Marketing Week
19 March 2009

  • A chance to shine once more

    Thu, 19 Mar 2009

    After a well-documented rise and fall, Sunny D is returning to the UK backed by a 4.5m ad push. Its repositioning as a natural fruit juice aims for a bright future, if not orange. By Jo Roberts

  • Adidas rolls out latest phase of House Party advert

    Wed, 25 Mar 2009

    Adidas Originals has kicked off the latest digital phase of its House Party brand campaign, which features celebrities such as Run DMC, David Beckham and Missy Elliot.

  • Advertising Association names Tim Lefroy as chief

    Thu, 19 Mar 2009

    The Advertising Association has unveiled Tim Lefroy as its chief executive to replace Peta Buscombe.

  • Aegis profits up but staff cuts go ahead

    Thu, 19 Mar 2009

    Aegis Group, owner of Carat and Vizeum, has posted a 25.6% rise in pre-tax profit to £166.8m in its 2008 full year results this morning (March 19).

  • And now, a message from our sponsor... er, we're a bit short

    Thu, 19 Mar 2009

    Sports sponsorship may be a cost-effective marketing tool, but there is a backlash in the US against bail-out cash being used for self-promotion

  • Andrew Harrison: Digitals crucial weakness

    Wed, 25 Mar 2009

    Its time to mourn the death of commercial TV as we know it. Is it? The twitter of a threat to traditional marketing. Really?

  • ASA rejects complaints against ad for Stella 4%

    Thu, 19 Mar 2009

    The Advertising Standards Authority (ASA) has cleared a television campaign for Stella Artois 4% after complaints from an alcohol abuse charity that the ad linked alcohol with seduction and daring behaviour.

  • BAA ordered to sell Stansted and one Scottish airport

    Thu, 19 Mar 2009

    The Competition Commission has ordered airport operator BAA to sell off Stansted as well as Gatwick and either Glasgow or Edinburgh within two years in its final report on BAA’s ownership of seven UK airports.

  • Barclaycard pens sponsorship deal with Live Nation

    Tue, 24 Mar 2009

    Barclaycard has agreed a sponsorship deal with concert promoter Live Nation as part of a wider strategy to associate the brand with music.

  • Bebo pulls funding for online video

    Mon, 23 Mar 2009

    Bebo has pulled out of funding any more original online video series, according to reports.

  • Bid to get Britain swimming

    Thu, 19 Mar 2009

    Coca-Cola Great Britain is to run an integrated campaign to support the launch of the natural mineral water brand Schweppes Abbey Well that aims to get Britons swimming.

  • Boris Johnson unveils 2m London marketing campaign

    Mon, 23 Mar 2009

    The Mayor of London Boris Johnson has launched a 2m international marketing campaign to boost visitor level to the capital today (March 23).

  • Brand experts back Post Bank proposal

    Thu, 19 Mar 2009

    Post Bank, the proposed service that would offer a wider range of financial services through the Post Office network, could be a timely move, according to branding experts.

  • Britains most trusted brands

    Wed, 25 Mar 2009

    Trust has never been as important to either companies or consumers as it is now. In a recession, only the brands that engender most loyalty among their customers will survive. After a financial collapse that has emasculated some brands once seen as national institutions, such as Woolworths, uncertainty has brought trust to the fore like never before. By Marketing Week reporters

  • Britvic splits 9m media account

    Fri, 20 Mar 2009

    Soft drinks giant Britvic has split its 9m media planning for its own brands between MCHI, Bartle Bogle Hegarty and WPP's Group M, which includes incumbent Mindshare.

  • BSkyB can challenge ITV stake ruling

    Fri, 20 Mar 2009

    BSkyB has won the right to appeal the Competition Commissions ruling it should sell off the majority of its stake in rival ITV based on the fact that the purchase created an anti-competitive merger.

  • Burberry opens first UK childrenswear store

    Tue, 24 Mar 2009

    Luxury clothing brand Burberry is opening its first UK childrenswear store in West London.

