Marketing Week
20 October 2005

  • £10M Volvic Europe account up for pitch

    Thu, 20 Oct 2005

    Danone Group, the French dairy product and water manufacturer, is to launch a pan-European review of its estimated &£10m advertising business for the Volvic brand.

  • 3 Puts TV reality channel on mobile

    Thu, 20 Oct 2005

    Telecoms company 3 is launching its own mobile television reality channel this week. It will allow users to make video clips and charge others to watch them.

  • A mammary armoury for a frontal assault

    Thu, 20 Oct 2005

    Frankly, Larner Caleb (Letter, MW last week), has lost (or missed) the plot. The original "Hello boys" campaign clearly fed off and also fed the "girl power" revolution. At the time, feminists used the advertising as a vehicle to gain coverage for their agenda because, in their view, the ads were demeaning and degrading to women.

  • A word to the worldly-wise

    Thu, 20 Oct 2005

    Advertising that works in one country may offend the population of another. Market research can prevent such disasters when using a global campaign or a more localised one, says Alicia Clegg

  • Abbey shortlists five agencies for media planning and buying account

    Thu, 20 Oct 2005

    Abbey has shortlisted Carat, MindShare, OMD, Universal and Arena, a division of MPG, for its &£37m media planning and buying account. The review also includes online bank Cahoot.

  • All Response Media wins Chelsea Building Society account

    Thu, 20 Oct 2005

    All Response Media has been appointed to handle Chelsea Building Society's £2m direct mortgage account.

  • Allen holds plenty of keys, but some locks also need oiling

    Thu, 20 Oct 2005

    Having seen off his rivals within ITV, strengthened the bottom line and set up ventures with the BBC and NTL, Charles Allen is in a powerful position - but he'll need to mollify his ultimate paymasters

  • Anheuser-Busch promotes Dryden to UK vice-president role

    Thu, 20 Oct 2005

    Anheuser-Busch has promoted director of licensed markets David Dryden to the new role of UK vice-president and managing director. He will be responsible for Budweiser and the introduction of new products as part of a greater focus on the UK.

  • ASA defies its many critics

    Thu, 20 Oct 2005

    The ASA is celebrating its first anniversary as a one-stop shop for those wishing to complain about television, radio and non-broadcast ads, and despite being denounced as the advertising industry's 'judge and jury' by critics, its position is unlikely to be weakened, says Sonoo Singh

  • ASA upholds complaints over tooth-whitening ads

    Thu, 20 Oct 2005

    An ad featuring a radio presenter endorsing a tooth-whitening service has been banned by the Advertising Standards Authority (ASA).

  • BA: the agencies' favourite airline

    Thu, 20 Oct 2005

    Far from the loss of the BA account signalling a crisis for M&C Saatchi (Analysis, MW last week), it could well be the making of the agency. Having sat through a chemistry meeting with M&C staff last year (in my previous retail life), and expe

  • Barclaycard launches Worldwide Assistance

    Thu, 20 Oct 2005

    Barclaycard is launching a new benefit, called Worldwide Assistance, to help customers in difficulty travelling abroad. Benefits include translation, legal and 'message home' services.

  • BBH proves that size isn't so important

    Thu, 20 Oct 2005

    It's not often you see an agency's reputation transformed in a week. All the more so when that agency is already on a creative pedestal and the change is upwards, rather than into the mire.

  • BBH scoops £7m Zanussi Euro advertising account

    Thu, 20 Oct 2005

    Bartle Bogle Hegarty London has scooped the E10m (£6.8m) pan-European advertising account for Zanussi-Electrolux just days after winning the £60m British Airways business. It won the account, previously handled by Lowe, without a pitch.

  • Betfred named official Wembley bookmaker

    Thu, 20 Oct 2005

    Betfred has been appointed as the official bookmaker for Wembley Stadium.

  • 'Biased', say public of TV ad watchdog

    Thu, 20 Oct 2005

    Nearly two-thirds of the public believe that the regulation of television advertising is biased towards commercial interests, according to research carried out on behalf of Marketing Week by TNS.

  • Bic reviews dormant UK ad account

    Thu, 20 Oct 2005

    Razor and biro manufacturer Bic is reviewing its UK advertising business. The razor brand has not done any large-scale television advertising since 1999.

