Marketing Week
2 June 2005

Arla Foods announces doubling of pre-tax profits

Thu, 2 Jun 2005

Arla Foods, the UK's biggest milk supplier, has announced pre-tax profits doubled to &£10.1m in the six months to March 31. The group reported growth in sales from &£676m to &£685m.

Audi can motor along while BMW is stalling

Thu, 2 Jun 2005

The news that Audi has overtaken BMW in the UK doesn't entirely come as a surprise (Audi living in the fast lane, MW May 19). It seems to me that one of the primary reasons for Audi's upturn is that its designs have been consistently improving, while competitor BMW has simply turned quirky (though some would say ugly). Sadly, its American design "guru", Chris Bangle, managed to design any real "style" out of the last range. Audi, meanwhile, has begun to create and strengthen real iconic, ...

Barclaycard International picks EHS Brann for European assault

Thu, 2 Jun 2005

Bmi considers restructure after marketing chief quits

Tue, 7 Jun 2005

Bookmakers moot boycott of reality TV betting market

Thu, 2 Jun 2005

Can advertising learn from past mistakes?

Thu, 2 Jun 2005

Having worked in marketing through 1987's Black Monday, the 1990-1992 recession and more recently the dot-com crash of 2000, recent headlines proclaiming that "advertising revenue has fallen off a cliff" sound familiar.

Carlsberg renews shirt sponsorship deal with Liverpool FC

Thu, 2 Jun 2005

Carlsberg has renewed its shirt sponsorship deal with Liverpool Football Club, as first predicted in Marketing Week (May 12). The deal, which is thought to be worth about &£4.5m a season, has been extended by two years.

Chime Communications poised to swoop on VCCP

Wed, 8 Jun 2005

City needs to understand the meaning of brand governance

Thu, 2 Jun 2005

City analysts may want greater transparency of marketing expenditure, but they need to learn the value of branding, says Rita Clifton

Codemasters loses head of marketing

Thu, 2 Jun 2005

Commoditisation will kill e-mail marketing

Thu, 2 Jun 2005

In the news article "E-Marketing set for major revenue hike" (MW May 19), you quote a study by E-Consultancy, which estimates that e-mail marketing revenue is set to grow by at least 25 per cent in 2005.

Coors move leaves 120 jobs at risk

Thu, 2 Jun 2005

Creative attempt to crack big agency syndrome

Thu, 2 Jun 2005

The Publicis Groupe grabbed headlines after a long hiatus recently when it announced the launch of a creatively led boutique agency in Paris called Marcel.

Customer magazines think small and thrive

Thu, 2 Jun 2005

Suki Thompson's comment piece (MW May 19) was highly perceptive. It did bring the late 1990s internet boom to mind, when the branded content debate raged in the context of the "stickiness" of different websites. The debate has now moved on to the event and experiential channels.

DoH to take anti-smoking effort to pubs

Thu, 2 Jun 2005

Europe decides to abandon nutrient profiling scheme

Thu, 2 Jun 2005

Ferrero appoints Nitrosoul to work on Giotto launch

Thu, 2 Jun 2005

Confectionery brand Ferrero has appointed Nitrosoul to its £10m advertising agency roster. Its first task will be to handle the launch campaign for its adult biscuit Giotto.

Final curtain prompts Glenturret cat-call

Thu, 2 Jun 2005

GCap Media plans content forum to boost digital radio ad revenue

Thu, 2 Jun 2005

Heart promotes Francis Currie

Thu, 2 Jun 2005

Heart, the Chrysalis Radio-owned radio brand, has promoted programme director Francis Currie to brand programme director with responsibility for developing the brand across the network. Programme controller Mark Browning will replace Currie.

Heinz proposes to freeze out its niche brands

Thu, 2 Jun 2005

Heinz is reviewing the future of its European frozen and seafood businesses - and could be about to sell off brands such as Linda McCartney and John West.

Hypertag launched globally through partnership deals

Thu, 2 Jun 2005

In search of a seamless fit

Thu, 2 Jun 2005

Two weeks after Unilever sold its fragrance division to Coty, GUS is putting its house in order and divesting the ill-fitting Burberry brand.

It's not just manufacturing that could do with slimming down

Thu, 2 Jun 2005

Toyota has revolutionised its production lines using 'lean' business principles. But all aspects of a business could benefit from a lesson in how to be lean

John Ayling & Associates appointed by Allianz Cornhill Animal Health

Thu, 2 Jun 2005

John Ayling & Associates has been appointed by Allianz Cornhill Animal Health to handle the £1m account for its Petplan pet insurance brand following a four-way pitch against undisclosed agencies.

