Marketing Week
2 September 2010
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Brands are the vital ingredient of health drive
2 September 2010
New research suggests brands need to take the lead in a healthy food drive, as health minister Andrew Lansley announces plans to reduce public spending on the Change4Life campaign.
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BSM puts dual theory to the test
2 September 2010
Helped by a tie-up with Fiat, BSM is using its centenary to take its marketing in a new direction by targeting the two key elements of its customer base - young learner drivers and their parents.
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Call it what you want, but it's just CRM
2 September 2010
After reading Richard Madden’s article on ditching customer relationship management for product relationship management (MW 19 August), am I not right in thinking that CRM is all about understanding a customer’s relationship with your products and using this insight to communicate with them appropriately?
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Case study: Virgin Money
2 September 2010
The financial services brand that is trying to gain the trust of consumers.
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FMCG brands would benefit by sharing online platforms
2 September 2010
FMCG brands are still reluctant to engage with consumers outside their own websites because they want to directly own and control the relationship with the consumer. However, this insistence on trying to force unnatural behaviour by driving consumers to FMCG brand websites is puzzling.
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Jill McDonald, newly appointed UK CEO for McDonald’s talks brands
2 September 2010
On September 29, 2010, The Annual from Marketing Week will lay out smart thinking, smart working and smart engagement strategies for businesses. Jill McDonald, newly appointed UK CEO for McDonald’s, explains which brands impress her:
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Marketing 1, City 0
2 September 2010
I am writing in response to your article about graduates swapping City life for marketing (MW last week). As a Marketing MSc student, I’ve always aspired to a high-powered marketing role and was intrigued by the implication that City skills can be easily transferred to the marketing profession.
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McVitie's and Mars take lead in public health drive
2 September 2010
Mars and McVitie’s are taking a leading position on public health issues by reformulating their products, according to some food industry observers.
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Social media is for people, not brands
2 September 2010
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The hardest marketing jobs in the world
2 September 2010
So you think you’ve got a tough job? Spare a thought for those working in the five sectors that research conducted for Marketing Week identified as the toughest marketing jobs in the world.
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The recruiters’ view
2 September 2010
Find out which jobs are the hardest to fill.
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The Secret Marketer on Rick Stein's brand
2 September 2010
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Viewpoint: Elliot Moss, director of business development, Mishcon de Reya
2 September 2010
Find out how Mishcon de Reya is making its firm more marketable.
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Web Comment
2 September 2010
What you said
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Why goodwill gestures must contain your brand values
2 September 2010
Christmas is the peak time for corporate gift giving, but businesses must take care that delivery matches the brand proposition.
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Why winning at Cannes means so much to WPP
2 September 2010
If a Cannes award is the best measure of an agency’s creative prowess, then success next year is the only option open to WPP.
