Marketing Week
22 June 2006

  • 1576 Advertising wins brief to work on NAB bank brands

    Thu, 22 Jun 2006

    1576 Advertising, the Edinburgh-based full-service agency, has been appointed to National Australia Bank's (NAB) marketing services roster. It will work on NAB's Yorkshire Bank and Clydesdale Bank brands.

  • A dying breed

    Thu, 22 Jun 2006

    Bulldog has turned tail from consumer broadband, after new entrant Carphone Warehouse sparked a price war with its 'free' offer. Its exit looks set to be the first of many among established ISPs as big brands including Sky line up to join the high-speed access market. Robert Lester reports

  • Abbott Mead Vickers. BBDO creates campaign for BT's 'home hub'

    Thu, 22 Jun 2006

    Abbott Mead Vickers.

  • Agencies unite for World AIDS Day

    Thu, 22 Jun 2006

    Grey, Cake, JWT, Ogilvy & Mather, Wieden & Kennedy, Y&R and Lowe Worldwide are involved in the Global Media Aids Initiative campaign to mark World Aids Day on December 1.

  • Apple in talks with Hollywood

    Thu, 22 Jun 2006

    Apple Computer is reportedly in talks with Hollywood studios to offer film downloads via its iTunes online store.

  • ASA slams Mazda over 'fairground thrills' ad

    Thu, 22 Jun 2006

    Mazda has been slammed by the Advertising Standards Authority (ASA) for a press ad that the regulator has ruled was irresponsible and promoted aggressive driving.

  • Big brother is watching you

    Thu, 22 Jun 2006

    Although ad agencies are becoming more concerned about the increasing involvement of clients' procurement departments in the pitch process, research suggests their influence is not that great

  • Bingo! The forgotten photo of the day Sir Richard met Aisleyne

    Thu, 22 Jun 2006

    Oh happy day! After featuring Big Brother contestant Aisleyne on these pages for several weeks running, the Diary has finally unearthed what it believes must be the definitive picture of the nation's favourite surgically enhanced, former promotions girl who is currently residing in the Big Brother house.

  • Bowmore hands global brief to The Bridge

    Thu, 22 Jun 2006

    Scotch whisky Bowmore has appointed The Bridge to handle its UK and international advertising business, to work on the brand's first major ad push for several years.

  • BT faces multimillion-pound fine threat

    Thu, 22 Jun 2006

    BT is facing the threat of a multimillion-pound fine for alleged anti-competitive behaviour over the price of its high-speed internet access. The company will learn within weeks the outcome of a four-year competition investigation by regulator Ofcom into whether the group abused its dominant position.

  • Can Britain break US domination of the Web?

    Thu, 22 Jun 2006

    With Bill Gates announcing that he is to leave his job at Microsoft, there will soon be an opening for the title of the world's leading technology entrepreneur. One person who isn't expecting any Briton to gain that honour, however, is shadow chancellor George Osborne.

  • Channel 4 signs deal to keep horse racing on terrestrial TV

    Thu, 22 Jun 2006

    Channel 4 has signed a three-year deal with Racing UK, the company that represents 30 UK racecourses, to keep horseracing on terrestrial TV. Channel 4 is thought to have paid less than &£1m for the rights.

  • Coca-Cola and Nestlé team up to launch calorie-burning tea drink

    Thu, 22 Jun 2006

    Coca-Cola and Nestlé are jointly plotting the launch of a new "functional" green tea-based drink called Enviga, which is designed to help burn calories.

  • Congratulations. Really. You deserved it

    Thu, 22 Jun 2006

    It is through gritted teeth that the Diary offers its congratulations to the winners of Marketing Week's World Cup tickets competition.

  • Coors launches 'world's coldest' draught beer

    Thu, 22 Jun 2006

    Coors Brewers is launching what it claims is the world's coldest draught beer, Coors Sub Zero, served at minus 2.5ºC.

  • David Beckham is brand ambassador for Motorola

    Thu, 22 Jun 2006

    Motorola has signed up David Beckham as its global brand ambassador in a three-year deal. He will initially appear in campaigns targeting the Asian market.

