Marketing Week
20 February 2003

...as it bags £25m retail Vodafone account

Thu, 20 Feb 2003

Anheuser-Busch loses 'Bud' battle

Thu, 20 Feb 2003

Anheuser-Busch has lost its legal battle to prevent Czech brewer Budejovicky Budvar from using the 'Bud' trademark in the UK, after a ruling by the House of Lords.

Asda opens new stores

Thu, 20 Feb 2003

Asda has announced that it is to open ten new stores and two 'supercentres' in 2003.

BDDH creates Citroëdeveloping campaign

Thu, 20 Feb 2003

Partners BDDH has created a campaign for Citroëdeveloping the Deals To Remember theme. It starts this week and will run to the end of March.

Ben Sherman makes Ferdinand brand ambassador and partner

Thu, 20 Feb 2003

Manchester United and England footballer Rio Ferdinand is to be the new face of Ben Sherman in a deal that will also make him a partner in the company.

BSkyB hunts direct marketing agency

Thu, 20 Feb 2003

BSkyB is hunting for a direct marketing agency to create a campaign that will persuade consumers to install a second set-top box in their homes...

BTA trawls agencies for £4m England drive

Thu, 20 Feb 2003

C4 Boys & Girls Saturday night show

Thu, 20 Feb 2003

Channel 4 is supporting its new live Saturday night show Boys & Girls with a poster and on-air campaign, developed by Michaelides and Bednash, with creative work by Foundation 33.

Can Remington lay the ghost of Victor to rest?

Thu, 20 Feb 2003

Carlson Marketing Group signs 12 brands

Thu, 20 Feb 2003

Carlson Marketing Group has signed up 12 brands, including Nestlé, Shell and Tesco, to help research consumers' attitudes towards brands.

Client bias causes a greater conflict

Thu, 20 Feb 2003

Coley Porter Bell to design Innocent Smoothies

Thu, 20 Feb 2003

Coley Porter Bell, the brand design agency, has been appointed to work on the design and marketing of Innocent Smoothies. It has also won the design business for GlaxoSmithKline's Oxy skincare range.

Don't you wish you were here?

Thu, 20 Feb 2003

Imagine the Diary's delight when, ploughing through its daily barrage of post, it came across an exciting-looking letter on paper headed Jazz FM Rio 2003. The letter waxed lyrical about all the ingredients that make Rio de Janeiro (that's Portuguese for "gingerstepchildborough") one of the world's most inspiring cities and detailed the planned itinerary, including a five-night stay at Ipanema's only five-star hotel as well as visits to Copacanbana, Christ the Redeemer and Sugar Loaf ...

Esberger given role in RWE branding team

Thu, 20 Feb 2003

Simon Esberger, the commercial director of utility company npower whose role was axed last month, has been promoted to a new position at German parent company the RWE Group.

Ex-ITV Digital director takes over at Freeview

Thu, 20 Feb 2003

First Quench launches global wine brand

Thu, 20 Feb 2003

Food Brokers Group launches Chemist Brokers Healthcare division

Thu, 20 Feb 2003

Food Brokers Group has launched a Chemist Brokers Healthcare division, to distribute and market healthcare and pharmaceutical products. The division has signed up Aventis Pharma and Ransom Consumer Health as clients and appointed Kevan Gill as group marketing controller.

Food labels contain too little information

Thu, 20 Feb 2003

The Food Standards Agency says a quarter of consumers believe that food labels contain too little information, according to new research.

Give us a break and pay attention to our research

Thu, 20 Feb 2003

GM shakes up its senior Daewoo marketing team

Thu, 20 Feb 2003

Daewoo European marketing director transferred back to the US after being parachuted in last year.

Grey clouds will not clear quickly

Thu, 20 Feb 2003

Does the 'grey' market undermine brand equity in the same way as, say, supermarket lookalikes? The answer might seem obvious, black and white even, but it is not.

Guinness invests £2m in marketing activity

Thu, 20 Feb 2003

Guinness is investing £2m in St Patrick's Day marketing activity, with promotional merchandise to be won at 15,000 participating pubs, plus sampling and direct marketing.

Hello! fiasco shows that Tricky Dicky rules OK!

Thu, 20 Feb 2003

HHM loses commercial director

Thu, 20 Feb 2003

HHM commercial director Jonathan Wilks has left the company to start up a recruitment consultancy, called Fill Recruitment. It will concentrate on direct marketing positions.

ITC upheld 318 complaints about Take a Break campaign

Thu, 20 Feb 2003

The Independent Television Commission has upheld 318 complaints about a TV advertising campaign for Take a Break magazine, created by Mustoes, on the grounds that it was offensive.

It'll come out in the wash

Thu, 20 Feb 2003

I would like to correct the factual inaccuracies in your story regarding the Advertising Standards Authority's adjudication on Persil Aloe Vera (MW February 6).

ITV1 to broadcast interactive Brit Awards

Thu, 20 Feb 2003

ITV1 will broadcast an interactive version of the Brit Awards 2003 on digital satellite. The interactive service will be sponsored by Pringles and the awards by MasterCard.

Kenco Rappor signs £1.5m Channel 4/E4 sponsorship deal

Thu, 20 Feb 2003

Kenco Rappor, the coffee brand owned by Kraft Foods, has signed a £1.5m deal with Channel 4 to be the broadcast sponsor of a range of comedy, entertainment and reality programmes on Channel 4 and E4, including Banzai.

