Marketing Week
19 May 2005

888.Com to raise profile across three TV channels

Thu, 19 May 2005

ACP-NatMag seeks head of marketing

Thu, 19 May 2005

ACP-NatMag is seeking a new marketing director to oversee the recently created joint venture between the National Magazine Company and the Australian magazine publisher, Australian Consolidated Press (ACP).

Appletiser promotion leaves a sour taste

Thu, 19 May 2005

Bacardi names new chief executive

Thu, 19 May 2005

Bacardi has named former Philip Morris International CEO Andreas Gembler as the new chief executive of the Bermuda-based distiller. He replaces chairman and acting chief executive Ruben Rodriguez, who resigned earlier this month (MW May 5).

BAT plots 'reduced harm' European tobacco assault

Wed, 25 May 2005

Below-the-line work shouldn't be ignored

Thu, 19 May 2005

I read with interest David Reed's article "The Ideas Factory" (MW May 12). Unfortunately, above-the-line marketing is still largely considered to be the "sexy" side of the industry, while below-the-line activity such as direct mail, direct-response TV, door-drops and inserts can be dismissed to the creativity sidelines, even though they drive the metrics and form the bulk of campaign activity.

Breaking into the big time

Thu, 19 May 2005

Travelocity owner Sabre is to buy lastminute.com in an effort to increase its toe-hold in the UK. But if it, and other online players, are to take a dominant role in the whole travel market, they must learn some traditional retail skills, such

COI Communications expected to launch £41m press buying review 'within weeks'

Thu, 19 May 2005

COI Communications is to kick-start its £41m press buying review within the next three weeks. The incumbent on the business is MediaCom.

Cosmos calls £6m advertising review

Thu, 19 May 2005

EMAP appoints Kiss Radio MD

Thu, 19 May 2005

EMAP has appointed Channel 4 head of marketing Bill Griffin as managing director at Kiss Radio. He will be responsible for developing its audience and brand awareness.

E-marketing set for major revenue hike

Thu, 19 May 2005

The UK e-mail marketing industry's revenues will rise by 25 per cent in 2005 to hit &£148m, according to research by E-consultancy.

Euronics instigates £2m media buying and planning pitch

Thu, 19 May 2005

Euronics, the European buying group for independent electronics retailers, is seeking a media agency to handle its &£2m media planning and buying business.

Ex-T-Mobile boss to steer easyMobile's UK assault

Thu, 19 May 2005

Former T-Mobile marketing chief Sandy Munro has joined easyMobile to spearhead a heavyweight marketing campaign aimed at establishing the virtual network as a major player in the UK mobile market.

FHM launches music television channel

Thu, 19 May 2005

FHM, the EMAP-owned men's magazine, is launching a music television channel this week. It is the first non-music brand that EMAP has launched as a TV channel. The channel will feature themed music programmes.

GMG reports rise in revenue

Thu, 19 May 2005

Guardian Media Group Radio reported a 17 per cent year-on-year increase in revenue for the year to March 31. Revenue from its three Real stations, Jazz FM and Smooth FM rose to &£24.5m up from &£21m the year before.

How will the end results measure up?

Thu, 19 May 2005

On the face of it, the Peppers and Rogers "return on customer" concept (MW May 12) has considerable merit. But anything that focuses the efforts of a business on increasing customer return has to be a good thing - and would certainly go against the current grain of short-termism that characterises so much business today.

HSBC appoints UK marketing director

Thu, 19 May 2005

HSBC has appointed James Boulton as UK marketing director with responsibility for the HSBC, HFC, First Direct and M&S Money brands. He was poached from rival HBOS where he was head of customer and brand strategy.

HSBC strives to acquie majority stake in Dar Es Salaam Investment Bank

Thu, 19 May 2005

HSBC has announced that it is in talks to acquire a majority stake in Iraq-based Dar Es Salaam Investment Bank.

Interbrew to revive Fifties beer brand

Thu, 19 May 2005

Is Old Trafford fair game in Glazer's hunt for revenue?

Thu, 19 May 2005

ITV seeks £10m Emmerdale sponsor as Heinz deal ends

Thu, 19 May 2005

ITV Sales is looking for a £10m sponsor for Emmerdale as Heinz's association with the soap has come to an end.

Jaw-jaw can help to win the marketing war...

Thu, 19 May 2005

JC Decaux restructures national sales team

Thu, 19 May 2005

JC Decaux, the outdoor advertising company, has restructured its national sales team into two separate divisions - agency planning and trading. The two departments will be overseen by national sales director Jamie Lindsay. David Lambert has become director of agency planning and Daemon Brown has been promoted to director of trading.

