Marketing Week
20 March 2008

  • Arriva Trains launches comic-style passenger safety campaign

    Thu, 20 Mar 2008

    Arriva Trains Wales is launching a comic book-inspired ad campaign to encourage people to think about passenger safety. It will break over the Easter weekend and will run "indefinitely".

  • Bauer promotes Vidler to top role across portfolio

    Thu, 20 Mar 2008

    Bauer Consumer Media has promoted Andria Vidler as top marketer across its entire portfolio of brands. Vidler, who is currently managing director of Magic 105.4 and EMAP’s national digital brands, will take over the role later this month.

  • Bauer Radio appoints programming director to national brands head

    Thu, 20 Mar 2008

    Bauer Radio has appointed Mark Story, managing director of programming, to the new role of managing director for national brands. The move comes just days after the company promoted Andria Vidler, managing director of Magic 105.4, to the top marketing role for Bauer Consumer Media, as revealed in Marketing Week. The

  • BG to launch range of home energy generation products

    Wed, 26 Mar 2008

    British Gas is launching a range of wind turbines and solar panels that will allow consumers to generate their own energy, following a reduction in the amount of red tape surrounding the generation of power by private households, known as “microgeneration”.

  • Blaze the green trail

    Thu, 20 Mar 2008

    Such is the complexity of green issues that consumers are seeking leadership and guidance from brands, and they increasingly expect this to be achieved through action - such as M&S's Plan A

  • Bmibaby commercial chief leaves

    Wed, 26 Mar 2008

    Bmibaby commercial director David Hodge has left the airline to take up a new role as marketing director at spread betting and finance company, IG Group. He had been with the airline for more than four years.

  • Boardrooms turn corporate shade of green

    Wed, 26 Mar 2008

    Corporate social responsibility (CSR) is big business. Its practitioners say it is increasingly driving big business and shaping companies’ marketing, communications, new product development, and reputations.

  • Body Shop and MTV in charity campaign

    Wed, 26 Mar 2008

    The Body Shop and MTV Networks International are launching a global campaign that aims to raise funds for the Staying Alive Foundation, an HIV and AIDS charity.

  • Boost Drinks launches long-shelf-life smoothie

    Thu, 20 Mar 2008

    Boost Drinks, the independent manufacturer, is launching a smoothie in a bid to exploit growing consumer interest in the category.

  • Brandpool scoops 7m brand brief for Southeastern Railways

    Wed, 26 Mar 2008

    Train operator Southeastern Railways has handed its 7m brand, advertising and marketing business to Brandpool.

  • Brands can fill Olympic legacy gap

    Thu, 20 Mar 2008

    The promise to leave a grassroots sports legacy afterthe 2012 Olympics could be a chance for brands totap into the nation's shared passion, says Andy Anstey

  • By order of the management

    Thu, 20 Mar 2008

    Consistency and cohesion that don't sacrifice creativity are key elements in a successful logo or brand campaign. Ian Whiteling learns the secrets behind effective design management

  • Byron Review is set to instigate computer game regulation overhaul

    Tue, 25 Mar 2008

    Radical changes in the way computer games are regulated could be ushered in on Thursday (March 27) when the Government unveils the Byron Review, a study of the impact of films and games on children.

  • Cadbury reveals new Dairy Milk ad

    Tue, 25 Mar 2008

    Cadbury has revealed that the long-awaited follow up to its "gorilla" campaign will feature a team of "magical" racing trucks. The Dairy Milk ad, which has been created by Fallon, will break on March 29.

  • Cheestrings rethinks 5m ad business to halt fall in sales

    Thu, 20 Mar 2008

    Kerry Foods is reviewing the 5m advertising business for its Cheestrings brand, less than a year after incumbent Quiet Storm kept the account following an abortive review.

  • Cider with a rosy outlook?

    Thu, 20 Mar 2008

    While it has always been a big seller, the reinvigoration of the cider market by 'over-ice' drinks means Strongbow will need to keep innovating if it is to maintain recent growth, says Sonoo Singh

  • Climate Group callsfor united CO2 effort

    Wed, 26 Mar 2008

    The Climate Group is calling on brands to put sector rivalries aside and unite to cut carbon dioxide (CO2) emissions.

