Marketing Week
22 February 2007
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141 Worldwide beats two to scoop Coral rebranding
Thu, 22 Feb 2007
Coral, the high street bookmakers, has appointed 141 Worldwide/London to create new branding guidelines for the firm after a threeway pitch. The marketing services agency will roll out new branding at the Cheltenham races next month and will ensure ...
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A piece of their mind
Thu, 22 Feb 2007
Agencies used to rely on focus groups to gain client insight but now their attention is turning to online-based innovative and cost-effective consumer research tools. Gary Eastwood reports
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Ad man off to the Oscars after his dulcet take on cars
Thu, 22 Feb 2007
Last year's Choir ad by Wieden & Kennedy for Honda may have split opinions - the Diary actually favours the spoof "this is what my car feels like" viral that can be found on the likes of YouTube - but it's caused something of a stir with the bigwigs in...
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Added Value undergoes restructuring
Mon, 26 Feb 2007
Added Value, the global marketing insight group, has restructured its business to bring the UK into its centralised European business.
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Adobe woos marketers with raft of branding-oriented launches
Thu, 22 Feb 2007
Even before reaching the end of February, a raft of new technologies and products have already caused a stir. The arrival of Microsoft's Vista was met with swathes of headlines calling it the "best operating system in the world". Among those phasing...
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After several false starts, the mobile revolution is coming
Thu, 22 Feb 2007
Recently, each year has been the year that the mobile internet will come of age. The arguments are compelling, both in terms of technology penetration and global precedent. The UK now has more mobile phones than people, and mobile's boosters look at Ja...
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Albion handles UKTV off-air marketing
Thu, 22 Feb 2007
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Analyst warns on broadband customer care
Wed, 28 Feb 2007
Broadband providers are sacrificing customer service levels in their pursuit of market share, according to a leading analyst.
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ASA orders Vodkat to pull its mix drink ads
Thu, 22 Feb 2007
Intercontinental brands has been slammed by the Advertising Standards Authority (ASA) over an ad campaign promoting its mix drink spirit Vodkat for implying it could enhance confidence. The regulator has ordered the company to withdraw the campaign,...
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Asda ordered to pull toy and alcohol gift pack
Tue, 27 Feb 2007
Asda has been ordered to remove a gift pack containing an alcoholic drink and a cuddly toy from its shelves after an investigation by the Portman Group, the drinks industry's self-regulatory body. It is the second time in under a year that Asda has been told to stop selling the combined gift packs...
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Avoiding meltdown
Thu, 22 Feb 2007
Cadbury has emerged relatively unscathed from its recent health scares
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BBC to shut high street shops
Thu, 22 Feb 2007
The BBC is axing all of its branded high street shops due to "intense" competition...
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Ben Fogle to front B&Q water saving device ads
Thu, 22 Feb 2007
B&Q, the DIY retailer, is launching a nationwide campaign fronted by reality-TV-star-turned-presenter Ben Fogle, to highlight its range of water saving products. The campaign is being launched in association with not-for-profit group Waterwise and b...
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Birds Eye raids P&G for general manager
Thu, 22 Feb 2007
Birds Eye UK has appointed Procter & Gamble sales director Anne Murphy as its new general manager. Murphy will report directly to Birds Eye Iglo Group chief executive Martin Glenn.
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Brands must learn to provide information - not just product
Thu, 22 Feb 2007
A mere presence on the internet is not enough to harness its long-term effect on the way that consumers will relate to brands in the future
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Brave voices speaking up amid a climate of overheated opinion
Thu, 22 Feb 2007
There is now an air of religious fervour about the way so many scientists have developed unquestioning faith in the existence of global warming
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BT and Microsoft back Web safety initiative
Thu, 22 Feb 2007
BT and Microsoft are supporting a new Web safety thinktank launched across Europe this week, which aims to promote the benefits of the online world.
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BT Vision sports head named
Tue, 27 Feb 2007
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Calls for car ads to focus on fuel emissions
Thu, 22 Feb 2007
The European Commission is urging car manufacturers to focus on fuel efficiency rather than performance in their advertising as part of its plans to cut greenhouse gas emissions from new cars by 20% within five years. The commission wants to establi...