  • Decaux launches service to count shoppers viewing poster site ads

    Thu, 22 Jun 2006

    JC Decaux is launching what it claims to be the first frequency measurement system for the retail sector, with the launch of a tool across Tesco's largest stores in the UK.

  • Dispelling myths can be a daunting McJob

    Thu, 22 Jun 2006

    Well done McDonald's for having the gumption to create the makeyourmindup website (MW June 1).

  • DLKW pulls out of global FT pitch

    Thu, 22 Jun 2006

    Delaney Lund Knox Warren & Partners (DLKW) has withdrawn from Pearson's global creative review of its Financial Times (FT) account. The agency's decision means it has lost the account, which it has held for 16 years.

  • Don't crash at the party

    Thu, 22 Jun 2006

    Music festivals and live events are fertile ground for brands wanting to extend their reach. Studies show people welcome such marketing, but only if it adds to the event experience. By Steve Hemsley

  • EMAP sells French magazines business

    Thu, 22 Jun 2006

    EMAP has sold its French magazines business to Italian media group Mondadori for &£375m. The Italian group is controlled by the family of the former prime minister, Silvio Berlusconi...

  • Eurostar in 'best kept secret' viral campaign for Belgium

    Thu, 22 Jun 2006

    Eurostar is rolling out a viral marketing push as the latest element of an unbranded, cross-media campaign to encourage more Londoners to visit Brussels.

  • Everest appoints Equi=Media

    Thu, 22 Jun 2006

    Everest, the home improvement company, has appointed direct response media agency Equi=Media to handle its &£500,000 online account. The agency will work on the company's search engine marketing and optimisation strategy and a contextual advertising programme.

  • Fat chance of labour's junk food ad ban bearing fruit

    Thu, 22 Jun 2006

    The real reasons behind childhood obesity are too tough for this mealy-mouthed government: it prefers the insubstantial soundbite

  • Forget awareness, it's passion that sells

    Thu, 22 Jun 2006

    All this talk of how sponsors are wasting their World Cup marketing budgets following the exposé of poor levels of unprompted awareness (MW May 25), is about as wide of the mark as a Chris Waddle penalty.

  • GCap Media promotes Nick Young

    Thu, 22 Jun 2006

    GCap Media has promoted Nick Young to group head of agency sales for Classic FM and Planet Rock. He replaces Karen Eccles.

  • Greenpeace ads 'to debunk energy myths'

    Thu, 22 Jun 2006

    Greenpeace has rolled out the first in a series of ads forming part of a public information campaign as the nation awaits the result of the Government's Energy Review, to be published next month.

  • Hasbro takes PlaySkool brand into babycare

    Thu, 22 Jun 2006

    Toy giant Hasbro is extending its infant PlaySkool brand into babycare products, pitting itself against packaged goods giants Procter & Gamble and Unilever, which dominate the sector.

  • Heinz set to appoint VCCP to handle WeightWatchers

    Thu, 22 Jun 2006

    Heinz is understood to be close to appointing Vallance Carruthers Coleman Priest to handle the &£1.5m Weight-Watchers brand portfolio. It follows a competitive pitch against a number of undisclosed agencies.

  • HSBC rolls out global campaign for Islamic bank

    Thu, 22 Jun 2006

    HSBC is rolling out a global ad campaign for its Islamic banking division Amanah. The move follows a change of strategy and positioning for the two-year-old brand and highlights the growing trend for banks to offer Shariah-compliant products.

  • Ikea appoints top marketer as part of UK restructure

    Thu, 22 Jun 2006

    Ikea UK has restructured its marketing and sales division, and has appointed Anna Crona to the top marketing role in this country.

  • Infogrames reports losses

    Thu, 22 Jun 2006

    Infogrames, owner of Atari, has posted a â¬149.

  • IPA slams junk food advertising ban

    Thu, 22 Jun 2006

    The Institute of Practitioners in Advertising has described the Food Standards Agency's call for a ban on food and drink advertising before 9pm as "sensationalist and misguided". It says the move would not solve the issue of obesity but would cost broadcasters millions of pounds in lost revenue.

  • IPC to offer 'first' online testing tool for magazine advertisers

    Thu, 22 Jun 2006

    IPC Advertising is launching an online creative testing facility for magazine advertisers, with dairy products company Yoplait Dairy Crest becoming the first advertiser to sign up to the service.

