Marketing Week
21 May 2009
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A Day in the Life: Helena Christopher
Fri, 22 May 2009
Title: Head of Corporate Communications Company: QBE European Operations What made you want to get into brands/advertising/media/marketing? I finished university and cast around for a job. I got one temping in a marketing team and it went from there.
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Admedia names Adam Mills as Lace replacement
Thu, 21 May 2009
Out of home operator Admedia has appointed former Carlton Screen Advertising sales and commercial director Adam Mills as its managing director to replace Garry Lace.
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Alcohol industry defends role of supermarket promotions
Thu, 21 May 2009
Tesco research shows in-store offers do not lead to irresponsible consumption. By Russell Parsons
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Allianz in golf deal
Fri, 22 May 2009
General insurer Allianz is to sponsor the St Andrews Links Trophy tournaments as part of partnership with golf’s most famous course.
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Avon calling for a new generation
Thu, 21 May 2009
Avon’s ethos of quality products at reasonable prices may strike a chord with consumers
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BA slumps to record loss
Fri, 22 May 2009
British Airways has reported its biggest ever loss as last years record fuel prices and the economic downturn sent profits crashing.
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BBC Worldwide boosts global ad team
Thu, 21 May 2009
BBC Worldwide has boosted its global ad sales team as it looks to offer cross-platform sales for the first time.
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Brands turn deaf ear to concerns of consumers
Thu, 21 May 2009
More than 58% of respondents to the latest Marketingweek.co.uk poll asking whether brands were listening enough to their customers' concerns said "no".
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Campaign warns against tombstoning
Thu, 21 May 2009
Folio Creative Communication has produced a campaign on behalf of the Maritime and Coastguard Agency (MCA) to highlight the dangers of ‘tombstoning’.
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Can brands strike home with public health messages?
Thu, 21 May 2009
Despite major government efforts, like Change4Life, the majority of people fail to recognise obesity. A study suggests this is an opportunity for brands to step up to the plate. By Joe Fernandez
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Consultancy launches to target 'crucial' over-60s sector
Thu, 21 May 2009
A consultancy aimed at helping brands tap into the spending power of the growing over-60s market is launching.
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Court of Appeal rules Pringles is a potato crisp
Thu, 21 May 2009
Procter & Gamble has lost a legal battle to prove its Pringles brand is not a potato crisp, in a failed bid to avoid paying an estimated 20m in VAT a year.
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Daily Mail & General Trust investigates online payment model
Fri, 22 May 2009
Publisher Daily Mail & General Trust (DMGT) is investigating a paid-for model across MailOnline and its other consumer sites, according to reports.
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Daily Mail and General Trust sees profits crash
Thu, 21 May 2009
The Daily Mail and General Trust media group has reported profits down almost 50% after first-half advertising revenues were hit by the recession.
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David Beckham stars in anti-malaria campaign
Thu, 21 May 2009
Charity Malaria No More UK is to launch a public awareness campaign featuring David Beckham next Wednesday (May 27) during Sky Sports’ coverage of the UEFA Champions League final.
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Diageo cuts marketing spend
Thu, 21 May 2009
Diageo, maker of Guinness and Smirnoff, is to spend less on marketing this year but plans to get more for its money.
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Etailers stand at the forefront of change
Thu, 21 May 2009
Online retail sales grew 14% during the past year, according to the IMRG Capgemini E-retail Sales Index. Despite the recession, the report says UK online shoppers spent an average of £10 more per visit in April 2009 than this time last year. The value of the average online shopping basket increased ...
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Feel Good to target TV ad at students
Thu, 21 May 2009
Student’s entry to Feel Good Drinks awards programmesparks ‘animated gnomes’ campaign by Loose Moose
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GSK pushes healthy gum message with Corsodyl
Thu, 21 May 2009
GlaxoSmithKline Consumer Healthcare is launching a marketing campaign for its mouthwash brand Corsodyl supported by a new online push, “Campaign for Healthy Gums”.
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Guardian.co.uk back on top as most visited publisher site
Thu, 21 May 2009
Guardian.co.uk has regained its place as the most visited national newspaper website with 27,324,309 unique visitors in April.
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Imagine Fashion sets its sights on luxury goods
Thu, 21 May 2009
Luxury brands are to have a new vehicle for exposure with the launch of Imagine Fashion, a free online and mobile video publication.
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'M&S should return to core values' after profits tumble
Thu, 21 May 2009
Analysts suggest Marks & Spencer needs to retrench to its core values after reporting poor results this week.
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Martini signs up Thandie Newton
Thu, 21 May 2009
Thandie Newton is to be the new face of Martinis stay beautiful campaign devised to encourage a reappraisal of the drink.
