Marketing Week
20 June 2002

An accent by any other name

Thu, 20 Jun 2002

I'd like to respond to Hilary Rogers' letter "Trust me, I'm a Scotsman" (MW June 6). I'm fed up with Scots knocking everything English, particularly when we have a successful call centre here full of Mancunian accents.

Asda to test nail bars in concept store

Thu, 20 Jun 2002

Barclays hands £6m Woolwich brief to BBH

Thu, 20 Jun 2002

BBC plots 'huge' marketing drive to promote DTT channels

Thu, 20 Jun 2002

Bookies slam Camelot over side-bet move

Thu, 20 Jun 2002

Can Argos switch from shops to box?

Thu, 20 Jun 2002

As Argos readies its home-shopping channel, one potential competitor is in administration and others have closed. Amanda Wilkinson looks at the prospects

Complaints to ITC over computer game and ketchup ads

Thu, 20 Jun 2002

Computer game publisher Electronic Arts (EA) has come under fire over the television advertising for Medal of Honor: Front Line, its latest title for the PlayStation 2.

Delivering the message via every possible channel

Thu, 20 Jun 2002

Faced by fragmentation, media owners need to provide more than one platform in order to ensure advertising messages reach consumers, says Simon Lynds

Digest

Thu, 20 Jun 2002

MXR, the digital radio consortium, has joined up with Ford Motor Company to launch a permanent fleet of branded promotional cars. The cars will be fitted with DAB digital radios to promote digital services.

Digest

Thu, 20 Jun 2002

WARL is creating a multimedia campaign for private equity house Candover aimed at senior managers conisdering management buyouts.

Digest

Thu, 20 Jun 2002

Investors Chronicle is launching a standalone personal finance supplement, titled Capital, this week. The supplement will be published ten times a year.

Digest

Thu, 20 Jun 2002

Mansfield Lang, the direct marketing agency, has been appointed to handle promotional campaigns for bookmakers Ladbrokes and the London Evening Standard.

Digest

Thu, 20 Jun 2002

Abbey National and WH Smith are discussing sharing retail space. The talks are part of efforts by Abbey to cut costs and make branches more interesting.

Digest

Thu, 20 Jun 2002

Mansfield Lang, the direct marketing agency, has been appointed to handle promotional campaigns for bookmakers Ladbrokes and the London Evening Standard.

Digest

Thu, 20 Jun 2002

Safeway has been reported to the Office of Fair Trading for undercutting competitors with its petrol promotion. The Retail Motor Industry Federation is complaining that the promotion is anti-competitive.

Digest

Thu, 20 Jun 2002

Billetts has appointed a former partner at Deloitte Consulting, David Bridges, as chief executive for Billetts Marketing Sciences, its sales and marketing effectiveness consultancy.

Digest

Thu, 20 Jun 2002

UKTV, the joint venture between BBC Worldwide and Flextech Television, is to close its music and comedy channel Play UK at the end of the year, following the recent demise of ITV Digital.

Digest

Thu, 20 Jun 2002

Grey has created a $5m (£3.5m) campaign for Unisys, the technology company, which uses the slogan 'Unysis. Imagine it. Done.'. Media buying is through MediaCom.

Digest

Thu, 20 Jun 2002

The Triangle Group has appointed Sally Horrox to the new role of business evelopment director. She joins from Curve where she was managing director.

Digest

Thu, 20 Jun 2002

MXR, the digital radio consortium, has joined up with Ford Motor Company to launch a permanent fleet of branded promotional cars. The cars will be fitted with DAB digital radios to promote digital services.

Digest

Thu, 20 Jun 2002

WARL is creating a multimedia campaign for private equity house Candover aimed at senior managers conisdering management buyouts.

Digest

Thu, 20 Jun 2002

Nestlé Rowntree is to sponsor the Great Britain Women's Rugby League team through its Munchies brand. The Lionesses' kit will be branded with the new Munchies straplines, which include "Scoff Me", "Take Me" and "You want me".

Digest

Thu, 20 Jun 2002

Abbey National and WH Smith are discussing sharing retail space. The talks are part of efforts by Abbey to cut costs and make branches more interesting.

Digest

Thu, 20 Jun 2002

Polo Ralph Lauren is opening 60 European stores to add to its Paris and Brussels outlets, despite recent reports of financial difficulty. The retailer's UK subsidiary has written off almost all of the &£33m valuation it placed on its leasehold properties.

Digest

Thu, 20 Jun 2002

Adidas has withdrawn a French advertising campaign following the French football team's elimination from the World Cup. The company also has more than 300,000 French football shirts, which are no longer in demand.

Digest

Thu, 20 Jun 2002

Direct Line Home Insurance is to sponsor the fifth series of Better Homes across the ITV network, which starts on June 18. The deal, worth &£500,000, was negotiated by MediaCom.

Digest

Thu, 20 Jun 2002

The Union has been appointed by The Royal London Group to launch its new protection business. The new standalone operation will offer personal protection insurance products and will launch in the autumn.

