Marketing Week
22 March 2007

  • Accor books Mobas for Novotel drive

    Thu, 22 Mar 2007

    Accor Hotels has appointed integrated agency Mobas to handle the through-the-line account for its Novotel brand. The agency won the business following a competitive pitch against undisclosed agencies. The hotel chain called the review, which was ove...

  • Adventis sees pre-tax profits rise 75%

    Thu, 22 Mar 2007

  • Agencies strive to get to grips with procurement

    Thu, 22 Mar 2007

    Abbott Mead Vickers.BBDO, the only advertising agency to employ an in-house procurement specialist, last week axed the role. Emma Nussey, who was the agency's commercial director, has left after four years to go freelance. Advertising agencies have ...

  • AOL appoints new head of marketing

    Wed, 28 Mar 2007

    AOL UK has appointed Barry Flanigan to the newly created role of head of marketing. The new role aims to reflect AOL's repositioning from an internet service provider into a Web services company.

  • Asda plans television ads for children's fashion brand

    Thu, 22 Mar 2007

    Asda is launching its first range of children's fashion-wear under the George Must Haves brand with a heavyweight national television campaign. The campaign for the launch has been filmed in Cape Town and created by the retailer's former ad agency P...

  • Asda to grow curry ingredients in UK greenhouses

    Mon, 26 Mar 2007

  • Asda to launch British-made George range

    Fri, 23 Mar 2007

  • Assessing the Oddbins Brand

    Tue, 27 Mar 2007

    Each week in association with retail and marketing consultancy Pragma, MarketingWeek.co.uk looks at a high-profile UK brand, assessing its performance against a range of criteria and offering suggestions to improve its overall score. Marks for each section are given out of five stars, while the overall rating is given at the end of the review.

  • At last the stage is set for the triumph of mobile marketing

    Thu, 22 Mar 2007

    With telecom companies moving into media communications, mobile marketing could soon start living up to its media hype

  • Awards at the sharp end

    Wed, 28 Mar 2007

    Michael Hockney's exit from the D&AD, has thrown into question the role of creative gongs in the industry and their part in brand communications. But equally it has raised doubts about the awards charity's commercial strategy and the subordination of its British focus. David Benady reports

  • Banks board environmental bandwagon

    Thu, 22 Mar 2007

    UK banks have unveiled a raft of new "green" mortgage and loans products following yesterday's Budget announcement of environmental tax breaks.

  • BBC says research backs case for free-to-air HDTV

    Thu, 22 Mar 2007

    The BBC claims independent research proves a need for free-to-air high definition TV (HDTV) services. It says research conducted by Indepen Consulting shows a so-called "value to society" deficit of between 4bn and 15bn. The figures are based o...

  • BitTorrent aims to launch TV website

    Fri, 23 Mar 2007

  • Boots in 65m rebrand

    Tue, 27 Mar 2007

    Alliance Boots has announced a 65m rebrand plan that will see its community pharmacies renamed as "your local Boots pharmacy". The company is also closing 100 Boots stores at a cost of 35m...

  • Borders ponders UK sell-off

    Thu, 22 Mar 2007

  • Building on tradition

    Thu, 22 Mar 2007

    There is more to Royal & SunAlliance than its consumer-facing More Than brand. But questions remain about the RSA brand's focus and whether it needs a makeover. Catherine Turner reports

  • Cadbury forced to pull 10m gum ads after 'racist' ruling

    Wed, 28 Mar 2007

    Cadbury Trebor Bassett has been forced to axe the 10m TV campaign for Trident, its biggest product launch of the year, following hundreds of complaints that the ad was racist and showed "harmful stereotypes".

