Marketing Week
19 September 2002
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Alan Mitchell: The only true 'win-win' is based on mutual trust
Thu, 19 Sep 2002
The best win-win relationships are based on mutual trust, and marketers need to understand this to ensure their commercial survival, says Alan Mitchell
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BBC Magazines to publish series of three Gareth Gates titles for teenage market
Thu, 19 Sep 2002
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BBC Magazines to publish series of three Gareth Gates titles for teenage market
Thu, 19 Sep 2002
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Camelot rapped over plans for Sunday draw
Thu, 19 Sep 2002
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Camelot rapped over plans for Sunday draw
Thu, 19 Sep 2002
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Centrica telecoms chief quits in marketing rejig
Thu, 19 Sep 2002
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'Cheeky' Springett quits Video Networks
Thu, 19 Sep 2002
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DFGW wins BBC digital TV launch
Thu, 19 Sep 2002
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Digest
Thu, 19 Sep 2002
H Bauer is to launch a quarterly lifestyle and leisure magazine, codenamed Project Amber. The launch date has yet to be revealed.
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Digest
Thu, 19 Sep 2002
The Daily Telegraph has joined forces with Kuoni Travel for an in-paper promotion offering savings on Far East holidays.
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Digest
Thu, 19 Sep 2002
The Business has made a deal with the International Herald Tribune for the latter to sell advertising space on behalf of The Business outside the UK.
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Digest
Thu, 19 Sep 2002
BMP DDB creative director Larry Barker is to leave the agency by mutual consent, after five years. It is understood he does not have a job to go to.
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Digest
Thu, 19 Sep 2002
SAS Scandinavian Airlines is reviewing its media planning and buying business, which is held by Mediaedge:CIA.
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Digest
Thu, 19 Sep 2002
The Portman Group, the drinks industry-funded watchdog, has strengthened its code of practice, which covers packaging and in-store promotional activity for alcoholic drinks. Among the changes are a ban on the use of alcoholic drinks branding on children's toys, and brand websites that encourage dangerous drinking games.
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Digest
Thu, 19 Sep 2002
Matalan is using Big Brother contestant Alex Sibley in a campaign to launch its formal wear, range Taylor & Wright.
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Digest
Thu, 19 Sep 2002
Proximity London's first direct marketing campaign for Royal National Lifeboat Institution launches this week and will target 60,000 water enthusiasts.
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Digest
Thu, 19 Sep 2002
Family, the Edinburgh-based start-up ad agency, has created a comic TV, radio and 48-sheet poster campaign for Dunfermline Building Society.
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Digest
Thu, 19 Sep 2002
M&C Saatchi has created an ad campaign for Internet service provider Freeserve to advertise its Anytime unmetered access package. The campaign, which first aired on September 16, will be accompanied by a direct marketing push by WWAV Rapp Collins.
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Digest
Thu, 19 Sep 2002
BBH, M&C Saatchi, Mother, and WCRS have been shortlisted for the £41m Orange creative account. An appointment is expected by the end of October.
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Digest
Thu, 19 Sep 2002
Tesco has reported an increase of 13.3 per cent, to £545m, in its half-year, pre-tax profits. Sales were up by 10.
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Digest
Thu, 19 Sep 2002
T-Mobile launches its 'Everyone' television campaign this week, highlighting its new range of tariffs. It is the first UK campaign Saatchi & Saatchi has developed for T-Mobile.
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Digest
Thu, 19 Sep 2002
The Newspaper Society is reviewing its £2m advertising account held by BDH/TBWA. The pitch list is understood to include the incumbent as well as HHCL & Partners and Burkitt DDB.
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Digest
Thu, 19 Sep 2002
D'Arcy Masius Benton & Bowles, New York is understood to have picked up three new product assignments from Procter & Gamble, worth an estimated $150m (£97.
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Digest
Thu, 19 Sep 2002
Highland Spring has appointed Sally Stanley as marketing director for its core brands. She joins from ScottishPower and replaces Liz Breckinridge, who is taking a career break.
