Marketing Week
21 April 2005

  • £330M review nears as WPP buys into Fiat media

    Thu, 21 Apr 2005

    WPP Group-owned Red Cell is understood to have bought a 49 per cent stake in the Turin-based Fiat Media Centre (MW last week).

  • £330M review nears as WPP buys into Fiat media

    Thu, 21 Apr 2005

    WPP Group-owned Red Cell is understood to have bought a 49 per cent stake in the Turin-based Fiat Media Centre (MW last week).

  • Allied Domecq closes in on Pernod Ricard deal

    Thu, 21 Apr 2005

    Allied Domecq is said to be close to agreeing terms on a £7.4bn takeover bid by French rival Pernod Ricard, and a deal is likely to be announced tomorrow (Thursday), when Allied reports its half-year results.

  • Allied Domecq closes in on Pernod Ricard deal

    Thu, 21 Apr 2005

    Allied Domecq is said to be close to agreeing terms on a £7.4bn takeover bid by French rival Pernod Ricard, and a deal is likely to be announced tomorrow (Thursday), when Allied reports its half-year results.

  • AMV hangs on to £45m Sainsbury's

    Wed, 27 Apr 2005

    Oliver likely to remain as campaign figurehead as incumbent pips JWT in two-way final pitch

  • Axe hangs over marketing team after Index closure

    Thu, 21 Apr 2005

  • BBC announces boost in programme spending

    Thu, 21 Apr 2005

    The BBC has announced it will spend an extra £21m on television programming, mainly on drama and comedy, to reduce its reliance on repeats.

  • BBC announces boost in programme spending

    Thu, 21 Apr 2005

    The BBC has announced it will spend an extra £21m on television programming, mainly on drama and comedy, to reduce its reliance on repeats.

  • Burkitt DDB creates campaign for Principality

    Thu, 21 Apr 2005

    Burkitt DDB has created a fully integrated advertising campaign for Wales's largest building society, Principality. The television, press, radio and outdoor campaign will support Principality's new corporate identity. MediaCom North is handling planning and buying.

  • Cash-raising scheme that'd turn the best of men green

    Thu, 21 Apr 2005

  • Cash-raising scheme that'd turn the best of men green

    Thu, 21 Apr 2005

  • Chairman of Carphone Warehouse to step down

    Thu, 21 Apr 2005

    Hans Snook, the co-founder of Orange, is to step down as chairman of Carphone Warehouse in July to 'do new things'. He will be replaced by former Tesco director John Gildersleeve.

  • Coke unveils Minute Maid launches

    Thu, 21 Apr 2005

  • Co-operative appoints chief executive

    Thu, 21 Apr 2005

    Co-operative Financial Services has appointed David Anderson as chief executive. He joins from Jobcentre Plus where he was chief executive, and replaces Co-op acting chief Paul Hewitt.

  • Co-operative appoints chief executive

    Thu, 21 Apr 2005

    Co-operative Financial Services has appointed David Anderson as chief executive. He joins from Jobcentre Plus where he was chief executive, and replaces Co-op acting chief Paul Hewitt.

  • EasyJet appoints caretaker for marketing

    Thu, 21 Apr 2005

    EasyJet has appointed John Stephenson as interim commercial director while it rebuilds its senior marketing team.

  • FCB scoops £6m Clerical Medical

    Thu, 21 Apr 2005

    Investment group Clerical Medical has appointed FCB London to handle its £5.6m advertising account, focusing on building relationships with financial advisers to raise awareness on its product portfolio.

  • Floating the voters' boats

    Thu, 21 Apr 2005

    As the apolitical Electoral Commission urges the public to vote, selling suffrage is proving a real test for marketers.

  • Food and drink have lost sight of the 'desire'

    Thu, 21 Apr 2005

    The children's food and drink market in Europe is undergoing its first major change in recent years in response to growing concerns about childhood obesity (MW March 31). There is evidence of products being launched with deliberately added parent appeal and an apparent change in direction for some companies towards teenage-focused brands.

