Marketing Week
2 March 2006

  • 23red appointed by the West Indies Rum and Spirits Producers Association

    Thu, 2 Mar 2006

    23red has been appointed to handle the integrated marketing business for the West Indies Rum and Spirits Producers Association. The agency will create an authenticity logo for Caribbean-made rum.

  • AA unveils TV ads that show 'caring' side of patrols

    Thu, 2 Mar 2006

    Delaney Lund Knox Warren & Partners is to launch a television campaign for the AA this week.

  • Abbey parts company with MindShare's mOne

    Thu, 2 Mar 2006

    Abbey has parted company with MindShare's mOne, which held the bank's £8m online media account.

  • AG Lafley

    Thu, 2 Mar 2006

    Procter & Gamble chief executive AG Lafley has claimed supremacy over Unilever in sales of household goods in emerging markets.

  • Analysts urge P&G to stick to strengths

    Thu, 2 Mar 2006

    Procter & Gamble's (P&G) decision to pull the plug on its prescription drug research programme shows that specialist functions are best left to specialists, according to industry analysts.

  • ASA deems Konami ad irresponsible

    Thu, 2 Mar 2006

    Konami of Europe has been slammed by the Advertising Standards Authority for an ad for computer game Crime Life Gang Wars showing a group of black men holding guns, alongside the headline: "Rule the streets or fall by the wayside."

  • Availability is just as important as choice

    Thu, 2 Mar 2006

    Again Alan Mitchell raises an uncomfortable subject for marketers (MW February 9). Less choice makes shoppers feel happier is something that is not just true in the world of jeans and mortgages.

  • Battle to get British teens' pulse racing

    Thu, 2 Mar 2006

    Figures hot from the Ofcom press reveal an alarming picture for television companies and advertisers alike. It's not just that viewers are down/ they're significantly declining in the vital 16 to 24 and 25 to 34 categories.

  • Bruce Nelson

    Thu, 2 Mar 2006

    Bruce Nelson, the controversial former Interpublic executive who left during last year's Bank of America review, is following the $600m (&£342m) account he once ran to Omnicom Group. He will join Omnicom as vice chairman on March 6.

  • CAP toughens rules for online virals

    Thu, 2 Mar 2006

    The Committee on Advertising Practice (CAP) - the body that draws up the rules covering the UK's self-regulated advertising industry - has tightened its stance on online viral advertising.

  • Carling drafts in help

    Thu, 2 Mar 2006

    Profits for top UK beer Carling are sliding, and its image never recovered from the axing of 'Black Label'. Can BMB change that? asks David Benady

  • Censorship, controversy, PR and paranoia at this year's Super Bowl

    Thu, 2 Mar 2006

    PR got the ball rolling for brands featured during this year's game, but ad content wrangles and a half-time show dispute kept people talking after the whistle blew

  • Channel 4 has every right to be commercial

    Thu, 2 Mar 2006

    Torin Douglas lumps the BBC and Channel 4 together as "major public service broadcasters that are becoming more competitive and facing growing criticism from commercial companies as a result" (MW last week). What Torin fails to mention is the fundamental difference between the two - the small matter of &£3bn of public funding.

  • Charles Worthington haircare hunts agency

    Thu, 2 Mar 2006

    Charles Worthington, the luxury haircare brand, is looking for an agency to handle its multi-million pound UK creative business.

  • China enraged by trademark

    Thu, 2 Mar 2006

    China is reported to be incensed at an attempt by a Gibraltar-based company to register "Not made in China" as a Europe-wide trademark.

  • Chupa Chups rolls out Mentos revamp

    Thu, 2 Mar 2006

    Chupa Chups Perfetti van Melle is relaunching the Mentos brand and introducing what it claims is the first sugar-free chewy mint later this month. It is the confectionery company's biggest launch of the year.

  • Coke tests non-diet Lime variant

    Thu, 2 Mar 2006

    Coca-Cola is to spend £1.5m launching Coke with Lime in a green bottle later this month.

  • Coke, AG Barr launch drives to compete with Red Bull

    Thu, 2 Mar 2006

    Coca-Cola's Sprite 3G and Relentless and rival AG Barr's Irn Bru 32 are to launch an advertising assault in order to ensure they provide serious competition to top-seller Red Bull in the saturated energy drink market.

  • Collaboration is key for in-store marketing

    Thu, 2 Mar 2006

    If the effectiveness of in-store marketing is to be maintained and the in-store arena is to unleash its commercial potential, retailers and brands have to understand how to integrate this environment into the communication planning process.

