Marketing Week
2 April 2009
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Aer Lingus chief executive resigns
Mon, 6 Apr 2009
Aer Lingus chief executive, Dermot Mannion, has resigned a month after the Dublin-based company posted a group net loss of £98m for 2008.
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Ancestry.co.uk pitches ad account
Wed, 8 Apr 2009
Ancestry.co.uk, part of the global network of Ancestry family history websites, is on the hunt for an advertising agency as part of its bid to grow its UK business.
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Antigua and Barbuda names UK tourism chief
Thu, 2 Apr 2009
Antigua and Barbuda Tourism Authority has appointed Peter Hilary Modeste as director of tourism for the UK. He replaces Carol Hay, who is joining the Caribbean Tourism Organisation as European marketing director. He takes responsibility for all mark...
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Argos expands into online film and music sales
Fri, 3 Apr 2009
High street general retailer Argos has struck a deal with online retailer The Hut Group to launch an online entertainment shop.
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Army launches groundbreaking recruitment campaign
Mon, 6 Apr 2009
The British Army is to launch a groundbreaking marketing campaign in an attempt to encourage recruitment among young people.
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Associated Northcliffe Digital appoints CEO
Wed, 8 Apr 2009
Associated Newspapers has appointed Richard D. Titus as chief executive of digital division AND.
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B&Q debuts first Rapier ad following Kenrick departure
Mon, 6 Apr 2009
A series of new ads from DIY and garden retailer, B&Q , will hit screens tonight.
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BBC fined 150,000 over Brand debacle
Fri, 3 Apr 2009
Ofcom has fined the BBC 150,000 over the Russell Brand debacle, after it found the broadcaster to be in breach of the regulators Broadcasting Code.
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BBC jeopardising its reputation
Tue, 7 Apr 2009
MPs have told the BBC it must rein in its commercial operations in a report that found that the BBC Worldwide risked “jeopardising” the corporation’s reputation.
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Beleaguered Southampton FC faces sponsorship upheaval
Fri, 3 Apr 2009
Southampton Football Clubs parent company has been put into administration just as the teams club and shirt sponsorship deal with Flybe is due to come to an end.
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Beware smiling spanish taxi drivers: they're only after your holiday cash
Thu, 2 Apr 2009
Brits only ever went to Spain for cheap sun, sand and booze, so a false grin is unlikely to make us return to the increasingly expensive Costas
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Blackburn Rovers sponsor appoints marketing chief
Wed, 8 Apr 2009
Crown Paints, shirt sponsor of Premier League club Blackburn Rovers, has promoted Liz Hickson to the role of marketing director.
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Brothers readies first TV campaign
Thu, 2 Apr 2009
Brothers Cider is to launch its first television advertising campaign this summer as it looks to build on recent sales gains and a widening distribution network.
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Carphone hires Figtree for European upgrade push
Fri, 3 Apr 2009
Carphone Warehouse has appointed UK brand consultancy Figtree to handle a European upgrade campaign due to launch in the next couple of months.
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COI seeks agencies ahead of first National Organ Donation campaign
Tue, 7 Apr 2009
NHS Blood and Transplant (NHSBT) is planning a major multi-media campaign to promote awareness of organ donation in the UK.
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Coke takes 30m stake in Innocent
Mon, 6 Apr 2009
Coca-Cola has taken a minority stake worth 30m in Innocent Drinks, with the financial injection to form part of the smoothie companys move to expand across Europe.
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Coke Zero launches new global campaign
Tue, 7 Apr 2009
Coca-Cola Zero is launching a major global campaign featuring the tagline The Impossible Made Possible.
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Co-op reviews agencies following Somerfield merger
Thu, 2 Apr 2009
The Co-operative Group is reviewing its advertising, media and other agency relationships following the £1.6bn acquisition of former rival Somerfield.
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Costa aims to stir up debate
Thu, 2 Apr 2009
The cappuccino specialist is using bold ads to promote the quality of its product range in a bid to explode the myth that all coffee is the same, while also taking a swipe at its rivals. By Jo Roberts
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Cricket star Flintoff signs up as Sure ambassador
Wed, 8 Apr 2009
Unilevers deodorant brand, Sure Men Sport, has signed up England cricketer, Andrew Freddie Flintoff, to be the brands ambassador.
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Critics pan unreasonable DoH report on soft drinks
Wed, 8 Apr 2009
Critics have labelled a government report urging soft drinks companies to increase marketing spend on low sugar drinks, as “unreasonable”.