  • Consumers may oppose plastic bag charges

    Thu, 20 Mar 2008

    Consumers are opposed to a "nanny state" approach the use of plastic bags, according to research company, Ipsos Mori, and they may oppose legislation forcing retailers to charge for plastic shopping.

  • Crown Paints sponsors Blackburn Rovers

    Thu, 20 Mar 2008

    Crown Paints is sponsoring Premier League football team Blackburn Rovers in a three-year sponsorship deal worth £5m. It will replace Bet24.com, the Lancashire team's current sponsor, at the start of next season.

  • Deloitte hosts club night at the opera

    Thu, 20 Mar 2008

    The Royal Opera House will host its first ever club night this September, as part ofan arts festival sponsoredby business consultancy Deloitte. The deal is worth £1.75m over five years.

  • DiCaprio aids HSBC Green card launch

    Wed, 26 Mar 2008

    HSBC is launching a green credit card with film star Leonardo DiCaprio, through his charitable foundation.

  • EU investigates US ban on online gaming companies

    Thu, 20 Mar 2008

    The European Union has launched an investigation into US laws banning internet gambling after complaints from European online betting operators.

  • Farr takes non-executive director role

    Tue, 25 Mar 2008

    Chime Communications director Sue Farr is joining the board of marketing services group Motivcom as a non-executive director. Farr, chairman of Chime's advertising and marketing services group, will advise on marketing and communications ahead of an expansion drive.

  • Five Life becomes Fiver

    Thu, 20 Mar 2008

    Five Life, the digital channel, is being relaunched as Fiver at the end of next month as part of an overhaul of the Five portfolio. It is the first major project led by managing director of content, Lisa Opie, since she took over the broadcaster's marketing.

  • Flagship store to enhance Kuoni's high-end status

    Thu, 20 Mar 2008

    Kuoni, the holiday operator, is opening a flagship store on Kensington High Street in London in a move aimed at strengthening its luxury travel positioning. The new-look shop has been planned by strategic design group 20/20 and aims to make the proc...

  • Footprints with a lighter touch

    Wed, 26 Mar 2008

    Print media's carbon footprint can be dramatically reduced by taking environmental concerns into account at every stage of the creative process - from planning to disposal. Tim Weissberg reports

  • Free-market sticking plaster for NHS care

    Thu, 20 Mar 2008

    The National Health Service is set to usher in a new era when it announces that patients finally get the right to be customers. Gordon Brown's government will give us the choice about where to get heart surgery, radiotherapy, or treatment for diabetes. Under ...

  • FT turns supplements into glossies

    Thu, 20 Mar 2008

    The Financial Times is ramping up its focus on supplements, beginning with the relaunch of tabloid insert FT Wealth as a glossy magazine.

  • GMG Radio promotes Taylor to deputy chief exeuctive

    Wed, 26 Mar 2008

    GMG Radio, the radio arm of Guardian Media Group (GMG) has promoted Stuart Taylor to deputy chief executive. His new role will be in addition to his existing responsibilities as commercial director of GMG Radio and managing director of Smooth Radio London.

  • Gov't seeks ad agency to promote census

    Wed, 26 Mar 2008

    The Government is getting ready with for the next census in 2011, as it starts its search for an advertising agency to underscore the importance of the survey.

  • Greater search sophistication threatens ad-funded sites

    Thu, 20 Mar 2008

    Advertiser-funded websites may struggle to stay on search results pages as more sophisticated search applications are launched, according to industry observers.

  • Grey London scoops 3m IPC Look account

    Thu, 20 Mar 2008

    IPC Connect has appointed Grey London to handle the 3m advertising account for its glossy high-street fashion and celebrity weekly magazine, Look.

  • Holiday Extras bolsters team of marketers

    Thu, 20 Mar 2008

    Leisure group Holiday Extras is ramping up its marketing efforts to take on rival online operators such as Lastminute.com.

  • Home lands second project for William Hill online casino

    Thu, 20 Mar 2008

    Home, the Leeds-based agency, has strengthened its relationship with William Hill after winning a second project for the chain.

  • How Nicky Colley Got Ahead

    Thu, 20 Mar 2008

    I guess you could say it has always been in my blood as my father ran an advertising agency.

