Marketing Week
19 October 2006
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3 buys 95 high street stores from O2
Tue, 24 Oct 2006
Third-generation mobile phone network, 3, has bought 95 stores from O2 to continue its high street expansion. The deal extends the company's portfolio of stores to 150.
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A Day in the Life of Tom Wong
Fri, 20 Oct 2006
Name: Tom Wong Company: Meteorite Job title: Business Development Manager What keeps you awake at night? Not a fan of mess, my obsessive-compulsive side makes me clean the flat, otherwise I can’t sleep. Also my flatmate is perhaps the m...
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A green Sir Philip left to dine on humble pie
Thu, 19 Oct 2006
Entrepreneurs have always played a lively part in rejuvenating the UK retail scene. In the past, such knights errant as Sir Phil Harris and Sir Ralph Halpern successfully challenged the retail orthodoxy. More egregiously, there was Gerald Ratner - who took cynicism too far and paid the ultimate price for his prawn sandwich quip.
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A question of perception
Thu, 19 Oct 2006
What brand owners need from market research companies is not just simple mechanical data, but real psychological insight to help them understand consumers as human beings. By Alicia Clegg
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AN Digital hires first mobile head
Tue, 24 Oct 2006
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ASA judges Gay Police Association ad to be 'misleading and offensive'
Thu, 19 Oct 2006
The Advertising Standards Authority (ASA) has ruled that a national press ad placed by the Gay Police Association (GPA), which suggested religious beliefs were behind a massive increase in homophobic attacks, was misleading and offensive to Christians.
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Assessing the Fopp Brand
Fri, 20 Oct 2006
Each week in association with retail and marketing consultancy Pragma, MarketingWeek.co.uk looks at a high-profile UK brand, assessing its performance against a range of criteria and offering suggestions to improve its overall score. Marks for each section are given out of five stars, while the overall rating is given at the end of the review.
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Aston Villa eyes stadium sponsor opportunities
Fri, 20 Oct 2006
Aston Villa is understood to be looking for a stadium sponsor following the club's takeover by American billionaire Randy Lerner...
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Bacardi chief lands global Bombay Sapphire gin role
Wed, 25 Oct 2006
Andrew Carter, UK marketing director for Bacardi Brown-Forman Brands (BBF), has been appointed global brand director for premium gin Bombay Sapphire. He will report to Stella David, chief marketing officer for Bacardi Global Brands.
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BAT pulls out of Formula One
Thu, 19 Oct 2006
BAT is pulling out of Formula One at the Brazilian GP after eight years of Lucky Strike sponsorship, ending links with motorsport dating back to the 1960s.
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BBC hands 20m brief to RKCR/Y&R and Fallon
Thu, 19 Oct 2006
The BBC has appointed Rainey Kelly Campbell Roalfe/Y&R and Fallon to its 20m creative roster.
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Beaverbrooks picks Frank for repositioning business
Thu, 19 Oct 2006
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Bellwether Report
Thu, 19 Oct 2006
Financial prospects at 18-month high
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Blackpool seeks brand sponsor for Illuminations
Mon, 23 Oct 2006
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Britax launches hard-hitting child car seat campaign
Mon, 23 Oct 2006
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BSkyB puts 75m account up for grabs as WPP battles to hold on
Wed, 25 Oct 2006
BSkyB is understood to have started a review of its 75m ad account and is in talks with WCRS as well as the WPP Group, which is battling to keep hold of the business....
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Chief global marketer leaves HSBC
Tue, 24 Oct 2006
HSBC chief global marketer Peter Stringham, is leaving the financial services company after six years. It is not clear if he has a job to go to. Stringham consolidated HSBC's 350m advertising and media into WPP and devised the "world's local bank" campaign.
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CIM picks first managing director for Holdings arm
Thu, 19 Oct 2006
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Coca-Cola tries Orange limited edition despite retailer doubts
Thu, 19 Oct 2006
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Coke poaches Mildenhall for global role
Thu, 19 Oct 2006
Coca-Cola has poached Jonathan Mildenhall, strategy director at Mother, to take over the role as vice-president of global marketing.