  • Bird flu drug on Ebay

    Thu, 20 Oct 2005

    Tamiflu, the bird flu drug, was reported to be on sale on online shopping site Ebay earlier this week.

  • Black Horse and Morgan Stanley launch credit card

    Thu, 20 Oct 2005

    Lloyds TSB sub-brand Black Horse has teamed up with rival bank Morgan Stanley to launch a credit card.

  • Bolloré buys additional shares in Aegis group

    Thu, 20 Oct 2005

    Havas chairman Vincent Bolloré has bought an additional 22 million shares in Aegis Group, owner of Carat, bringing his total stake to 17.38 per cent. The news comes as Publicis Groupe said it would not make an offer for Aegis. A WPP Group and Hellman & Friedman partnership may still bid for the group.

  • BSkyB looks at wireless plan for multi-room TVs

    Thu, 20 Oct 2005

    BSkyB is rumoured to be considering using wireless solutions to allow its service to broadcast across all television sets in a household, as it aims to sign up a third of subscribers to "multi-room" services by 2010.

  • BT unveils star to front £40m push

    Thu, 20 Oct 2005

    BT's £40m "mega-campaign" for its entire consumer business will be based around a thirtysomething character called Adam. It is understood that Adam will be played by Kris Marshall, who starred in BBC sitcom My Family.

  • Cafédirect appoints chairman of the board of directors

    Thu, 20 Oct 2005

    Cafédirect, the UK's largest Fairtrade hot drinks company, has appointed Krishna Gopala chairman of the board of directors. Gopala replaces Martin Meteyard, who had held the position since 1998.

  • Cashmore quits RAC

    Thu, 20 Oct 2005

    RAC managing director of corporate services Simon Cashmore is leaving to join education services provider Nord Anglia as managing director of its nurseries division. He had been with the RAC for ten years.

  • CCS could do with polishing up its DM skills

    Thu, 20 Oct 2005

    If there's one thing that really gets on people's nerves, it's the way Brassed Off Britain is mentioned every time the subject of direct mail comes up. So readers can rest assured that Brassed Off Britain won't be mentioned on the Diary's watch.

  • Charlton Athletic FC commences search for shirt sponsor to replace pole-axed Allsports

    Thu, 20 Oct 2005

    Charlton Athletic Football Club has started the search for a new shirt sponsor - as first tipped in Marketing Week (August 25) - following the collapse of existing partner Allsports.

  • Cheetham Bell JWT hired for Alcohol Duty Stamps awareness push

    Thu, 20 Oct 2005

    Cheetham Bell JWT has been appointed by the Government to launch a £3.8m marketing campaign to raise awareness of its new Alcohol Duty Stamps scheme, aimed at clamping down on customs fraud.

  • Compact Independent on Sunday slammed by buyers as 'low rent'

    Thu, 20 Oct 2005

    The Independent on Sunday's tabloid format has been slammed as "low rent" by media buyers and rivals.

  • Database guru Coad launches new venture

    Thu, 20 Oct 2005

    Tony Coad, who sold the Calyx Group, the parent company of lifestyle databases NDL International and CMT, to VNU in 1995 for an estimated &£50m, has launched a new company under the NDL International name. NTL is its first client.

  • Disabled Rights Commission calls ad pitch

    Thu, 20 Oct 2005

    The Disability Rights Commission (DRC) has called an advertising and media pitch for a &£1.5m campaign.

  • Disney uses lenticular ads for Cinderella DVD launch

    Thu, 20 Oct 2005

    Disney is gearing up for what it claims will be the biggest lenticular campaign to date for a children's product, to mark the release of the film Cinderella on DVD.

  • Domino's set to up ad budget to £10m

    Thu, 20 Oct 2005

    Domino's Pizza UK and Ireland is planning to boost its advertising spend by at least 20 per cent next year, following a year of strong sales. The company has invested &£8m in advertising this year.

  • Don't mess with the marketect

    Thu, 20 Oct 2005

    The world would be a better place if we could choose our nicknames. Instead of "Four-eyes" and "Fatty" you could be "Ace" or "Stallion". Or "Brand".

  • ELSP arrests car boot counterfeiters

    Thu, 20 Oct 2005

    The Entertainment and Leisure Software Publishers Association (ELSP) announced yesterday (Tuesday) that it has arrested seven people after police and Trading Standards officers, alongside representatives from the game and film industries, targeted car boot sale counterfeiters in Staffordshire at the weekend. The arrests were part of the Operation Carter campaign.

