Marketing Week
20 January 2005

40 Jobs lost as CFW goes bust

Thu, 20 Jan 2005

Aegis chief Flynn set for move to Fairfax

Wed, 26 Jan 2005

Job for Flynn at Australian publisher Fairfax sparks boardroom tussle over his successor

Aintree racecourse in search for new title sponsor

Thu, 20 Jan 2005

Connexus, the sports marketing agency, has been appointed by Aintree racecourse to help find a title sponsor for the Grand National horse race after Martell Cognac withdraws next year.

Andrex on a roll until we stopped feeling so flush

Thu, 20 Jan 2005

A press release trumpeting the relaunch of Andrex with Aloe Vera (as Andrex enriched with Aloe Vera, which has a much nicer ring, don't you think?) inadvertently reveals to the Diary what a bunch of misery guts the British really are.

Argos appoints Carl Nield

Thu, 20 Jan 2005

Argos has appointed Carl Nield as interim head of brand marketing.

Atari picks ex-HMV boss to head marketing

Thu, 20 Jan 2005

Babycham and the bath-water

Thu, 20 Jan 2005

On reading Sonoo Singh's article about the planned comeback of Mateus Rosé and its attempt to "appeal to modern drinkers", I couldn't help thinking that we've been here before.

Barrington Lorraine Johnson to create TV campaign for Calypso Rapidz

Thu, 20 Jan 2005

Barrington Lorraine Johnson is creating a multichannel television campaign for flavoured mineral water Calypso Rapidz. The drink, aimed at teenagers, is rolling out from the food service sector to multiple retailers.

Blue Dragon to launch brand awareness ad campaign

Thu, 20 Jan 2005

Boy Meets Girl retains £1m Total business

Thu, 20 Jan 2005

British are Europe's top e-shoppers

Thu, 20 Jan 2005

The British are Europe's top e-shoppers, according to the European Interactive Advertising Association. A survey conducted for the EIAA by Millward Brown found that a quarter of Britons have spent more than &£1,000 online in the past year, against a European average of 15 per cent. Significantly, online marketing can directly affect offline purchasing - a third of European consumers said they research items such as travel tickets, holidays, books and electrical goods online, but ...

Broadcasters in VOD content talks with NTL

Thu, 20 Jan 2005

NTL is in talks with ITV and Channel 4 about them joining the BBC as suppliers of programme content for its newly launched video-on-demand (VOD) service.

Buena Vista Games picks Lego chief

Thu, 20 Jan 2005

Can Havas stand on its own much longer?

Thu, 20 Jan 2005

Although revenue has been growing, there has been little good news from Havas of late. Widely perceived to be struggling, its independence looks increasingly precarious.

Cans that are easier to carry

Thu, 20 Jan 2005

The news that Coors is to launch 330ml cans of Carling and Grolsch is an interesting development and certainly worth watching but, as your article acknowledged, not unprecedented.

Cash in on their emotions

Thu, 20 Jan 2005

Financial services communications are largely ignored by consumers, who find the marketing dull and uninteresting. But how can banks make their products more appealing?

Coca-Cola/Disney deal in jeopardy

Thu, 20 Jan 2005

Colgate plans foaming toothpaste

Thu, 20 Jan 2005

Diageo GB creates pan-regional structure

Thu, 20 Jan 2005

Diageo Great Britain marketing director Andy Fennell is to take on responsibility for the rest of Europe following the creation of a pan-regional structure by the drinks giant.

EasyJet appoints Rebecca Butler

Thu, 20 Jan 2005

EasyJet has appointed Rebecca Butler as interim head of marketing following the departure of Alistair Buckle in December.

Ebay is Europe's biggest banner advertiser

Thu, 20 Jan 2005

Ebay is the biggest user of banner advertising in Europe, according to the latest Nielsen/NetRatings' figures, which also show that the total number of banner ads rose by 24 per cent during 2004.

Exorcise the exercise

Thu, 20 Jan 2005

Former B&Q chief lands Homebase marketing job

Thu, 20 Jan 2005

GUS-owned Homebase has turned to the services of a former B&Q marketing director to head its marketing communications.

Former Virgin d3 directors form brand experience agency

Thu, 20 Jan 2005

Two former directors at Virgin d3 - a field marketing agency - James Layfield and Sara Gil, have formed a brand experience agency called Closer. Closer launches with a client list including Virgin Mobile and Siemens Mobile.

FT launches reduced-price promotion

Thu, 20 Jan 2005

The Financial Times has launched a reduced-price promotion in Scotland this week taking the weekday cover piece from &£1 to 70p and the weekend FT from &£1.20 to &£1

Grasping digital with both hands

Thu, 20 Jan 2005

Marketers and consumers take different views of product innovation, but both groups agree on one thing - digital technology is driving a revolution in our lives and habits

Grey clouds loom as Lowe picks Lace

Thu, 20 Jan 2005

Halifax appoints OgilvyOne as lead agency

Thu, 20 Jan 2005

Halifax Bank of Scotland has appointed OgilvyOne as lead agency for its £10m direct marketing account. JDA and Navigator remain on the roster.

History's lessons can no longer guarantee success

Thu, 20 Jan 2005

The business models on which corporations such as Ford, GM and US Steel were built may no longer be relevant to today's companies.

HMV reports good Christmas trading results

Thu, 20 Jan 2005

HMV has reported good Christmas trading results with 4.3 per cent like-for-like sales growth at HMV and seven per cent like-for-like growth at Waterstone's.

