Marketing Week
2 November 2006
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...as car industry hits back over CO2 slating
Wed, 8 Nov 2006
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3 brings in new deputy chief executive
Mon, 6 Nov 2006
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Algorithms that dont add up
Fri, 3 Nov 2006
Its simple maths really. If Googles UK advertising revenues are doubling every year, as they are, and television ad revenues are receding (the y axis), there has to be a point in the near future (the x axis) where the lines on the graph cross. But it took Andy Duncan to spell this message out in headline-grabbing language we can all understand. As early as this year, Google will have overtaken Channel 4, the TV channel he heads, by as much as 100m in advertising revenue.
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Argos in 'reindeer food' charity promotion
Fri, 3 Nov 2006
Argos launches "reindeer food" packages, as part of a scheme to support its partnership with charity Help the Hospices.
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ASA appoints Lord Smith as chairman
Tue, 7 Nov 2006
Lord Smith of Finsbury, the former Cabinet minister and Secretary of State for Culture, Media and Sport, will be the next chairman of the Advertising Standards Authority (ASA). Lord Smith - formerly the Labour MP Chris Smith - will succeed current chairman Lord Borrie QC on ...
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Asahi Beer appoints sales and marketing manager
Thu, 2 Nov 2006
Moto Suzuki, sales and marketing manager for Asahi Beer Europe, has been promoted to general manager, replacing Tadashi Nakai, who has moved back to Asahi's headquarters in Japan.
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Asda to axe haircare range Collinge after poor sales
Thu, 2 Nov 2006
Asda has delisted Andrew Collinge's designer range of haircare products following disappointing sales. The move is part of a revamp of the chain's haircare range.
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BA sells Connect division to Flybe
Fri, 3 Nov 2006
British Airways is selling its BA Connect division to low-cost rival Flybe, as it ditches its commitment to regional services. The airline is selling the loss-making subsidiary in return for a 15% stake in FlyBe.
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BBC is holding back digital switchover, says ITV boss
Thu, 2 Nov 2006
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Black cabs to match ads to areas they drive through
Thu, 2 Nov 2006
Taxi Media is launching a package that will allow advertising to target specific audiences, based on where black cabs operate.
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Cadbury revamps Snaps after pack problems
Thu, 2 Nov 2006
Cadbury Snaps, the major "sharing" brand launched two years ago, will undergo a major revamp later this month after complaints from retailers that the product is difficult to merchandise. Cadbury is completely overhauling the packaging to make the product smaller, so it will fit on shelves more easily.
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Carbon Trust launches campaign to cut carbon emissions
Mon, 6 Nov 2006
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Carlton Screen Advertising launches push to promote cinema advertising
Mon, 6 Nov 2006
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Carter to face premium gin challenge
Thu, 2 Nov 2006
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Caterpillar awards Starcom 7m brief
Thu, 2 Nov 2006
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Change isn't yet in the wind
Thu, 2 Nov 2006
Consumers are aware of green energy issues, but cost and a lack of leadership from business and Government are stalling action. Will change only come with our children, who show real commitment?
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City Index retains The Gate for 2m media
Fri, 3 Nov 2006
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Co-op financial brand looks into green insurance and mortgages
Thu, 2 Nov 2006
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Corporate pressures peel away Orange brand values
Thu, 2 Nov 2006
Orange's problems with its broadband service are further evidence that the "once great" British brand has lost its way under the ownership of France Telecom, according to industry experts.
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Dairy Crest puts 1.5m account out to pitch
Thu, 2 Nov 2006
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Danone seeks growth in UK's water market
Thu, 2 Nov 2006
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Dell to plough 7m more into UK marketing spend
Thu, 2 Nov 2006
Dell, the online PC retailer, is boosting its marketing investment by 6.6m in the UK next year. The decision to ramp its spend comes days after it appointed Carat to handle its 150m media account across Europe, the Middle East and Africa (EMEA).
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Diageo patent application heralds 'sparkling' spirits
Thu, 2 Nov 2006
Diageo may be planning to launch "sparkling spirits" in the UK after applying to patent a method of making spirits naturally sparkling. It is similar to the system used to put bubbles in Champagne
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Dig for Fire joins Keep Britain Tidy roster
Wed, 8 Nov 2006
Dig for Fire, the Sheffield-based agency, has been appointed to the Keep Britain Tidy campaign roster. The campaign is run by environmental charity, ENCAMS.
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Don't hold your breath for a lasting legacy from olympics
Thu, 2 Nov 2006
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Door shuts on euro brands
Thu, 2 Nov 2006
After Ford's Premier Automotive Group announced pre-tax losses of 316m for the third quarter of 2006 and chief executive Alan Mulally declared poorly performing brands will not be supported, the future looks uncertain for Jaguar, Volvo and Land Rover. Robert Lester reports.