  • Energy Saving Trust rolls out '20%' campaign

    Thu, 20 Oct 2005

    The Energy Saving Trust (EST) is launching a £5m integrated advertising campaign next week, urging consumers to reduce their energy consumption.

  • Euro RSCG unveils Aunt Bessie's campaign

    Thu, 20 Oct 2005

    Euro RSCG has created a £4m campaign to support Tryton Foods-owned Aunt Bessie's Yorkshire Puddings.

  • Excitement on the cards at Camelot

    Thu, 20 Oct 2005

    David Benady had many good things to say about Camelot in his analysis (MW last week), but I was surprised to see us described as "unexciting".

  • Five's flight from reality acknowledges failure

    Thu, 20 Oct 2005

    Five has pledged to make no more reality shows, as part of a move upmarket, saying the genre has passed its sell-by date.

  • Gartmore reviews creative account

    Thu, 20 Oct 2005

    Gartmore, the UK's second-largest asset management company, has put its £4m creative account up for review.

  • GCap Media takeover target

    Thu, 20 Oct 2005

    GCap Media, the owner of Classic FM, is understood to be a potential takeover target for private equity firm Cinven. The group, which was formed by the merger of Capital Radio Group and GWR Group, is estimated to be worth &£700m.

  • Get ready to fan the flames of World Cup fever

    Thu, 20 Oct 2005

    England's die-hard football fans were not the only ones celebrating Holland's victory over the Czech Republic last week after a match that guaranteed England's qualification for next year's World Cup.

  • GlaxoSmithKline tipped to sell weight-loss drug

    Thu, 20 Oct 2005

    GlaxoSmithKline hopes to sell the world's first officially approved over-the-counter weight-loss drug. The healthcare giant is seeking approval in the US to sell the drug, known as Orlistat, which is designed to limit fat absorption from food.

  • GMG promotes Rix

    Thu, 20 Oct 2005

    Guardian Media Group has promoted Mark Rix, deputy managing director of the Manchester Evening News, to managing director for media sales at the paper.

  • Goggle-eyed and helpless at google's commission cheek

    Thu, 20 Oct 2005

    For Google to say that the abolition of agency commissions is entirely separate from best practice funding is surprising. But to ignore the effect it will have on the industry is simply outrageous, says Wayne Arnold

  • HFC Bank moves media account into Mindshare

    Thu, 20 Oct 2005

    HFC Bank has moved its £10m media account into MindShare as part of a consolidation by parent group HSBC.

  • If Wayne is a pain, then please explain...

    Thu, 20 Oct 2005

    It was interesting to read Richard Thompson of Merlin Elite stating that Wayne Rooney's temperament is a contributory factor in the decline of football attendances, and that he is making football "unsexy" (MW September 29).

  • In the battle of the loo, France's water wipes out England's paper

    Thu, 20 Oct 2005

    A recent opinion poll has confirmed what the English have always known: the French smell. However, we Brits aren't as hygienic as we like to think we are

  • It never ceases...

    Thu, 20 Oct 2005

    It never ceases to amaze the Diary just how keen those in the marketing industry are to get dressed up. Take the staff of direct mail company MetroMail in Peterlee for instance. When the call came to raise a bit of money for the RNLI, did they sign up to do the Great North Run? Or swim the Kielder reservoir? No, out came the soft-toy parrots and fake tattoos for a themed "pirate day". The staff spent October 7 emptying the pockets of colleagues and clients, saying "Jim Lad" over and ...

  • Jaguar ready to pounce

    Thu, 20 Oct 2005

    Jaguar has struggled since it launched the disappointing X-Type in 2000. Can a 'Gorgeous' ad campaign revive the brand's fortunes? By Rob Lester

  • JC Decaux and Viacom Outdoor battle for TFL contract

    Thu, 20 Oct 2005

    JC Decaux and Viacom Outdoor are to battle for Transport for London's Underground advertising contract, which is said to be worth &£1.2bn over ten years.

  • KFC marketing chief quits after US doubts

    Thu, 20 Oct 2005

    KFC UK marketing director Claire Harrison-Church has left the fast-food chain after five years without a job to go to. Her departure is likely to be a blow to advertising agency Bartle Bogle Hegarty, which she appointed three years ago.

