the future...

    Thu, 19 Jan 2006

    David Wethey's observations (MW last week) regarding the drivers of the industry are unquestionably sound, but only if looking to the past.

  • Sir Bob Phillis to step down

    Thu, 19 Jan 2006

    Sir Bob Phillis, chief executive of Guardian Media Group (GMG), is to step down from the role, for health reasons. GMG has appointed headhunters to find a replacement for Phillis, who will remain on the board as a non-executive director.

  • Small agencies still have much to offer

    Thu, 19 Jan 2006

    I enjoyed reading your article "Will creative independents fall prey to global media shops?" (MW last week).

  • Still ahead of the game

    Thu, 19 Jan 2006

    The big stocks provided excitement in 2005 and while this year is unlikely to be stellar overall, there is still some room for progress. By David Forster

  • Subway appoints Paul Reynish

    Thu, 19 Jan 2006

    Subway has appointed former Burger King marketer Paul Reynish as marketing director for UK and Ireland. He left his role as marketing director at the fast food chain last April. The company has also appointed Tony Pace, formerly group managing director at McCann-Erickson in New York, as senior vice-president.

  • Tapping a new TV audience

    Thu, 19 Jan 2006

    Having spent billions upgrading to 3G networks, mobile operators are pinning their hopes on rising demand for mobile TV. But consumer demand so far has been lukewarm, and questions remain over how much advertising the new medium will be able to carry. By Catherine Turner

  • Telegraph calls £5m buying review as part of a cost-cutting initiative

    Thu, 19 Jan 2006

    The Telegraph Group is poised to call a review of its £5m buying account, held by Universal McCann since 2004. It is understood that the review is at an early stage.

  • Tesco delivers record group sales

    Thu, 19 Jan 2006

    Tesco delivered record group sales over Christmas, up 11.5 per cent in the seven weeks to January 7. The retailer says "one-stop" food and non-food shopping at its 117 Tesco Extra stores was "particularly popular".

  • The 7stars hires E-sure co-founder Brown

    Thu, 19 Jan 2006

    Start-up media agency the7stars has appointed E-sure launch marketer Andy Brown to its management team.

  • Thorntons reports "disappointing" sales

    Thu, 19 Jan 2006

    Thorntons, the confectionery retailer, has reported "disappointing" sales for the 28 weeks to January 7. Like-for-like sales at its own stores were down 4.8 per cent in the period, while total sales decreased by 6.2 per cent to &£112.3m.

  • Toyota's new GB chairman faces UK growth challenge

    Thu, 19 Jan 2006

    Toyota GB has appointed Shimpei Kobayashi as chairman. He will be responsible for all sales and marketing activity for the Toyota and Lexus marques in the UK.

  • Two Daily Mail advertising executives made redundant

    Thu, 19 Jan 2006

    Two Daily Mail advertising executives have been made redundant because of the market slowdown. Head of day-to-day sales Tim Jennings, who was at the newspaper for 26 years, and advertising marketing manager Richard Barlow both left last week.

  • UK powers ahead of the field

    Thu, 19 Jan 2006

    The UK's cutting edge work received much praise from the judges at the 2005 Epica creative advertising awards. The UK was the biggest winner of golds - collecting 15 awards - while DDB was crowned the top European network after collecting six awards. By Stuart Smith

  • Unilever prepares to launch 'upmarket' fabric softener

    Thu, 19 Jan 2006

    Unilever is extending its range of Comfort fabric conditioners by launching two luxury variants aimed at the top of the market.

  • Viacom faces rap over Bluetooth poster sites

    Thu, 19 Jan 2006

    Viacom Outdoor is courting controversy with the launch of a network of Bluetooth-enabled poster sites on the London Underground which may be in breach of European Union regulations on electronic marketing.

  • Virgin to run online ad to support new show

    Thu, 19 Jan 2006

    Virgin Radio is launching the first online ad to stream live video and audio content. It is being launched to support the new Christian O'Connell breakfast show. The ad will run for a week to coincide with the launch of the show on January 23.

  • VisitLondon Asian ad push uses rabbit icon

    Thu, 19 Jan 2006

    VisitLondon is launching an advertising campaign in Japan featuring a new brand icon that could be used to promote the capital across Asia.

  • VNU receives buyout offer

    Thu, 19 Jan 2006

    VNU, the Dutch publishing and market research company which owns ACNielsen, has reportedly received a buyout offer from a group of private equity investors.The proposed deal could be worth $8.9bn (&£5bn).

  • What can Kelly and Campbell do for United?

    Thu, 19 Jan 2006

    The announcement last week that agency boss Jim Kelly and creative director Robert Campbell, co-founders of WPP-owned agency Rainey Kelly Campbell Roalfe/Y&R in 1993, have joined forces again to take over WPP Group's struggling London agency United caused some surprise in advertising circles. Th

  • Why events could wipe the floor with traditional media

    Thu, 19 Jan 2006

    Forget the 30-second ITV slot, the radio ad and the leaflets, wised-up brands know that if it's engaging and interactive communications they want, they need look no further than the events industry - and the art of conversation, says Trevor Foley

  • Yahoo! drafts in Kelkoo chief for new North Europe post

    Thu, 19 Jan 2006

    Yahoo! Europe is understood to have promoted Glen Drury, managing director of Kelkoo UK, to the newly created position of vice-president for Northern Europe, effective immediately.

  • You need a sense of humour bypass to work for the asa

    Thu, 19 Jan 2006

    The standards watchdog's decision to ban the Young's 'It's a ram's world' ads shows what happens when well-meaning people apply their brains to a joke

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