  • Carphone Warehouse and BT joins Channel 4 Radios DAB multiplex bid

    Wed, 28 Mar 2007

  • Channel 4 and Five TV quizzes break Ofcom rules

    Mon, 26 Mar 2007

    Ofcom has rapped Channel 4 and Five for airing “unfair” quiz competitions. It has also issued a note to broadcasters about call TV quiz services, citing “serious concerns” about growing complaints relating to the conduct of some competitions…

  • Channel 4 deny talks with rival digital bid

    Wed, 28 Mar 2007

    Channel 4 has denied that it has had any talks with National Grid Wireless, which is leading a rival bid for the second national digital radio multiplex. The channel says that two services included in NGW's bid are "NGW's creation prepared without consulting Channel 4."

  • Consumer info quest gives marketers food for thought

    Thu, 22 Mar 2007

    Brands are at risk of losing the trust they have built in their offerings, because consumers are increasingly wary of product information

  • Del Monte hunts for agency to handle relaunch of fruit juices

    Thu, 22 Mar 2007

    Del Monte is undertaking a major relaunch of its fruit juices across the UK after being de-listed from supermarkets including Asda and Sainsbury's last year. The move will be supported by an advertising push. The company has invited a "handful" of a...

  • Dennis loses his US menace

    Thu, 22 Mar 2007

    Publishing magnate Felix Dennis has put an end to speculation about his long-term interests in the US by confirming plans to offload the bulk of his overseas operations. This includes the American edition of flagship title Maxim, whose growth has slowe...

  • Diet Coke sales lose fizz

    Thu, 22 Mar 2007

    UK sales of Diet Coke have fallen sharply despite a multimillion-pound campaign to refocus the Coca-Cola brand to a female market. The latest figures from Nielsen show volume sales of Diet Coke down nearly 20 million over the past year across the ta...

  • Dodds exits Honda for Callaway Golf

    Tue, 27 Mar 2007

    Honda UK head of marketing Jeff Dodds is leaving the car manufacturer just a year after taking over from Simon Thompson. Dodds (pictured) is joining Callaway Golf as European marketing director.

  • EDF Energy adds MPG to its agency roster

    Tue, 27 Mar 2007

    EDF Energy has appointed Havas-owned Media Planning Group to handle its 6m media planning and buying account. It is not clear if the energy company held a competitive pitch. Manning Gottlieb OMD was incumbent on the account...

  • Free gaming portal will charge for accessories

    Thu, 22 Mar 2007

    GOA.com, Europe's first free gaming portal launches next week. The portal allows users free access to games and generates revenue through charging small amounts for accessories for online alter-egos and avatars. Gamers will be encouraged to buy clot...

  • Frizz-Ease revamps to keep ahead of rivals

    Thu, 22 Mar 2007

    John Frieda is revamping its Frizz-Ease range of haircare products as part of a major brand push that aims to fend off competition from rivals that have launched into the sector. The range is being overhauled with new products, formulations and pack...

  • FSA launches consultation into reducing saturated fat in food

    Tue, 27 Mar 2007

  • Fuller spices up the sports world

    Thu, 22 Mar 2007

    19 Entertainment's appointment of Popworld chief executive Martin Lowde as head of digital entertainment is further evidence that the company is looking to move beyond its talent-management agency roots. Lowde is the latest high-profile name to defe...

  • GCap Media appoints former Capital Radio head to chair role

    Tue, 27 Mar 2007

  • Get connected to affiliates

    Thu, 22 Mar 2007

    Affiliate marketing is becoming more important as companies streamline their businesses to further capitalise on the many opportunities offered by the digital age. Nathalie Kilby reports

  • Green charity targets 'cool' youths with Web campaign

    Thu, 22 Mar 2007

    Environmental charity Global Cool is launching a celebrity SMS-based campaign on MySpace to encourage people to look at simple ways of reducing their carbon footprint. The campaign, which will target 16to 34-year-olds, will feature Hollywood stars S...

  • Greene King aims Hop beer launch at lager drinkers

    Thu, 22 Mar 2007

    Brewer Greene King is launching its first bottled English speciality beer in a bid to appeal to younger drinkers who prefer lagers to ales and stouts. The ale brand, called Hop, is set to launch this month and will be available in 750ml bottles. It ...