  • KP unveils launches to take on Walkers

    Thu, 20 Oct 2005

    United Biscuits-owned snacks brand KP Foods is gearing up to take on Walkers next year with a raft of launches aimed at gaining ground on its rival. The company is planning to target the "better for you" market and adult snackers.

  • Lawless leaves Research In Motion

    Thu, 20 Oct 2005

    Research In Motion marketing director Kevin Lawless has left the manufacturer of the BlackBerry after just five months in the role (MW June 16).

  • Leigh resurfaces at TCA helm as chief executive

    Thu, 20 Oct 2005

    Adam Leigh, the former managing director of Euro RSCG London, has been appointed chief executive of independent marketing services business The Communications Agency (TCA). Leigh will run the business with TCA founder and chairman Robert Prevezer.

  • Liverpool Culture Council to appoint ad agency for 2006

    Thu, 20 Oct 2005

    Liverpool Culture Company (LCC), which is overseeing the city's role as European Capital of Culture 2008, is in the process of appointing an advertising agency for a campaign next year.

  • Lloyd's of London chief exec quits

    Thu, 20 Oct 2005

    Lloyd's of London chief executive Nick Prettejohn is leaving the company to join Prudential in the same role. He replaces Mark Wood, who will leave at the end of the year.

  • Lowe and JWT reel after knockout Unilever blow

    Thu, 20 Oct 2005

    An advertising agency's firepower is measured by its new business wins but, for an industry that runs in the fast lane, it is often long-term client relationships that guarantee a place in the super league.

  • Marks & Spencer may yet find its feet - in the middle ground

    Thu, 20 Oct 2005

    Inspired by the ‘we cater for everyone’ Tesco, Stuart Rose has mapped out a plan for M&S’s recovery - and the early signs suggest he is on the right track

  • Masterfoods puts bars in portion-control packs

    Thu, 20 Oct 2005

    Masterfoods is launching new packaging for its king-size countline products in an effort to address concerns over portion control in confectionery. It is the first innovation the company has launched aimed at addressing the obesity issue.

  • McCann Erickson rolls out Mingles boxed product push

    Thu, 20 Oct 2005

    McCann Erickson has created a £2m television campaign for Bendicks to support the launch of Mingles and new boxed-chocolate product Gorgeous.

  • McDonald's recognised by RSPCA

    Thu, 20 Oct 2005

    McDonald's has been given formal recognition by the Royal Society for the Prevention of Cruelty to Animals for its animal welfare practices. The award was given at the inaugural RSCPA Alternative Awards.

  • Microsoft courts trouble with viral marketing push

    Thu, 20 Oct 2005

    Microsoft is courting controversy over its viral marketing campaign for the Xbox360 game Perfect Dark Zero (PDZ).

  • Morgan Stanley stalls creative account review

    Thu, 20 Oct 2005

    Morgan Stanley has put the pitch for its UK consumer creative account on hold until the new year.

  • New Campaigns: Ambi Pur

    Thu, 20 Oct 2005

    Sara Lee has unveiled a £2m television campaign for its winter range of Ambi Pur air fresheners.

  • New Campaigns: Lemsip

    Thu, 20 Oct 2005

    Reckitt Benckiser has unveiled a £7m television campaign for Lemsip, as the cold and flu season sets in. The campaign, created by Cheetham Bell JWT, has been designed to "bring to life" the affection that consumers have for the brand.

  • New Campaigns: Waitrose

    Thu, 20 Oct 2005

    Waitrose is launching an ad campaign in the national press and magazines ahead of Christmas. The Christmas campaign, featuring portraits of Waitrose suppliers, was created by How and carries the strapline 'Waitrose. The Best of Everything This Christmas'.

  • New Product: Beechams Flu Plus

    Thu, 20 Oct 2005

    GlaxoSmithKline is launching a new stick sachet format for its Beechams Flu Plus cold remedy as part of a &£6m marketing drive for the brand in time for the winter season.

  • NI marketer joins Freud

    Thu, 20 Oct 2005

    News International marketing manager Rebecca Goddard is joining Freud Communications as Media Partnerships Director. She takes over immediately.

  • One in two young adults use mobiles to go online

    Thu, 20 Oct 2005

    The mobile internet has finally taken off, research suggests, with a massive increase in the number of young people accessing the Web via their mobile phones.

