Marketing Week
21 September 2006

AA warns of draft TV Directive implications

Thu, 21 Sep 2006

The Advertising Association (AA) is warning UK marketers that the next version of the European Union's TV Without Frontiers (TVWF) directive could include calls for bans on advertising to children and a 9pm watershed for the advertising of alcoholic drinks.

Aging brands in need of a helping hand

Thu, 21 Sep 2006

Anthem launches Italian food and drink magazine

Wed, 27 Sep 2006

Assessing the Next brand

Thu, 21 Sep 2006

Each week in association with retail and marketing consultancy Pragma, MarketingWeek.co.uk looks at a high-profile brand, assessing its performance against a range of criteria and offering suggestions to improve its overall score. Marks for each section are given out of five stars, while the overall rating is given at the end of the review.

At your convenience

Thu, 21 Sep 2006

Ease and speed of purchase are driving online shopping at the expense of traditional channels, but the process is sidelining brands, which are being bypassed by consumers intent on a quick click

B&Q appoints Personal for 8m financial services foray

Thu, 21 Sep 2006

Personal is understood to have been appointed to handle the 8m launch of a range of financial services products for home improvements retailer B&Q.

Bravo unveils new identity in autumn campaign

Mon, 25 Sep 2006

TV station Bravo launched its first "significant" national marketing campaign in five years on Monday to support its autumn programme line-up.

Britvic brands marketing director leaves company

Mon, 25 Sep 2006

Camelot risks new row over 'fat cat' pay rises

Wed, 27 Sep 2006

Lottery operator hikes senior director's pay while achieving only modest gains for Good causes

Citigroup rejigs marketing to bolster UK awareness

Thu, 21 Sep 2006

Citigroup, the American financial services brand, is restructuring its senior management and marketing teams. It is also investing in marketing for the first time in three years in an attempt to increase brand awareness in the UK.

Co-op launches traffic-light labelling on own-label foods

Fri, 22 Sep 2006

The Co-operative Group is introducing the new Food Standards Agency traffic-light nutritional labelling system across a range of its own-label food products

Dealgroupmedia rebrands as Fuel

Wed, 27 Sep 2006

Dunnhumby appoints Burns as FMCG chief

Thu, 21 Sep 2006

Dunnhumby, the data company that underpins the Tesco Clubcard loyalty scheme, has hired Ivor Burns as head of packaged goods (FMCG) for the UK and Ireland....

Experience tells in the art and craft of doodles and scribbles

Thu, 21 Sep 2006

Only cynics would say the Conservative Party has wasted 40,000 on a logo a four-year-old could have drawn for the price of a jam sandwich

Feel Good Drinks launches 100% Squeezed Juices range

Wed, 27 Sep 2006

Flybe hunts agency for 1m CRM task

Mon, 25 Sep 2006

Flybe, the low cost airline, is putting its 1m customer relationship management business up for pitch ahead of plans to relaunch its frequent flyer loyalty scheme.

Glad to see the back of London couriers?

Thu, 21 Sep 2006

Sometimes it's hard to keep up with the pace in the exciting world of marketing. The Diary, for example, has little time to spare, what with online flirting and gazing out of the window hoping a Mercedes Sprint with a job offer on the side will pull up.

Henkel relaunches sensitive skin washing powder Filetti

Thu, 21 Sep 2006

Isabella Blow opens brand consultancy

Tue, 26 Sep 2006

Fashion stylist Isabella Blow has launched a consultancy to advise brands on adding a “high fashion edge” to new launches and events.

Kellogg repositions wheat product range

Mon, 25 Sep 2006

Kellogg's is boosting its range of healthier cereals with a revamp of its wheat products range later this month.

KFC brand director leaves for new job

Wed, 27 Sep 2006

Lawton rebrands as Five by Five

Tue, 26 Sep 2006

LloydsTSB picks group marketing chief

Tue, 26 Sep 2006

LloydsTSB has appointed former Lowe Group Asia-Pacific chairman and chief executive Nigel Gilbert as group marketing director, replacing interim appointment Alan Silberstein.