  • Food and drink have lost sight of the 'desire'

    Thu, 21 Apr 2005

    The children's food and drink market in Europe is undergoing its first major change in recent years in response to growing concerns about childhood obesity (MW March 31). There is evidence of products being launched with deliberately added parent appeal and an apparent change in direction for some companies towards teenage-focused brands.

  • Foster's to sponsor men's lifestyle event

    Thu, 21 Apr 2005

    Foster's has signed up to be the lead sponsor of men's lifestyle event Weekend at Dave's. The exhibition will be held in London in September (MW February 24).

  • FSA perseveres with profiling despite European knock-back

    Wed, 27 Apr 2005

  • Future Publishing kisses Highbury House bid goodbye

    Thu, 21 Apr 2005

    Future Publishing's bid for Highbury House has collapsed after the Office of Fair Trading referred its planned takeover to the Competition Commission.

  • Global work for the local people

    Thu, 21 Apr 2005

    Having overseen creative work on both global and Europe, Middle East and Africa accounts, across multiple cultural and language barriers, I feel I've learnt my lessons first hand. There is a delicate balance between local market compliance and global brand consistency.

  • Global work for the local people

    Thu, 21 Apr 2005

    Having overseen creative work on both global and Europe, Middle East and Africa accounts, across multiple cultural and language barriers, I feel I've learnt my lessons first hand. There is a delicate balance between local market compliance and global brand consistency.

  • GMG Radio appoints Smooth FM MD

    Thu, 21 Apr 2005

    Guardian Media Group Radio has appointed Roy Bennett as managing director of the Smooth FM, which includes London's Jazz FM. Bennett was managing director of 100.4 Smooth FM, based in the North-west.

  • Golley Slater creates campaign for Moroccan National Tourist Board

    Thu, 21 Apr 2005

    Golley Slater has created a £2m press campaign for the Moroccan National Tourist Board, focusing on the country's premium hotels.

  • Green sells off two sets of Etam stores

    Thu, 21 Apr 2005

    Philip Green, the retail entrepreneur, has sold off two sets of Etam stores after buying the chain just over a week ago. Monsoon is buying 47 of the stores and entrepreneur and chief of West Coast Capital Tom Hunter is buying 20.

  • Green sells off two sets of Etam stores

    Thu, 21 Apr 2005

    Philip Green, the retail entrepreneur, has sold off two sets of Etam stores after buying the chain just over a week ago. Monsoon is buying 47 of the stores and entrepreneur and chief of West Coast Capital Tom Hunter is buying 20.

  • Haygarth complete management buy-out

    Thu, 21 Apr 2005

    Haygarth chief executive Stephen Morris, managing director Sophie Daranyi and a number of senior staff have completed a management buy-out of the agency from French owner High Co.

  • ISBA hits out at curbs on 'safe drinking' alcohol ads

    Thu, 21 Apr 2005

  • ISBA hits out at curbs on 'safe drinking' alcohol ads

    Thu, 21 Apr 2005

  • JD Sports signs agreement with Academy Music Group

    Thu, 21 Apr 2005

    JD Sports has signed a partnership agreement with the Academy Music Group, owner of venues including the Brixton and Islington Carling Academies, that will provide JD Sports with content for in-store promotions and give the retailer branding in the venues.

  • Jennings' solution for those lacking a head for pints

    Thu, 21 Apr 2005

  • Just the place when feeling deadly serious

    Thu, 21 Apr 2005

  • Labour mulls canvassing opt-out homes

    Wed, 27 Apr 2005

    The Labour Party may be planning to hire an army of volunteers to canvass voters who have opted out of unsolicited cold-calling, in an attempt to exploit a technical loop-hole in data protection laws.

  • Learning from a political example

    Thu, 21 Apr 2005

    The measures that political parties are taking to tackle voter mistrust should be noted by those companies experiencing similar problems among their consumers

  • Lexmark International appoints Doner Cardwell to £20m ad account

    Thu, 21 Apr 2005

    Lexmark International, the printer manufacturer, has appointed Doner Cardwell Hawkins to its &£20m advertising account. The agency already held the company's US brief.

