Marketing Week
21 March 2002

Banks on different shores

Thu, 21 Mar 2002

UK financial services executives have an old-fashioned view of customers' requirements and intelligence, when compared with their European counterparts

Barclays gets private wealth top marketer

Thu, 21 Mar 2002

Blockbuster to unveil its new TV advertising campaign

Thu, 21 Mar 2002

Campbell promotes top marketer to European category directorship

Thu, 21 Mar 2002

COI chief executive Carol Fisher lays into ad agencies over poor integrated campaigns

Thu, 21 Mar 2002

Difficult options for regional press

Thu, 21 Mar 2002

Last week Johnston bought RIM, but with little scope for more mergers, local newspaper owners must find alternative ways to survive

Digest

Thu, 21 Mar 2002

EHS Brann, the agency formed through the merger of Ehsrealtime and Brann UK Agency, is understood to have resigned the BMW direct marketing business mid-way through a review.

Digest

Thu, 21 Mar 2002

Classic FM has appointed five listeners to its consumer panel, which will be chaired by Chris Smith MP. The first meeting is on April 23.

Digest

Thu, 21 Mar 2002

IMG, the sports marketing agency, has been appointed to handle global commercial deals for England football manager Sven-Goran Eriksson.

Digest

Thu, 21 Mar 2002

Tropicana has teamed up with Thomas Cook Direct for an on-pack token promotion offering discounts on holiday bookings. It launches on April 1.

Digest

Thu, 21 Mar 2002

Future Network, the specialist consumer magazine publisher, has reported a pre-tax loss of &£121m for 2001, compared with a loss of &£59.3m for 2000.

Digest

Thu, 21 Mar 2002

Clear Channel Radio Sales has appointed Carter Tanner, the sales director of US sales network Hiwire, as sales director for Jazz FM.

Digest

Thu, 21 Mar 2002

The BBC has appointed Hasbro European category director Sue Meredith as senior marketing communication manager for digital operations.

Digest

Thu, 21 Mar 2002

Bertelsmann has conceded defeat in its attempt to take full control of RTL, the European broadcaster which controls Channel 5, after the outstanding ten per cent minority shareholders refused its offer.

Digest

Thu, 21 Mar 2002

Müller continues to lead the yogurts and dairy desserts sector. AC Nielsen figures for last year show that Müller leads the category, with 25.

Digest

Thu, 21 Mar 2002

Channel 4 International managing director Paul Sowerbutts has been given additional responsibility for consumer products.

Digest

Thu, 21 Mar 2002

AMV.BBDO has created a brand-building poster campaign, to launch on March 29, for BBC1.

Digest

Thu, 21 Mar 2002

Soul has created TV, press and print ads for Uniqlo, which will be launched across the Midlands on March 20 to promote the clothing company's three new stores in the area. Ads to promote London and North-west stores will break in May.

Digest

Thu, 21 Mar 2002

Bates Worldwide has appointed David Hearn as chairman and chief executive. He will join Cordiant Communications' board as executive director. He was previously chief executive and managing director of Australian food manufacturer Goodman Fielder.

Digest

Thu, 21 Mar 2002

Birds Eye Wall's business director Chris Pomfret will tell an IPA conference next week that there is no future for any company that does not address sustainability.

Digest

Thu, 21 Mar 2002

Claydon Heeley Jones Mason has won the account for the Government's Criminal Record Bureau, which is being run by outsourcing company Capita. The account is worth &£15m over ten years.

Digest

Thu, 21 Mar 2002

Young's brewery is launching a limited edition beer to celebrate the Queen's Golden Jubilee. The brand will be known as Young's Golden Jubilee Beer and will be on sale in supermarkets and Young's pubs from April.

Digest

Thu, 21 Mar 2002

AMV.BBDO and BMP DDB have been shortlisted for a £40m tourism initiative to be managed jointly by the British Tourist Authority and private partners.

Digest

Thu, 21 Mar 2002

Fuller Smith & Turner, the London-based brewer, has promoted former marketing director and current managing director Michael Turner to chief executive.

