Marketing Week
2 May 2002

  • Adman and Mr Simpson

    Thu, 2 May 2002

  • Advertisers to select show for ITV2

    Thu, 2 May 2002

  • Alan Mitchell: Consumer power is on the cards in Tesco plan

    Thu, 2 May 2002

    Customer information gathered from Tesco's Club Card scheme is set to revolutionise the way the store responds to demand, writes Alan Mitchell

  • And they print it on stone tablets

    Thu, 2 May 2002

  • And they print it on stone tablets

    Thu, 2 May 2002

  • Beckham scores for Marie Claire

    Thu, 2 May 2002

  • Beckham scores for Marie Claire

    Thu, 2 May 2002

  • Blockbuster can't see beyond bricks

    Thu, 2 May 2002

    Blockbuster is the UK's leading video rental chain, but its slow entry into the video-on-demand market - limited to an abortive venture with Enron - is putting its future position in the film market at risk, says Robert Dwek

  • Build the cage, then trap birds

    Thu, 2 May 2002

    While I agree that many companies may be more interested in winning customers than in hanging on to existing ones (MW April 18), the two need not be exclusive. Ideally, good retention strategy should begin prior to customer acquisition - it is possible to recruit potential loyal customers.

  • Can industry body help newspapers?

    Thu, 2 May 2002

    How to stem the decline in ABCs and ad revenues at national newspapers was the focus of the Press Advertising Summit 2002.

  • Can industry body help newspapers?

    Thu, 2 May 2002

    How to stem the decline in ABCs and ad revenues at national newspapers was the focus of the Press Advertising Summit 2002.

  • Can Travelex win with ITV World Cup deal?

    Thu, 2 May 2002

    Travelex is the world's largest foreign exchange operator and its sponsorship of ITV's World Cup coverage will help to raise its profile, says Gary Thurtle

  • Civic pride

    Thu, 2 May 2002

    Despite being based in a smallish North Yorkshire town, Harrogate International Centre is one of the UK's leading venues.

  • DHL reviews £20m pan-European ad business held by DDB network

    Thu, 2 May 2002

  • Digest

    Thu, 2 May 2002

    Gap has created three star-studded TV ads, which break on May 1. One execution directed by Cameron Crowe and called 'Denim Invasion', features Kate Beckinsale and Orlando Bloom, while another called 'Two White Shirts' has been directed by the Coen Brothers and stars Dennis Hopper and Christina Ricci.

  • Digest

    Thu, 2 May 2002

    Classic FM's finance news is to be sponsored by Prudential in a one-year, six-figure deal.

  • Digest

    Thu, 2 May 2002

    Publicis is to launching a £3.5m TV campaign for KP Snacks' Hula Hoops Shoks brand on May 6, to coincide with the roll-out of the new product.

  • Digest

    Thu, 2 May 2002

    The Radio Advertising Bureau's 2002 advertising conference, on October 23, is to be chaired by COI Communications chief executive Carol Fisher.

  • Digest

    Thu, 2 May 2002

    Channel 4's new breakfast show, RI:SE, attracted only 200,000 viewers on its launch - a five per cent audience share.

  • Digest

    Thu, 2 May 2002

    Procter & Gamble is to launch a range of Old Spice body wipes, called Cool Contact Refreshment Towels, to target 12to 34-year-old men.

  • Digest

    Thu, 2 May 2002

    The Football Fans' Union is urging football supporters not to watch ITV ads in protest against Granada and Carlton's role in the failure of ITV Digital.

  • Digest

    Thu, 2 May 2002

    Great North Eastern Railway has appointed Scott Jefferson as head of marketing, Sabine Sharman as senior product manager, and Jen Hurley as product manager. They report to interim sales and marketing director Linda Whittington, who replaced Lysanne McCallion in March.

  • Digest

    Thu, 2 May 2002

    Ogilvy & Mather has created the debut ad for Lucozade Sport, featuring England and Liverpool FC football player Michael Owen.

  • Digest

    Thu, 2 May 2002

    Omnicom has reported an increase of 8.2 per cent in its revenues for the first quarter to $1.73bn (&£1.18bn), from $1.6bn (&£1.09bn) in the same period last year. The profits jumped 35 per cent, with a net income of $128.6m (&£88.2m) compared with $95.3m (&£65.4m) for the previous year.