  • Comet hunts marketing chief after top-level rejig

    Thu, 2 Mar 2006

    Comet is searching for a head of marketing after promoting Bob Darke to commercial director, with a seat on the board, as part of a management reshuffle.

  • Creativity cuts through the clutter

    Thu, 2 Mar 2006

    Research shows that people are happy to receive marketing messages by e-mail and technology is helping marketers to think around the obstacles and into consumers' in-boxes. By Martin Croft

  • Diageo shakes up industry with biggest launch since Smirnoff Ice

    Thu, 2 Mar 2006

    Diageo is plotting to shake-up the drinks industry with the launch of a new fruit-based alcoholic drink called Quinn's, aimed at tackling excessive drinking. One bottle of Quinn's will count as one unit of alcohol.

  • Domino's Pizza UK & Ireland announces increase in profits

    Thu, 2 Mar 2006

    Domino's Pizza UK & Ireland has announced a 26.6% increase in pre-tax profits to £11.2m for the 52 weeks to Janaury 1. Sales were up by 15.1 % from £174.3m to £200.7m for the same period.

  • Don't generalise about the fate of Irish pubs

    Thu, 2 Mar 2006

    I read with interest the statistics and surveys freely hurled about the Irish experience (MW last week).

  • DVD rental service to push film release on envelopes

    Thu, 2 Mar 2006

    Lovefilm, the UK online DVD rental service, is linking up with Momentum Pictures to promote the film company's new DVD release, Lord of War, on the back of its distinctive mailing envelopes. Lovefilm sends out 750,000 film and computer game DVDs every month.

  • EasyMobile U-turn into high street handset sales

    Thu, 2 Mar 2006

    EasyMobile, the mobile virtual network operator (MVNO) that sells SIM cards over the internet, is launching a range of handsets in high street stores.

  • EMAP to sell struggling French magazine business

    Thu, 2 Mar 2006

    EMAP is selling its struggling French magazine business and returning the proceeds to investors. It expects to complete the sale, which publishes titles such as Télé Star, by the end of September.

  • Europe takes a shine to online

    Thu, 2 Mar 2006

    The latest research shows online advertising across Europe growing steadily, and taking a larger slice of the ad spend cake. This suggests marketers are starting to take the internet seriously

  • Europe-wide ad campaign to mark rebrand as Ask.com

    Thu, 2 Mar 2006

    Askjeeves.com has launched a Europe-wide ad campaign to mark its rebranding as Ask.com. The relaunch is being supported with press, outdoor, London Underground ads and online. The Jeeves butler character is being retired.

  • Fear of disaster in a fragile ad industry

    Thu, 2 Mar 2006

    As "an industry run on gossip", in the words of one senior agency figure, advertising can often appear to the outside world as frivolous and fragile. Clients and other observers witnessing the ongoing spat between WPP Group chief executive Sir Martin Sorrell and his former top Italian executive Marco ...

  • Ford renews sponsorship deal with UEFA Champions League

    Thu, 2 Mar 2006

    Ford has renewed its sponsorship deal with the UEFA Champions League until 2009, as first predicted in Marketing Week (September 1, 2005).

  • Formula 1 needs to market itself better to youth - Fuller

    Thu, 2 Mar 2006

    Formula 1 could be "as big as the Olympics" but needs to market itself better to younger consumers, says music impresario Simon Fuller.

  • Fuller adds spice to Formula 1

    Thu, 2 Mar 2006

    Simon Fuller, the man behind the Spice Girls, is to mastermind F1 Honda team's marketing, helping it make a blip on young people's radars. But Formula 1, with its internal disputes and complex rights structure, won't be a smooth ride for the pop impresario, says Barny Stokes

  • Future unclear after death of RHM head

    Thu, 2 Mar 2006

    The future of the top marketing role at RHM Bread Bakeries is unclear following the death of divisional marketing director Kate Taylor.

  • Global Brands snaps up former Budvar boss

    Thu, 2 Mar 2006

    John Harley, the former chief executive of Budweiser Budvar in the UK, has resurfaced as the beer brands director at vodka-specialist Global Brands.

  • Google targets 'charm offensive' at agency world

    Thu, 2 Mar 2006

    Google has embarked on a "charm offensive" around Europe, with senior US and European executives meeting representatives from the search engine marketing community and from traditional offline media and creative agencies in the UK, Germany and France.

  • Handbag.com launches card

    Thu, 2 Mar 2006

    Women's website Handbag.com is launching its own-branded credit card. The Handbag Visa card is said to be one of a raft of brand extensions planned by the site this year.