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Cuschieri to bolster Wolverhampton & Dudley Breweries marketing
Fri, 20 Oct 2006
Wolverhampton & Dudley Breweries (W&DB) has appointed Rosalind Anna Cuschieri as a non-executive director to strengthen its brand marketing, which includes responsibility for Marston's and Banks's...
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Debenhams plots overseas expansion after results fillip
Tue, 24 Oct 2006
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Diageo plans major extension of Guinness brand with 'Red' launch
Wed, 25 Oct 2006
Diageo is gearing up for its first major new product development since the launch of Guinness Extra Cold in 1999. Guinness Red, a new product made from lightly roasted barley, will be launched in the UK over the next few months.
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Do retailers know best in cola wars?
Thu, 19 Oct 2006
Do retailers know best in the cola wars?
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Draft FCB wins Wal-Mart US ad task
Wed, 25 Oct 2006
Wal-Mart, the world's biggest retailer and owner of UK supermarket Asda, is understood to have appointed Draft FCB to handle its $570m (£303m) US advertising business following a review.
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EasyCruise auctions holidays on eBay
Mon, 23 Oct 2006
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Evening Standard looks for new MD
Thu, 19 Oct 2006
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Ex-Post Office chief to join Thomas Cook
Wed, 25 Oct 2006
The Post Office's former marketing chief Simon Carter is expected to join Thomas Cook as marketing director.
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Fat is a free-will issue - but for everything else, blame tesco
Thu, 19 Oct 2006
Supermarkets are responsible for many ills, from decaying high streets to global warming, but it seems that the causes of obesity lie elsewhere
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For want of a nail the kingdom was lost.
Fri, 20 Oct 2006
For want of a nail the kingdom was lost. Charles Kennedy's hopes of a return to front-line politics appears to hinge on the media's frenzied interpretation of a "no-show" as host at our Effectiveness Awards ceremony last week.
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Give a dog a bad name
Thu, 19 Oct 2006
When consumers have preconceived ideas about a brand it is hard to get them to reconsider, but face-to-face contact with the product can help win over hearts and minds. By Steve Hemsley
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GMG Radio applies to revamp Smooth
Fri, 20 Oct 2006
Guardian Media Group (GMG) Radio has applied to Ofcom to allow it to revamp its flagship London station, Smooth FM, to appeal to an older audience by scrapping its jazz, R&B and blues content.
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Google launches new search engine
Tue, 24 Oct 2006
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Google profits surge as revenues leap 70%
Fri, 20 Oct 2006
Google has underlined its dominance of the search engine market by almost doubling profits in its third quarter on the back of strong advertising sales.
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Government delays on obesity message
Thu, 19 Oct 2006
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Government unveils plans to merge consumer watchdogs
Thu, 19 Oct 2006
Government plans to offer the public a one-stop shop for dealing with consumer issues were greeted with a mixed reaction yesterday (Tuesday).
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Havas simplifies media under single umbrella brand
Tue, 24 Oct 2006
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HMV in nationwide roll out of in-store media channel
Mon, 23 Oct 2006
HMV is rolling out an in-store media channel across its 220-store network as it seeks to boost its brand as an entertainment specialist...
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How Brigitte Koepke Got Ahead
Fri, 20 Oct 2006
Name: Brigitte Koepke Company: Kodime (Intelligence For Mobile Media) Job title: Marketing Director What made you want to get into marketing?: A passion for creative solutions relating to communication issues. Having studied sociology a...
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How new media tv is winning the war against online piracy
Thu, 19 Oct 2006
As Mipcom TV delegates pondered how Google will tackle YouTube's copyright issues, new media was proving its ability to protect TV rights
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ISBA appoints former Coke boss as DG
Thu, 19 Oct 2006
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Islam makes a bid for the iPod generation
Thu, 19 Oct 2006
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K-C names Warfield as general manager for UK & Ireland
Fri, 20 Oct 2006
Kimberly-Clark (K-C) has appointed Troy Warfield as general manager for the UK & Ireland. He joins from rival Unilever, where he was global customer development director.