  • Digest

    Thu, 2 May 2002

    Channel 4 suffered a £33m drop in advertising and sponsorship revenue last year and has announced an overall loss of £20.

  • Digest

    Thu, 2 May 2002

    Nexus/H has created a £2.6m TV campaign, breaking on May 7, for Suzuki Automobiles' Ignis car.

  • Digest

    Thu, 2 May 2002

    ...P&G has reported an increase of 12 per cent in its third-quarter core earnings to $1.19bn (£810m). It posted a net income of $1.

  • Digest

    Thu, 2 May 2002

    MG Rover group marketing director John Sanders has been promoted to sales and marketing director. He replaces John Parkinson, who has become managing director of MG Rover subsidiary Powertrain.

  • Digest

    Thu, 2 May 2002

    Littlewoods Leisure has sponsored the Evening Standard's World Cup supplement for a six-figure fee. The deal, brokered by Zed Media, includes solus sponsorship of the supplement and 28 display ads in the newspaper's sports pages.

  • Digest

    Thu, 2 May 2002

    Coffee Republic is to trial Unilever's Lipton ch'a brand in two of its coffee shops.

  • Digest

    Thu, 2 May 2002

    The Daily Telegraph launches Telegraph Fantasy Football World Cup, to be played in the newspaper and online, this week. The game offers a first prize of &£50,000.

  • Digest

    Thu, 2 May 2002

    Diesel Jeans has teamed up with clothes designer Karl Lagerfield to produce a range of jeans, called lagerfield gallery by diesel, to launch in July. The jeans will be priced at E2,040 (&£1,260).

  • Digest

    Thu, 2 May 2002

    ASDA is to turn car parks at three stores into football terraces, allowing customers to watch World Cup matches free of charge on giant screens.

  • Digest

    Thu, 2 May 2002

    Esure head of marketing Ian Craig has left the HBOS-owned insurance division to work as a consultant. He will be replaced by business development manager Mary Davidson, who will combine both roles.

  • Digest

    Thu, 2 May 2002

    Marks & Spencer is launching a ladieswear range for the larger woman called the Plus Collection.

  • Digest

    Thu, 2 May 2002

    Ernst & Young is searching for a marketing strategy director, following the promotion of marketing director Derek McLaughlan to an undisclosed position.

  • Digest

    Thu, 2 May 2002

    The Financial Times is to charge up to £200 a year for its FT.com website, starting this month.

  • Digest

    Thu, 2 May 2002

    Leo Burnett is today (Wednesday) launching a TV campaign for credit-card provider Morgan Stanley.

  • Digest

    Thu, 2 May 2002

    Delaney Lund Knox Warren is launching a press campaign in mid-June for Bank of Scotland's business banking services. A TV campaign will follow later in the year.

  • Digest

    Thu, 2 May 2002

    BBC Magazines is to publish a 132-page guide to the World Cup, called BBC World Cup 2002 - a Match of the Day Special, on May 10. The one-shot title, with a print run of 90,000, will be priced at &£3.95.

  • Digest

    Thu, 2 May 2002

    D'Arcy's Los Angeles office has created a global cinema campaign, which breaks in the UK on May 3, for Activision's Spider-Man computer game.

  • Digest

    Thu, 2 May 2002

    Classic FM's pollen reports are to be sponsored by Kimberly-Clark's Kleenex brand in a six-figure deal.

  • Digest

    Thu, 2 May 2002

    Target nmi, the media planning and buying arm of nmi, has picked up £2m worth of business, including work for Romulus Films, classical CD label Naxos - which has just released the Sven Goran Eriksson Collection - and games company Acclaim.

  • Digest

    Thu, 2 May 2002

    Banks Hoggins O'Shea.FCB has created a £5.6m TV and poster campaign for Nivea Deodorant. Media has been planned and booked by Carat.

  • Digest

    Thu, 2 May 2002

    Royal Bank of Scotland head of marketing for its Virgin One brand, Joanna Barnett, is stepping down to 'spend more time with her family'. She will stay with the company in a broad strategy role.

  • Digest

    Thu, 2 May 2002

    People two, a Scottish mental health group, is searching for an agency to carry out a &£500,000 mental health anti-stigma campaign.

  • Digest

    Thu, 2 May 2002

    Time & Fortune Group has appointed Time Asia marketing director Anne Pappas as its international marketing director.