  • Has Morgan Stanley landed a winner with Goldfish?

    Thu, 2 Mar 2006

    Morgan Stanley, the US financial services giant, has signalled a renewed assault on the UK credit card market by announcing it is to relaunch Goldfish, the beleaguered card brand it bought from Lloyds TSB. The &£175m acquisition by Morgan Stanley's UK consumer banking arm last week was coupled with the ...

  • Helen Stevenson quits Lloyds TSB

    Thu, 2 Mar 2006

    Lloyds TSB group marketing director Helen Stevenson has quit and will leave the bank at the end of March. Former Western Union chief executive Alan Silberstein has been appointed as an interim replacement. The bank's head of marketing Alan Gilmour has also left without a job to go to.

  • Ian Cook to become chief executive of Colgate Palmolive

    Thu, 2 Mar 2006

    Colgate Palmolive has announced that president-chief operating officer Ian Cook will become chief executive. Cook will succeed the current chief executive Reuben Mark next year.

  • In with the old: in with the young

    Thu, 2 Mar 2006

    On-the-job training and mentoring is proven to help inexperienced marketers develop their skills. But what happens when older staff, with the knowledge to pass on, are scarce? asks Victoria Furness

  • India is much more than Hindu goddesses

    Thu, 2 Mar 2006

    I am writing with regard to the most recent cover of Marketing Week (last week). To say I was a little shocked when this landed on my doorstep is an understatement.

  • Integrated marketing and the art of lunch excuses

    Thu, 2 Mar 2006

    A few weeks ago the Diary brought you the tale of Golley Slater chief executive Chris Lovell's book of excuses for being late back to the office after lunch.

  • IPG plans Lowe group rebrand to sever ties with founder Sir Frank

    Thu, 2 Mar 2006

    Interpublic Group is understood to be planning to rebrand the beleaguered Lowe advertising network in an attempt to sever its association with Sir Frank Lowe.

  • It's the little things that count

    Thu, 2 Mar 2006

    Event organisers don't have to come up with totally new ideas to make an impression. By paying attention to detail and tailoring the content they can entertain and engage. By Richenda Wilson

  • It's time to take note of the granny market

    Thu, 2 Mar 2006

    I refer to the article about the Post Office's attempts to move into new product areas (MW February 16) and heartily endorse the comment that the Post Office is a "'grannies brand" but it could use that to its advantage by launching an MVNO for older people".

  • It's worth caring more about subscriptions

    Thu, 2 Mar 2006

    I agree that the demise of the Smash Hits just weeks before the ABCs was an ominous omen for the magazine market (MW February 9).

  • John Lewis reviews its £13m advertising account

    Thu, 2 Mar 2006

    John Lewis is reviewing its £13m advertising account, handled by Burkitt DDB.

  • Loyalty Management International promotes Steve Lobb

    Thu, 2 Mar 2006

    Loyalty Management International, the company that is overseeing the expansion of Nectar (MW January 19), has promoted Steve Lobb to managing director. Alex Moorhead, previously Loyalty Management Group chief financial officer, becomes LMG chief executive, replacing Rob Gierkink, who has quit to return to the US.

  • Manchester United understood to be close to signing sponsorship deal

    Thu, 2 Mar 2006

    Manchester United is understood to be close to signing a £60m shirt sponsorship deal with online gambling company Mansion.

  • Manning Gottlieb OMD wins £4m Police Support recruitment push

    Thu, 2 Mar 2006

    Manning Gottlieb OMD has been appointed to handle a £4m project for the Home Office to boost the number of police community support officers (PCSOs).

  • Mansell sells ads on Web and car to fund racing bid

    Thu, 2 Mar 2006

    Racing driver Scott Mansell is attempting to emulate Alex Tew's "Million Dollar Homepage" method of selling advertising over the internet - on his car.

  • McDonald's in agency talks over quality of food brief

    Thu, 2 Mar 2006

    McDonald's is talking to roster networks Leo Burnett and TBWA Worldwide about an advertising brief to promote the quality of the fast food chain's food offering. It is not clear when the campaign is due to break.

  • Mercedes sets up integrated ad team

    Thu, 2 Mar 2006

    Shop, formerly known as Campbell Doyle Dye, has strengthened its grip on Mercedes-Benz's &£13m advertising account with the formation of a joint agency- client business unit.