  • London Underground puts The Tube up for Tender

    Thu, 21 Apr 2005

    London Underground is putting the contract to publish its customer magazine The Tube up for tender. The title is produced quarterly and carries eight pages of advertising.

  • M&S goods to be sold by Amazon

    Thu, 21 Apr 2005

    Amazon is expected to begin selling Marks & Spencer clothing and home furnishings from next year.

  • Magazines are key to putting women in the political picture

    Thu, 21 Apr 2005

    Labour stands to lose 2 million women voters in the election, not because it does little for them but because it fails to talk to them, says James Papworth

  • Magazines are key to putting women in the political picture

    Thu, 21 Apr 2005

    Labour stands to lose 2 million women voters in the election, not because it does little for them but because it fails to talk to them, says James Papworth

  • Maher Bird Associates strengthens team

    Thu, 21 Apr 2005

    Maher Bird Associates has strengthened its staff following recent account wins, recruiting the creative team of Sarah Pilkington, former creative group head at Clark, McKay & Walpole, and David Read, a former creative head at Proximity. Paul Vallois has been recruited from Baber Smith as business development director.

  • Maher Bird Associates strengthens team

    Thu, 21 Apr 2005

    Maher Bird Associates has strengthened its staff following recent account wins, recruiting the creative team of Sarah Pilkington, former creative group head at Clark, McKay & Walpole, and David Read, a former creative head at Proximity. Paul Vallois has been recruited from Baber Smith as business development director.

  • Maiden signs ten-year deal with Lend Lease

    Thu, 21 Apr 2005

    Maiden, the outdoor specialist, has signed a ten-year deal, estimated to be worth &£22.5m in advertising revenues, with property developer Lend Lease. The contract covers shopping malls such as Bluewater in Kent.

  • Manufacturers launch 'functional food' forum

    Thu, 21 Apr 2005

    Cadbury Schweppes, Coca-Cola, Nestlé, Masterfoods and Kraft Foods have teamed up with other food and drink manufacturers to launch an industry group that will keep track of the latest consumer and regulatory trends for functional food.

  • Marketing Week 2005 Television Conference signs up more than 170 for event

    Thu, 21 Apr 2005

    The Marketing Week 2005 Television Conference has signed up more than 170 marketers, TV planners and buyers and broadcasters to attend the event. The conference will be held on May 5 in Paris. Places can be booked on 0207 970 4351.

  • Marketing Week 2005 Television Conference signs up more than 170 for event

    Thu, 21 Apr 2005

    The Marketing Week 2005 Television Conference has signed up more than 170 marketers, TV planners and buyers and broadcasters to attend the event. The conference will be held on May 5 in Paris. Places can be booked on 0207 970 4351.

  • McCann Erickson creates ad campaign for Frubes Limited Editions

    Thu, 21 Apr 2005

    McCann Erickson has created a TV advertising campaign for Frubes Limited Editions, a range of ice-cream-style flavoured fromage frais in tubes.

  • McCann Erickson creates ad campaign for Frubes Limited Editions

    Thu, 21 Apr 2005

    McCann Erickson has created a TV advertising campaign for Frubes Limited Editions, a range of ice-cream-style flavoured fromage frais in tubes.

  • Media@BAA to demonstrate ad opportunities in airports

    Thu, 21 Apr 2005

    BAA's in-house media division is set to meet 20 leading brands to discuss advertising opportunities across the company's portfolio.

  • Media@BAA to demonstrate ad opportunities in airports

    Thu, 21 Apr 2005

    BAA's in-house media division is set to meet 20 leading brands to discuss advertising opportunities across the company's portfolio.

  • Microsoft and Orange announce partnership

    Thu, 21 Apr 2005

    Microsoft and Orange have announced a multi-million pound partnership that will see companies offered a free trial of Windows Mobile-based Orange smartphones. The partnership is designed to accelerate the adoption of mobile data by businesses.