Lonely Planet launches guides on PSP

Fri, 22 Sep 2006

Travel guide brand Lonely Planet and Sony Computer Entertainment Europe (SCEE) have joined forces to launch a series of interactive city guides for use with the PlayStationPortable (PSP).

Mastercard names European chief

Thu, 21 Sep 2006

Mastercard Europe has appointed a chief marketer following the departure of European sales and marketing director Jeremy Nicholds to rival Visa earlier this summer.

Mental health charity appoints chief executive

Wed, 27 Sep 2006

NatMags hands media brief to Rocket

Mon, 25 Sep 2006

The National Magazine Company has moved its 1.2m media planning and buying account into Rocket without a pitch.

New campaign - Parkinson's Disease Society

Thu, 21 Sep 2006

Grey London has created a television advertising campaign for charity the Parkinson's Disease Society (PDS), demonstrating the impact of the condition on sufferers and their families.

Nick Jr. in bedtime stories push

Thu, 21 Sep 2006

Nickelodeons pre-school channel Nick Jr is to launch a national campaign encouraging parents to share bedtime stories with their children.

NTL:Telewest set for Valentine's Day rebranding as Virgin Media

Thu, 21 Sep 2006

PHD keeps FedEx account in 2m stamp of approval

Wed, 27 Sep 2006

Pravda wins Scotts ad task

Thu, 21 Sep 2006

Pravda, the Manchester-based agency, has been appointed to handle advertising for the Scotts fashion chain owned by sports retail group JD Sports. The account is believed to be worth around £1m.

Ravel picks In2 for development task

Mon, 25 Sep 2006

Rudoe bags Ocado's top marketing post

Thu, 21 Sep 2006

Ocado, the online grocery firm that handles deliveries for supermarket chain Waitrose, has handed its top marketing role to Jon Rudoe.

SCA launches new Triple Velvet campaign

Wed, 27 Sep 2006

Slade quits Pulse Group as Passion fades

Tue, 26 Sep 2006

Philip Slade, one of the below-the-line industry's most high-profile creatives, has left Pulse Group six months after it bought his start-up Passion.

Standard Life takes 100m demutualisation hit

Wed, 27 Sep 2006

Standard Life has taken a 100m hit to its first half profits due to customers leaving the financial services company after its demutualisation in July.

Supply issues fail to stall Magners ad push

Tue, 26 Sep 2006

Magners Irish Cider is launching a new UK national advertising campaign in a month's time - despite being unable to supply existing demand (MW September 14).

Taglab revamps WACL site

Thu, 21 Sep 2006

Taglab has been appointed to revamp the Women in Advertising and Communications London (WACL) website.

Telecoms heavyweight slates Orange's converged service

Wed, 27 Sep 2006

A leading telecoms analyst has slammed Orange's new "converged" fixed and mobile phone service Unique for failing to live up to its name.

The Union unveils Optical Express ads for laser eye surgery

Thu, 21 Sep 2006

Tiscali in line for heavy job cuts after Homechoice buy

Wed, 27 Sep 2006

Very small screen advertising

Thu, 21 Sep 2006

Wednesday's the day for frazzled flirting

Thu, 21 Sep 2006

It comes as no surprise to learn that people can't work solidly for five days in a row - the Diary sometimes has trouble stringing five hours together - and now it seems a flirting network has proved it.

WPP and Universal launch BrandAmp partnership

Tue, 26 Sep 2006

GroupM, the media buying arm of WPP Group, and Universal Music Group, have formed a joint venture, BrandAmp, to develop music and brand partnerships for clients.

Your attention, please

Thu, 21 Sep 2006

Outdoor and ambient media have become hotbeds of innovation as companies continually strive to develop new ways of engaging with customers, often in unexpected places. By Caroline Parry