  • Digest

    Thu, 2 May 2002

    The Tunisian Tourist Board is reviewing its £1.5m through-the-line account held by Dynamo.

  • Digest

    Thu, 2 May 2002

    Jersey Tourism has drawn up a shortlist for its £1.5m through-the-line business, which includes cdp-travissully, Communications in Business, and HDM Agency.

  • Digest

    Thu, 2 May 2002

    Leith London has been appointed by pregnancy tests company Unipath, following a competitive pitch to handle its Clearblue and Clearplan brands. Incumbent Ogilvy & Mather will continue to handle the Personal contraceptive brand.

  • Digest

    Thu, 2 May 2002

    Time & Fortune Group has appointed Time Asia marketing director Anne Pappas as its international marketing director.

  • Digest

    Thu, 2 May 2002

    The Tunisian Tourist Board is reviewing its £1.5m through-the-line account held by Dynamo.

  • Digest

    Thu, 2 May 2002

    Jersey Tourism has drawn up a shortlist for its £1.5m through-the-line business, which includes cdp-travissully, Communications in Business, and HDM Agency.

  • Digest

    Thu, 2 May 2002

    Leith London has been appointed by pregnancy tests company Unipath, following a competitive pitch to handle its Clearblue and Clearplan brands. Incumbent Ogilvy & Mather will continue to handle the Personal contraceptive brand.

  • Digest

    Thu, 2 May 2002

    ...P&G has reported an increase of 12 per cent in its third-quarter core earnings to $1.19bn (£810m). It posted a net income of $1.

  • Digest

    Thu, 2 May 2002

    MG Rover group marketing director John Sanders has been promoted to sales and marketing director. He replaces John Parkinson, who has become managing director of MG Rover subsidiary Powertrain.

  • Digest

    Thu, 2 May 2002

    Littlewoods Leisure has sponsored the Evening Standard's World Cup supplement for a six-figure fee. The deal, brokered by Zed Media, includes solus sponsorship of the supplement and 28 display ads in the newspaper's sports pages.

  • Digest

    Thu, 2 May 2002

    Coffee Republic is to trial Unilever's Lipton ch'a brand in two of its coffee shops.

  • DTLR snubs COI and picks own agencies

    Thu, 2 May 2002

  • E-commerce on rebound according to IMRG retail index

    Thu, 2 May 2002

    E-commerce is on the increase again after larger-than-expected falls at the start of the year. Figures from the IMRG e-Retail Sales Index show an increase of 10.4 per cent in March compared with February.

  • E-commerce on rebound according to IMRG retail index

    Thu, 2 May 2002

    E-commerce is on the increase again after larger-than-expected falls at the start of the year. Figures from the IMRG e-Retail Sales Index show an increase of 10.4 per cent in March compared with February.

  • Ex-Telewest chief moves up to marketing director role at Asda

    Thu, 2 May 2002

  • Felix cat food sponsors You've Been Framed

    Thu, 2 May 2002

    Nestlé Purina PetCare's Felix cat food brand is to sponsor ITV1's weekend show You've Been Framed in deal worth about £1m.

  • Finding the male beauty spot

    Thu, 2 May 2002

    Men are no longer afraid to admit that they moisturise and the UK men's toiletries market is growing, as more men try to keep up appearances

  • Finding the male beauty spot

    Thu, 2 May 2002

    Men are no longer afraid to admit that they moisturise and the UK men's toiletries market is growing, as more men try to keep up appearances

  • George Pitcher: Non-execs' saving grace is that you can fire them

    Thu, 2 May 2002

    Everybody has something to say about non-executive directors - much of it less than complimentary. Not all the critics are disinterested, though. By George Pitcher

  • GM finance company appoints AXA market

    Thu, 2 May 2002

  • Government to forge ahead with tobacco sport sponsorship ban despite opposition

    Thu, 2 May 2002

  • Iain Murray: Admen don't win friends - they just influence people

    Thu, 2 May 2002

    Recent research shows that people don't like advertising professionals. Even if true, who cares? It's the ad people are supposed to respond to, says Iain Murray

  • Iain Murray: Admen don't win friends - they just influence people

    Thu, 2 May 2002

    Recent research shows that people don't like advertising professionals. Even if true, who cares? It's the ad people are supposed to respond to, says Iain Murray

  • Increase poster power with the moving image

    Thu, 2 May 2002

    Posters have changed little since their inception, but the moving image heralds huge opportunities for those who know how to exploit them.