  • Microsoft and Orange announce partnership

    Thu, 21 Apr 2005

    Microsoft and Orange have announced a multi-million pound partnership that will see companies offered a free trial of Windows Mobile-based Orange smartphones. The partnership is designed to accelerate the adoption of mobile data by businesses.

  • Miles Calcraft Briginshaw Duffy creates Greene King IPA ads

    Thu, 21 Apr 2005

    Miles Calcraft Briginshaw Duffy has created a £2m press and poster advertising campaign, which features 'disappointed' Indian nationals in their home country, all wanting to buy Greene King IPA.

  • MSN marketer takes up C4 Interactive role

    Thu, 21 Apr 2005

  • Mustoes splits with £6m HP Foods task.

    Thu, 21 Apr 2005

    HP Foods is parting company with its advertising agency Mustoes after six years.

  • Mustoes splits with £6m HP Foods task.

    Thu, 21 Apr 2005

    HP Foods is parting company with its advertising agency Mustoes after six years.

  • MW damned by a Papal error?

    Thu, 21 Apr 2005

    In the April 7 issue of Marketing Week, you incorrectly said that if, in the forthcoming papal election, the Nigerian Cardinal Arinze were to be elected he would be the first black Pope.This is incorrect. There have in fact been three black African Popes: Pope Victor (AD183); Pope Mechiades or Militiades (AD311-314); and Pope Gelasius I (AD492). They were all canonised.Tony BarrettBy e-mail

  • Naked Media launches new food mag

    Thu, 21 Apr 2005

    Naked Media, the independent publisher, is launching a new food magazine, Fresh, on April 28, aimed at ABC1 25- to 40-year-olds. The monthly title will be cost &£2.80.

  • New IPC TV magazine sponsors Soap Awards

    Thu, 21 Apr 2005

    IPC Media's new handbag-sized television listings magazine TV easy is to sponsor The British Soap Awards 2005 on ITV1 and ITV2.

  • New IPC TV magazine sponsors Soap Awards

    Thu, 21 Apr 2005

    IPC Media's new handbag-sized television listings magazine TV easy is to sponsor The British Soap Awards 2005 on ITV1 and ITV2.

  • O2 to launch 'first-time' voter service

    Thu, 21 Apr 2005

    Mobile phone company O2 is launching a service this week, in partnership with the Electoral Commission (EC), to encourage customers to vote in the forthcoming election.

  • Online ads 'will break £1bn barrier in 2006'

    Wed, 27 Apr 2005

    Online advertising spend in the UK will smash through the £1bn barrier and overtake the outdoor sector by mid-2006, according to the Interactive Advertising Bureau.

  • OU announces future positioning brief pitch

    Thu, 21 Apr 2005

  • Paddy power extends TalkSport deal

    Thu, 21 Apr 2005

    Paddy Power has extended its relationship with radio station TalkSport with a six-figure deal giving the bookmaker an editorial presence on the station. Under the deal, phone-in games based on football and golf will be introduced.

  • Paul Barber joins Tottenham Hotspur FC as executive director

    Thu, 21 Apr 2005

    Paul Barber, former director of marketing at the Football Association, has joined Tottenham Hotspur FC as an executive director with responsibility for the club's commercial operations. Barber joins from Ogilvy & Mather.

  • PepsiCo appoints David Johnston

    Thu, 21 Apr 2005

    PepsiCo has appointed David Johnston to replace European vice-president for beverages marketing Tim Davie. Davie left to become head of marketing, communications and audiences at the BBC. Johnston is Pepsi vice-president of marketing for Latin America.

  • Persil unveils £8m 'Dirt is Good' repositioning

    Thu, 21 Apr 2005

  • PokerStars hands £1m UK ad mantle to Mustoes

    Thu, 21 Apr 2005

    Online gambling company PokerStars has appointed Mustoes as its UK advertising agency, as it plans a major summer push across Europe. The appointment was made earlier this week, after a competitive pitch that involved several other agencies including Vallance Carruthers Coleman Priest.