  • Havas Sports swoops for Sponsorship Media

    Thu, 22 Mar 2007

  • Heinz launches Pot Noodle rival

    Mon, 26 Mar 2007

  • How Matt Barnett got ahead

    Tue, 27 Mar 2007

    "The best thing about my first job was getting my hands on this thing called the internet. The worst bit was that to go online I had to use the internet PC, which was in a cold dark basement next to the scary guy wearing the MegaDeath t-shirt."

  • How Pete Atherton got ahead

    Tue, 27 Mar 2007

    "Every agency that I have worked for has given me more than enough rope to hang myself. Thanks to mentors that have trusted and believed in me. The downside of course is the sleepless nights. I always try to give my team the same amount of rope."

  • Ikea takes campaign to London landmarks

    Mon, 26 Mar 2007

  • Investing in a bright future

    Thu, 22 Mar 2007

    Large-scale investment is working wonders for John Lewis. Other retail brands should take note - as should private equity companies, says Richard Hyman

  • Is the 2012 Olympics following the Dome?

    Thu, 22 Mar 2007

    King Midas had ass's ears. It was a humiliating secret that he was desperate to keep. And like the King of Phrygia, Whitehall tried to cover up the spiralling costs of the London 2012 Olympics. But the truth emerged eventually. In the legend, it was...

  • Jacques Fruit Cider sponsors English Heritage concerts

    Thu, 22 Mar 2007

  • John Lewis hands Circus brand brief

    Wed, 28 Mar 2007

    John Lewis has appointed Circus, the integrated brand consultancy, to overhaul its retail marketing strategy. The appointment follows its decision to postpone a planned brand campaign and a series of changes at senior management level.

  • JWT loses 10m Lipton tea global ad account to DDB

    Thu, 22 Mar 2007

    Unilever has consolidated its agency arrangements for its Lipton tea brand, moving its entire global creative business out of JWT to Omnicom-owned network DDB. The global account is worth an estimated 10m. The agency has held the account for the Li...

  • Lloyds TSB to review its marketing comms

    Thu, 22 Mar 2007

    Lloyds TSB is reviewing its marketing communications roster, which may lead to a consolidation of the business. The review, which is being handled by The Haystack Group, will include its direct marketing, digital and integrated agencies but does not...

  • London Lite under fire for rate rise

    Thu, 22 Mar 2007

    Media agencies have attacked plans by London Lite to hike its advertising rates just weeks after rival freesheet thelondonpaper did the same. The Associated News-papers title is expected to increase its advertising rates in April. But media buyers b...

  • M&C Saatchi in digital agency search

    Thu, 22 Mar 2007

    M&C Saatchi is looking to buy a digital agency to boost its online capabilities. The news comes as the agency announces a 4.2% rise in pre-tax profits for last year.

  • MacKenzie steps down from Media Square

    Wed, 28 Mar 2007

    Kelvin MacKenzie is stepping down as non-executive chairman of Media Square, the marketing and communications services group, to devote more time to his "media commitments". He joined the company's board in early 2006. Nigel Bacon, a senior independent non-executive director ...

  • Magazine advertisers, the medium is not dying and the revolution needs you!

    Thu, 22 Mar 2007

    For several years now there's been all sorts of waffle banded around about magazines being a dying medium in the wake of new media. The Diary, for obvious reasons, thinks this is complete rubbish. So does the PPA's marketing division. In fact, they ...

  • Marketing Week group publisher takes over

    Thu, 22 Mar 2007

    Julie Leyland has joined Marketing Week, owned by Centaur Media, as its group publisher. She will have overall responsibility for all aspects of the media brand, including its online service, and will report to publishing director Annie Swift. Le...

  • Mother wins 20m Post Office ad account

    Mon, 26 Mar 2007

    The Post Office has appointed Mother to handle its 20m advertising account following a final pitch against DDB London and Grey. The business moves from Publicis, which declined to repitch.