  • MFI to axe almost half its kitchen and bedroom products

    Thu, 2 Mar 2006

    MFI has confirmed it is to axe almost half the kitchen and bedroom products it sells. Concluding a company-wide review, chief executive Matthew Ingle says that a higher-quality range would be supported by a "more focused marketing campaign".

  • Moneysupermarket.com launching its first TV ad campaign

    Thu, 2 Mar 2006

    Moneysupermarket.com, the price comparison website, is launching its first TV advertising campaign, created by agency Doner Cardwell Hawkins. The multi-million pound campaign launches this week and lasts for six weeks.

  • More Than campaign moves on from the dog

    Thu, 2 Mar 2006

    Insurance brand More Than is to introduce the strapline "We do more" in a new campaign created by Fallon, which won the &£35m account last year.

  • Morgan Stanley set to relaunch Goldfish

    Thu, 2 Mar 2006

    Goldfish, the credit card brand bought by Morgan Stanley's UK consumer banking group, is to relaunch later this year in an effort to rebuild awareness of the brand.

  • New Campaign - 118 118

    Thu, 2 Mar 2006

    Telephone directory service 118 118 is launching an outdoor campaign featuring catchphrases from hit 1980s television show The A-Team.

  • New Campaign - Walkers Crisps

    Thu, 2 Mar 2006

    Walkers Crisps, the UK's top-selling crisp brand, has scrapped its "No More Mr Nice Guy" campaign with a view to using brand icon Gary Lineker to educate customers about its improved health credentials.

  • O2 links up with InfoSpace

    Thu, 2 Mar 2006

    O2 has linked up with mobile content and infrastructure solutions provider InfoSpace to give consumers access to classic British pub games on their mobiles via O2's I-mode service. The partnership will see the two launching iPub, a new mobile channel featuring themed 'pub' games for mobiles including pool, fruit machines and darts, as well as other best-selling mobile games. Prices start at &£3.

  • Ofcom reveals falls in TV viewers and ad revenues

    Thu, 2 Mar 2006

    Overall television reach has declined in the two years to December 2005, according to figures published this week by media watchdog Ofcom.

  • Online retailers have a huge advantage

    Thu, 2 Mar 2006

    I read with interest the article "E-tail can provide an antidote to slow growth on the high street" (MW February 16) and was particularly interested by the findings from the Verdict research. With the huge surge in internet shopping showing no signs of abating, understanding the customer is increasingly important for determining how online consumer habits compare to those in other channels.

  • Orange to enter fixed-line telephony market

    Thu, 2 Mar 2006

    Orange is to enter the fixed-line telephony market, the first major move of its kind by a mobile phone operator. The new service will initially be available to Orange business customers.

  • Pearson reports rise in pre-tax profits

    Thu, 2 Mar 2006

    Pearson has reported a rise in pre-tax profits of 23% to £422m for 2005, as advertising revenue improved by 9% at its flagship newspaper, the Financial Times.

  • Powergen to put up gas prices by 24.4%

    Thu, 2 Mar 2006

    Powergen, the utility supplier, is putting up its gas prices by 24.

  • PPA targets agencies

    Thu, 2 Mar 2006

    The Periodical Publishers Association is targeting agencies with a new guide out- lining the opportu- nities presented by the children's magazine market. The research argues that "parentally approved" magazines are underused by advertisers.

  • Press marketers in the dock over giveaway culture

    Thu, 2 Mar 2006

    Free DVDs and CDs mounted on newspapers' front pages have become a source of worry to the bosses of the nationals. They condemn the use of DVDs as an expensive way of boosting circulation, which fails to promote loyalty among consumers; yet marketing teams seem unable or unwilling to plan more inventive ...

  • Principles Agency wins account for Salton Europe

    Thu, 2 Mar 2006

    Principles Agency, the Leeds-based full service agency, has won the £6m advertising account for Salton Europe, the marketer and distributor of electrical products.

  • Pubs attempt to take advantage of smoking ban

    Thu, 2 Mar 2006

    Pubs are looking to cash in on the Government's smoking ban by offering advertisers space in outdoor areas being created for smokers.

  • Razor giant in 'media first' FHM promotion

    Thu, 2 Mar 2006

    Wilkinson Sword has signed a six-figure deal with EMAP to promote its latest Quattro Titanium razor in the men's monthly title FHM.

  • Renault UK recalls Bouvier to lead the marketing team

    Thu, 2 Mar 2006

    Renault UK has appointed Emmanuel Bouvier as its new marketing director. He replaces Olivier Généreux, who becomes marketing director for the Asia and Africa region.