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Digest
Thu, 19 Sep 2002
The Union has won the £600,000 advertising account for Historic Scotland - the body that promotes Scottish heritage sites - after a pitch against other undisclosed agencies and incumbent The Bridge.
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Digest
Thu, 19 Sep 2002
Cabal Communications' lads' magazine Front is returning to TV screens in a programme called Up Front, focusing on life behind the scenes at the title. The series will be screened on Men and Motors.
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Digest
Thu, 19 Sep 2002
The Marketing Communication Consultants Association (MCCA) is canvassing nominations for the 2003 Best Awards. The MCCA Best Awards, held in association with Marketing Week, are now in their 12th year. They showcase marketing communication consultancy work. To enter, e-mail krishma.pala@mcca.org.uk.
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Digest
Thu, 19 Sep 2002
Hamleys plans to start selling its own-branded teddy bears through the English Teddy Bear Company (ETBC) stores, which it bought last week. The toy shop group bought ETBC's four stores for &£710,000.
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Digest
Thu, 19 Sep 2002
The Evening Standard is relaunching its Hot Tickets supplement as MetroLife this week.
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Digest
Thu, 19 Sep 2002
Orange has posted an operating profit of E1.2bn (£760m) on revenue up by 14 per cent to E8.1bn (£5.1bn). The mobile operator announced a E1.1bn (£690m) write-off on its stake in Italian mobile operator Wind.
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Digest
Thu, 19 Sep 2002
TalkSport chief executive Kelvin MacKenzie has announced a nationwide trial of a new ratings system. He claims the current system is unreliable and favours well-known stations with big marketing budgets.
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Digest
Thu, 19 Sep 2002
Euro RSCG Wnek Gosper is launching a 'Fire Action Plan' television ad on September 18, as part of the Government's fire safety campaign.
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Digest
Thu, 19 Sep 2002
Cube, Associated Newspapers' contract publishing division, is understood to have closed down. Last month, it won the contract to produce a magazine for Bluewater shopping centre.
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Digest
Thu, 19 Sep 2002
The Marketing Week / CIM Effectiveness awards will unveil a new award category at the ceremony on Tuesday, October 8. Maria Eagle, minister for disabled people, will invite entries for the Images of Disability award 2003 and call on the creative industry to increase the visibility of disabled people in advertising. For further details, visit disability.gov.uk.
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Digest
Thu, 19 Sep 2002
Chrysalis Radio is likely to replace EMAP Radio in carrying the Network Chart Show. EMAP has confirmed it will stop broadcasting the show and concentrate on developing its own Smash Hits chart show.
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Digest
Thu, 19 Sep 2002
Independent News & Media has announced first-half pre-tax profits of £32.5m, down 11 per cent year on year.
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Digest
Thu, 19 Sep 2002
Britvic Soft Drinks' squash brand Robinsons is running a tie-in with Disney animated feature, Lilo & Stitch. A £1.5m on-pack promotion will offer gel-filled character tumblers.
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Digest
Thu, 19 Sep 2002
Daniels Chilled Foods, which owns New Covent Garden Food, has appointed Helen Wilcock as group brand manager. Wilcock was previously marketing manager at Princes International Food.
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Digest
Thu, 19 Sep 2002
Thomas Cook TV is to broadcast on NTL's digital cable TV network. It is currently available on Sky Digital.
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Digest
Thu, 19 Sep 2002
TBWA/Hong Kong has created a global advertising campaign for Shangri-La Hotels and Resorts. The campaign will run in more than 30 countries, including the UK and Germany.
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Digest
Thu, 19 Sep 2002
The Sunday Times has signed up as the official newspaper of England Rugby, a joint venture between the Rugby Football Union and Premier Rugby. The deal includes advertising rights in programmes and on perimeter signage for Zurich Premiership and England international matches.
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Digest
Thu, 19 Sep 2002
Euro RSCG Wnek Gosper is launching a 'Fire Action Plan' television ad on September 18, as part of the Government's fire safety campaign.
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Digest
Thu, 19 Sep 2002
Thomas Cook TV is to broadcast on NTL's digital cable TV network. It is currently available on Sky Digital.