Digest

Thu, 20 Jun 2002

Lever Fabergé's Comfort conditioner brand has achieved a 51.1 per cent market share by value for the four weeks to May 23 (IRI figures), following the launch of Comfort Forme, a liquid conditioner that claims to help clothes keep their shape.

Digest

Thu, 20 Jun 2002

WT has been appointed to handle industry body The Carpet Foundation's £1m advertising business following a three-way pitch.

Digest

Thu, 20 Jun 2002

Dunlop Slazenger is considering offers for the company. Buyers are rumoured to be offering up to &£70m.

Digest

Thu, 20 Jun 2002

dn1 has been appointed to develop a website for the British Greyhound Racing Board. The site, thedogs.co.uk, launches in July.

Digest

Thu, 20 Jun 2002

Junction, a Yorkshire advertising agency, has been appointed by Dial Direct, part of the Budget Group, to handle its national rebranding and advertising relaunch. The account is worth &£3.5m.

Digest

Thu, 20 Jun 2002

The European Commission has asked national telecoms regulators to tighten up rules on several areas of the phone market, including steep charges for calls to mobile phones.

Dirty Harry's way to get a rise

Thu, 20 Jun 2002

Done up like a dog's dinner

Thu, 20 Jun 2002

Getting to know you

Thu, 20 Jun 2002

The traditional pitch has gained a rival - the workshop, where agency and client spend time together working on ideas. Is this an improvement, or are workshops just as artificial as the old pitches?

Gillette lines up three-way review of $408m account

Thu, 20 Jun 2002

Iain Murray: Are books such stuff as dreams are made of?

Thu, 20 Jun 2002

Researchers have found a correlation between reading and dreaming. Too true: some newspaper stories can induce the worst kind of nightmare, says Iain Murray

Is this rash of aloe anything but hype?

Thu, 20 Jun 2002

Aloe vera, the 'natural' anti-irritant, is a marketer's dream, and it is popping up everywhere from detergents to loo rolls. David Benady asks why

Just say 'no' to 'gimme' children

Thu, 20 Jun 2002

Of course advertising (especially TV advertising on children's channels) manipulates children. It gives them a serious case of the "gimmes", much in the same way as playground pressure does when a classmate smuggles in their latest Game Boy Advance or must-have toy.

Lloyds TSB appoints business marketing boss

Thu, 20 Jun 2002

Mark Warner picks Soul and Circus for marketing assault

Thu, 20 Jun 2002

Mel Gibson ain't Scottish cobber

Thu, 20 Jun 2002

With reference to Hilary Rogers' letter (MW June 6), I too believe there to be a great deal of truth in the comments that a Scottish accent is very soothing to the ear and creates an atmosphere of trust and attention. Just look at the recent growth in call centre business in Scotland however, to finish the argument with "think Mel Gibson in Braveheart" totally killed off any belief I had previously in Rogers comments.

Mobile services must diversify

Thu, 20 Jun 2002

SMS has taken the UK market by storm - we generate more than 1 billion text messages a month. But SMS is just the tip of what is becoming a phenomenal market - in years to come, our mobile devices will not only be phones, but also organisers, wallets and even keys. Yet, to capitalise on this market, the industry needs to take note of the hard lessons from the voice services industry.

Nestlé baby milk launch faces furore

Thu, 20 Jun 2002

Nestlé is courting controversy with plans to launch its Nan HA hypo-allergenic baby milk in the UK. The product is sold in various European markets, but has not yet made a UK appearance.

Optimedia wins £187m pitch to handle HP

Thu, 20 Jun 2002

Hewlett-Packard has appointed Optimedia to handle the £187m consolidated global media buying business for the newly merged HP and Compaq Computer, after a pitch against Zenith Media and Initiative Media.

Ozzy's not so paranoid with $20m a series

Thu, 20 Jun 2002

Prices Down, Numbers up?

Thu, 20 Jun 2002

Petrol retailers are up in arms at Safeway's latest promotion. Price promotions are a time-honoured method of boosting market share, but they can turn into destructive mutual bloodbaths, from which the initial aggressor is not guaranteed to em

Quiet Storm wins £4m Cheestrings business

Thu, 20 Jun 2002

Reading is bad for the digestion

Thu, 20 Jun 2002

In your special report on direct marketing (MW May 23), Simon Plent of Reader's Digest waxed lyrical about how an in-house facility delivers better results than an outside agency. His rationale for this statement was that the in-house agency is closer to the customer.

Report sees bright future for rail media

Thu, 20 Jun 2002

Save the Children Hires Y&R chief

Thu, 20 Jun 2002

Save the Children has appointed former Young & Rubicam director Susan Scrimgeour as marketing director.

Supermarkets do much more

Thu, 20 Jun 2002

Travelodge splits sales and marketing chief roles

Thu, 20 Jun 2002

Vodafone snaps up Amazon chief

Thu, 20 Jun 2002

Mobile communications giant finally fills top UK marketing post left vacant since September

World Cup boosts ITV ad revenue

Thu, 20 Jun 2002

ITV has attracted the equivalent of £20m from more than 30 advertisers that have created campaigns specifically for the World Cup.