  • PoSitive signs from tobacco gantries

    Thu, 21 Apr 2005

    Your analysis on how tobacco companies are struggling to find a marketing voice (MW April 7) prompted an interesting question about the 66,000 tobacco gantries that are now available as point-of-sale sites. The recent restrictions imposed on tobacco companies have opened up a new media opportunity in prime retail locations across the country.

  • RAB and OAA join forces to push combined outdoor and radio advertising

    Thu, 21 Apr 2005

    The Radio Advertising Bureau and Outdoor Advertising Association are working together to persuade advertisers and agencies that combining outdoor and radio can be more effective for business.

  • RBS hands Direct Line account to CHI

    Thu, 21 Apr 2005

    The Royal Bank of Scotland has handed the £22m account for its Direct Line Financial Services division to Clemmow Hornby Inge without a pitch.

  • RBS hands Direct Line account to CHI

    Thu, 21 Apr 2005

    The Royal Bank of Scotland has handed the £22m account for its Direct Line Financial Services division to Clemmow Hornby Inge without a pitch.

  • Recycle Now runs TV campaign

    Thu, 21 Apr 2005

  • Remington plans 'male nudity' ads

    Thu, 21 Apr 2005

  • Remington plans 'male nudity' ads

    Thu, 21 Apr 2005

  • See the difference design can make

    Thu, 21 Apr 2005

    Shopping at my regular supermarket the other day brought me face to face with over 25 different toothpaste brands. Now, if I wasn't loyal to my tried-and-tested paste (forced on me by a toothbrush-brandishing mother at the age of four), I could have spent my entire shopping trip exclusively in front of the dental hygiene shelf. This brings me to a key point, exposed by your design feature (MW April 7).

  • See the difference design can make

    Thu, 21 Apr 2005

    Shopping at my regular supermarket the other day brought me face to face with over 25 different toothpaste brands. Now, if I wasn't loyal to my tried-and-tested paste (forced on me by a toothbrush-brandishing mother at the age of four), I could have spent my entire shopping trip exclusively in front of the dental hygiene shelf. This brings me to a key point, exposed by your design feature (MW April 7).

  • Simpay appoints Merrified to develop brand

    Thu, 21 Apr 2005

    Simpay, a new payment scheme that enables people to make purchases with their mobile phones, has appointed Dutton Merrifield to develop its brand in the run-up to its consumer launch in the UK and some European markets later this year.

  • Simpay appoints Merrified to develop brand

    Thu, 21 Apr 2005

    Simpay, a new payment scheme that enables people to make purchases with their mobile phones, has appointed Dutton Merrifield to develop its brand in the run-up to its consumer launch in the UK and some European markets later this year.

  • Smarter Communications to develop insureandgo campaign

    Thu, 21 Apr 2005

    Smarter Communications has picked up £5m-worth of business, including developing a TV campaign for travel insurer insureandgo.

  • Stopgap for marketers looking for a labour of love

    Thu, 21 Apr 2005

    The Diary was obviously misguided in believing that when it comes to love and business, never the twain should meet. For recruitment specialist Stopgap is inviting all those marketing professionals for whom the fruit and vegetable aisle at Tesco, the speed-dating sessions in City bars, and that job ad at M&C Saatchi have proved fruitless, to mingle with other "single" creatives in the vain hope of bagging a new job and a new love interest in one fell swoop.

  • Tell me what I think

    Thu, 21 Apr 2005

    Getting inside the brains of consumers to find out what they really think about ads is the dream of many a marketer. Scientific advances now claim to offer this service, but is being able to read customers' minds a good thing?

  • Tesco in SMS promotion with Parker's

    Thu, 21 Apr 2005

    Tesco Personal Finance is using text-messaging to target used-car buyers at the point of purchase.

  • Tesco signs Paula Radcliffe for Race for Life event

    Thu, 21 Apr 2005

    Tesco has signed up long-distance runner and women's London Marathon winner Paula Radcliffe to take part in Cancer Research UK's Race for Life event, which the company sponsors.