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Digest
Thu, 19 Sep 2002
TBWA/Hong Kong has created a global advertising campaign for Shangri-La Hotels and Resorts. The campaign will run in more than 30 countries, including the UK and Germany.
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Digest
Thu, 19 Sep 2002
The Sunday Times has signed up as the official newspaper of England Rugby, a joint venture between the Rugby Football Union and Premier Rugby. The deal includes advertising rights in programmes and on perimeter signage for Zurich Premiership and England international matches.
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Digest
Thu, 19 Sep 2002
S2, the sports marketing agency, has appointed Nike UK's former regional marketing manager Graham Anderson as its managing director.
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Digest
Thu, 19 Sep 2002
TalkSport chief executive Kelvin MacKenzie has announced a nationwide trial of a new ratings system. He claims the current system is unreliable and favours well-known stations with big marketing budgets.
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Digest
Thu, 19 Sep 2002
Independent News & Media has announced first-half pre-tax profits of £32.5m, down 11 per cent year on year.
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Digest
Thu, 19 Sep 2002
Britvic Soft Drinks' squash brand Robinsons is running a tie-in with Disney animated feature, Lilo & Stitch. A £1.5m on-pack promotion will offer gel-filled character tumblers.
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Digest
Thu, 19 Sep 2002
Daniels Chilled Foods, which owns New Covent Garden Food, has appointed Helen Wilcock as group brand manager. Wilcock was previously marketing manager at Princes International Food.
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Digest
Thu, 19 Sep 2002
L'Oréal Paris has signed Hollywood actress Charlize Theron to be its new international spokesmodel to represent its Préférence hair colour and Elvive UV Filter brands.
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Digest
Thu, 19 Sep 2002
Total Media has planned and bought the media for the Cyprus Tourist Organisation's winter TV campaign, to promote Cyprus as a premier holiday destination.
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Digest
Thu, 19 Sep 2002
McCann-Erickson San Francisco has launched a print and online campaign for chipmaker Advanced Micro Devices (AMD) in the US. Based on the theme 'AMD me', the campaign will launch in Europe on September 23 and run throughout next year.
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Digest
Thu, 19 Sep 2002
The Evening Standard is relaunching its Hot Tickets supplement as MetroLife this week.
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Digest
Thu, 19 Sep 2002
Orange has posted an operating profit of E1.2bn (£760m) on revenue up by 14 per cent to E8.1bn (£5.1bn). The mobile operator announced a E1.1bn (£690m) write-off on its stake in Italian mobile operator Wind.
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Digest
Thu, 19 Sep 2002
Total Media has planned and bought the media for the Cyprus Tourist Organisation's winter TV campaign, to promote Cyprus as a premier holiday destination.
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Digest
Thu, 19 Sep 2002
L'Oréal Paris has signed Hollywood actress Charlize Theron to be its new international spokesmodel to represent its Préférence hair colour and Elvive UV Filter brands.
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Digest
Thu, 19 Sep 2002
Cube, Associated Newspapers' contract publishing division, is understood to have closed down. Last month, it won the contract to produce a magazine for Bluewater shopping centre.
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Digest
Thu, 19 Sep 2002
The Marketing Week / CIM Effectiveness awards will unveil a new award category at the ceremony on Tuesday, October 8. Maria Eagle, minister for disabled people, will invite entries for the Images of Disability award 2003 and call on the creative industry to increase the visibility of disabled people in advertising. For further details, visit disability.gov.uk.
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Digest
Thu, 19 Sep 2002
Chrysalis Radio is likely to replace EMAP Radio in carrying the Network Chart Show. EMAP has confirmed it will stop broadcasting the show and concentrate on developing its own Smash Hits chart show.
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Digest
Thu, 19 Sep 2002
McCann-Erickson San Francisco has launched a print and online campaign for chipmaker Advanced Micro Devices (AMD) in the US. Based on the theme 'AMD me', the campaign will launch in Europe on September 23 and run throughout next year.