  • Bus operator brings Aegis on board for 1m brief

    Thu, 19 Mar 2009

    Aegis Media has been appointed to handle the media strategy, planning and buying of easyBus.co.uk.

  • Carat revises ad spend growth forecasts

    Wed, 25 Mar 2009

    Media specialist Carat has issued dramatically revised new forecasts for global advertising expenditure growth this year with UK growth predicted to drop by 7.1% rather than rise by 2.2%.

  • Cello creates new board for research division

    Mon, 23 Mar 2009

    Global marketing, research and consulting group Cello today has appointed a new board for its Cello Research division to be led by Vincent Nolan as chairman and Jane Shirley as chief executive.

  • Chewits sponsor kids' sport holidays

    Thu, 19 Mar 2009

    Confectionery brand Chewits has inked a deal with Premier Sports to sponsor its Sport Holiday Courses.

  • CLG appoints Meteorite for equality campaign

    Wed, 25 Mar 2009

    Communities and Local Government (CLG) has appointed Meteorite to develop a national diversity and equality campaign for the Fire and Rescue Service. The direct marketing agency won the business following a four-way pitch against Tequila, TMW and Chemistry. The process ...

  • Diageo launches summer campaign for spirits

    Fri, 20 Mar 2009

    Diageo is launching an outdoor and press campaign to drive sales of spirits such as Pimms and Smirnoff in the off trade during the summer season.

  • DMGT ad revenues continue to fall

    Mon, 23 Mar 2009

    Daily Mail and General Trust, owner of the Daily Mail, Mail on Sunday and Teletext, says that its advertising revenues for consumer titles have fallen 12 % in the past five months.

  • E.ON appoints DLKW to handle advertising

    Thu, 19 Mar 2009

    Energy supplier E.ON has appointed Delaney Lund Knox Warren to handle its 20 million advertising business.

  • EHS Brann wins Hastings Insurance pitch

    Thu, 19 Mar 2009

    Hastings Insurance Services has appointed EHS Brann Cirencester to handle its direct marketing and brand positioning following a pitch.

  • Fallon revives Asda 'pocket tap' to cash in on consumers' nostalgia

    Thu, 19 Mar 2009

    Fallon has resurrected the famous Asda "pocket tap" and well-known jingle in its latest execution for the supermarket.

  • Finance heads believe marketing investment is needed in recession

    Thu, 19 Mar 2009

    Finance directors across the country believe that marketing investment should be strengthened during the economic downturn to benefit their companies in the long run, according to a new report.

  • Food Commission slams Cadbury and Mars over banned colourings

    Fri, 20 Mar 2009

    Cadbury and Mars have been slammed by food watchdogs for highly irresponsible behaviour by breaking their promises to remove hyperactivity-inducing colours from some products.

  • Food industry hits out at kids advertising decision

    Wed, 25 Mar 2009

    Television advertising of some cereal and crisps will still be banned during children’s programming following a controversial decision by the Food Standards Agency (FSA) to ignore an independent review recommendation.

  • Ford to shift marketing focus from new models to the brand

    Wed, 25 Mar 2009

    Ford is pursuing a change of marketing strategy by launching a series of ads that focus on the Ford branding and logo, replacing current campaigns that promote new models.

  • Future to redesign T3 gadget mag

    Mon, 23 Mar 2009

    Special-interest media group Future is to redesign and editorially refocus its technology lifestyle magazine, T3. The company says that the changes will help to consolidate the magazine’s position in a market where specialist magazines are faring better than their more generalist counterparts.

  • Getting Ahead: Daniel Cross

    Tue, 24 Mar 2009

    What made you want to get into brands/advertising/media/marketing? More of a who than a what. My 1st year consumer behaviour lecturer at University Otago, NZ and ex-NZ basketball coach, Tab Baldwin. As a 1st year student who really didnt have a clue what to do in life, I had never met anyone which had made a subject so interesting.

  • Gravity wins Racing UK CRM strategy business

    Thu, 19 Mar 2009

    Racing UK, the horse racing TV broadcaster, has appointed Gravity to develop and implement its CRM strategy.