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Durex avoids ad ban with 11pm curfew
Thu, 2 Nov 2006
Durex avoided a ban on a 1.3m TV campaign after agreeing to restrict screening of the ads for its recently launched sexual enhancements product "Play Vibrations" to after 11pm.
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DVLA reviews 5.5m account
Fri, 3 Nov 2006
The Driver and Vehicle Licensing Agency is reviewing its 5.5m advertising account as part of a campaign to remind people to renew their car tax
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EasyJet abandons price-led campaigns for green focus...
Wed, 8 Nov 2006
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Energy drink Rhino's hires SubTV for launch campaign
Mon, 6 Nov 2006
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Euro internet spend set to double
Wed, 8 Nov 2006
Spending on pan-European internet campaigns will almost double within two years, with entertainment, travel and packaged goods firms leading the charge.
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Fagan apppointed MD at Boots opticians
Wed, 8 Nov 2006
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Ferrero hunts agency for Kinder Bueno after CHI split
Tue, 7 Nov 2006
Ferrero UK has parted company with Clemmow Hornby Inge (CHI) just a year after appointing the agency to handle the £4m advertising account for Kinder Bueno.
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Fiat revamps logo as brand tries to relive past glories
Thu, 2 Nov 2006
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Firebox creates first brand marketing team
Mon, 6 Nov 2006
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Fisherman's Friends are drivers' enemy
Thu, 2 Nov 2006
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Flextech appoints new managing director
Thu, 2 Nov 2006
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Flybe launches check-in service via text message
Thu, 2 Nov 2006
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Freshminds and Flamingo triumph at MRS awards
Tue, 7 Nov 2006
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FT restructures global marketing team
Thu, 2 Nov 2006
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Hegarty: brands to blame for lack of Web innovation
Wed, 8 Nov 2006
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Housewives get their own computer game
Thu, 2 Nov 2006
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Interactive TV for Wrexham
Thu, 2 Nov 2006
Wrexham County Borough Council has launched an interactive TV channel to enable residents to renew library books and register complaints via their TVs.
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IOC hunts for agency ahead of 2012
Thu, 2 Nov 2006
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It's the job title trend of the future
Thu, 2 Nov 2006
When it comes to job titles, many people seem to revel in the modern penchant for grandiose handles.
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Jumbo debuts in UK with adult trivia game
Tue, 7 Nov 2006
Jumbo Games, one of the world's largest manufacturers of jigsaw puzzles and board games, is making its UK debut with the launch of adult trivia game, Picture This?.
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Kiss launches Prince's Trust community partnership
Tue, 7 Nov 2006
Kiss, the EMAP-owned radio network, is launching a partnership with the Prince's Trust to encourage young people to improve their local communities.
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LDA looks for agencies to promote capital's growth
Thu, 2 Nov 2006
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M&S records 33% profit rise
Tue, 7 Nov 2006
Marks & Spencer's "Your M&S" advertising campaign helped the high street retailer to add 33% - more than 100m - to its pre-tax profits for the six months to the end of September 2006.
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Macdonald quits as William Grant slims down its team
Thu, 2 Nov 2006
Simon MacDonald, managing director of William Grant & Sons, the family-owned spirits company, has left in a restructure aimed at removing a layer of management.
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Mller hunts 'lid lickers' for brand campaign
Tue, 7 Nov 2006
Mller, the dairy brand, is launching a recruitment drive to find 100 people to star in a brand campaign, which is due to break next year.
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Mother finally scoops Yell business
Thu, 2 Nov 2006
Yell has handed Mother its 20m directories business following a protracted pitch. It follows reports in Marketing Week last month that Vallance Carruthers Coleman Priest, involved in two-way shoot out with Mother, were out of the running (MW October 5).
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My TV Week
Thu, 2 Nov 2006
So what's your TV pick of the week? I really look forward to watching Spooks (BBC1), it's a great programme - fast-moving and exciting. I enjoyed the Longford (Channel 4) dramatised do...
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National Geographic hunts documentary makers online
Wed, 8 Nov 2006
National Geographic Channel has launched a user-generated website in a bid to find new documentary makers. The Frame Your World competition goes live this week.
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Nestlé and Coke scale back soft drinks joint venture
Fri, 3 Nov 2006
Nestlé and Coca-Cola scale back their soft drinks joint venture, Beverage Partners Worldwide, to focus solely on developing black tea-based products
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New campaign - Orange
Thu, 2 Nov 2006
Fallon has created a 9m Christmas campaign for Orange that introduces a new "Togetherness" theme to the brand's advertising.
