Marketing Week
22 August 2002

  • Able was I, ere I saw Spitbank

    Thu, 22 Aug 2002

  • Accessible ABCs make media planning a cinch

    Thu, 22 Aug 2002

    When planning media, it's essential to have all the requisite information to hand - and to be sure it is reliable. All hail the ABCs, says Paul Philpott

  • Alan Mitchell: Retailers' bold move to customer-centric brands

    Thu, 22 Aug 2002

    Supermarkets are once again challenging big packaged goods manufacturers by creating brands with a true focus on customer needs. By Alan Mitchell

  • Alan Mitchell: Retailers' bold move to customer-centric brands

    Thu, 22 Aug 2002

    Supermarkets are once again challenging big packaged goods manufacturers by creating brands with a true focus on customer needs. By Alan Mitchell

  • AMV.BBDO set to lose St Ivel brief after sale

    Thu, 22 Aug 2002

    Abbott Mead Vickers.BBDO (AMV.BBDO) looks set to lose the £6m St Ivel Shape advertising business to Rainey Kelly Campbell Roalfe/Y&R, following the brand's £32m acquisition by Groupe Danone.

  • At least it's got some poke guys

    Thu, 22 Aug 2002

  • Barclaycard marketer takes up group role

    Thu, 22 Aug 2002

  • BBC's Grint moves away from planning

    Thu, 22 Aug 2002

  • Brandhouse creates new identity for Crisis reflecting hidden homeless

    Thu, 22 Aug 2002

  • Britvic Soft Drinks buys Red Devil energy drink

    Thu, 22 Aug 2002

  • BT Retail loses boss of consumer division

    Thu, 22 Aug 2002

  • Campbell picks marketing boss

    Thu, 22 Aug 2002

    Ex-Clairol executive takes the reins after previous incumbent is given senior European role

  • Can tabloids make Sundays special?

    Thu, 22 Aug 2002

    The Sunday tabloid market has been shrinking for some time. A rash of activity in the sector promises to shake things up a little.

  • Capital seeks chart sponsor

    Thu, 22 Aug 2002

  • Capital seeks chart sponsor

    Thu, 22 Aug 2002

  • Central Trains marketing chief

    Thu, 22 Aug 2002

  • DaimlerChrysler considers European launch for Dodge

    Thu, 22 Aug 2002

  • DaimlerChrysler considers European launch for Dodge

    Thu, 22 Aug 2002

  • Digest

    Thu, 22 Aug 2002

    BBC Magazines is launching a pre-teen title, Disney's Explorer, on September 25, priced at £1.75.

  • Digest

    Thu, 22 Aug 2002

    The BBC and BSkyB-operated successor to the defunct ITV Digital is to be called Freeview and will launch in the autumn. The new free-to-view digital terrestrial TV service will be run in conjunction with transmission company Crown Castle.

  • Digest

    Thu, 22 Aug 2002

    British Bakeries is launching a loaf called Hovis Sunny next month in an effort to broaden the premium bread market. The loaf will be topped with sunflower seeds and sweetened with a hint of honey.

  • Digest

    Thu, 22 Aug 2002

    ...Coca-Cola will be refreshing the design of its Coke Classic cans, bottles and packaging early next year. The changes include dropping the inscription 'Enjoy Coca-Cola Classic'.

  • Digest

    Thu, 22 Aug 2002

    Virgin Atlantic Airways has reported a pre-tax loss of £92m for the year to April compared with profits of £45.5m for the same period last year.

  • Digest

    Thu, 22 Aug 2002

    ADM, the direct marketing services company, has become the first firm to sign up to Express Dairies' postal delivery service. The milk processor won the licence to deliver post last month.

  • Digest

    Thu, 22 Aug 2002

    ...Coca-Cola will be refreshing the design of its Coke Classic cans, bottles and packaging early next year. The changes include dropping the inscription 'Enjoy Coca-Cola Classic'.

  • Digest

    Thu, 22 Aug 2002

    Mother is understood to be being sued by comedian Johnny Vegas for the money he claims he is owed for the ITV Digital ad, created by the agency, which starred him and Monkey.

  • Digest

    Thu, 22 Aug 2002

    The BBC and BSkyB-operated successor to the defunct ITV Digital is to be called Freeview and will launch in the autumn. The new free-to-view digital terrestrial TV service will be run in conjunction with transmission company Crown Castle.

  • Digest

    Thu, 22 Aug 2002

    The Independent Television Commission (ITC) has been asked by culture secretary Tessa Jowell to look at the programme supply market amid concerns that broadcasters are abusing their powers over independent producers. Both BBC and ITV are required to commission 25 per cent of their programmes from the independent sector.