  • Halewood to launch Lambs Spiced Rum

    Thu, 19 Mar 2009

    Halewood International is to launch a Spiced Rum under the Lambs brand.

  • Harvey Nichols targets tourist to boost spring summer sales

    Thu, 19 Mar 2009

    Harvey Nichols, the upmarket department story, is launching a new ambient and press ad campaign to lure wealthy tourists into its stores.

  • Holland & Barrett deal referred to Competition Commission

    Mon, 23 Mar 2009

    Holland & Barrett parent company NYBT Europe is being forced to defend its purchase of high street health chain competitor Julian Graves against potential anti-competitive claims.

  • Honda launches green-themed online campaign

    Wed, 25 Mar 2009

    Honda is to launch a 'green' campaign online next week, titled Good to Grow, in support of its Honda Insight model.

  • InterContinental appoints Mindshare

    Thu, 19 Mar 2009

    InterContinental Hotels Group, owner of the Holiday Inn, InterContinental and Crowne Plaza brands, has appointed Mindshare to handle its $80 million (£60 million) media planning and buying business.

  • ITV escapes Ofcom penalty after football gaffe

    Mon, 23 Mar 2009

    Ofcom received 201 complaints from angry viewers after the ITV1 coverage of the FA Cup fourth round replay between Everton and Liverpool last month was interrupted by advertising at a crucial moment.

  • Jaguar Land Rover warns on more job cuts

    Wed, 25 Mar 2009

    Jaguar Land Rover has warned that it will need to make further job cuts unless the British government provides financial aid to the marques.

  • John Lewis launches 1.5m spring/summer campaign

    Fri, 20 Mar 2009

    John Lewis is launching an advertising campaign aimed at "reinforcing its fashion and home credentials" tomorrow (March 20).

  • John Lewis parts company with Gill Barr

    Tue, 24 Mar 2009

    John Lewis has axed the position of marketing director Gill Barr leaving head of brand communications Craig Inglis as the lead marketer.

  • Jonathan Durden: Technological expansion limits choice

    Wed, 25 Mar 2009

    The recent case concerning Sean Hodgson, who was wrongly imprisoned for 27 years, has made me wonder what it must feel like to be released into what is essentially a very different world from the one in 1982 when he was convicted. Cast your mind back to the year when ...

  • Kevin Spacey stars in American Airlines ad

    Tue, 24 Mar 2009

    American Airlines is using Kevin Spacey to spearhead its first TV campaign for two years.

  • Kinetic to handle Aquo outdoor campaign

    Tue, 24 Mar 2009

    Kinetic has won the pitch to handle the outdoor planning and buying fo9r cleaning products firm Kilrock’s launch of its new ‘eco’ brand Aquo.

  • Learn a lesson from the french and shrug off erosions of our liberties

    Thu, 19 Mar 2009

    England today bears more resemblance to a totalitarian dictatorship than a free state where privacy is a birthright. Is this what we fought the war for?

  • London Zoo launches Animal Adventure campaign

    Mon, 23 Mar 2009

    ZSL London Zoo is launching a four-week poster campaign to push its new attraction for kids.Created by Cravens, the campaign breaks on March 23 on London’s Underground and will be used to promote Animal Adventure, which opens at Easter.Animal Adventure ...

  • Lowe London wins Euro Election brief

    Mon, 23 Mar 2009

    Lowe London is to work together with German agency Scholz & Friends on an advertising campaign to promote the 2009 European Parliament election.

  • Magners extends rugby sponsorship

    Wed, 25 Mar 2009

    Magners Irish Cider has extended its sponsorship of the Magners League for a further two years.

  • McDonalds to pitch employer brand and recruitment account

    Wed, 25 Mar 2009

    McDonald's is pitching its employer brand and recruitment account.

  • Mediacorp in takeover talks

    Fri, 20 Mar 2009

    Mediacorp, the owner of digital ad network Eyeconomy, is in takeover talks following bids from “more than one” undisclosed interested parties.