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Debenhams hires JWT to 15m account
Fri, 3 Apr 2009
Department store Debenhams has confirmed that it has handed its 15m advertising business to JWT following a two way pitch against Bartle Bogle Hegarty.
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Decline in marketing spend slows
Mon, 6 Apr 2009
The decline in marketing spend slowed in the first quarter of 2009, according to the Institute of Practitioners in Advertising (IPA), latest Bellwether survey.
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DMG expects to post profits of 8m
Tue, 7 Apr 2009
Digital Marketing Group is expected to post 8m profits for the year ended 31 March representing a 25% increase on the previous year.
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Dr Pepper 'worst' tagline returns
Thu, 2 Apr 2009
Mother has devised the first new Dr Pepper television campaign to appear since 2003 under the brand's familiar "What's the worst that could happen?" banner.
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Drinks industry brews up project 10 to combat binge drinking epidemic
Thu, 2 Apr 2009
An industry initiative to tackle anti-social drinking is being hailed as the Change4Life equivalent for drinks. But that isn't necessarily a good thing
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Ecologist axes print edition
Wed, 8 Apr 2009
Specialist consumer magazine The Ecologist has become the latest title to close its print version.
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Employment lawyer joins IPA's in-house advisory team
Thu, 2 Apr 2009
The Institute of Practitioners in Advertising (IPA) has appointed Douglas Styles as its new full-time employment lawyer.
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Ethical ads boost Co-ops reputation
Wed, 8 Apr 2009
Perception of the Co-operative Groups brands appear to have benefited from Februarys 10m ethical banking campaign.
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Freeview launches ads ahead of switchover
Thu, 2 Apr 2009
Freeview is launching a marketing campaign focusing on converting customers to its services as part of the digital switchover.
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FX appoints Quiet Storm
Mon, 6 Apr 2009
Quiet Storm has been appointed to FX UKs advertising roster and has created a campaign to push the TV channels new series of US show Dexter.
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Google close to buying Twitter?
Fri, 3 Apr 2009
Google is in negotiations to buy Twitter according to reports out of the US last night.
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Google launches business advice channel on YouTube
Thu, 2 Apr 2009
Google has launched a business advice channel on YouTube, giving advice to companies on how to survive the recession.
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Honda to launch Insight with integrated green campaign
Thu, 2 Apr 2009
Honda is to launch a television campaign to support its new hybrid car, the Insight, as part of an integrated campaign that aims to push the company’s environmental credentials.
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International and online boosts Mothercare
Thu, 2 Apr 2009
Mother and baby high street retailer Mothercare has announced its 15th consecutive quarterly growth, revealing its total group sales were up 5.6% in the 4th quarter ended March 28.
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IPA cites staff losses for decline in digital service levels
Tue, 7 Apr 2009
The Institute of Practitioners in Advertisers (IPA) has cited staff losses as the key factor in a decline in sales service levels by digital media owners.
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IPC Connect launches 2.5m TV campaign for Look
Tue, 7 Apr 2009
IPC Connect is launching a 2.5m TV campaign pushing its weekly fashion publication Look.
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Is your business really customer-centric?
Wed, 8 Apr 2009
Amazon. Apple. Nordstrom. How many organisations can you think of that deserve the label customer-centric? A few years ago, customer-centricity was all the rage. But enthusiasm seems to have waned recently. Why?
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It's all in the mind
Thu, 2 Apr 2009
Every brand’s dream of being able to get inside the minds of consumers has moved a step closer with the development of neuromarketing techniques. Matthew Valentine looks beneath the skin
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Jaguar Land Rover handed a lifeline
Tue, 7 Apr 2009
The European Investment Bank is expected to hand Jaguar Land Rover and Nissan a lifeline, approving significant funding for the ailing car makers.
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Lastminute.com appoints UK marketing director
Thu, 2 Apr 2009
Lastminute.com has recruited former Tussauds Group marketer Mark Fells to be its new UK marketing director.
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Lily Allen's premodern age
Wed, 8 Apr 2009
It is clear the unfolding economic crisis has undermined far more than our trust in financial institutions. People are now questioning a whole set of assumptions which, for a generation, were taken for granted- questions about consumerism, materialism, sustainability, even the viability of capitalism itself. There is a widespread belief that fundamental change ...
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Living to launch campaign for Britains Next Top Model
Fri, 3 Apr 2009
Living, the Virgin Media Television-owned entertainment channel, is launching a campaign to promote the fifth series of Britain’s Next Top Model.
