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Brand audit: Argos
Argos reported its first annual sales rise in half a decade earlier this month, with its ‘digital first’ strategy pointing towards a minor recovery.
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Sticking with the stereotype is one of the surest guarantees of failure
Marketers have a duty to challenge conventional wisdom and overturn accepted practices.
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PlayStation 4 banks on pricing and core gamers to ward off Xbox One
The console battle is back on.
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Latest from Mark Ritson
Coke sparkles with the power of innovation
In a world of crap, tired and overly superficial attempts at innovation, Coke is continually hitting the bullseye.
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The brand impressions that really count
Staff in all areas of a business have a role to play in shaping how people view a brand but not all perceptions are positive, finds new research
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In Depth Digital
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Latest Digital News
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PlayStation 4 banks on pricing and core gamers to ward off Xbox One
The console battle is back on.
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Strategies & Tactics
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A digital future
CMOs are falling behind in making their businesses digitally oriented, according to new research, amid a growing need to keep on top of all the online points of contact consumers have with brands.
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The Marketing Week
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
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