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Campaign of the month: AKQA
Thu, 22 Feb 2007
AKQA has won January's award for the IAB Creative Showcase, in association with Microsoft Digital Advertising Solutions, with its fully integrated and eye-catching campaign for Nike. The Festival of Air experience at NikeTown London was created to laun...
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Carlsberg revives Tuborg lager brand
Mon, 26 Feb 2007
Carlsberg is attempting to revive its Tuborg lager brand in the UK. The brand disappeared in the late 90s after it was given a 6m makeover in 1995.
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Channel 4 on-demand takes advertising
Wed, 28 Feb 2007
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Chrysalis launches joint LBC and Heart ad campaign
Thu, 22 Feb 2007
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Cinema ads top poll of ad format people would miss the most
Thu, 22 Feb 2007
Cinema ads would be missed more than ads aired on any other medium, according to research carried out by the Cinema Advertising Association (CAA). It says that more than a third of people, 34%, believe a trip to the cinema would be worse without the...
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Commercial director leaves Camelot
Thu, 22 Feb 2007
Camelot commercial director Phil Smith has left the lottery operator without a job to go to after chief executive Dianne Thompson pledged to stay on until 2012. ...
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Consolidation is consequence of sector maturity
Thu, 22 Feb 2007
Mergers and acquisitions in the search sector have long been predicted but until recently there has been relatively little major activity. The trends behind these predictions are hard to ignore and the recent deals involving Big Mouth Media and Spanner...
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Cool response to SNP's call for independent broadcaster
Thu, 22 Feb 2007
Scottish National Party politicians are lobbying for an independent Scottish Broadcasting Corporation to replace the BBC if the nation wins independence. It also believes there should be a Scottish alternative to media regulator Ofcom. Its stance - ...
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Corgi appoints Rave to promote Harry Potter toys
Thu, 22 Feb 2007
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Dell plots mobile move after Motorola boss jumps ship
Wed, 28 Feb 2007
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Disney appoints consumer products chief
Wed, 28 Feb 2007
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Disney chair spearheads luxury goods sector drive
Thu, 22 Feb 2007
Disney Consumer Products is ramping up its assault on the luxury goods sector with the launch of a designer chair from Brazilian furniture designers Fernando and Humberto Campana. The Disney chair, made of plush toys, is being rolled out as a limite...
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Disney names online operations head
Mon, 26 Feb 2007
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Duncan's sights are on the bigger picture
Wed, 28 Feb 2007
It's already looking like annus horribilis for Andy Duncan, chief executive of Channel 4 - and we're only into two months of it so far. After three years of relatively calm weather during which he has successfully surfed digitalisation and steered a...
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DVLA retains DLKW for 5.5m car tax campaign
Thu, 22 Feb 2007
Delaney Lund Knox Warren & Partners (DLKW) has been retained by the Driver and Vehicle Licensing Agency (DVLA) to handle a 5.5m campaign on car tax.
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EMAP to focus major restructure around brand-led profit centres
Wed, 28 Feb 2007
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Energy quango in hunt for sponsor
Thu, 22 Feb 2007
The Energy Savings Trust, the body set up to encourage consumers to cut their carbon emissions and energy consumption, is on the hunt for sponsors for a series of events and tie-ups. The trust is looking to recruit supporters for this year's Energy ...
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Fobbed off with yet another poor idea
Thu, 22 Feb 2007
Am I alone in considering the "loyalty key fob" a poor idea (MW last week)? Loyalty cards tend to be kept in the same place as credit and debit cards: the consumers' wallet or purse. They are thus easily to hand when purchases are being made by card, o...
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Four better, or worse?
Wed, 28 Feb 2007
Channel 4 has taken a lot of heat recently, for its handling of the Celebrity Big Brother racism row and most recently for the Richard & Judy 'rip-off'. But is this down as some critics says, to Andy Duncan's lack of experience, or just par for the course in edgier broadcasting? By David Benady
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Fresh look for Virgin online music store
Mon, 26 Feb 2007
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GMG Radio launches UK-wide interactive competition
Tue, 27 Feb 2007
Guardian Media Group Radio is launching a major new interactive competition that will involve 8,000 contestants playing at any one time...