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Lloyds TSB and HBOS start review of media accounts
Thu, 2 Apr 2009
Lloyds Banking Group has started a review of the media planning and buying accounts for the Lloyds TSB and HBOS brands held by ZenithOptimedia and Vizeum respectively.
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Maltesers brings the 'Daily Giggle' to Heart networks
Thu, 2 Apr 2009
Global Radio's Heart Network has signed a sponsorship deal with confectionery brand Maltesers.
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Marketing spend is part of the solution
Thu, 2 Apr 2009
Now is not the time for marketers to lose their confidence. If a marketing director is certain that his or her new campaign is going to improve the top line by communicating their brand's message to the target audience within the allocated budget, then that should be enough. The marketer ...
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MasterCard extends Champions League sponsorship
Tue, 7 Apr 2009
MasterCard Worldwide has reaffirmed its commitment to sports sponsorship by extending its agreement with UEFA as official partner of the Champions League.
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Mastercard lunches with Eden Project for first CSR campaign
Thu, 2 Apr 2009
Mastercard announced earlier this week that it would run its first corporate social responsibility-themed Priceless ad campaign in the UK. The ads form part of a partnership between the credit card company and The Eden Project organisation called The Big Lunch.
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Maxim UK print edition axed
Thu, 2 Apr 2009
Dennis Publishing is to ditch its UK print edition of Maxim to become an online only title after it shed almost half its circulation in the latest ABC audit for the six months to December 2008 compared to 2007.
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MySpace names international marketing chief
Tue, 7 Apr 2009
MySpace has appointed BBC's Lindsay Nuttall as its new international marketing director.
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MySpace signs first sponsor for IM service
Fri, 3 Apr 2009
Colgate is the first advertiser to sponsor MySpaceIM.
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New car sales fall by 30%
Mon, 6 Apr 2009
New car registrations fell by 30.5% in March, to 313,912 units, according to latest figures from the Society of Motor Manufacturers and Traders.
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Nick Jr signs deal with Gulliver's theme parks
Thu, 2 Apr 2009
Nick Jr, part of kids TV network Nickelodeon UK, has signed a one-year promotional deal with Gulliver’s theme parks to feature its children’s characters Dora the Explorer and Diego.
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Ofcom says regional stations should be able to go national
Mon, 6 Apr 2009
Local analogue radio stations should be able to drop local programming and become national stations in order to secure their future, according to Ofcom.
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Ogilvy agencies take brand activation route
Thu, 2 Apr 2009
Ogilvy-owned branding agencies Dialogue Marketing and 141 Worldwide have merged to create a new “brand activation” agency called Dialogue141.
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Orange brand chief to move to Saatchi & Saatchi
Mon, 6 Apr 2009
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Orange in talks to buy Project Kangaroo technology
Mon, 6 Apr 2009
Orange is one of two companies understood to be in talks to acquire the technology developed for Project Kangaroo, the failed TV-on-demand joint venture service between the BBC, ITV and Channel 4, according to reports.
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Paramount Comedy pushes rebrand to Comedy Central with major marketing push
Tue, 7 Apr 2009
Comedy Central is rolling out a major marketing push in support of its rebrand.
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Pernod Ricard sells Wild Turkey
Wed, 8 Apr 2009
Pernod Ricard has sold its Wild Turkey bourbon brand to Campari for $575m (392m).
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Positive thinking makes a return
Thu, 2 Apr 2009
The panic that gripped the nation when signs of recession appeared last summer is being replaced by a more optimistic mood among consumers - and marketers would be wise to take advantage
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Putting digital media on school curriculum will open up marketing's potential
Thu, 2 Apr 2009
Government proposals last week suggesting that children should learn how to use the social networking website Twitter, as well as blogs, webcams and podcasts, may appear to be a radical education overhaul but it may also offer an opportunity for brands to communicate ...
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RadioCentre calls for OFT to relax merger rules
Fri, 3 Apr 2009
Industry body RadioCentre is lobbying the Office of Fair Trading (OFT) to relax the rules on local radio mergers in its current review of regional media takeover regulations.
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RBS chairman calls for an end to public flogging
Fri, 3 Apr 2009
Royal Bank of Scotland chairman Sir Philip Hampton has called for the end of the “public flogging” of the bank, while also admitting that more jobs would go, on top of the 2,700 global cuts already made.
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Restaurant chains to display calorie information
Mon, 6 Apr 2009
Major restaurant chains, including Burger King, Pizza Hut and KFC, will start to display calorie information on menus from this month, as part of a Government-backed scheme.