  • Is the stream of start-up cash starting to dry up?

    Thu, 22 Jun 2006

    Isobel, the advertising agency set up two years ago by a management team from Banks Hoggins O'Shea/ FCB, has unveiled an investment fund to buy into digital and direct agencies as it seeks to expand (MW last week).

  • It's sauerkraut's best showing in years

    Thu, 22 Jun 2006

    World Cup fever is gripping shoppers as they wheel their trolleys through supermarkets across the nation.

  • It's time businesses engaged with fans

    Thu, 22 Jun 2006

    Your excellent Insight (MW June 8) on sponsorship trends confirmed what many football fans have often suspected - namely that "when companies plan and implement football sponsorship strategies, the target consumer is the secondary consideration - at best". I have seen this at first hand from a professional and personal perspective.

  • ITV1 faces decline in ad revenues

    Thu, 22 Jun 2006

    ITV1 is facing a £124m decline in advertising revenues this year, according to analysts at Morgan Stanley.

  • Kiss FM gets record fine

    Thu, 22 Jun 2006

    Kiss FM, the EMAP-owned radio station, has been fined a record £175,000 by broadcast watchdog Ofcom for offensive comments made on the Bam Bam Breakfast Show last year. The DJ has since left the station.

  • Levi's lures global ad boss from Vodafone

    Thu, 22 Jun 2006

    Levi-Strauss, the US denim clothing brand, has poached Vodafone head of global advertising Colin Clarke to be consumer marketing director at its European division.

  • Manchester United owner appoints kids to the board

    Thu, 22 Jun 2006

    Manchester United owner Malcolm Glazer has appointed three more of his children to the board of the club. Kevin, Edward and Darcie Glazer become directors, joining Bryan, Avi and Joel Glazer, who are all non-executive directors.

  • Marple and Poirot to join hi-tech age

    Thu, 22 Jun 2006

    Miss Marple and Hercule Poirot are to make the jump to mobile and internet platforms after a new deal struck by Chorion, the company that owns the rights to the Agatha Christie books.

  • Monstermob ousts founder

    Thu, 22 Jun 2006

    Monstermob, the mobile phone games and ringtone company, has ousted founder and chief executive Martin Higginson after warning UK earnings would be lower than expected. Niccolo de Masi replaces him.

  • MSN rejigs car site to boost online advertising

    Thu, 22 Jun 2006

    Microsoft has revamped its MSN Cars site as it continues its programme to attract more online advertising.

  • MySpace appoints David Fischer as MD

    Thu, 22 Jun 2006

    MySpace, the community website, has appointed David Fischer as managing director for the UK and Europe. He will report to chief executive Chris DeWolfe.

  • New campaign: Nectar

    Thu, 22 Jun 2006

    Nectar is rolling out a "Summer of Rewards" initiative to encourage people to redeem more points on a range of items during a series of themed weeks.

  • New campaign: Ronnie Scott's

    Thu, 22 Jun 2006

    Ronnie Scott's, the London jazz club, has appointed John Brown Citrus Publishing to launch its magazine. Titled Ronnie Scott's, the magazine will be published to coincide with the club's re-opening on June 26.

  • Nintendo thinks outside the box for console launch strategy

    Thu, 22 Jun 2006

  • Npower and BG in price-freeze squabble

    Thu, 22 Jun 2006

    Energy companies npower and British Gas are gearing up to slog it out in another round of their long-running advertising spat.

  • O2 set to unveil broadband plan

    Thu, 22 Jun 2006

    O2 says it will not rush into the congested high-speed internet market following its &£50m purchase of broadband provider Be.

  • Olympic Committe criticised over sponsors

    Thu, 22 Jun 2006

    The International Olympic Committee has been criticised for allowing McDonald's and Coca-Cola to sponsor the games. Public health experts Jeff Collin and Ross McKenzie say it is hard to reconcile junk food with the Olympic ideal.

  • P&G ex-Charmin boss exits for Goodyear after 17 years

    Thu, 22 Jun 2006

    Procter & Gamble marketer Mark Brickhill, responsible for the controversial Charmin launch in 1999 - which came under fire over fears that it would block the UK sewerage system - has left the company.