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LBC News and BA celbrate 60 years of Heathrow
Wed, 25 Oct 2006
Chrysalis Radio-owned station LBC News has partnered with British Airways to launch a series of live breakfast shows to mark the 60th anniversary of Heathrow Airport.
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L'Or蠬 signs new 'face' of Lancme
Thu, 19 Oct 2006
Cosmetics giant L'Or? has signed Elettra Rossellini Wiedemann, the daughter of actress and model Isabella Rossellini, as the new face of its French beauty brand, Lanc?
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Lycos launches user-generated X-Factor website
Tue, 24 Oct 2006
Lycos.co.uk, the online portal, is launching a website of user-generated content with Freemantle Media and talkbackTHAMES as part of its campaign to support ITV1's The X-Factor.
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M&S sweeps the board at Effectiveness Awards 2006
Thu, 19 Oct 2006
Marks & Spencer (M&S) has won the Grand Prix at this year's Marketing Week Effectiveness Awards, which is supported by the Chartered Institute of Marketing.
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Marie Claire in online push
Mon, 23 Oct 2006
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Mediedge:CIA scoops Danone's 33m media task from Carat
Thu, 19 Oct 2006
Mediaedge:CIA has won the 33m Danone media planning and buying business from incumbent Carat following a four-way pitch that also involved Media Planning Group and OMD UK...
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Mid-market broadband players set for squeeze after AOL buyout
Thu, 19 Oct 2006
Carphone Warehouse's acquisition of AOL will lead to further consolidation in the UK broadband market that could spell the end of middle-market players like Tiscali and Pipex, according to several leading analysts.
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My TV Week
Thu, 19 Oct 2006
in association with Gerry Murphy marketing director, Superdrug What pick of this week's TV would you risk jumping in David Hasselhoff's car to get home in time for? Vincent on ITV, Monday nights - Ray Winstone is a legend. What Saturday night...
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New campaign - Mo겠& Chandon
Thu, 19 Oct 2006
Moët & Chandon
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NHS Careers account down to two-way fight
Thu, 19 Oct 2006
Leo Burnett and Starcom have lost the Department of Health's 4m NHS Careers account after pitching against three other roster agency teams. Publicis and PHD have also been kicked off the pitch, leaving AMV and Manning Gottlieb OMD to battle it out against Lowe and Experience.
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NSPCC in first TV push targeting Asians
Wed, 25 Oct 2006
NSPCC is rolling out its first TV campaign targeting the Asian community in a bid to raise awareness of its Asian Child Protection Helpline.
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NTL:Telewest confirms RKCR/Y&R and Rapier for 30m task
Wed, 25 Oct 2006
NTL:Telewest, the media company that acquired Virgin Mobile earlier this year, has confirmed incumbents Rainey Kelly Campbell Roalfe/Y&R and Rapier will handle its £30m advertising following a review.
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Ofcom hunts policy chief for high-profile issues
Thu, 19 Oct 2006
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Ofcom relaxes rules on channel sponsorship
Wed, 25 Oct 2006
Media watchdog Ofcom has amended its broadcasting code to enable brands to sponsor commercial television and radio channels for the first time. Previously advertisers could only sponsor individual programmes.
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One of the suits?
Wed, 25 Oct 2006
The appointment of Mother's strategy director to a senior role at one of the world's biggest clients was a shock to the ad world, but Jonathan Mildenhall is merely the latest in a line of agency executives keen to make their mark in the wider corporate sector. By David Benady
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Online banking pioneer dies
Mon, 23 Oct 2006
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Orange showcases young artists in ads
Tue, 24 Oct 2006
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P&G launches TV ad for Lenor variant
Thu, 19 Oct 2006
Procter & Gamble launches a TV ad for the new Sleep Sensations variant of its Lenor fabric conditioner range
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Percol hands coffee account to Albion
Thu, 19 Oct 2006
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Pounding those mean NY streets for charity
Thu, 19 Oct 2006
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Right product, right time
Thu, 19 Oct 2006
Once known for being the cheapest way of getting drunk, cider is now cool again. The 'Magners effect' and increased marketing investment from established producers have played their part, but it seems the alcopops generation looking for 'heritage' is also behind the revival. By Martin Croft
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Sacla moves into chilled sauces
Mon, 23 Oct 2006
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ScottishPower promotes Magee to marketing chief
Thu, 19 Oct 2006
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Senior UK marketers lose out in Danone reshuffle
Thu, 19 Oct 2006
News exclusives
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Sharon Osbourne stars in Gala Bingo campaign
Tue, 24 Oct 2006
Sharon Osbourne is starring in a TV ads for online bingo site, Gala Bingo, the campaign breaks this week.