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Grade in savage attack on TV advertising curbs
Wed, 28 Feb 2007
Michael Grade has roundly condemned government restrictions on advertising as "nonsense", and is rallying broadcasters and advertisers to fight off further restrictions together.
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Graffiti backdrop to new Nissan launch
Thu, 22 Feb 2007
Nissan has expanded its advertising campaign to promote its latest model, the QASHQAI, with the launch of a new "graffiti box" exhibition site showcasing the product.
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Grey and Remington's global business to part company
Thu, 22 Feb 2007
Grey Worldwide London has declined to repitch for the advertising business Remington after the shaving and grooming giant called a global review of its advertising arrangements.
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Harley-Davidson revs up Euro drive with new MD
Thu, 22 Feb 2007
Harley-Davidson Europe has promoted its former commercial chief Michael van der Sande to managing director. He will lead the sales, marketing and distribution activities for Harley-Davidson and its Buell motorcycle brand in Europe, the Middle East and ...
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Haygarth has history but is not incumbent
Thu, 22 Feb 2007
Following the report in Marketing Week last week on Dairy Crest's BTL roster we would like to clarify that Haygarth was not the incumbent on the Dairy Crest BTL activity. Haygarth has worked with Dairy Crest since 2004 on its PR activity and still m...
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Homserve looks to America for brand growth
Thu, 22 Feb 2007
Homeserve looks to America for brand growth
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Honda F1 scraps sponsorship logos
Mon, 26 Feb 2007
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How good is BMB?
Thu, 22 Feb 2007
How good is BMB?
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How Mark Worthington Got Ahead
Mon, 26 Feb 2007
"My biggest inspiration has been Gianfranco Zola - a complete and total gentleman, who retained his sense of humour, fair play and honour in an increasingly dirty and squalid game. I don't even support Chelsea either."
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Ikea calls 5m ad review
Wed, 28 Feb 2007
IKEA, the Swedish furniture retailer, is reviewing its 5m advertising account in the UK.
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In defence of global networks
Thu, 22 Feb 2007
If the global ad networks are to weather the pressure from the independents, they must quickly learn to start playing to their strengths, argues David Wethey
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Independents lead search marketing developments
Thu, 22 Feb 2007
independent agency viewRichard S Gregory Latitude GroupFor a while last week, it seemed as if the spiders that Google sends scuttling over the internet to satisfy the kaleidoscope of requests made of the search engine every nanosecond or so had escaped...
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Innocent to relaunch Juicy Water range
Mon, 26 Feb 2007
Innocent Drinks is relaunching its Juicy Water range under the This Water brand. It will support the changes with a 1m marketing spend.
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Integrated campaign promotes ITV's Jane Austen season
Thu, 22 Feb 2007
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ITV admits X Factor vote blunder
Wed, 28 Feb 2007
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Jetix names commercial director
Mon, 26 Feb 2007
Jetix, the kids TV channel, has appointed Jo Sherlock as commercial director for the UK and Nordics.
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Kate Moss launches own fragrance range
Thu, 22 Feb 2007
Model Kate Moss is to launch her first line of fragrances in partnership with cosmetics and beauty giant Coty. ...
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Kellogg switches brief to Burnett
Thu, 22 Feb 2007
Kellogg UK, the cereal giant, has moved the advertising account for its Fruit 'n Fibre brand out of JWT and into Leo Burnett without a pitch. It is not clear how much the account is worth as it has been dormant for more than two years. It is underst...
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Lee Daley gains extra time at Manchester United
Fri, 23 Feb 2007
Lee Daley, chairman and chief executive of Saatchi & Saatchi London, takes up his new position as global commercial director of Manchester United in mid-April. The timing of his departure is interesting in itself, because chief executives normally have to work out an extended period of notice even if, as in this case, they are not moving to a competitor.
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Marketing director set for HSBC board
Thu, 22 Feb 2007
HSBC is close to creating a board-level marketing director's position as it seeks to replace outgoing group general manager of marketing Peter Stringham, who is leaving to head marketing services group Y&R Brands. Observers say the new position coul...
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Masterfoods names UK marketing director
Thu, 22 Feb 2007
Masterfoods has appointed Fiona Hughes as the new UK marketing director for petcare. She replaces David Wilson, who is leaving the company to join a consultancy. ...