  • Paddy Power offers odds on Queen's Ascot Ladies Day hat

    Thu, 22 Jun 2006

    Bookmaker Paddy Power is turning a few heads at Sandown Racecourse this week with a marketing stunt designed to encourage punters to bet on the colour of the Queen's Hat for Ladies Day at Royal Ascot.

  • Pepsi Max ad takes swipe at Coca-Cola Zero launch

    Thu, 22 Jun 2006

    Pepsi is taking a swipe at rival Coca-Cola's Coke Zero with a tongue-in-cheek ad for Pepsi Max, using the strapline "Max Taste, Zero Hype". The campaign, created by Abbott Mead Vickers.BBDO, launches this week.

  • Pizza Hut appoints UK chief executive

    Thu, 22 Jun 2006

    Pizza Hut has appointed Alasdair Murdoch as chief executive. He takes over from John Derkach, who moved back to Whitbread as managing director of Costa Coffee last month.

  • Pringle sets out to reclaim luxury image

    Thu, 22 Jun 2006

    Pringle of Scotland, the clothing brand, is revealing a new logo as it rolls out a global advertising campaign in September and ramps up its ad spend.

  • Profits up at British Energy

    Thu, 22 Jun 2006

    British Energy has reported pre-tax profits of £599m, compared with a £303m loss last year.

  • Rooney poster draws religious ire

    Thu, 22 Jun 2006

    A Nike poster depicting the England football star Wayne Rooney as a "Messiah" in a crucifixion pose, on a giant billboard overlooking the M4, has been slammed by Christian religious groups.

  • Royal & SunAlliance hires Gordon Henderson

    Thu, 22 Jun 2006

    Royal & SunAlliance has hired Gordon Henderson as its first strategy and marketing director.

  • Saatchi and CHI in pitch battle over Lexus brief

    Thu, 22 Jun 2006

    Lexus is understood to have kicked off an advertising pitch between incumbent Saatchi & Saatchi and Toyota roster agency Clemmow Hornby Inge.

  • Saatchi chief's future in doubt as agency talks to heavyweights

    Thu, 22 Jun 2006

    Speculation is mounting about the future of Saatchi & Saatchi UK chief Lee Daley after it emerged that several leading advertising figures have been approached about a senior role at the agency.

  • Scottish Power ditches The Bridge

    Thu, 22 Jun 2006

    Edinburgh-based agency Newhaven has won the £4.5m advertising business for gas and electricity provider Scottish Power.

  • Scottish Widows adds WWAV Rapp Collins to DM roster

    Thu, 22 Jun 2006

    WWAV Rapp Collins has been added to Scottish Widows' direct marketing roster following a pitch. The account was previously split between Navigator, which repitched unsuccessfully, and Team Spirit, which stays on the roster.

  • Shanghai Automotive appoints Phillip Murtaugh

    Thu, 22 Jun 2006

    General Motors' former head in China, Philip Murtaugh, has joined Shanghai Automotive Industry Corporation as vice-president in charge of overseas operations - one of the most senior appointments a foreigner has held at a Chinese state company.

  • Shell promotes Decourt to senior marketing role

    Thu, 22 Jun 2006

    Shell has appointed Marc Decourt to one of its most senior retail marketing positions to replace Andrew Blazye, who left the company after 26 years last month to join data specialist Dunnhumby.

  • Shrinking the Telegraph would grow its appeal

    Thu, 22 Jun 2006

    Telegraph Group executives continue to dismiss speculation that they are about to add a compact edition of their daily newspaper to the market. Though no official public statement has followed a report in the Observer that The Daily Telegraph would soon be available in both its familiar broadsheet format and a new tabloid ...

  • 'Spam' product gets a trademark

    Thu, 22 Jun 2006

    NetBop Technologies claims to have become the first company to secure a UK or European trademark for a product containing the word 'spam' despite objections from owner of the Spam luncheon meat, US-based Hormel Foods. The trademark is for the BopSpam product.

  • TBWA/London wins British Heart Foundation brief

    Thu, 22 Jun 2006

    TBWA/London has won a brief from the British Heart Foundation to raise awareness of heart attacks among the over-40s. The work, which will encourage chest-pain sufferers to call 999, is backed by a &£2m media spend.