Lynx plans rival to Gillette's Right Guard

Thu, 20 Feb 2003

Unilever is planning a further heavily supported extension of its Lynx brand with the launch of LynxDry. The launch is an attempt to steal share from Gillette's Right Guard deodorant.

Managers caught offside as gilts take possession

Thu, 20 Feb 2003

MGOMD beats two to Jazz FM media brief

Thu, 20 Feb 2003

MGOMD has been appointed to handle Jazz FM's £2m media planning and buying account, following a three-way pitch against Zenith Optimedia and Brilliant Media.

Nestlé set to whip up ice cream cones

Thu, 20 Feb 2003

Richmond Ice Cream, which holds the licence to manufacturer Nestlé brands, is launching a Nestlé-branded dispenser from which consumers can buy ice cream cornets.

New Look appoints Hashim Ladha

Thu, 20 Feb 2003

New Look has appointed former Dorothy Perkins head of marketing Hashim Ladha to the newly created post of development director, with responsibility for new product areas. The appointment follows the departure of marketing director Jim Frazer.

O2 appoints head of CRM

Thu, 20 Feb 2003

O2 has appointed Paul de Laat as head of CRM. He was previously Thomas Cook director of customer strategy

One cow that will jump over the moon...

Thu, 20 Feb 2003

Products packing a punch have much to answer for

Thu, 20 Feb 2003

Reckitt Benckiser poised to launch citrus variant of Finish detergent

Thu, 20 Feb 2003

Revlon UK appoints customer marketing manager

Thu, 20 Feb 2003

Revlon UK has appointed Helen Blackholly, customer marketing director for Colgate Germany, to be its customer business development director. She reports to UK and Ireland general manager Chris Elshaw.

Royal Mail appoints heads of campaigns and advertising

Thu, 20 Feb 2003

Royal Mail has appointed internal candidates Sharon Maguire and Tom Hings to the roles of head of campaigns and head of brand and advertising respectively.

Senior King creates Isle of Man campaign

Thu, 20 Feb 2003

Senior King has created an ad campaign for Isle of Man Tourism to run on the London Underground; it features the strapline 'Congestion? What congestion?'.

'Sindy' to unveil arts supplement

Thu, 20 Feb 2003

Sky to launch brand extension

Thu, 20 Feb 2003

...Sky is to launch a second brand extension to its main Sky One entertainment channel. It has already launched Sky Mix, which broadcasts programmes from Sky One at different times.

Standard Life Bank shortlists seven agencies

Thu, 20 Feb 2003

Standard Life Bank has shortlisted seven Scottish agencies for its £1.5m advertising account. Incumbent Draft Worldwide did not pitch.

Steve Cumming to leave Carlsberg-Tetley

Thu, 20 Feb 2003

Carlsberg-Tetley sponsorship manager for lager Steve Cumming is to leave the company in April.

Supermarkets Code of Practice to be reviewed

Thu, 20 Feb 2003

The Office of Fair Trading is to conduct a review of the Supermarkets Code of Practice, which governs the relationship between supermarkets and their suppliers.

Team Saatchi creates Magazine campaign for Red Stripe lager

Thu, 20 Feb 2003

Team Saatchi has created a magazine campaign for Red Stripe lager. The ads will run in FHM, Loaded and Maxim...

Team Saatchi Tiscali press campaign

Thu, 20 Feb 2003

...Team Saatchi has created a £400,000 press campaign running in national newspapers for ISP Tiscali. The ads promote Tiscali Broadband.

The International Cricket Council attacks Samsumg

Thu, 20 Feb 2003

The International Cricket Council has attacked Samsung for running what it claims is an ambush marketing campaign around the Cricket World Cup in South Africa.

The medium that's feeling small

Thu, 20 Feb 2003

Media neutrality. Important concept, much talked about in the industry. But some agency executives could be excused if their own neutrality had lapsed slightly, and if the object of their disfavour was Royal Mail, which can't appear to do anything right.

The money's where the pout is

Thu, 20 Feb 2003

The Wireless Group negotiates to join Digital Radio Development Bureau

Thu, 20 Feb 2003

The Wireless Group, which owns national commercial speech station TalkSport and London's largest digital radio multiplex, is negotiating to join the Digital Radio Development Bureau.

Totty and tittle-tattle

Thu, 20 Feb 2003

TXU marketing chief to quit following restructure

Thu, 20 Feb 2003

TXU Energi's marketing chief Matthew Crane is to step down in June, following the company's acquisition by Powergen last year. He is not believed to have a job to go to.

Unilever plans liquid launch for Aloe Vera

Thu, 20 Feb 2003

Unit-e appoints marketing director

Thu, 20 Feb 2003

Unit-e, an independently owned company that supplies renewable electricity, has appointed former Legal & General marketing director Nigel Killick as its marketing director.

Virgin Atlantic To relaunch in-flight mag

Thu, 20 Feb 2003

Virgin Atlantic is launching a consumer in-flight magazine, to be called Carlos. It has not had an in-flight magazine since axing its Hot Air title in 2001.

You're a long time dead - starting next Tuesday

Thu, 20 Feb 2003

Knowing exactly when you are going to die is a powerful incentive to get on with your life - and the marketing opportunities will be terrific, writes Sean Brierley