  • Digest

    Thu, 22 Aug 2002

    Marketplace, the branding consultancy, has been appointed by Reebok Europe to enhance and develop its in-store brand experience. The new store format is due for launch in France next year.

  • Digest

    Thu, 22 Aug 2002

    Mother is understood to be being sued by comedian Johnny Vegas for the money he claims he is owed for the ITV Digital ad, created by the agency, which starred him and Monkey.

  • Digest

    Thu, 22 Aug 2002

    Square One Group, the contract publisher, has been appointed to relaunch Lakeside Magazine.

  • Digest

    Thu, 22 Aug 2002

    Talk Advertising has created a TV and press advertising campaign for Florette, the prepared salad brand. The campaign breaks in September.

  • Digest

    Thu, 22 Aug 2002

    All Response Media has been appointed to handle the direct planning and buying account for Lloyds TSB-owned financial house Black Horse.

  • Digest

    Thu, 22 Aug 2002

    MTV UK & Ireland is to launch Blingo, a live television game show combining mobile phone text messaging and bingo on August 27

  • Digest

    Thu, 22 Aug 2002

    ... Cordiant Communications' Bates USA advertising division has lost the Wendy's International burger chain account valued at £128m.

  • Digest

    Thu, 22 Aug 2002

    Orange mobile phone service is launching a dedicated £2m business-focused advertising campaign later this week, in an attempt to expand its presence in the corporate market.

  • Digest

    Thu, 22 Aug 2002

    Virgin Radio's new three-week trial service for Wolverhampton, Virgin 107FM, is offering charity advertisers free airtime.

  • Digest

    Thu, 22 Aug 2002

    The Independent Television Commission (ITC) has been asked by culture secretary Tessa Jowell to look at the programme supply market amid concerns that broadcasters are abusing their powers over independent producers. Both BBC and ITV are required to commission 25 per cent of their programmes from the independent sector.

  • Digest

    Thu, 22 Aug 2002

    Marketplace, the branding consultancy, has been appointed by Reebok Europe to enhance and develop its in-store brand experience. The new store format is due for launch in France next year.

  • Digest

    Thu, 22 Aug 2002

    BBC Magazines is launching a pre-teen title, Disney's Explorer, on September 25, priced at £1.75.

  • Digest

    Thu, 22 Aug 2002

    British Bakeries is launching a loaf called Hovis Sunny next month in an effort to broaden the premium bread market. The loaf will be topped with sunflower seeds and sweetened with a hint of honey.

  • Digest

    Thu, 22 Aug 2002

    Virgin Atlantic Airways has reported a pre-tax loss of £92m for the year to April compared with profits of £45.5m for the same period last year.

  • Digest

    Thu, 22 Aug 2002

    ADM, the direct marketing services company, has become the first firm to sign up to Express Dairies' postal delivery service. The milk processor won the licence to deliver post last month.

  • Digest

    Thu, 22 Aug 2002

    Ann Summers lingerie retailer has launched its first overseas store in the beach resort of Torre Vieja, Spain, as a test bed for its expansion plans in Europe.

  • Digest

    Thu, 22 Aug 2002

    Redmandarin, the sponsorship consultancy, has appointed Visa Europe's former vice-president of advertising, promotions and sponsorship Adrian New to the position of vice-president of the Asia-Pacific region.

  • Digest

    Thu, 22 Aug 2002

    Sledge is launching a national press and poster campaign for Bryant Homes on August 23.

  • Digest

    Thu, 22 Aug 2002

    Focus (DIY) is introducing a discount card, aimed at the over-60s market, across all Focus branded stores. The card gives customers a ten per cent discount on buys made on a Tuesday and will be promoted by actress June Whitfield.

  • Digest

    Thu, 22 Aug 2002

    Bates Worldwide chairman and chief executive David Hearn is being tipped to become chief operating officer of parent company Cordiant Communications, although the company has dismissed the story as speculation.

  • Digest

    Thu, 22 Aug 2002

    Bates, Redman Jones & Partners, Golley Slater & Partners and Connect Point have been shortlisted for UK gas pipeline operator Transco's advertising account.

  • Digest

    Thu, 22 Aug 2002

    Coca-Cola Great Britain is launching an on-pack promotion for Diet Coke, with the chance of winning &£100,000. Diet Coke bottles and packaging will be silver for the promotion and the activity will be supported by outdoor and press advertising.