  • Oxfam marketing team falls out over charity's fundraising strategy

    Thu, 20 Oct 2005

    Members of the Oxfam marketing team are understood to have broken ranks and walked out last week amid rows over the direction of fundraising efforts.

  • PepsiCo to launch coffee-flavoured cola in early 2006

    Thu, 20 Oct 2005

    PepsiCo is to start 2006 with the UK launch of coffee-flavoured cola Pepsi Max Cino, aimed at fizzy drinks consumers aged 25 and over.

  • Selfridges to unveil new online design

    Thu, 20 Oct 2005

    Selfridges is relaunching its website at the beginning of November, which has been completely redesigned to look like a fashion magazine. It has been designed by award-winning agency AllofUs, which has Motorola and Sky among its clients.

  • Shoot the breeze in 'Nam to raise cash for cancer

    Thu, 20 Oct 2005

    It may surprise a few of you to learn that the Diary served in 'Nam, during which time it had quite a few run-ins with Charlie. Like many of its generation, the Diary worked behind the bar at Yates' Wine Lodge, Cheltenham, and was constantly at loggerheads with the boss, Charlie Robinson.

  • Souk wins Investment Agency account

    Thu, 20 Oct 2005

    Souk has been appointed to handle the £1.5m integrated account for the North of England Inward Investment Agency.

  • Status Quo album to be sold via short-code text promotion system

    Thu, 20 Oct 2005

    Veteran rockers Status Quo are pioneering a new method of buying CDs using short-code text promotions, which will allow consumers to buy direct from online retailers.

  • TBWA/Edinburgh to close

    Thu, 20 Oct 2005

    TBWA/Edinburgh is understood to be closing down at the end of the month owing to a poor year for new business and the loss in March of the News International account, which it handled north of the border.

  • The BBH vision thing

    Thu, 20 Oct 2005

    With British Airways and Unilever handing their business to Bartle Bogle Hegarty last week, BBH is on a transformative winning streak. So how does a medium-sized agency manage to implement global strategies, bed down new business and still maintain its creative flair? asks David Benady

  • The power of a union

    Thu, 20 Oct 2005

    Brand licensing has grown up and is now big business for corporate brands, celebrities and sport. But consumers won't be fooled by hastily put-together or ill-fitting partnerships. By Nathalie Kilby

  • Three straight answers to direct questions

    Thu, 20 Oct 2005

    Alan Mitchell (MW October 6) is right to suggest that the problem with permission marketing is its current "all-or-nothing" nature. At present, consumers can only mark their frustration at receiving poorly targeted communications by registering a blanket refusal with one or more of the channel preference services. Sadly, many who register with the Mailing Preference Service, for instance, do so after receiving one too many house mailings from their bank, or door-drops from their local ...

  • Times Newspapers mocks rivals with 'gloating' poster campaign

    Thu, 20 Oct 2005

    Times Newspapers has embarked on a trade campaign celebrating its success in the British Business Survey (BBS), which includes "giving the finger" to The Guardian and mocking the Telegraph Group.

  • Trinity Mirror staff braced for cuts

    Thu, 20 Oct 2005

    Trinity Mirror has told staff to brace themselves for job cuts as it looks to make cost-savings. A spokesman says no figure has been set on the number of losses.

  • Walkers plans Cheese Heads crisp attack

    Thu, 20 Oct 2005

    Walkers Snacks is planning to fight back against UB-owned Mini Cheddars with the launch of Walkers Cheese Heads early next year. The product will be positioned as a healthier version of the cheese biscuit snack.

  • When parents need pushing

    Thu, 20 Oct 2005

    Although most parents are aware of the CTF scheme, and say they are responsible for deciding what to do with the money, they seem reluctant to do so. What can the Government do about it?

  • Why Glenn going will leave a gap

    Thu, 20 Oct 2005

    Martin Glenn, the outgoing president of PepsiCo UK and Ireland, is often cited as the UK's most powerful marketer - heading as he does a &£1.2bn business that includes the Walkers and Pepsi brands. But his profile has been raised still further by the leading role he has taken in the obesity debate - despite ...

  • WKD seeks agency for one-off job

    Thu, 20 Oct 2005

    Ready-to-drink alcohol brand WKD has approached creative shops about a one-off project and is understood to be close to appointing an agency.

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