Marketing Week
20 August 2009
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Campaign data reaches an eye level
20 August 2009
With the results of eye tracking studies now available almost immediately, direct marketers now face the challenge of developing a better understanding of the data and making good use of it.
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Collaborative approach marks new age of CSR
20 August 2009
A new wave of research hopes to boost brand awareness and interest in the One Young World summit taking place next year. But can the project succeed? asks Mark Choueke
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Five ways to keep your marketing department healthy
20 August 2009
Marketing Week identifies five strategies that can help businesses and marketers adapt to a recession by improving levels of staff morale and marketing capability.
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FSA report fails to deter consumers from organic
20 August 2009
The majority of consumers still believe organic food is healthier than non-organic, despite a report to the contrary released by the Food Standards Agency (FSA), according to a Marketing Week online poll.
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It's time for traditional media to reassert itself
20 August 2009
Old school media enjoys audiences online channels can only dream of, but it must find ways of winning back advertisers’ hearts
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Lego targets boys with 'build a vehicle' Nickelodeon drive
20 August 2009
TV campaign invites fans to design a vehicle for chance to star in Lego City ad.
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Magazine sector holds up in face of downturn
20 August 2009
The latest ABC figures show the magazine sector is holding up overall during the recession.
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Take a firm stance in the face of recession
20 August 2009
As I write this, the day’s newspapers report a slide in the value of shares worldwide amid fears that the recent stock market rally has come to an end.
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Tesco extends double points offer as market share dips
20 August 2009
Supermarket denies initiative is a result of growing pressure from competitors.
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The Secret Marketer
20 August 2009
Our ‘man on the inside’ provides a view from the top of the marketing tree
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Think small for the potential of big rewards
20 August 2009
Research shows small firms are keener than ever to review their suppliers - a golden opportunity for service providers to demonstrate how they can be of value to the SME and win new business.
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War on waste is thin end of wedge
20 August 2009
On 10 August, environment minister Hilary Benn (pictured) published a food strategy paper that contained proposals, which – if taken at face value – set the government on a collision course with cherished marketing principles and the way brand owners and supermarkets do business.
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Year-on-year rise in viewing figures makes Five cheerful
20 August 2009
Raymond Snoddy says all major broadcasters have reason to be cheerful with the exception of Five, whose owner “has to decide what the channel is for” (MW 6 August).