  • Digest

    Thu, 22 Aug 2002

    ...Vodafone has signed a two-year image rights deal with Manchester United footballer David Beckham to promote its brand globally.

  • Digest

    Thu, 22 Aug 2002

    KPN, the Dutch telecoms group, has put its 15 per cent stake in Hutchison 3G up for sale.

  • Digest

    Thu, 22 Aug 2002

    Sky Sports and its betting partner Surrey Sports have renamed the Bet TV interactive TV betting platform Sky Bet. The service, accessed via the red button on the Sky Digital remote control, will be backed with TV advertising around Sky's football coverage and high-profile sponsorship in football and racing.

  • Digest

    Thu, 22 Aug 2002

    Dinosaur, a Manchester-based agency, has created a TV campaign for Selfridges' store launch in central Manchester. The campaign breaks on August 27.

  • Digest

    Thu, 22 Aug 2002

    WPP Group has posted a 17 per cent slide in its first-half pre-tax profits to £210.4m. Underlying revenues fell by more than eight per cent.

  • Digest

    Thu, 22 Aug 2002

    Coty is to relaunch its Davidoff Cool Water Woman bath and body care range in new packaging, which will be available from October 1.

  • Digest

    Thu, 22 Aug 2002

    Abbott Mead Vickers.BBDO has created a series of television ads for Yell's autumn campaign. The five ads will be broadcast from September 2.

  • Digest

    Thu, 22 Aug 2002

    Bacardi-Martini is cutting the alcohol content of Metz from 5.4 per cent to 4 per cent, in response to an increase in excise duty on premium packaged spirits in April's Budget (MW August 8).

  • Digest

    Thu, 22 Aug 2002

    Vodafone is in talks with Vivendi Universal to buy its 50 per cent stake in their jointly owned Internet portal Vizzavi.

  • Digest

    Thu, 22 Aug 2002

    IBM is axing 15,600 jobs worldwide. The company did not disclose the number of job losses in the marketing department.

  • Digest

    Thu, 22 Aug 2002

    McCann-Erickson, Lowe, Bartle Bogle Hegarty and UK incumbent Partners BDDH are understood to have been shortlisted for Parker Pens' $8m (&£5.2m) global advertising account.

  • Digest

    Thu, 22 Aug 2002

    Yahoo! has appointed Nick Fawbert, previously head of agency sales at Viacom Outdoor, as sales manager. He will report directly to UK sales director Alison Reay.

  • DVD players raise their game

    Thu, 22 Aug 2002

    DVD, seen as the successor to video, has finally taken off in the UK. Almost a fifth of all adults, mainly the young and well-off, now own or rent a player

  • EMF hires new head of marketing

    Thu, 22 Aug 2002

  • Fairgrounds try to improve their image

    Thu, 22 Aug 2002

  • French letters or just empty envelopes?

    Thu, 22 Aug 2002

  • George Pitcher: It's time the sun set on America's aerial empire

    Thu, 22 Aug 2002

    US airlines have been pampered by protectionism, allowing bad management to flourish. But are the jumbos finally coming home to roost? asks George Pitcher

  • Glitz and glamour

    Thu, 22 Aug 2002

    Glamour, Condé Nast's glossy handbag-filler that launched last year, has dislodged 30-year-old Cosmopolitan as the UK's best-selling monthly.

  • Iain Murray: New Conservatives are off their supermarket trolleys

    Thu, 22 Aug 2002

    To vet parliamentary candidates, the Conservatives are inviting checkout girls to selection meetings, but this may be dumbing down too much, says Iain Murray

  • I'm afraid that was Fanta-sy

    Thu, 22 Aug 2002

    I'm sorry to dash the hopes of the cool consultancies (Cool for cash MW last week). As a DJ and a marketer, I can assure you that the Rae & Christian track featured on the Fanta ads has been doing the rounds with underground and overground DJs for some 18 months. Jolly good it is too.Ben FugglesXansaReading, Berks

  • Is ABTA making a big fuss about nothing?

    Thu, 22 Aug 2002

    Despite falling membership, ABTA travel agents are selling more holidays than ever. ABTA still feels it needs to advertise, though. By Lucy Barrett

  • Is ABTA making a big fuss about nothing?

    Thu, 22 Aug 2002

    Despite falling membership, ABTA travel agents are selling more holidays than ever. ABTA still feels it needs to advertise, though. By Lucy Barrett

  • Is the UK spending spree finally over?

    Thu, 22 Aug 2002

    It is no secret that UK consumers have been spending large amounts on the high street, but figures from the British Retail Consortium show that sales are slowing as consumers become cautious.

