Marketing Week
21 October 2010
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Conspiracy theorists wide of the mark
21 October 2010
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Indy launches quality daily aimed at time-poor readers
21 October 2010
Funky’ new i receives positive reception, but there are worries over cover price.
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Is this clever crowdsourcing or just a genuine brand gaff?
21 October 2010
Call me a cynic but I’ve been reading the GAP logo story with increasing disbelief. Did a global brand like Gap (who’s distinctive logo encapsulates so much of not only its brand value but also clothing designs) seriously approve a new logo more at home on a 1980s software packaging than a trademark sweatshirt? Should I honestly believe that after spending millions on a redesign, Gap is backing down because 2,000 people complained on Facebook?
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Manufacturing brands take a direct approach
21 October 2010
Turning retail into a core focus may work for special interest brands like Apple and Disney, but FMCG manufacturers that turn to direct sales are unlikely to experience similar successes.
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Marketer to marketer
21 October 2010
To read the cover story relating to this ’Only here to put cheer back into beer market’, click here To read a Q&A on becoming a CEO, minimum pricing and social media,
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Marketing can shine in age of austerity
21 October 2010
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Marketing's HR link
21 October 2010
Your cover story on how marketers can use their skills in other areas (“Beyond the boardroom walls”, MW 30 September) should be required reading for anyone who still thinks marketing is the fluffy posters and promotions department.
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Only here to put cheer back into beer market
21 October 2010
The chief executive and marketing director of Molson Coors talk to Lucy Handley about getting more people into beer, going global and keeping Carling at number one in the sales charts
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Promo junkies become hooked on a quick fix
21 October 2010
The retail sector’s aggressive use of price-led offers poses a long-term threat to brand values as consumers take advantage of a tool designed to give sales a quick uplift.
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Q&A: Mark Hunter and Chris McDonough on…
21 October 2010
To read the cover story relating to this ’Only here to put cheer back into beer market’, click here To read responses to marketing experts questions, click here
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The Secret Marketer on agency relationships
21 October 2010
Lots of time with the agencies this week and a mixed bag of progress. There appears to be a very direct correlation with the quality of my brand managers and the quality of work coming out of the agencies.
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The secret to a good customer relationship...
21 October 2010
Above all else, customers want brands to listen and respond to them, according to new research. Brands that engage customers in mutually beneficial relationships stand to gain most, says Lou Cooper
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The YouGov take: mobile broadband
21 October 2010
Necessary investment, unexpected cost: Tim Britton, chief executive of UK YouGov, talks about mobile broadband
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Watch and learn as the COI goes advertising cold turkey
21 October 2010
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web comments
21 October 2010
Reality gap check