  • The first signs of Europe balancing US stronghold

    Thu, 21 Apr 2005

    While Blair's Rover damage limitation gets under way, the real test for Labour's re-election is the snowballing problem of the US economy

  • The recipe for success

    Thu, 21 Apr 2005

    As every event organiser knows, there is always the chance something will go wrong on the day, especially if you're using the latest technology. To avert potential disaster, plan ahead and test everything first.

  • T-Mobile taking over clubs to promote U-Fix price plan

    Thu, 21 Apr 2005

  • T-Mobile taking over clubs to promote U-Fix price plan

    Thu, 21 Apr 2005

  • TMS names Draft chief as Euro boss

    Thu, 21 Apr 2005

    Global integrated agency The Marketing Store (TMS) has poached Catherine Gale, a senior executive with Interpublic Group's Draft network, to be its European chief executive. The appointment follows a major restructure and a six-month search for someone to head the European operation.

  • TMS names Draft chief as Euro boss

    Thu, 21 Apr 2005

    Global integrated agency The Marketing Store (TMS) has poached Catherine Gale, a senior executive with Interpublic Group's Draft network, to be its European chief executive. The appointment follows a major restructure and a six-month search for someone to head the European operation.

  • Unilever Bestfoods reviews Colman's mustard business

    Thu, 21 Apr 2005

    Unilever Bestfoods is reviewing the advertising business for the Colman's mustard brand, with a view to relaunching the product.

  • Unilever Bestfoods reviews Colman's mustard business

    Thu, 21 Apr 2005

    Unilever Bestfoods is reviewing the advertising business for the Colman's mustard brand, with a view to relaunching the product.

  • Viewers see television for what it really is - rubbish

    Thu, 21 Apr 2005

    Trash is the reality of modern TV, but why won't programme-makers admit the truth?

  • Virgin pioneers push-down ads in the UK

    Thu, 21 Apr 2005

  • WARL Evolution works with Tesco to develop supermarket's first website

    Thu, 21 Apr 2005

    WARL Evolution is working with Tesco to develop the supermarket's first website devoted to its clothing ranges, which include Cherokee, Florence+Fred and Value.

  • Western brands vie to fulfil Eastern promise

    Thu, 21 Apr 2005

    As China reforms its economy, many global and UK businesses are attempting to establish a foothold in its market

  • Why politicians fail the brand test

    Thu, 21 Apr 2005

    That old stock market adage about selling in May and coming back on St Leger's Day ought to have an equivalent relating to General Elections and marketers. Except for the privileged few with a line into the main political parties, the run-up to elections is a dangerous clutter zone to be avoided at all costs, full of sound and fury signifying, er, very little.

  • Wieden & Kennedy Amsterdam creates Nike Free push

    Thu, 21 Apr 2005

    Wieden & Kennedy Amsterdam has created a European campaign to launch Nike's Nike Free running and training shoes.

  • WPP consultancy picks chief for new global team

    Thu, 21 Apr 2005

    WPP Group-owned brand and research consultancy Added Value has promoted group chairman Paul McGowan to head a new global management team.

  • WPP consultancy picks chief for new global team

    Thu, 21 Apr 2005

    WPP Group-owned brand and research consultancy Added Value has promoted group chairman Paul McGowan to head a new global management team.

  • Yell signs distribution agreement with Google

    Thu, 21 Apr 2005

    Yell, the business directory, has signed a distribution agreement with Google to provide listings and content for Google Local UK.

  • Zenith threat as Lloyds TSB selects TMS for media task

    Thu, 21 Apr 2005

    Lloyds TSB Scotland has appointed The Media Shop to handle its Wholesale Bank media planning and buying, raising further questions over the financial giant's relationship with Zenith Optimedia UK.

  • Zoo drops TV listings pages for revamp

    Thu, 21 Apr 2005

    Zoo, the men's weekly magazine, is dropping its TV listings pages as part of a revamp aimed at overtaking rival Nuts.

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