  • Richard Townsend joins Circus Street as a partner

    Thu, 2 Mar 2006

    Starcom Digital's former digital managing director Richard Townsend has joined digital start-up Circus Street as a partner. Circus Street was set up in September by Jeremy Hill, also a former managing director of Starcom Digital, and Henry Stokes, previously with MindShare.

  • Saatchi & Saatchi creates £10m campaign for T-Mobile

    Thu, 2 Mar 2006

    Saatchi & Saatchi has created a £10m advertising campaign for T-Mobile to promote its Flext tariff.

  • Saga health and wellbeing range targets fit over-50s

    Thu, 2 Mar 2006

    Saga Group, the specialist over-50s service provider, is preparing an assault on the health and wellbeing sector.

  • Sharp aims for high-end electronics market

    Thu, 2 Mar 2006

    Sharp may have been seen as a safe mid-market consumer electronics brand during the 1980s and 1990s but recent years have seen it repositioning through its focus on high-end TV technology.

  • Shaun Gregory leaves EMAP Radio

    Thu, 2 Mar 2006

    EMAP Radio managing director of national brands Shaun Gregory is leaving after ten years. His team will now report to managing director of radio Dee Ford. Gregory has spent the past 16 months building management teams for the company's individual brands, such as Magic and Kiss. He will not be replaced.

  • Simon Elliott to leave Chrysler UK

    Thu, 2 Mar 2006

    Chrysler's UK managing director Simon Elliott is leaving at the end of March to become executive director of sales, marketing, aftersales and network development for Chrysler in China. The company is looking for a replacement.

  • Skype links with LunarStorm UK

    Thu, 2 Mar 2006

    Skype, the telephony-over-the-internet company now owned by eBay, has linked with youth community website LunarStorm UK to allow LunarStorm users to see when their friends are available online and then call them for free at the click of a mouse.

  • The A-List signs up Baileys Irish Cream

    Thu, 2 Mar 2006

    The A-List, the new adult contemporary music chart, has signed up Baileys Irish Cream as its first sponsor. The chart launches on March 5.

  • The BMA is slacking - germ warfare belongs below the belt

    Thu, 2 Mar 2006

    The BMA's ethics and science chief has got all hot under the collar about the dangers of tie-wearing doctors, but she hasn't got to the bottom of the problem

  • The Marketing Store appointed to handle Dyson's CRM account

    Thu, 2 Mar 2006

    The Marketing Store has been appointed to handle Dyson's customer relationship management account in the UK. The agency won the business following a pitch against Tullo Marshall Warren and Stephens Francis Whitson.

  • Thistle finds sales boss at Choice

    Thu, 2 Mar 2006

    Thistle Hotels has appointed Stuart Leven as sales and marketing director, replacing Richard Adler who left without a job to go to last month.

  • United London pulls out of Thomas Cook pitch

    Thu, 2 Mar 2006

    United London has pulled out of the Thomas Cook advertising pitch.

  • Virgin improves offer to advertisers with changes to radio team

    Thu, 2 Mar 2006

    Virgin Radio has restructured its senior sales team in a move aimed at improving its advertising offer to clients and agencies. It is the latest change to the team made by sales director Nick Hewat, who joined the station from GCap Media late last year.

  • Wash&Go to retain football association

    Thu, 2 Mar 2006

    Procter & Gamble (P&G) has reaffirmed its support for Wash&Go with a new tie-up with the Football League.

  • We still create the best brands, so who cares who owns them?

    Thu, 2 Mar 2006

    Foreign ownership of British companies will always be a sore point, but as long as we continue to create the best conditions for brand building, Britain will remain the ultimate 'nation brand'. By Rita Clifton

  • Which? renews calls for formation of Nutrition Council

    Thu, 2 Mar 2006

    Which? has renewed its calls for the formation of a Nutrition Council, and is also calling on the Government to introduce more effective controls on food advertising, such as legislation.

  • Who wants to be a player?

    Thu, 2 Mar 2006

    Third-generation consoles, multi-player games and more people attracted by new formats have combined to raise marketing interest. After all, games offer an arena where players - who favour in-game advertising - can interact with each other and brands. By Nathalie Kilby

  • Yahoo! Europe picks chiefs to boost e-content team

    Thu, 2 Mar 2006

    Yahoo! Europe has beefed up its online content team by poaching two senior people from Guardian Newspapers and television production house Celador.

  • Zulu spears Invesco £2m direct brief

    Thu, 2 Mar 2006

    Omnicom's newly formed Zulu network has won the £2m below-the-line account for Invesco Perpetual.

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