Homebase launches new paint ranges

Thu, 20 Jan 2005

Homebase is launching two paint ranges: The White Room, a modern collection of whites in pearlescent and matt finishes; and Bang on the Door, a range of colours and finishes developed for children's bedrooms.

Inbev hires US agency to handle £22m global push of Brahma beer

Thu, 20 Jan 2005

Initiative Media beats three to £15m Storck Euro brief

Thu, 20 Jan 2005

Jamaica Tourist Board appoints UK marketer

Thu, 20 Jan 2005

Long hunt for CIM chief executive ends

Wed, 26 Jan 2005

The Chartered Institute of Marketing (CIM) has appointed Christine Cryne, executive director of the Muscular Dystrophy Campaign, as chief executive. She replaces Peter Fisk, who left last year (MW March 8, 2004).

Manchester Evening News to launch free glossy mag

Thu, 20 Jan 2005

The Manchester Evening News is launching a glossy free magazine for mature readers, called V Magazine, in April. The monthly magazine, aimed at the 50-plus market, will be delivered to 20,000 targeted households.

McCann wins Care International UK business

Tue, 25 Jan 2005

Aid charity Care International UK has appointed McCann Erickson to handle its advertising business, following a three-way pitch against two unnamed agencies.The agency's brief will be to reposition the charity, which works in Third World countries, as it tries to shake off the public perception that its work relates purely to short-term emergency projects.

NatMag-Rodale to launch Prevention mag in UK

Thu, 20 Jan 2005

NatMag-Rodale is to launch a UK edition of US women's magazine Prevention, a 3.

New 'Make Poverty History' campaign

Thu, 20 Jan 2005

No longer saddled with the bit acting parts

Thu, 20 Jan 2005

It's long bothered the Diary that it's always people who get the plum roles on stage and screen. Think Richard Attenborough in Brighton Rock, or Phil Daniels in Quadrophenia. Both shamelessly flaunted their humanity. There have been exceptions of course - Lassie, and Babe the Sheep-Pig, for instance - but they were always few and far between.

One in ten firms spend tenth of marketing budget online

Thu, 20 Jan 2005

P&G set to launch Lenor single-dose fabric softener

Thu, 20 Jan 2005

Procter & Gamble is test-marketing a single-dose fabric conditioner under the Lenor brand to rival Unilever's recently launched Comfort Pearls.

Partnerships that aren't just brief

Thu, 20 Jan 2005

The claim of Don Williams that "getting the brief right is the most important part of any design project" (MW January 6) misses out a crucial part of the creative process - the interaction between client and agency. Williams' assertion not only expects too much from clients, it also handicaps the positioning and creative processes that generate strong and effective branding.

Proximity Worldwide appoints Paul Bennet

Thu, 20 Jan 2005

Proximity Worldwide has appointed Paul Bennett as international business development director. Bennett joins from the Lowe Group, where he spent five years working in a range of direct marketing, integrated and international roles.

Sale of Panda Pops brand puts Hall & Woodhouse marketing jobs in jeopardy

Tue, 25 Jan 2005

Independent brewer Hall & Woodhouse is slashing its sales and marketing team by up to 30 jobs, following the sale of its Panda Pops soft drinks brand to Nichols.

Samsung hunts agency for £6m UK mobile task

Thu, 20 Jan 2005

Simon says - but Tesco disagrees

Thu, 20 Jan 2005

Take Aim, fire. Peter Simon, the flamboyant, no-words-barred boss of fashion retailer Monsoon, has good reason to be pleased with himself - and he's letting everyone know about it.

Sports council has crossed the oche with its darts snub

Thu, 20 Jan 2005

The physical exertion a darts player needs to get his corpulent self onto the platform is proof enough the Sports Council is talking bull.

Staples appoints Clark McKay & Walpole

Thu, 20 Jan 2005

Staples is understood to have appointed Clark McKay & Walpole to its £3m advertising account after the agency pitched against Joshua, Maher Bird Associates and RPM for the business.

Terrestrial and digital TV profiles cloud the true ad value of Freeview

Thu, 20 Jan 2005

Ad campaigns will always under-achieve on Freeview unless agencies target its viewers as a group distinct from pay-TV and terrestrial.

Tetley launches 'chai-style' tea

Thu, 20 Jan 2005

Tiger Beer shortlists agencies

Thu, 20 Jan 2005

Tiger Beer, based in Singapore, has shortlisted agencies including Minerva, Immediate Sales and Fallon for its UK-generated advertising campaign.

TNT mail secures new customers

Thu, 20 Jan 2005

TNT Mail, one of the main challengers to Royal Mail in the deregulated postal market, has secured 25 new customers, including Sky and Caudwell Communications, since its launch in August.

Too much information

Thu, 20 Jan 2005

A recent warning about the effect mobile phones could have on young children was chilling, but are consumers becoming immune to such scares?

UEFA to scrap two-tier sponsorship structure

Thu, 20 Jan 2005

UEFA has scrapped its two-tiered Champions League sponsorship structure for six main sponsors, which will each pay up to £15m a year.

Who pays the price for free newspapers?

Thu, 20 Jan 2005

Ken Livingstone's backing for a free afternoon newspaper to be distributed on the London Underground is part of an expanding global trend away from the paid-for press, says Branwell Johnson

Yell to extend long-standing sponsorship of London Underground

Thu, 20 Jan 2005

Yell is extending its long-standing sponsorship of the London Underground in a bid to strengthen the link between its directory enquiries service 118 247 and sister brand Yellow Pages. A new campaign carrying the strapline 'Like Yellow Pages but on the phone' is being rolled out on more than 16 million pocket maps and 1,000 station maps.