  • Metro campaign will encourage readers to recycle freesheets

    Thu, 19 Mar 2009

    Metro has launched a campaign to encourage readers to recycle their copies of the free newspaper.

  • Microsoft partners with Tesco for IE8

    Fri, 20 Mar 2009

    Microsoft has agreed partnerships with a number of major brands, including Tesco, eBay and ASOS.com, to launch an application providing customers with product updates.

  • Microsoft picks marketing boss for new consumer unit

    Wed, 25 Mar 2009

    Microsoft has appointed Mike Fischer as chief marketing officer for the companys new Consumer and Online UK division.

  • Motorola closes movie download store

    Mon, 23 Mar 2009

    Motorola has shut down the movie store it launched with Paramount just six months after its launch.

  • MPs: Clear labelling is needed to wipe out greenwash

    Mon, 23 Mar 2009

    The Government must act to stamp out greenwash by enforcing a tough new environmental labelling system, a Commons committee is recommending this morning (March 23).

  • MTV and The Body Shop launch safe sex campaign

    Mon, 23 Mar 2009

    MTV’s Staying Alive Foundation and The Body Shop have launched a website to support their joint ’say yes to safe sex’ campaign.

  • News Corp appoints European chief operating officer

    Thu, 19 Mar 2009

    News Corp has appointed Jan Koeppen to take the newly created role of chief operating officer, Europe & Asia.

  • Npower reveals Wallace & Gromit TV ad

    Mon, 23 Mar 2009

    Npowers first television campaign to feature Aardman Animations characters Wallace and Gromit launches on Saturday (28 March).

  • Open Rights Group urges boycott of Phorm

    Tue, 24 Mar 2009

    The Open Rights Group has warned seven UK online companies to boycott the use of Phorm's technology.

  • Playing the loyalty card

    Thu, 19 Mar 2009

    There might not be a single solution to the issue of maintaining customer loyalty in an economic downturn, but Matthew Valentine learns that brands must act quickly to meet changing demands

  • Publishers forced to revisit pay barriers

    Wed, 25 Mar 2009

    Publishers are being forced to examine online subscription models to offset flagging ad revenues.

  • RAF appoints Agency Republic

    Wed, 25 Mar 2009

    The Royal Air Force has appointed Agency Republic to work on digital activity for its integrated recruitment campaign. The appointment follows a four-way pitch managed by the Central Office of Information (COI).

  • Reebok appoints DDB to handle advertising

    Fri, 20 Mar 2009

    Sportswear brand Reebok International has appointed DDB Worldwide as its lead creative agency.

  • Rentokil recruits sales and marketing director

    Tue, 24 Mar 2009

    Rentokil has appointed Geoff Ellis to replace long serving sales and marketing director John Rowe in its Products division. Rowe is retiring after 21 years at the company. Ellis has 20 years’ experience of selling and marketing consumer brands su...

  • Row brewing over use of Change4Life sub-brands

    Wed, 25 Mar 2009

    A heated debate over the use of sub-brands associated with the Governments anti-obesity public health campaign Change4Life has broken out between business and health partner organisations, Marketing Week has learned.

  • S&N's White Lightning to relaunch with less alcohol

    Thu, 19 Mar 2009

    Scottish & Newcastle is to relaunch its White Lightening cider brand with a reduced alcoholic strength in a bid to offer a "responsible" alternative to cheaper super-strength white cider brands.

  • Sainsburys boosted by Basics range

    Wed, 25 Mar 2009

    Sainsburys says its Switch and Save marketing campaign and the increasing popularity of its Basics range boosted sales in its final quarter.

  • Spotify on the hunt for mobile developers

    Thu, 19 Mar 2009

    Spotify is beefing up its mobile division as it gears up to launch on the Android, iPhone and S60 platforms.

  • Standard Life hires head of marketing

    Wed, 25 Mar 2009

    Standard Life has appointed former Sony Ericsson marketer Jo Coomber (pictured) to the new role of head of marketing operations for its UK financial services business.