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Digest
Thu, 19 Sep 2002
S2, the sports marketing agency, has appointed Nike UK's former regional marketing manager Graham Anderson as its managing director.
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Discontent that breeds coverage
Thu, 19 Sep 2002
We were delighted to read the story in your diary section about Entire's recent survey of 1,300 e-mail users and their attitudes to e-marketing (MW August 15) - especially as it so perfectly highlighted the conclusions of the research.
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EasyCar creates European marketing chief position
Thu, 19 Sep 2002
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EasyCar creates European marketing chief position
Thu, 19 Sep 2002
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Electrolux starts £50m global advertising review
Thu, 19 Sep 2002
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Fielding discussion
Thu, 19 Sep 2002
The Field Marketing Council has been debating a change of name for some time, but there are two problems.
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Findus in UK soup launch
Thu, 19 Sep 2002
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Former Cisco supremo to head Golf England
Thu, 19 Sep 2002
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George Pitcher: Swapping the pound for the euro is a fair exchange
Thu, 19 Sep 2002
As the anniversary of 'Black Wednesday' passes, economists are comparing the UK's entry into the euro with its disastrous foray into the ERM, says George Pitcher
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Granada seeks fresh sponsor for SM:TV
Thu, 19 Sep 2002
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How loyal can points reward schemes be?
Thu, 19 Sep 2002
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Iain Murray: Science has the answer and it's in your backyard
Thu, 19 Sep 2002
How can marketers predict future trends and stay ahead of the game? The answer, says Iain Murray lies in science - not physics or biology - but in hedgerow botany
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Iain Murray: Science has the answer and it's in your backyard
Thu, 19 Sep 2002
How can marketers predict future trends and stay ahead of the game? The answer, says Iain Murray lies in science - not physics or biology - but in hedgerow botany
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I'd like to just say that again
Thu, 19 Sep 2002
In last week's issue you confirm that a 61-year-old (Larry Light) has taken over as global chief marketing officer of McDonald's (MW September 12). I do not want to make a comment, but thought it would be nice to see the fact repeated again.Michael Bartman (fiftysomething)Promotional marketing consultantBusheyHertfordshire
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Is Boots in need of a pick-me-up?
Thu, 19 Sep 2002
Boots Wellbeing Services, which offers everything from eye surgery to hair removal, is losing money and managers. Squeezed by department stores and grocers, the chain must find a way to drive sales, says Amanda Wilkinson
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Is Boots in need of a pick-me-up?
Thu, 19 Sep 2002
Boots Wellbeing Services, which offers everything from eye surgery to hair removal, is losing money and managers. Squeezed by department stores and grocers, the chain must find a way to drive sales, says Amanda Wilkinson
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ISBA slams EU 'junk food' ad ban proposal
Thu, 19 Sep 2002
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ISBA slams EU 'junk food' ad ban proposal
Thu, 19 Sep 2002
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It's not looking rosy for the cider-maker
Thu, 19 Sep 2002
Bulmers is suffering from accounting problems, production hold-ups and foiled international ambitions. At least Strongbow is doing well, says Martin Croft
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It's not looking rosy for the cider-maker
Thu, 19 Sep 2002
Bulmers is suffering from accounting problems, production hold-ups and foiled international ambitions. At least Strongbow is doing well, says Martin Croft
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Jazz FM in deal to promote music events at Slug and Lettuce pubs
Thu, 19 Sep 2002
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Just who is this 'Smith', anyway?
Thu, 19 Sep 2002
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JWT to make £1.8m debut TV ads for Reckitt Benckiser's Steradent
Thu, 19 Sep 2002
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Lowe plans to lay off staff
Thu, 19 Sep 2002
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Lowe plans to lay off staff
Thu, 19 Sep 2002
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Mark Warner hands task to Mediahead
Thu, 19 Sep 2002
Holiday company Mark Warner has appointed Mediahead to handle media planning and buying for its new advertising strategy.