  • Motorola hands global role to Jeremy Dale after rejig

    Wed, 28 Mar 2007

    Motorola has promoted Jeremy Dale to its top global marketing role for its handset division. The former Orange marketer replaces Leslie Dance as vice-president of marketing for mobile devices.

  • Mustoes buys out Japanese boss to go solo

    Thu, 22 Mar 2007

    Nick Mustoe is returning to the advertising frontline after the agency he founded bought itself back from Japanese advertising giant Hakuhodo. He will resume the role of managing director as Mustoes relaunches itself as an independent. Mustoe, who l...

  • MyTravel in online TV move

    Thu, 22 Mar 2007

  • National newspapers trail as online ad spend passes 2bn

    Wed, 28 Mar 2007

    Online advertising spend in the UK has surged by 41%, topping 2bn and overtaking national newspapers for the first time.

  • New Balance picks head of marketing

    Thu, 22 Mar 2007

    Sportswear brand New Balance has promoted Jonathan Ram to managing director for Europe, the Middle East and Africa (EMEA) following the departure of Alistair Cameron earlier this month. Ram, who is currently international business manager, will take...

  • New campaign - Midland Mainline

    Thu, 22 Mar 2007

    Midland Mainline, the train operator, is launching a campaign with real customers talking about the "value and service" they get when travelling to London. It aims to encourage customers to use the service more frequently. The campaign, which has be...

  • New campaign - RSPCA

    Thu, 22 Mar 2007

    Animal welfare charity RSPCA is kicking off a nationwide advertising campaign to raise awareness of new legislation that aims to reduce animal suffering. The charity is launching a series of viral online films that use animals' heads on human bodies...

  • Next increases marketing budget

    Thu, 22 Mar 2007

    Next is ramping up its ad spend to 10m after reporting a 7.2% drop in sales for 2006. The retailer, which last year ran its first advertising campaign in nine years, is increasing its annual marketing budget from 1.5m to 10m and revamping its 470-strong store portfolio.

  • NRS to use ABC figures in readership data

    Fri, 23 Mar 2007

  • Ofcom probes TV phone-in rip off

    Thu, 22 Mar 2007

  • Open house policy

    Thu, 22 Mar 2007

    The flow of readily available information between brands and consumers is key to developing a successful affiliate marketing strategy that is beneficial to all parties. Nathalie Kilby reports

  • 'Outspoken' Sony execs risk damaging brand

    Fri, 23 Mar 2007

    Sony has been warned by a leading analyst to keep "outspoken" executives under control or risk damaging its brand. The warning comes as the electronics giant launches its long-awaited PlayStation 3 (PS3) in Europe...

  • Private equity has a great deal to learn about owning brands

    Wed, 28 Mar 2007

    There is a downside to these three-year plans and exploitation of customer loyalty to drive profits has huge implications for the future

  • Quiksilver's interactive ads don't rely on newfangled technologies

    Thu, 22 Mar 2007

    Ads that you can interact with using your mobile are popping up all over the place, but in Copenhagen extreme sports clothing company Quiksilver has launched ads aimed at people looking to interact with another mobile tool - skateboards. One ad is a...

  • Racing certainty

    Thu, 22 Mar 2007

    Corporate events now take place at most major sporting events but a day at the races remains a firm favourite among both the companies holding the event and their clients. By Catherine Turner

  • Radley launches first ad campaign

    Fri, 23 Mar 2007

  • Regaining customer confidence

    Thu, 22 Mar 2007

    Despite recent price cuts, utility and energy providers still face a steep uphill struggle to repair the damage to their reputations resulting from widespread customer dissatisfaction and bill increases

  • Rising Stars 2007

    Thu, 22 Mar 2007

    There is such variety in marketing careers that almost any skill or training is useful in the right circumstances. Whether you have a degree in the arts, sciences or in life, there is a marketing niche where your expertise can be put to good use. In this supplement ...