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Sony Bravia ad criticised for 'terrorist attack' similarities
Wed, 25 Oct 2006
The new Sony Bravia ad has received complaints from TV viewers for being too reminiscent of the 2001 attacks on the World Trade Center.
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Sony Ericsson unveils device for watching TV on mobiles
Thu, 19 Oct 2006
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Sony HD TV ad 'first' with Bravia UK drive
Thu, 19 Oct 2006
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Sony plans ad blitz to push music device convergence
Thu, 19 Oct 2006
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Space - retail's final frontier
Thu, 19 Oct 2006
As high street sales wilt in the face of the weak demand, deflation and higher costs, will extra space aid recovery?
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Sports Caf矴o fold online gaming sites
Thu, 19 Oct 2006
Sports Caf?s pulling out of online gambling after just over a year, blaming the US crackdown on Web betting
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Supernanny goes global online
Tue, 24 Oct 2006
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Tetley's extends rugby sponsorship with Telegraph deal
Wed, 25 Oct 2006
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Texaco in child road safety drive
Mon, 23 Oct 2006
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The convenient catalogue
Thu, 19 Oct 2006
A newly demerged Argos is exercising its freedom by opening a chain of 'convenience stores' as it battles to remain the UK's number one non-food retailer. By Ian McCawley
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The kids are all right
Thu, 19 Oct 2006
Dubbed InBeTweeners, children aged 11 and 12 defy most marketers' assumptions: they understand advertising messages, but they are scared of the dark and their parents still hold the purse strings
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The possible dream
Wed, 25 Oct 2006
Honda marketing chief Jeff Dodds has his work cut out filling the shoes of Simon Thompson, but with a much anticipated ad campaign due to break in December he wants to benchmark the brand, and its advertising, against rivals from beyond the motor industry. By Robert Lester
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The two faces of Vincent Bollor
Thu, 19 Oct 2006
The two faces of Vincent Bolloré
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UB sold to Blackstone and PAI for 1.6bn
Wed, 25 Oct 2006
United Biscuits, owner of brands such as McVitie's and Penguin, has been sold to US and European private equity groups Blackstone and PAI for more than £1.6bn.
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United's future in doubt as bosses try to save 75m Sky
Thu, 19 Oct 2006
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Universal signs up with GUM to target UK youth market
Thu, 19 Oct 2006
GUM, Saatchi & Saatchi's branded entertainment division, has won an account with Universal Pictures UK to explore emerging trends among young urbanites.
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Warburtons seeks marketing director
Mon, 23 Oct 2006
Warburtons, the bread maker, is seeking a marketing director to replace Roz Cuschieri, who was promoted to commercial director a year ago.
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WCRS scoops 3m Kerrygold
Mon, 23 Oct 2006
WCRS is understood to have won the 3m advertising business for Kerrygold Pure Irish Butter. The agency beat Leo Burnett and Farm to win the account...
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Welsh lamb promotion aims to give a lesson in roasting to Beefy and Lamby
Thu, 19 Oct 2006
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What Widget man Hughes will bring to the ISBA role
Wed, 25 Oct 2006
What Widget man Hughes will bring to ISBA role
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Wrigley appoints first president from outside family
Mon, 23 Oct 2006
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Yell teams up with thomasglobal to extend search out of UK
Mon, 23 Oct 2006
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YouTube faces crackdown on video links to violence
Fri, 20 Oct 2006
YouTube and other social networking websites could be the subject of a government crackdown following claims online videos are fuelling a spate of violent crimes.
