Marketing Week
21 January 2010
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3D technology takes us closer
21 January 2010
3D technology is coming on in leaps and bounds, and filmgoers are captivated by its ability to make them feel part of the action. A growing number of brands and properties are preparing to turn the trend to their advantage.
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A new weapon in the battle for recognition
21 January 2010
If you haven’t already seen Deutsche Bank’s research note published on Monday then it really is worth a look. It’s not often that these dry but instructive documents make for a marketer’s dream read but this one truly does.
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Bride vows to carry on regardless
21 January 2010
T-Mobile spent 2009 gathering consumers together in public spaces for “spontaneous” dancing and mass karaoke sessions. But despite this high-profile marketing, the news that it would merge with fellow mobile brand Orange into a super-network has raised questions over whether the T-Mobile name will continue to exist in the long term.
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Champagne brand and Sky agree Oscars deal
21 January 2010
Champagne house Moët & Chandon is sponsoring Sky’s coverage of the 82nd Academy Awards and 2010 Golden Globes for the second consecutive year.
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Confidence rises as brakes applied to budget cuts
21 January 2010
Marketing spend enters its ninth consecutive quarter of decline, but gloom lifts as figures point to signs of recovery.
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Co-op merges teams and cuts senior marketers
21 January 2010
The Co-operative Group is to merge its existing buying and marketing teams in its food business under a single leadership and axe the role of director of food marketing, held by Debbie Robinson.
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Digital technologies take place on retail landscape
21 January 2010
I don’t think it should come as any surprise that more brands are bringing digital techniques into the realm of the physical retail environment (MW 7 January). As your article points out, brand owners must take care to only use technology when it adds genuine value to the shopping experience, but this is true of any store activity.
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FedEx global ad campaign will focus on sustainability
21 January 2010
Delivery service FedEx Express is launching a global advertising campaign emphasising its commitment to sustainable deliveries around the world.
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Former Nike marketer takes on top fashion role
21 January 2010
Asos.com has appointed former Nike marketer Clare Dobbie as marketing director.
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Is there anything to be gained from a radical reform of PSB?
21 January 2010
A new report into public service broadcasting has ambitious plans to abolish the BBC Trust and cast C4 out into the private sector
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Loose lips place brand reputation on the line
21 January 2010
Marketers must get to grips with the power of social media to destroy a campaign’s message in the blink of an eye
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Media specialists being held hostage by commodity cycle
21 January 2010
The understandable aim of cutting costs is not just having an adverse effect on media agencies, but on clients themselves
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My new recruit has to deliver 2.5% over-and-above the base growth just to pay for their desk
21 January 2010
Our ‘man on the inside’ provides a view from the top of the marketing tree
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Philanthropists in corporate suits
21 January 2010
In an effort to demonstrate their caring side, corporate brands are moving away from traditional cause-related marketing to ‘co-donation’ projects that combineconsumption with philanthropy.
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Putting a new face on your brand
21 January 2010
Calling time on TV advertising for alcohol brands looks more likely after a Health Select Committee’s report last week. But an allout ban need not spell disaster for this already promotionally fettered industry: it could lead to new highs of creative strategic thinking.
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Revamped Teletext to explore social marketing
21 January 2010
Teletext Holidays is looking to explore digital marketing channels and how they can be combined with radio and outdoor advertising, says new marketing director Mark Bloxham.
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Ruth Mortimer on opt-in clauses
21 January 2010
Iain Tait from the digital agency Poke raised an interesting point on his blog after discovering Starbucks forces customers using its Wi-Fi facility to “accept the terms and conditions and agree to receive email marketing from BT Group companies”.
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Seeing is believing
21 January 2010
Our clients have been demanding virtual “dashboards” for some time, and we’ve found them to be invaluable instruments that support a much more dynamic and focused use of data and insight.
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Step forward and select the right direction
21 January 2010
As direct mail’s star continues to rise among the public, six DM specialists answer questions posed by Marketing Week about the sector’s burning issues. By Ruth Mortimer
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Targeting is key to DM campaign's success
21 January 2010
The latest findings from the fast.MAP/DMA Marketing-GAP Tracking Study (MW 14 January) come as no surprise to those who remember the basics.
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The7Stars to help Allied Carpets move upmarket
21 January 2010
Allied Carpets, which re-emerged from administration last year, has appointed media agency the7Stars to help address brand perceptions as the company looks to move more upmarket.
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Virgin Money wins backing to move onto the high street
21 January 2010
Marketers support extension into retail banking as Virgin plans bid for branches
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Watchdog signals intention to deregulate TV ad sales
21 January 2010
Ofcom starts consultation on ad sales rules for public service broadcasters.