  • Tennis body's head marketer quits to start sports agency

    Thu, 22 Jun 2006

    aimed at encouraging more young people to play the sport.

  • The name's Ralley, James Ralley (spelt j-a-m-m-y)

    Thu, 22 Jun 2006

    Yeah, it's tough in the ad world. Take the case of poor James Ralley, senior account manager with integrated agency Space.

  • The Sun moots TV station launch to broaden appeal

    Thu, 22 Jun 2006

    News Group Newspapers (NGN) is understood to be looking at widening the appeal of its tabloid brand with the launch of Sun TV.

  • The World Cup offers many opportunities...

    Thu, 22 Jun 2006

    The World Cup offers many opportunities for marketers to produce spurious football-related promotions. The Diary applauds Subway for its "sandwich of two halves", for example. However, for shameless bandwagonning, Asda takes some beating. It has given its chickens football-related names, so now you can tuck into David Peck-ham. The PR blurb also features tortuous England squad puns from Hen Goran Eriksson and Theo Wal-cock to Frank Flap-hard and, worryingly for a free range chicken, ...

  • These podcasts hold a lesson for us all

    Thu, 22 Jun 2006

    What's most interesting about First Direct's podcast for customers isn't that it's the first financial brand to use this method of communication, but that it is actually embracing an understanding of how to engage consumers on their own terms (MW June 8).

  • Tied up in knots

    Thu, 22 Jun 2006

  • Titan Outdoor hires Steve Atkinson

    Thu, 22 Jun 2006

    Titan Outdoor has hired Steve Atkinson, deputy advertising director at The Mail on Sunday, to run its national and regional sales. He will report to joint managing director Alison Reay.

  • To challenge Wal-Mart, Tesco needs to play its cards right

    Thu, 22 Jun 2006

    Britain's biggest supermarket chain is planning an invasion of the US - using its hugely successful Clubcard as a not-so-secret weapon

  • Toyota to quadruple sales

    Thu, 22 Jun 2006

    Toyota, the world's most profitable carmaker, wants to quadruple sales of hybrid vehicles by doubling the number of its petrol-electric hybrid models in the next decade.

  • Turner appoints strategy leader amid off-air push

    Thu, 22 Jun 2006

    Turner Broadcasting has promoted UK marketing director Nibs Dearsley to manage the broadcaster's communications strategy and team. The promotion comes as Dearsley, who oversees the commercial children's channels Cartoon Network, Boomerang and Toonami, looks to increase Turner's off-air marketing activity to combat the "congested" kids' TV market.

  • Uited London poised to win anti-binge drinking brief

    Thu, 22 Jun 2006

    United London is poised to win the Government's anti-binge drinking brief.

  • Unilever appoints savoury chief to lead 'vitality' drive

    Thu, 22 Jun 2006

    Unilever has promoted former Dove marketing chief Silvia Lagnado as group vice-president for savoury, overseeing marketing for key food brands including Knorr.

  • United picked to launch Sky broadband

    Thu, 22 Jun 2006

    United London has won the multimillion-pound launch of BSkyB's broadband service. United, a roster agency, has been handed the business without a pitch.

  • UpMyStreet.com creates 'Find Your MP' service

    Thu, 22 Jun 2006

    UpMyStreet.

  • Virgin Radio launching Party Classics channel on Sky

    Thu, 22 Jun 2006

    Virgin Radio, the SMG-owned station, is launching its Virgin Radio Party Classics show as a channel on Sky Digital. The station will broadcast live on Fridays and Saturdays.

  • Vue Cinemas hands 2m media brief to Tri-Direct

    Thu, 22 Jun 2006

    Tri-Direct has won the 2m media planning and buying account for Vue Cinemas. The business was previously handled by MediaCom.

  • Woolies' thinking

    Thu, 22 Jun 2006

    With sales falling, Woolworths is hoping revamped stores, an ordering service and Christmas will bring brighter times. By Ian McCawley

Job of the Week

Latest Jobs

Top Jobs

social+media Facebook Twitter LinkedIn
knowledge+bank