  • IPC promotes Vercoe to Ignite sponsorship head

    Thu, 20 Mar 2008

    IPC Media has promoted Anna Vercoe to group head of sponsorship and brand solutions for IPC Ignite, the magazine publisher's men's lifestyle and music division. Vercoe, who was previously sponsorship and brand solutions manager, has already taken over the role.

  • 'Irresponsible companies' face the Corporate Hall of Shame

    Tue, 25 Mar 2008

    Nestl?Toyota and Mattel are among a number of multi-national companies that been nominated for induction into the Corporate Hall of Shame. The competition, run by a US-based corporate campaigning group, aims to name and shame the "most abusive companies of the year".

  • Is the Carbon Trust guilty of too much hot air ?

    Wed, 26 Mar 2008

    The Carbon Trust was set up to help organisations reduce their carbon emissions and develop low carbon technologies so that the Government meets its carbon reduction targets.

  • J&J works on UK launch of Neutrogena Wave cleanser

    Wed, 26 Mar 2008

    Johnson & Johnson (J&J) is understood to be planning to bring its "power cleanser", Neutrogena Wave, to the UK. The company claims the product, which was recently launched in the US, is a breakthrough.

  • Jealous short men, the colour red; oh what a serendipitous carry on

    Thu, 20 Mar 2008

    What do a new Carry On film, short man syndrome and football teams in red shirts have in common? Horace Walpole says its all serendipity

  • Less is more for TV advertising

    Thu, 20 Mar 2008

    Broadcasters fear it, viewers dont want it and brand advertisers should reject it.

  • LG Electronics to sign deal to rename the NEC Arena

    Wed, 26 Mar 2008

    LG Electronics is poised to announce a naming rights sponsorship deal with the NEC Arena in Birmingham.

  • L'Or蠬's other Body beautiful

    Wed, 26 Mar 2008

    Far from going downhill, the one-time Anita Roddick empire has been given a shot in the arm by Paris- based cosmetics giant L'Or?. But it needs to push its green credentials further, says Camille Alarcon

  • M&S tops MW/YouGov green issues marketers poll

    Wed, 26 Mar 2008

    UK marketers have overwhelmingly named Marks & Spencer as the UKs greenest brand in Marketing Weeks latest investigation into the professions views on environmental commitment.

  • Match.com shifts strategy in the face of competition

    Thu, 20 Mar 2008

    Online dating site Match.com has appointed Initiative to handle its 10m media planning and buying account as the dating brand repositions its strategy and increasingly moves its budget above-the-line (MW last week).

  • Microsoft appoints Nintendo marketer as VP

    Thu, 20 Mar 2008

    Microsoft has appointed former Nintendo marketer David Gosen as vice-president, strategic marketing of its Interactive Entertainment Business for Europe, Middle East and Africa. He joins on April 1.

  • Misplacing loyalty

    Thu, 20 Mar 2008

    Loyalty schemes are often used as a quick fix by marketers to lure customers to their brand and keep them coming back. But they will not work unless they benefit both parties. By David Benady

  • Monetise wins ad sales work for Megawhat.tv gadget site

    Tue, 25 Mar 2008

    Monetise, the digital media developer, has won the advertising sales contract for new gadget website, Megawhat.tv. The deal will cover video advertising and sponsorship of certain sections of the site.

  • Morrisons boosts its ad spend to gain ground in market share

    Thu, 20 Mar 2008

    Morrisons has ramped up its advertising spend as it boosts its battle against rival supermarkets. It out-spent Tesco by more than £2m in the busy Christmas shopping season last year.

  • MPG scoop signals widespread take-up of digital

    Thu, 20 Mar 2008

    Media Planning Group last week scooped the 20m Nationwide account, with its digital provision "key" to the decision, according to the building society's head of brand marketing Peter Gandolfi.

  • MPG wins 1m Gola media account

    Tue, 25 Mar 2008

    Gola has appointed MPG to its 1m media planning and buying account. The business was previously handled by Media Vision Manchester although the MPG has won it without a competitive pitch.