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Meat trade body ditches TV for press and digital activity
Thu, 21 May 2009
Beefy and Lamby characters to go as body focuses on its ‘Quality Standard’. By Camille Alarcon
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Merged fund manager picks Libertine for rebrand task
Thu, 21 May 2009
Henderson New Star has appointed Libertine to spearhead the rebrand campaign for the recently merged fund management brand.
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Morrisons to publish online edition of in-store magazine
Thu, 21 May 2009
Supermarket’s own title will include interactive features when it goes online By Luan Goldie
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MPG wins Nationwide brands media accounts
Thu, 21 May 2009
Nationwide has appointed MPG to handle the media accounts for its regional building society brands, Derbyshire, Cheshire and Dunfermline, without a pitch.
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National Family Week takes to the air
Fri, 22 May 2009
National Family Week, a brand new national initiative, has launched a radio campaign to raise awareness of its work and encourage families to spend time together over the coming Bank Holiday and following half term week.
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Riley beats Bauer to Midlands stations
Fri, 22 May 2009
Phil Riley, former chief executive of Chrysalis Radio, has won the race to buy eight Midlands radio stations from Global Radio.
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RSA recruits Lloyd East from AA
Fri, 22 May 2009
Insurance group RSA has appointed Lloyd East to the newly created role of marketing effectiveness director.
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Space launches sports and entertainment division
Thu, 21 May 2009
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Stagecoach to offer free ad space for teen advice push
Thu, 21 May 2009
Bus operator Stagecoach is working with the Government to target teenagers with advice on relationships and sex.
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Standard Life CEO to join RBS
Fri, 22 May 2009
Sir Sandy Crombie, the chief executive of Standard Life is to join the Royal Bank of Scotland as an independent director.
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Survival of the fittest
Thu, 21 May 2009
The recession has led to increased sophistication in the direct marketing efforts of the more forward-thinking brands, finds Lucy Fisher
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Targeted online advertising casts the shadow of privacy concerns
Thu, 21 May 2009
Consumers are still very concerned about privacy when it comes to the internet. It is a hurdle marketers must overcome
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The Secret Marketer
Thu, 21 May 2009
This week I was one of several speakers at an industry conference. Sadly this was not jolly sailing on the Aurora for the Marketing Forum, but a one-day special at a not-so Premier Inn.
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TMW drops digital brand in agency restructuring
Fri, 22 May 2009
Marketing agency TMW is to restructure, dropping its digitalTMW brand.
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Truly London wins 16m 188BET ad account
Thu, 21 May 2009
188BET has appointed Truly London to handle its 16m global advertising account as the online gaming company bids to become one of the UKs leading sports bookmakers.
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TV makeover show agrees deals for first live event
Thu, 21 May 2009
Television makeover programme 10 Years Younger has signed up Marks & Spencer, Fake Bake tanning salons and make-up brand Benefit to take part in its first live event.
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TV sales houses in team-up talks
Fri, 22 May 2009
TV broadcasters are understood to be in discussions to merge their advertising sales teams in anticipation of the relaxation of the Contract Rights Renewal (CRR) mechanism.
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UTV Media clinches Sport deal
Fri, 22 May 2009
UTV Media confirms it has now acquired the free weekly Sport magazine for an undisclosed amount. Sport will be re-launched next month. Editor Simon Caney and the magazine’s staff of 20 will move into talkSPORT’s London offices under the direction of UTV Radio (GB) sales ...
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Virgin Atlantic posts pre-tax profits jump
Tue, 26 May 2009
Virgin Atlantic, which celebrates its 25th anniversary this year, has posted a near-doubling in full year pre-tax profits to £68.4 million, in sharp contrast to the recently posted results for rival British Airways.
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Walkers offers chance to train with Monty Panesar
Fri, 22 May 2009
Walkers, the PepsiCo-owned crisp brand, is launching a new promotion as part of its “Gary’s Great Trips” campaign, offering consumers “VIP” trips and a private training session with English cricketer Monty Panesar.
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William Hill offers free football bets
Fri, 22 May 2009
Bookmaker William Hill is celebrating the end of the football season with a 10 Million Bet Giveaway scratchcard promotion.
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Williams F1 appoints Adam & Eve
Thu, 21 May 2009
Williams Formula 1 team has appointed Adam & Eve to handle brand consultancy as it looks for new sponsorship opportunities.
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Xbox signs social media deals
Tue, 2 Jun 2009
Xbox has signed deals with content providers Facebook, Last.fm and Twitter as Microsoft continues to integrate the console with a host of online services.
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YouTube trials pre-roll ads around broadcaster content
Thu, 21 May 2009
YouTube has launched a trial of pre-roll ads around content from BBC Worldwide, Channel 4, Discovery, ITN and National Geographic.