  • Innovate don't imitate

    Thu, 2 May 2002

    Good design is not just about the look of a product, or winning awards. Innovation only happens when every part of a brand is considered, from design, through to parts manufacturer, to resellers and the customer

  • Jeyes hires Unilever Flora chief as marketer

    Thu, 2 May 2002

  • KFC signs Spider-Man marketing deal

    Thu, 2 May 2002

  • Lever extends Comfort line with 'Forme' launch

    Thu, 2 May 2002

    Lever Fabergé is to extend the range of its Comfort fabric conditioners, with the launch of Comfort Forme - a liquid conditioner that it claims keep clothes in shape during washing.

  • Littlewoods restructures its marketing

    Thu, 2 May 2002

  • Marketing Week

    Thu, 2 May 2002

    Marketing Week will award the writer of the best letter of the month £300 of Thomson Holiday vouchers provided by Landround.

  • Marketing Week

    Thu, 2 May 2002

    Marketing Week will award the writer of the best letter of the month £300 of Thomson Holiday vouchers provided by Landround.

  • Mass lay-offs as ITV Digital closes down

    Thu, 2 May 2002

  • Mass lay-offs as ITV Digital closes down

    Thu, 2 May 2002

  • Masterfoods brands push pet insurance

    Thu, 2 May 2002

  • MCBD wins £5m Inland Revenue

    Thu, 2 May 2002

  • Nestlé UK set for review of £60m media account

    Thu, 2 May 2002

    Nestlé UK is to review its £60m media account, held by Universal McCann and MindShare.

  • Nestlé UK set for review of £60m media account

    Thu, 2 May 2002

    Nestlé UK is to review its £60m media account, held by Universal McCann and MindShare.

  • New Guardian section lands BT as sponsor

    Thu, 2 May 2002

  • Overturning marketing's Principia

    Thu, 2 May 2002

    Alan Mitchell can be relied upon to cut to the quick of any marketing debate. His article on loyalty (MW April 4) was no exception. It was reassuring to learn that "more people buy bigger brands than small brands, they also tend to buy them more often." On the face of it, this is what is referred to in academic circles as "stating the bleeding obvious" - a brand, almost by definition, will be bigger if it is bought by more people more often.

  • Overturning marketing's Principia

    Thu, 2 May 2002

    Alan Mitchell can be relied upon to cut to the quick of any marketing debate. His article on loyalty (MW April 4) was no exception. It was reassuring to learn that "more people buy bigger brands than small brands, they also tend to buy them more often." On the face of it, this is what is referred to in academic circles as "stating the bleeding obvious" - a brand, almost by definition, will be bigger if it is bought by more people more often.

  • Part of advertising agency Yellow M goes into receivership

    Thu, 2 May 2002

  • Portman and ASA censure Bayer over Alka Seltzer washroom ads

    Thu, 2 May 2002

  • Redman Jones scoops £21m Claims Direct

    Thu, 2 May 2002

  • Redman Jones scoops £21m Claims Direct

    Thu, 2 May 2002

  • Revlon UK managing director joins exodus

    Thu, 2 May 2002

  • Road Ads rolls out lorry advertising in UK

    Thu, 2 May 2002

  • Safeway hunt signals Bates threat

    Thu, 2 May 2002

  • Sara Lee to launch Sanex deodorant

    Thu, 2 May 2002

    Sara Lee Household & Body Care is entering the deodorant market with the launch of Sanex deodorant this month. The launch will be supported by a £4.5m advertising campaign through Publicis.

  • Sell the science, but not your soul

    Thu, 2 May 2002

    To paraphrase Maureen Lipman's Beattie: what does it matter as long as it's an 'ology'? That, in a nutshell, is the attitude of most big food brands towards the endorsement of their products by objective scientific opinion. They need no lessons in the efficacy of such a stamp of approval in leveraging sales; their only concern is that it should be both authentic and credible.

  • Torin Douglas: Tabloid spat won't help campaign to sell papers

    Thu, 2 May 2002

    Last week's summit to help the nationals unite to sell the medium was hardly the best occasion for Piers Morgan to put the boot into his rivals, says Torin Douglas

  • Twinings seeks marketing chief

    Thu, 2 May 2002

  • Your company name, up in teeth

    Thu, 2 May 2002

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