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Patently a problem?
Thu, 2 Nov 2006
Impressive sales at the 'world's biggest bookseller' are masking falling profits and costly litigation, but the financial markets still love Amazon, says Dominic Dudley.
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Peer attacks YouTube over videos of teaching staff
Thu, 2 Nov 2006
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Peugeot appoints former Airbus boss as chief executive
Wed, 8 Nov 2006
PSA Peugeot-Citroen has appointed former Airbus boss Christian Streiff as chief executive to replace Jean-Martin Folz, who is retiring in January.
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Phd wins 67m Unilever eastern Europe task
Fri, 3 Nov 2006
Unilever has appointed Phd to handle its 100m (66.7m) planning and buying account in central and eastern Europe.
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PVR didn't kill the tv ad star
Thu, 2 Nov 2006
It's not all doom and gloom for TV advertisers - research suggests PVRs may actually increase the number of ads we watch - but audiences need more that just 30-second spots.
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Rainey Kelly Campbell Roalfe/Y&R wins Hilton account
Thu, 2 Nov 2006
Hotel group Hilton International has appointed Rainey Kelly Campbell Roalfe/Y&R to handle its 7m pan-European advertising business following a two way pitch against an undisclosed agency.
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Real progress in gaining regional radio share, but elsewhere not so smooth
Thu, 2 Nov 2006
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Right message, wrong reader
Thu, 2 Nov 2006
The Telegraph's top-down construction of a digital news service has alienated its ground-force of reporters, who are seeing their numbers shaved as a consequence. And it's equally unlikely to impress the core readership, with its older and conservative demographic. By Mark Choueke.
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Rolls leaves Fujifilm for digital agency role
Thu, 2 Nov 2006
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Sites for more eyes
Thu, 2 Nov 2006
If you surf the Web you need a search engine, but it doesn't have to be Google or Yahoo! Niche operators utilise custom software, and individual users can even 'roll their own'.
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Sky results show increase in subscribers
Fri, 3 Nov 2006
BSkyB has signed up 74,000 customers to its broadband internet service and an additional 82,000 subscribers to its TV services.
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Space NK lines up the7stars for major UK ad campaign
Thu, 2 Nov 2006
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Starcom Mediavest faces COI review of 2m DVLA business
Thu, 2 Nov 2006
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Starcom on alert as Inbev plots review of 20m media account
Wed, 8 Nov 2006
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Stella strengthens association with movies
Thu, 2 Nov 2006
Stella Artois has extended its links with movies with the launch of a new online presence taking advantage of user-generated content.
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Telegraph pursues the wrong demographic
Thu, 2 Nov 2006
Is the Telegraph facing a fate only a little less dramatic than the precipitous ruin of its late owner, Conrad Black? Certainly panic and fear stalk the corridors. Panic among senior management, who recognise they are staring serious decline in the fac...
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Turner refocuses on interactive and in-house creative
Wed, 8 Nov 2006
Turner Broadcasting is repositioning the sales team for its entertainment division in a move aimed at increasing its focus on interactive campaigns and producing in-house creative.
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Unsullied by BB exposure
Thu, 2 Nov 2006
The Diary believes watching the flotsam of society splashing aimlessly in the stormy sea of temporary celebrity is a thing of misery for both watcher and watched.
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VCCP wins 2m launch of Net voucher scheme
Thu, 2 Nov 2006
Vallance Carruthers Coleman Priest (VCCP) has won the 2m advertising account for a new pre-paid cash voucher scheme. 3V Transaction Services is launching in the UK this week, following a trial in the Republic of Ireland.
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Visa UK boss takes partnership marketing role
Fri, 3 Nov 2006
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Vodafone links up with Microsoft to develop mobile services
Mon, 6 Nov 2006
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Watch where you're dripping that freedom
Thu, 2 Nov 2006
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Where is the bbc in the british tv export boom?
Thu, 2 Nov 2006
The rest of the world can’t get enough of UK TV show formats, but the BBC seems oddly under-represented in the official export figures.
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Which? hits out at ASA for ruling on Rice Krispies
Thu, 2 Nov 2006
Which? has slammed the Advertising Standards Authority (ASA) for dismissing complaints about claims made in the latest campaign for Kellogg's Rice Krispies.
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Whiter United, if Sky and Alfa Romeo are lost?
Thu, 2 Nov 2006
United London's loss of Sky's 75m advertising account and its loosening grip on Alfa Romeo's pan-European business have raised doubts about the agency's future.
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Yell falls back on internet advertising as profits slump
Tue, 7 Nov 2006
The internet is now the only source of advertising revenue growth for Yell as advertisers desert its printed directory.