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S&N to launch Scuba campaign
Wed, 8 Apr 2009
Scottish & Newcastle is to launch a marketing campaign to push its Fosters Scuba brand.
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Sainsburys renaming of Pollack as Colin divides branding experts
Wed, 8 Apr 2009
Sainsburys may claim to have renamed the fish Pollack to Colin but legally its not allowed to.
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Shop Direct launches Woolies Easter micro site
Tue, 7 Apr 2009
Shop Direct, the new owners of the yet to re-launch Woolworths brand, has launched an Easter microsite to keep future customers engaged and logged online during what would have been a crucial retail period for the retailer
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Sky appoints Bigmouthmedia
Wed, 8 Apr 2009
Sky has appointed Bigmouthmedia to the natural search account for its Online Sales and Marketing (OSM) division, ending its 18-month search relationship with Diffiniti.
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Spotify appoints UK managing director
Thu, 2 Apr 2009
Music streaming service, Spotify, has appointed Paul Brown to the new role of UK managing director.
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St Luke's creates G20 summit viral
Thu, 2 Apr 2009
St Luke's has created a viral online game for Fairtrade brand Divine Chocolate to tap into the interest generated by the G20 summit.
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Status Quo seeks sponsor for 40th anniversary tour with Getmemedia
Thu, 2 Apr 2009
Rock band Status Quo is looking for a sponsor for its forthcoming 40th anniversary tour.
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Subway reviews advertising business
Thu, 2 Apr 2009
Subway, the sandwich chain, has confirmed that it is reviewing its 10 million integrated marketing business currently handled by Glasgow agency Frame.
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The rub-off effect of ethical companies' reputations
Wed, 8 Apr 2009
You often hear the tale of the big, bad business wolf gobbling up the easy prey of a smaller, ethically focused brand. The quirky, likeable little company is portrayed as selling out to the corporate money-making monster, while the larger one imposes innovation-strangling structure on its new acquisition. C
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Thelondonpaper launches music event
Thu, 2 Apr 2009
News Internationals free newspaper thelondonpaper has launched its first large-scale event, HEADLINERS, in partnership with Mean Fiddler. The two-night mini music showcase will involve more than 50 acts in a variety of venues around London.
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Thomas Cook hands HMDG foreign exchange project
Thu, 2 Apr 2009
Thomas Cook has handed Hurrell Moseley Dawson Grimmer (HMDG) an advertising project to work on its foreign exchange offering.
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Trinity Comms loses founding partner Nunn
Thu, 2 Apr 2009
Media planning specialist Trinity Communications has parted company with one of its founding partners, Phil Nunn.
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Twitter backs first UK ad partner
Wed, 8 Apr 2009
Universal Pictures, Virgin Media and Gorillaz are among the first brands to launch commercial services on Twitter through a new company backed by the blogging site to manage demand from brands.
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Virgin Media TV signs Netplay deal
Tue, 7 Apr 2009
Virgin Media Television has agreed a deal with interactive gaming company Netplay TV to run the broadcaster’s “Challenge Jackpot” brand.
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VisitBritain launches Euro Britain for Less campaign
Wed, 8 Apr 2009
UK tourism board VisitBritain is this week rolling out the European phase of its Britain for Less campaign.
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VisitBritain marketer jumps to Tourism South East
Fri, 3 Apr 2009
VisitBritain marketing director Michael Bedingfield is leaving to join Tourism South East as chief executive.
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Waitrose makes deal with Welcome Break
Thu, 2 Apr 2009
Waitrose is to open its smallest ever store next month at Oxford M40 motorway services following its first franchise deal with national chain Welcome Break.
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Womens Aid teams up with Keira Knightley
Thu, 2 Apr 2009
Womens Aid is launching a national domestic violence awareness campaign featuring actress Keira Knightley. The ad has been directed by Joe Wright, director of the multi-award winning film, Atonement.
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Yell.com relaunches with enhanced advertiser tools
Fri, 3 Apr 2009
Yell, the international directories business, relaunched its online business Yell.com to feature new functionalities, including video and advertiser generated content, today (April 3).
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YouGov sees profit slashed by more than half
Mon, 6 Apr 2009
YouGov, the online market research company, has seen its pre-tax profit drop by 54% in the six months to January 31, and admits the outlook remains uncertain.
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YouTube to lose over 300m this year, predicts analyst
Wed, 8 Apr 2009
Google-owned YouTube is set to lose around $470m (319m) this year, according to CreditSuisse analyst Spencer Wang.