  • New campaign - Airmiles

    Thu, 20 Mar 2008

    Airmiles enters Heathrow hub

  • New campaign - Persil

    Wed, 26 Mar 2008

    Persil says small ones are greener

  • Newspaper websites lose readers

    Thu, 20 Mar 2008

    Newspaper websites were all hit by month-on-month falls in online readership during February although Telegraph.co.uk and Guardian.co.uk recorded significant increases year-on-year, according to the latest Audit Bureau of Circulations Multi-Platform Report.

  • NHS advertising rules are expected to attract critics

    Thu, 20 Mar 2008

    The Government is set to come under fire as it allows National Health Service (NHS) providers to advertise their services without a pre-determined cap on the advertising spend. The surprise move is expected to trigger protest from critics who will raise questions about ...

  • NHS gets right to accept sponsorship

    Thu, 20 Mar 2008

    Retailers such as Boots and Tesco or fast-food chains such as McDonald's will be allowed to sponsor hospitals under new Government rules.

  • Nickelodeon characters to appear in Kidsnax health-promotion ads

    Wed, 26 Mar 2008

    Viacom Brand Solutions (VBS), the sales house for MTV, VH1 and Nickelodeon, has struck a "pro-social" ad deal with Kidsnax, the healthy snacks company.

  • Nikon UK to sponsor Times Young Photographer contest

    Thu, 20 Mar 2008

    Times Media has signed up Nikon UK as the first major sponsor of The Times Young Photographer of the Year competition.

  • Nokia to advertise on Terminal 5 screens

    Tue, 25 Mar 2008

    Nokia is taking over seven 48-square-metre digital advertising sites at Heathrow's Terminal 5. The Finnish mobile operator will use the cubes – dubbed the Nokia Tower – to promote its flagship store.

  • Orange launches ad-funded mobile internet

    Thu, 20 Mar 2008

    Orange is launching an ad-funded content trial on its internet platform, Orange World. It is among the first mobile operators to offer content in return for users receiving advertising.

  • Over 55? going on an adventurous holiday? big mother is watching

    Wed, 26 Mar 2008

    What would holidaying over-55s do without good old Meg Munn and the Foreign Office fussing over their safety and behaviour? Have a reckless time

  • Pioneers seize the initiative

    Wed, 26 Mar 2008

    Just under a year ago, eight of the UK's most powerful chief executives stood side by side with then Prime Minister Tony Blair and pledged to take action against climate change. Robert Lester learns the Together initiative has done much to reduce CO2 emissions, but there is a long way to go

  • Red Bull launches cola drink

    Tue, 25 Mar 2008

    Red Bull is entering the cola market with its first product launch outside of its flagship energy drink. Red Bull Simply Cola will be positioned as a premium and 100% natural cola.

  • Reduce, reuse, recycle

    Wed, 26 Mar 2008

    Brands face something of a catch-22 with packaging: do they protect their products with sturdy materials or the environment with less volume? Richenda Wilson looks at how they can do both

  • Sainsbury's reports positive fourth quarter results

    Wed, 26 Mar 2008

    Sainsbury's has reported a 4.1% increase in like-for-like sales for the 12 weeks to March 22. The rise is above analysts' expectations in the face of a tough retail trading market.

  • Sam Branson becomes Kiss 'green ambassador'

    Wed, 26 Mar 2008

    Bauer Radio has signed up Sam Branson, the model, musician and son of Sir Richard, as the "green ambassador" for Kiss Radio. He will present environmental shows under the Kiss the Planet banner throughout 2008.

  • Stream wins H㠧en Dazs UK branded content work

    Wed, 26 Mar 2008

    TBWA/Stream, the brand entertainment arm of TBWA, has won the UK branded content business for premium ice cream brand Häagen Dazs, following a pitch.

  • Success, innovation and CR can coexist

    Wed, 26 Mar 2008

    Green is driving the 'S' out of CSR. Corporate responsibility, as it tends to be known these days, is less and less about serving carefully identified communities or causes meriting philanthropy, and more and more about addressing climate change.

  • Suso mag and website to position it as media owner

    Wed, 26 Mar 2008

    Suso, the start-up drinks company, is planning to position itself as a "media owner, as opposed to buyer", with the launch of a quarterly lifestyle magazine and beefed-up online presence.