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Masterfoods prepares first sweet launch in three years
Thu, 22 Feb 2007
Masterfoods is understood to be launching its first new sugar confectionery brand for three years. Chewsers will be launched in the spring. The product, which is a range of liquid-filled fruit chews, is thought to be one of two major launches for th...
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Napster UK parts company with vice-president
Mon, 26 Feb 2007
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Nestlé to push Black Magic chocolate bar
Thu, 22 Feb 2007
Nestlé Rowntree is launching its dark chocolate Black Magic brand into the chocolate bar category to tap into the consumer demand for healthier snacks. It is due to be launched later this year. The three-variety range will be positioned as a mainstr…
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New campaign - Canary Wharf kick off for Barclays art promotion
Thu, 22 Feb 2007
Canary Wharf kick off for Barclays art promotion
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New campaign - Virgin Radio
Thu, 22 Feb 2007
Virgin Radio
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No burnt toast for Branson at green breakfast
Thu, 22 Feb 2007
Probably the only people unaware of the high-profile movements to combat the crisis facing the environment are living happily in their caves, swaddled in animal skins, adding nothing to global warming except the odd bit of methane. Most others are t...
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Npower starts ad campaign with hijacked icon
Thu, 22 Feb 2007
Npower has launched its first advertising work starring Sid, the brand icon it has hijacked from British Gas. The campaign has the strapline "Tell Sid... npower is cutting prices". ...
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Ofcom rubberstamps ban on HFSS TV ads
Fri, 23 Feb 2007
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Online dating booms as the search for love continues
Thu, 22 Feb 2007
So once again the annual festival of love was celebrated last week. Cupids everywhere were looking to the Net to source their tokens of love and affection on Valentine's Day. But what of those singletons looking for a little fun? Well, naturally, they ...
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Over-50s insurance specialist hands 10m role to WPN
Thu, 22 Feb 2007
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Parents reject GDA labelling system
Tue, 27 Feb 2007
Parents have sided against the food industry by backing the traffic-light food labelling scheme rather than the guideline daily amounts (GDA) system adopted by the majority of manufacturers, according to a new survey by website Netmums.
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Publicis chief exec heads for exit door
Wed, 28 Feb 2007
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Publicis Groupe posts strong growth
Wed, 28 Feb 2007
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RAB managing director named
Wed, 28 Feb 2007
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Radio chiefs wait for Chrysalis to hatch its plans
Thu, 22 Feb 2007
Radio chiefs wait for Chrysalis to hatch its plans
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Riding a multimedia tiger requires nerve
Thu, 22 Feb 2007
It's a tricky business getting your multimedia positioning spot on, as publishers are finding to their cost. To extract the maximum from your brands, you now need multiple channels to market and these carry a heavy establishment cost. Worse, though,...
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Saatchi's Daley takes role at Man U
Thu, 22 Feb 2007
Lee Daley, the chair and chief executive of Saatchi & Saatchi London is leaving the agency to be group commercial director of Manchester United Football Club and will sit on the board and oversee all of the club's commercial plans. Speculation about the Saatchi chief's departure has rumbled ...
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Sky hits out at Ofcom probe
Mon, 26 Feb 2007
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Sky pulls basic channels from Virgin Media
Fri, 23 Feb 2007
Sky is pulling its package of basic channels from Virgin Media after "intensive" negotiations between the two companies broke down this week...
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Spirit nets 5m Concord watch deal
Thu, 22 Feb 2007
Spirit Advertising has been appointed to handle the 5m advertising business for watch manufacturer Concord ahead of a global relaunch of the brand. The agency won the business following a pitch against two undisclosed New York agencies and will cre...
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Stumbling mobile expansion pins hopes on raft of new technologies
Thu, 22 Feb 2007
This year's 3GSM conference, held in Barcelona, brought the usual unveiling of new handsets and devices. However, it was the issues raised and the news on developing network technologies that caused the greatest stir. Companies showcased new devices...
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Taking stock of the hi-tech promotions
Thu, 22 Feb 2007
Nintendo Wii, PS3 - the huge worldwide consumer demand for these products has been well documented in the media, and they are sure to be among the most popular products sought after for promotions and incentives campaigns as they are highly aspirationa...