  • Tango launches limited edition Thanks can

    Tue, 24 Mar 2009

    Britvic has released a new can for its Tango fizzy drink which replaces the brand name with the word “Thanks!”

  • The Met Office seeks design agencies

    Tue, 24 Mar 2009

    The Met Office, provider of the national weather service for the UK, is on the hunt for design agencies to work on the brand and support the Met Office Design Studio.

  • The Sun to launch online radio station next month

    Thu, 19 Mar 2009

    The Sun is to launch an online radio station following News International's 1m investment in new TV and radio studios, according to reports.

  • This Water to launch antioxidants drink

    Thu, 19 Mar 2009

    Innocent Drinks water brand This Water is to launch a natural antioxidants drink.

  • Ubisoft recruits Microsoft Xbox marketer

    Thu, 19 Mar 2009

    Computer games publisher Ubisoft has appointed former Xbox marketer Murray Pannell as its new marketing director.

  • UK ad spend dropped nearly 10% in 2008 Q4

    Thu, 19 Mar 2009

    Total UK advertising expenditure fell by 3.9% in 2008 but plummeted 9.6% in the fourth quarter.

  • UK marketing head leaves Prudential for Saga role

    Wed, 25 Mar 2009

    Prudential UK marketing director Ali Crossley (pictured) is to leave at the end of this month after six years with the company.

  • UKTV unveils Home and Really channels

    Tue, 24 Mar 2009

    UKTV has revealed the next stage in its multi-platform rebranding with the introduction of Home to replace UKTV Style and Really for UKTV Gardens.

  • UKTV uses alternate reality game to push Red Dwarf

    Tue, 24 Mar 2009

    UKTV has launched an alternate reality game (ARG) in support of its Red Dwarf event over Easter Weekend.

  • US online TV in UK launch talks

    Fri, 20 Mar 2009

    US online TV platform Hulu is in talks with broadcasters for a UK launch, according to reports.

  • Vanneck heads Customer Direct at News International

    Thu, 19 Mar 2009

    News International has appointed marketer Katie Vanneck to head its new Customer Direct department.

  • VisitBritain and Google team up to showcase country

    Thu, 19 Mar 2009

    VisitBritain has partnered with Google to create a digital visual guide aimed at encouraging visitors to the UK.

  • VOD offers ideal home for product placement revenue stream

    Thu, 19 Mar 2009

    Culture secretary Andy Burnham announced last week that he saw no place for product placement on live British TV. But since the practice is permitted in the growing areas of online and video-on-demand, does the ban for live broadcast really matter?Unde...

  • Vodafone UK makes head of mobile advertising role redundant

    Tue, 24 Mar 2009

    Vodafone UK has made Shan Henderson, its head of mobile advertising and industry development, redundant.

  • Why brands need the personal touch

    Thu, 19 Mar 2009

    Sometime in the spring of 2006, while I was a reporter at Marketing Week, I met hotelier, Peter Gowers, for breakfast at the Crowne Plaza Hotel in New Bridge Street in the City. The InterContinental Hotel Group Asia Pacific boss was then IHG's new global chief marketing officer and had invited ...

  • Whyte & Mackay names John Beard CEO

    Tue, 24 Mar 2009

    Whyte & Mackay has appointed Bacardi Brown Forman CEO John Beard as its new chief executive officer with a brief to accelerate the firms domestic and international expansion plans.

  • Widening the search

    Thu, 19 Mar 2009

    Despite search’s rapid growth, marketers are still failing to grasp its full potential. Having been used just as a direct response platform so far, it could play a big role at the centre of marketing strategy

  • Women's title from Shortlist publisher gets mixed reaction

    Thu, 19 Mar 2009

    The prospect of a new free women's title from the publisher of men's title Shortlist has been met with mixed reactions from media agencies.

  • Yell unveils 118 247 cartoon campaign

    Thu, 19 Mar 2009

    Yell, the international directories business, is launching its first stand alone advertising campaign for its UK business directory enquiries service 118 247.

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