  • Teachers call for army to halt school recruitment

    Wed, 26 Mar 2008

    Teachers have called for military recruitment campaigns in schools to be stopped. The National Union of Teachers (NUT) has voted to back any school staff that wanted to boycott armed forces recruitment drives.

  • Tesco chief Richard Brasher: Why going green must appeal to the wallet

    Wed, 26 Mar 2008

    I recently saw a photograph of a polar bear clinging to a piece of melting ice being used to illustrate the impending threat of climate change. It’s a heart-tugging image but did it make me redouble my efforts to recycle that day? I’m afraid not. ...

  • Tesco Direct suspends sale of womens fashion lines

    Wed, 26 Mar 2008

    Tesco has halted the sale of clothing online less than six months after it was the first UK supermarket to launch the service.

  • Thresher appoints group marketing director

    Tue, 25 Mar 2008

    Thresher Group has appointed Superdrug marketer Vibha Hardaker as group marketing director. The appointment comes as the drinks retailers embarks on an overhaul of its brands.

  • Time to deliver on promises

    Wed, 26 Mar 2008

    Climate change offers an opportunity for brands that lead the charge towards a low-carbon economy to prosper, says Jeremy Darroch

  • Times are changing and there is no alternative but to evolve

    Thu, 20 Mar 2008

    The growth of online 'trusted-advisor' services reflects how markets are becoming reorganised around consumer processes and events

  • Titan wins new 5.5m contractfor Virgin Trains

    Thu, 20 Mar 2008

    Titan Outdoor has won a 5.5m four-year contract with Virgin Trains after a competitive pitch. It is understood that rival CBS Outdoor also pitched for the account.

  • Turf TV saga heads for court

    Tue, 25 Mar 2008

    The long-running battle between bookmakers and Turf TV is heading for court after mediation talks broke down. A trial date of 28 April has been scheduled to settle claims of anti-competitiveness and collusion.

  • Twinings tea ads escape censure by watchdog

    Wed, 26 Mar 2008

    The Advertising Standards Authority (ASA) has rejected complaints that an ad campaign for tea brand Twinings is racist.

  • UN appoints Krow for sports films

    Thu, 20 Mar 2008

    The United Nations has appointed Krow to develop a campaign that will promote the "Olympic idea" of using sport to help young people.

  • Unilever axes fruit and soya milk drink

    Thu, 20 Mar 2008

    Unilever has axed its soya drink brand AdeZ in the UK just two years after it was launched because the range failed to make an impact with consumers.

  • Unilever unveils 4m Dove 'go fresh' extension launch

    Wed, 26 Mar 2008

    Unilever is introducing a raft of extensions to its Dove brand. It is investing £4m in the UK launch of Dove go fresh, a fragrance-driven collection of products aimed at women in their 20s.

  • Urban artist Banksy bids to trademark own name

    Thu, 20 Mar 2008

    Banksy, the anarchic street artist, is trademarking his name across a number of goods and services - including paint - in a move that suggests the graffiti artist is looking to cash in on his growing fame.

  • Urgent counter measures

    Thu, 20 Mar 2008

    As shoppers become more difficult to charm, marketers need to come up with more subtle ways to grab their attention. Could the solution lie outside, not inside the shops? asks Jo-Anne Flack

  • Visa drops Love Every Day ads

    Thu, 20 Mar 2008

    Visa Europe is scrapping its "Love Every Day" positioning after just two years in favour of a more "irreverent" and "amusing" approach. It is being replaced with the line "Life flows better with Visa" on a pan-European advertising push.

  • Vive la difference - and it's up to MPG to enable Nationwide to cash in

    Thu, 20 Mar 2008

    When Media Planning Group (MPG) scooped the 20m Nationwide media account last week on the strength of its digital offering, it signalled a new commitment from the UK’s largest building society to develop its media strategy.

  • Winning formula brings continued growth for Iris

    Thu, 20 Mar 2008

    In the last two weeks, integrated agency Iris has won the European ad account for car rental company Hertz (MW.co.uk March 12) and has been appointed to handle Sony Ericsson's global integrated business, capping a remarkable few months for the nine-year-old company. Ir

Job of the Week

Latest Jobs

Top Jobs

social+media Facebook Twitter LinkedIn
knowledge+bank