  • Is the UK spending spree finally over?

    Thu, 22 Aug 2002

    It is no secret that UK consumers have been spending large amounts on the high street, but figures from the British Retail Consortium show that sales are slowing as consumers become cautious.

  • It's not the taking part

    Thu, 22 Aug 2002

    Budgets are tight and competition stiff. Sporting venues are having to work harder than ever to attract hospitality clients.

  • ITV bosses plan joint tour of media agencies

    Thu, 22 Aug 2002

  • Kimberly-Clark plans Andrex price increase

    Thu, 22 Aug 2002

  • Leith Agency forced into Tennent's resignation over Carling 'conflict'

    Thu, 22 Aug 2002

  • Leith Agency forced into Tennent's resignation over Carling 'conflict'

    Thu, 22 Aug 2002

  • Lotto rebuffs claims that latest figures conceal further sales slump

    Thu, 22 Aug 2002

  • Lotto rebuffs claims that latest figures conceal further sales slump

    Thu, 22 Aug 2002

  • LTB seeks to update image with new name

    Thu, 22 Aug 2002

  • Marketers hit by downside of globalisation

    Thu, 22 Aug 2002

  • Mother snatches £9m Castlemaine ad brief

    Thu, 22 Aug 2002

  • Mother snatches £9m Castlemaine ad brief

    Thu, 22 Aug 2002

  • MPGM wins £8m Pulsar account

    Thu, 22 Aug 2002

  • MPGM wins £8m Pulsar account

    Thu, 22 Aug 2002

  • National Trust reviews advertising agency arrangements as part of strategic refocus

    Thu, 22 Aug 2002

  • Pernod Ricard creates top-ranking jobs in ongoing marketing revamp

    Thu, 22 Aug 2002

  • Plasma screens to carry advertising in football grounds

    Thu, 22 Aug 2002

  • Read my lips - no more kissing

    Thu, 22 Aug 2002

    Internal newsletters are there to tell staff what's happening in the company - or so the Diary thought. A copy of the latest bulletin from Mediaedge:CIA slipped onto the Diary's desk this week and there, among the articles on mixed-media campaigns and agency collaboration, was a one-column article about kissing - a rather odd topic for a newsletter.

  • Read my lips - no more kissing

    Thu, 22 Aug 2002

    Internal newsletters are there to tell staff what's happening in the company - or so the Diary thought. A copy of the latest bulletin from Mediaedge:CIA slipped onto the Diary's desk this week and there, among the articles on mixed-media campaigns and agency collaboration, was a one-column article about kissing - a rather odd topic for a newsletter.

  • Somerfield rebrands its value range

    Thu, 22 Aug 2002

  • Top Sante to launch own vitamin brand

    Thu, 22 Aug 2002

    EMAP Elan health and beauty title Top Santé is to launch own-branded vitamin pills next month. The pills will be produced in partnership with supplements company Health Perceptions, set up by Olympic gold-medallist David Wilkie.

  • Top Sante to launch own vitamin brand

    Thu, 22 Aug 2002

    EMAP Elan health and beauty title Top Santé is to launch own-branded vitamin pills next month. The pills will be produced in partnership with supplements company Health Perceptions, set up by Olympic gold-medallist David Wilkie.

  • Torin Douglas: The PVR: a revolution or just another video nasty?

    Thu, 22 Aug 2002

    The PVR promised to free viewers from TV schedules, letting them choose what to watch when they wanted, but it has failed to capture the imagination of Torin Douglas

  • Torin Douglas: The PVR: a revolution or just another video nasty?

    Thu, 22 Aug 2002

    The PVR promised to free viewers from TV schedules, letting them choose what to watch when they wanted, but it has failed to capture the imagination of Torin Douglas

  • Using notes to sign up coppers

    Thu, 22 Aug 2002

    Poor pay and conditions are constant cries of complaint from teachers, nurses, social workers and the police.

  • Using notes to sign up coppers

    Thu, 22 Aug 2002

    Poor pay and conditions are constant cries of complaint from teachers, nurses, social workers and the police.

  • Vivid Imaginations plans Care Bears UK relaunch

    Thu, 22 Aug 2002

  • Whitbread in £2m Travel Inn ad review

    Thu, 22 Aug 2002

    Travel Inn, Whitbread's budget hotel brand, is reviewing its £2m advertising business, held by BMP DDB since 1999.

Job of the Week

Latest Jobs

Top Jobs

social+media Facebook Twitter LinkedIn
knowledge+bank