Digest

Thu, 21 Mar 2002

Clear Channel Radio Sales has appointed Carter Tanner, the sales director of US sales network Hiwire, as sales director for Jazz FM.

Digest

Thu, 21 Mar 2002

Design Bridge has created a website for Glanbia UK's new lunchbox product, Munchsters. The work forms part of a £2m marketing spend on the savoury snack.

Digest

Thu, 21 Mar 2002

Classic FM has appointed five listeners to its consumer panel, which will be chaired by Chris Smith MP. The first meeting is on April 23.

Don't quote me on that please

Thu, 21 Mar 2002

What are we to make of the recent comment that Debbie Gorski has left Barclays to "spend more time with her family" (MW March 7).

Former Adidas man to be Puma marketing director

Thu, 21 Mar 2002

Green Flag drops F3 and signs £1m British Touring Car sponsorship deal

Thu, 21 Mar 2002

Guinness in row over promotion

Thu, 21 Mar 2002

HBOS splits its £10m DM work

Thu, 21 Mar 2002

Iain Murray: Middle-class conflict with Davies over dumb remark

Thu, 21 Mar 2002

Should we feel sorry for Gavyn Davies after his misplaced remarks, or should he be thrown to the wolves for ignoring the BBC's middle-class roots? asks Iain Murray

ISBA told marketers must overcome a reliance on TV

Thu, 21 Mar 2002

Marketers and agencies are lacking the skills to move away from television-based advertising campaigns, according to Sainsbury's assistant managing director Sara Weller.

Lowe under pressure as Vauxhall seeks agency

Thu, 21 Mar 2002

Marketing in the marquee

Thu, 21 Mar 2002

Many chief executives can no longer spare the time and energy to be entertained by suppliers. Hospitality companies are trying therefore to make packages more attractive. There is still a place for old-fashioned sit-down dinners, though, says

New ad campaign for St Ivel's Shape yogurt and dessert range to break on 21st March

Thu, 21 Mar 2002

PricewaterhouseCoopers reviews £2.3m ad brief at McCann-Erickson

Thu, 21 Mar 2002

Principles appoints former Bhs marketer

Thu, 21 Mar 2002

Principles has appointed Jane Hayman, former marketing director of Bhs and the Evening Standard, as its chief marketer.

SPAIN: Spanish practices

Thu, 21 Mar 2002

When Xavier Bernat announced last week that he intended to open 5,000 Chupa Chups outlets world-wide, he was taken very seriously. It's part of a growing trend where Spanish entrepreneurs are beating big brands at their own game by reproducing

Spring is in the air for ITV chiefs

Thu, 21 Mar 2002

News that TV - and even ITV's - revenues are about to bounce back for the first time in more than a year should bring a breath of spring to Prague, this year's venue for the annual TV conference hosted by Marketing Week.

Super 12 'league' launch stymied by lack of sponsors

Thu, 21 Mar 2002

Tackling brand value keeps footie fit for sponsorship

Thu, 21 Mar 2002

Yes, football is paying the penalty for low marketing budgets and tough market forces, but sponsors shouldn't blow the whistle just yet

There are no 'high-value' customers

Thu, 21 Mar 2002

Like Alan Mitchell, I too think I will scream if I hear another mention of a company's decision to concentrate resources on their most valuable customers (MW March 7). But not for the same reasons. It is not a matter of working out how to calculate who your most valuable customers are - businesses will quite rightly tackle this problem in different ways. However, the problem with the notion of favouring your most valuable customers is that it still remains the case that few companies ...

Torin Douglas: BBC3 - are many of us really going to watch it?

Thu, 21 Mar 2002

C4 and the BBC are arguing over BBC3's likely impact on commercial TV, but it's hard to see any digital channel making much difference at the moment, says Torin Douglas

TV revenue rise will be cold comfort in Prague

Thu, 21 Mar 2002

The first signs of recovery are showing, but with TV still in deep turmoil, there will be little to raise the spirits of pundits at TV 2002