John Mills named as managing director for The Gaymer Cider Company

Thu, 2 Jun 2005

Constellation Brands UK has named John Mills as managing director for The Gaymer Cider Company, which was spun-off as a separate company last October. Mills was previously senior vice-president for off-trade retail sales for all of Constellation's brands.

Kitcatt Nohr Alexander Shaw creates direct marketing campaign for VSO

Thu, 2 Jun 2005

Kitcatt Nohr Alexander Shaw has created a direct marketing campaign to raise funds to support the work of the Voluntary Service Overseas with disabled children in the developing world.

MediaCom faces P&G Prestige pitch

Thu, 2 Jun 2005

Procter & Gamble (P&G) has put the strategic planning for its global Prestige Beauty business up for pitch. The incumbent on the business is WPP Group-owned MediaCom.

Milk Marque looking for business to buy

Thu, 2 Jun 2005

Milk Marque, the successor to the Milk Marketing Board, is understood to be looking for a business to buy. The move follows problems with a plan to wind the organisation up, as it still has &£17m of assets belonging to farmers. It has now become a co-operative, so members will receive a dividend.

Napster ad banned on Underground

Tue, 7 Jun 2005

New Campaigns

Thu, 2 Jun 2005

South Eastern Trains

Nike threatens to pull out of deal with Manchester United

Thu, 2 Jun 2005

Nike is threatening to pull out of its £303m deal with Manchester United unless the team improves its performance on the pitch.

NTL slashes price of 1MB broadband

Thu, 2 Jun 2005

NTL is cutting the price of its 1MB broadband service to what it claims is the cheapest in the market, in an aggressive move to attract new customers.

Philosophy creates new brand identity for UK Sport

Thu, 2 Jun 2005

Philosophy, the branding consultancy, has created a new brand identity for UK Sport. The "100%Me" branding will be used for the Start Clean and Stay Clean anti-drug campaigns aimed at 12- to 17-year-olds and elite athletes respectively.

Platinum Guild in ad agency talks over global campaign

Thu, 2 Jun 2005

Popular culture may be grubby, but at least it keeps us thinking

Thu, 2 Jun 2005

Anyone depressed by the diet of violence, idiocy and sex on TV and in computer games can take heart.

Puma to launch footwear collection with Alexander McQueen

Thu, 2 Jun 2005

Puma will launch a footwear collection with top British designer Alexander McQueen. The collection for men and women will be unveiled during London Fashion Week in September.

Research shows fans expect sponsors to cut event prices

Thu, 2 Jun 2005

Sports and music fans are cynical about event sponsorship and think that sponsors should help to cut ticket prices, according to research by marketing consultancy Iris North.

Revision's getting me down. I wish Captain Birds Eye were here

Thu, 2 Jun 2005

Sainsbury's scrapps role of marketing director

Thu, 2 Jun 2005

Sainsbury's has scrapped the role of marketing director following the resignation of Stephen Nelson earlier this month. Customer services director Gwyn Burr will take on the new role of customer director and will take over responsibility for marketing.

Spirit Advertising appointed by The Procurement Group

Thu, 2 Jun 2005

Spirit Advertising has been appointed by The Procurement Group to develop a launch marketing campaign based around the company's promise to reduce bottom-line costs.

Strikers lose the plot as BBC repeats classic 1970s drama

Thu, 2 Jun 2005

The sight of BBC strikers taking to the picket lines produced a wave of 1970s nostalgia, but would most viewers notice if many of the staff never went back?

Telegraph Group appoints Alex Foster

Thu, 2 Jun 2005

The Telegraph Group has appointed Alex Foster as head of classified advertising. Foster was head of sales at Guardian Recruitment Solutions.

The Local Radio Company reports increase in turnover

Thu, 2 Jun 2005

The Local Radio Company has reported an increase in turnover from £5.

There's many a slip

Thu, 2 Jun 2005

Dreaming up new product ideas is a rewarding and relatively painless activity for marketers. Getting them into production, on the other hand, can be a nightmare - as P&G is discovering with Mini Pringles. Caroline Parry looks at what can go wr

Those ignoring digital will be hit in the profit

Thu, 2 Jun 2005

UK health food company starts international push

Thu, 2 Jun 2005

WCRS creates £5m TV campaign for Radox Shower brand

Thu, 2 Jun 2005

WCRS has created a £5m TV campaign to support the Radox Shower brand.

Why Fiat remains stalled

Thu, 2 Jun 2005

The fortunes of Fiat's car division have gone from bad to worse. Quality issues and an inward-looking culture haven't helped, says Robert Lester

Women stand by their stores

Thu, 2 Jun 2005

The women who do most of the nation's grocery shopping are enthusiastic joiners of supermarket loyalty schemes - and a large number say their choice of store is influenced by their membership