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MSN restructures its marketing operations
Thu, 19 Sep 2002
MSN, Microsoft's Internet portal, has abolished the role of marketing director for Europe, the Middle East and Africa (EMEA) and moved Sharon Baylay from that position to regional director. The move is part of a restructuring operation that has resulted in MSN's marketing activities being divided between its trade and consumer teams.
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Name and shame in outdoor media
Thu, 19 Sep 2002
Tired of poor representation by the OAA, some outdoor specialists have created their own industry body, but it was a noisy birth, says Lucy Barrett
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New campaign from Intel
Thu, 19 Sep 2002
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new fragrance from Calvin Klein Cosmetics
Thu, 19 Sep 2002
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No rotten apples, just a leaky barrel
Thu, 19 Sep 2002
There are at least two lessons for marketers implicit in the sad saga of Bulmers, which last week reached a new nadir with the resignation of its chief executive after the untimely discovery of an unscheduled £3.3m of promotional spend. Not all of them relate to the drinks industry.
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No rotten apples, just a leaky barrel
Thu, 19 Sep 2002
There are at least two lessons for marketers implicit in the sad saga of Bulmers, which last week reached a new nadir with the resignation of its chief executive after the untimely discovery of an unscheduled £3.3m of promotional spend. Not all of them relate to the drinks industry.
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No, it really is gardening leave for once
Thu, 19 Sep 2002
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Not all brands bite
Thu, 19 Sep 2002
An advertising strategy is something every good brand has - or so you might think. Some brands' ad strategy, however, is not to advertise at all. So what makes a company decide that it doesn't need ads, and why have some confirmed non-advertis
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Not all brands bite
Thu, 19 Sep 2002
An advertising strategy is something every good brand has - or so you might think. Some brands' ad strategy, however, is not to advertise at all. So what makes a company decide that it doesn't need ads, and why have some confirmed non-advertis
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P&G plans to extend Bounty into the out-of-home market
Thu, 19 Sep 2002
Procter & Gamble (P&G) is extending its Bounty tissue brand with the launch of Bounty To Go paper towels.
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P&G plans to extend Bounty into the out-of-home market
Thu, 19 Sep 2002
Procter & Gamble (P&G) is extending its Bounty tissue brand with the launch of Bounty To Go paper towels.
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Power through persuasion
Thu, 19 Sep 2002
As prices in the utilities sector converge, companies are having to find new ways to differentiate themselves - often by taking up fashionable causes
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Sainsbury's under fire for 'poor value' Nectar deals
Thu, 19 Sep 2002
Customers will have to spend more money in store to obtain cinema tickets, flights and days out
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Sainsbury's under fire for 'poor value' Nectar deals
Thu, 19 Sep 2002
Customers will have to spend more money in store to obtain cinema tickets, flights and days out
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SCA Hygiene extends Velvet range
Thu, 19 Sep 2002
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Selling out, or just selling?
Thu, 19 Sep 2002
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Strategic planning starts in the consumers head
Thu, 19 Sep 2002
The debate about 'media neutrality' is flawed because it relies on the idea that consumers want neutral planning in the first place, says Charlie Makin
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Swiss appoints German agency to global brief
Thu, 19 Sep 2002
Swiss, the successor airline to Swiss-air, has appointed Jung von Matt/Limmat to its global advertising account.
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Threadneedle reviews £2m ad task
Thu, 19 Sep 2002
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Trade bodies trigger merger speculation
Thu, 19 Sep 2002
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UK Disney fills new brand strategy roles
Thu, 19 Sep 2002
Walt Disney Parks & Resorts UK & Ireland (WDP&R) has created two brand strategy positions in the final round of its integration with Disneyland Resorts Paris (DLRP).
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Universal lands Wm Grant brief
Thu, 19 Sep 2002
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Universal lands Wm Grant brief
Thu, 19 Sep 2002
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Untitled
Thu, 19 Sep 2002
Lowe, TBWA/London and incumbent AMV.BBDO have been shortlisted for the Homebase &£18m creative business.
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Woollams in cancer glossy title launch
Thu, 19 Sep 2002
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Woollams in cancer glossy title launch
Thu, 19 Sep 2002