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TBL Marketing secures 3m Everards Brewery business
Thu, 22 Feb 2007
Leicester-based Everards Brewery has appointed TBL Marketing to handle the strategic and creative brief for all its brands. The agency, which was founded last month by Rob Muir, will develop the firm's brand strategy and marketing activity ahead of ...
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Teletext rolls out 8m identity campaign
Tue, 27 Feb 2007
Teletext is rolling out an 8m campaign to support the launch of its new identity and prove it is not an "out of date" brand in a digital world...
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Tesco revamps Finest fragrances range
Wed, 28 Feb 2007
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The ill effects of none-exposure
Thu, 22 Feb 2007
The British have a positive attitude to health and the pharmaceutical industry, but there is a lack of awareness of the companies behind the brands - a major disadvantage when launching medicines
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Top medic calls for alcohol ad ban
Fri, 23 Feb 2007
The incoming president of the Royal College of Physicians has called for a total ban on alcohol advertising - including sports sponsorship.
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Tresemm矢rand set to expand
Thu, 22 Feb 2007
Alberto-Culver is expanding its Tresemm?aircare brand with the launch of a range of styling products. The move represents its first major extension for the brand since the launch of its care and styling products in 2004. The company plans to intro...
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Turner Broadcasting promotes Kupsky to EMEA role
Wed, 28 Feb 2007
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Unilever uses famous brands for ready meal market push
Wed, 28 Feb 2007
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Universal McCann on cusp of winning 2m VTech task
Thu, 22 Feb 2007
Universal McCann is poised to secure the 2m media planning and buying business for educational toy maker VTech. It is believed to be the only agency left in discussions with VTech, with contract terms and conditions yet to be agreed. BJK&E and John...
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Upwardly mobile?
Wed, 28 Feb 2007
Already second to Nokia in the handset market, Motorola's year got off to a bad start with a swathe of job losses and a high-level resignation. But the mobile phone company has high hopes that, with a new generation of products, it can recapture its crown. By Robert Lester
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VCCP to create Carbon Trust campaigns
Thu, 22 Feb 2007
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Virgin Media plans high street launch
Thu, 22 Feb 2007
Virgin Media is to create a high street presence as the cable giant steps up its launch activity. Managing director of marketing James Kydd says the brand is aiming to open 15 standalone stores in 2007, offering its television, broadband and home te...
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Virgin Media posts fourth quarter losses
Wed, 28 Feb 2007
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Virgin Media TV bullish over ad funding for Food
Thu, 22 Feb 2007
Virgin Media Television (VMTV) is expecting 20% of its UKTV Food channel to be funded by advertisers in three years. The prediction comes as VMTV, which rebranded from Flextech Television earlier this month, embarks on a second strategy aimed at gettin...
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Vision Express reveals MCBD as ad agency
Wed, 28 Feb 2007
Vision Express has appointed Miles Calcraft Briginshaw Duffy to handle its 7m advertising business, following a final pitch against Publicis...
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Waitrose plans fair trade push
Thu, 22 Feb 2007
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We should be rallying for the BBC in VOD market
Thu, 22 Feb 2007
With companies launching on-demand services over the internet and via cable, viewers now have the freedom to choose when and where they watch programmes (BBC's VOD rivals call for level playing field, MW February 1). And with the big market players fin...
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What does it take for couples to get all hot and steamy? Heat apparently
Thu, 22 Feb 2007
As usual for this time of the year, last week saw a rise in the Diary's temperature with the arrival of all those Valentine's Day cards (thank you). If only npower was on hand with a thermometer to determine which card stimulated that magic number - no...
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Why converged media needs a converged measurement
Wed, 28 Feb 2007
As convergence of media platforms continues, advertisers will rightly come to demand converged audience measurement
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Why did Smith quit the kingdom of Camelot?
Thu, 22 Feb 2007
Why did Smith quit the kingdom of Camelot?
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Why mobile search engine use is stuck in first gear
Thu, 22 Feb 2007
First-generation search has flopped on the mobile phone, but analysts say its widespread use will become commonplace soon. Martin Croft reports
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WPP reports rise in profits
Fri, 23 Feb 2007
WPP, the second largest marketing services group, reported a 15.2% increase in profits for 2006...
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WWAV Rapp Collins to handle Unicef's media planning
Fri, 23 Feb 2007