M&C Saatchi rolls out Fosters Super Chilled Lager campaign

Thu, 19 May 2005

M&C Saatchi has created a poster campaign for Scottish Courage-owned Foster's Super Chilled Lager, which breaks on May 23. The campaign comprises 96-,48- and six-sheet posters, all with the strapline: "Well you wouldn't want a warm beer would you?" Media planning and buying is through Starcom MediaVest.

Man United fans plot assault on sponsors

Wed, 25 May 2005

McD's seeks UK marketer

Thu, 19 May 2005

McDonald's is seeking a new head of marketing following the promotion of Laurie Morgan to vice-president of marketing for the UK earlier this year.

Microsoft plans TV-style broadcast for Xbox launch

Thu, 19 May 2005

New Campaigns - Müller

Thu, 19 May 2005

TBWA/London has created an execution under the "Lead a Müller Life" campaign to drive sales of the Corner range. The ad breaks this week.

New Campaigns - Virgin Megastores

Thu, 19 May 2005

Virgin Megastores is returning to brand advertising for the first time in two years, with cinema ads positioning the retailer as the enemy of bland entertainment.

N-Gage fights back with smartphones

Thu, 19 May 2005

Nokia is hoping to hit back at critics who have branded its gaming phone N-Gage a flop by launching a range of multimedia phones based on the N-Gage platform.

NTL adds more TV channels as merger prelude

Tue, 24 May 2005

Open University shortlists four agencies for branding brief

Thu, 19 May 2005

Open University is understood to have short- listed WCRS, McCann Erickson, Ogilvy & Mather and DFGW for a &£2.3m branding brief. FCBi handles Oxford University's integrated marketing business.

Portland Outdoor and Poster Publicity to merge

Thu, 19 May 2005

Portland Outdoor - the WPP Group-owned outdoor advertising company - and Poster Publicity have been given the go-ahead for their planned merger by the Competition Commission. The merged company is expected to launch this summer. Its shortlisted names are OneNetwork, Kinetic and O Factory.

Royal Mail ads hail success

Thu, 19 May 2005

Royal Mail has taken out full-page ads in the national press to announce that it is finally "delivering" targets. The organisation has announced annual profits of &£537m, with Royal Mail chairman Allan Leighton saying it was a "fantastic turnaround".

Scratchcard menace anything but phantom

Thu, 19 May 2005

Sony unveils new console

Thu, 19 May 2005

Sony has unveiled its PlayStation 3 console.

Sucralose is just not a natural substitute

Thu, 19 May 2005

In an article on 14 April, "Bacardi launches spirit with low-calorie content" it was stated that sucralose is a natural-sugar substitute with no caloric content. Sucralose is a no- calorie sugar substitute that is made from sugar, but it is not natural.Ferne HudsonPublic relations managerTate & LyleLondon EC3

Surprise EMAP appointment has much to prove

Thu, 19 May 2005

SwitchCo seeks roster for advertising and media agencies

Thu, 19 May 2005

SwitchCo, the body that is responsible for co-ordinating the switchover from analogue to digital television is seeking a roster of agencies for advertising, media and PR work. The group is headed by former Lloyds TSB marketing director Ford Ennals, who has appointed the Haystack group to lead the pitch.

Tesco promotes brand marketing manager

Thu, 19 May 2005

Tesco has promoted brand marketing manager Paula Withell to head of advertising. Previous head of advertising Robin Gray retired earlier this year after 32 years in the job.

The Mob wins Alpha group's cinema task

Thu, 19 May 2005

Christian study group Alpha has hired film company The Mob to produce its first cinema ads, to premier this September (MW May 5).

The simple path to success

Thu, 19 May 2005

Four easy steps separate those companies that lead the way and those playing catch-up.

Tune in to channel 501

Thu, 19 May 2005

A stale brand and a medium under siege don't sound like a dream-ticket. Will the 'Midsummer' ads help Levi's beat the blues? asks David Benady

Virgin Radio drops Pete and Geoff from breakfast show

Thu, 19 May 2005

Vodafone UK brand and marketing supremo quits

Thu, 19 May 2005

Who sweats for Nike?

Thu, 19 May 2005

It would seem that sportswear manufacturer Nike isn't bothered about a backlash from the "No Logo generation". Allegations about the sweatshops used to make Nike clothing were obviously of little concern to Scholz & Friends Stockholm. The firm designed a print ad with the strapline "Nike endorses effort, Nike lives in the sweat" to run in a Swedish fashion magazine. Now the Diary isn't sure, but it imagines that of all those working for Nike, the ones living in sweat are a long ...

Why AOL is moving into the commoditised fixed-line phone market

Thu, 19 May 2005

William Hill buys 624 Stanley Leisure betting shops

Thu, 19 May 2005

William Hill, the betting shop operator, is buying Stanley Leisure's 624 betting shops for &£504m. A majority of the Stanley outlets will be rebranded as William Hill, making it the sector's largest UK operator. The deal is subject to the approval of the Office of Fair Trading.