  • Sharon Osbourne faces an uncertain future with Gala

    Thu, 22 Mar 2007

    Gala is considering dropping Sharon Osbourne as the face of the brand less than a year after she was signed up. The bingo operator says it is reviewing its marketing strategy ahead of this summer's smoking ban. Osbourne appeared in the launch campai...

  • Sky and Chrysalis plan Sky News Radio launch

    Wed, 28 Mar 2007

  • Sorrell settles libel case

    Wed, 28 Mar 2007

    WPP chief executive Sir Martin Sorrell has accepted a 120,000 settlement without admission of liability in his High Court privacy and libel actions.

  • Stringham/ Banks fail to build brands

    Thu, 22 Mar 2007

    Former HSBC global marketing chief Peter Stringham has hit out at the financial services sector, claiming the big UK banks are failing to build brand equity. Stringham, who is now global chief executive of Young & Rubicam Brands, described banking a...

  • Sunday Telegraph plans magazine launch

    Mon, 26 Mar 2007

  • Take a complement

    Thu, 22 Mar 2007

    Worth over 2bn and increasingly accepted as an essential part of many advertisers' online marketing strategies, affiliate marketing has without doubt, firmly come of age. Once regarded with uninformed scepticism, this dynamic channel is now seen by...

  • Take it outside

    Thu, 22 Mar 2007

    Digital outdoor advertising is gathering pace with investment targeted at London Underground, stations and airports to reach consumers with strong branded messages. By David Benady

  • Telegraph beefs up its direct mail activity at expense of broadcast

    Wed, 28 Mar 2007

  • The cigarette of damocles

    Wed, 28 Mar 2007

    The UK gambling industry faces a 'good news, bad news' future. Relaxed advertising laws allow for improved and wider promotion, but the looming smoking ban could discourage many potential customers from even entering casinos and bingo halls. by Catherine Turner

  • The posh go to great pains to give us a window to our soul

    Thu, 22 Mar 2007

    The public school ?te that stride TV's corridors of power have done a great job of dumbing down programmes, so why let the plebs have a go?

  • Title to target green issues in boardroom

    Thu, 22 Mar 2007

    Contract publishing house Nexus Strategic Partnerships is launching a business magazine focusing on carbon and climate change issues. Carbon Business, which will be quarterly, will be aimed at marketers, PRs and board-level management. The first iss...

  • Total Media nets 3m card launch account

    Thu, 22 Mar 2007

    Total Media has been appointed to handle the 3m media business for pre-paid debit card Tuxedo Blue Diamond, which is being launched this week and is aimed at the immigrant market. The agency will handle media planning and some buying for the compan...

  • Toyota raids sister marque for top European marketer

    Thu, 22 Mar 2007

    Toyota has appointed Lexus Europe's general manager for marketing Paul van der Burgh as its new European marketing director. Van der Burgh replaces Jon Williams, who joined Toyota GB as commercial director earlier this year (MW January 18). Van der ...

  • UKTV strikes co-funding deal with Waitrose

    Tue, 27 Mar 2007

  • Visit Britain ad push tackles 'unwelcoming' perception

    Thu, 22 Mar 2007

    Visit Britain is launching an advertising push to counter the perception that Britain is an "unwelcoming" country. The campaign launches this week and targets international tourist boards and embassies. The organisation has appointed Team Saatchi to...

  • Vote for your local convenience store to be Cornershop of the Year

    Thu, 22 Mar 2007

    You know the situation: waking up with a fuzzy head from that media do the night before in desperate need of breakfast to sort yourself out. But when you get to the kitchen there's no milk. Or cereal. Or bread. But fear not, help is literally just arou...

  • Who wins from the awards culture?

    Fri, 23 Mar 2007

    Do creative awards get in the way of good marketing? It is an issue that has been brought into sharp focus this week. Marketing Week has revealed that D&AD, which runs the annual awards ceremony most treasured amongst British advertising and design creatives, has unexpectedly parted company with its chief executive Michael Hockney.

  • Yahoo! unveils ad-friendly mobile service

    Tue, 27 Mar 2007

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